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PENTAX Employs Cypress's PSoC® Mixed-Signal Array For New Optio A10 Compact Digital Camera | Cypress Semiconductor

PENTAX Employs Cypress's PSoC® Mixed-Signal Array For New Optio A10 Compact Digital Camera

Last Updated: March 20, 2006

Programmable System-on-Chip™ Product Offers Cost-Effective Solution for Image Stabilization

SAN JOSE Calif., March 20, 2006 - Cypress Semiconductor Corp. (NYSE: CY) today announced that PENTAX Corporation, a leading global provider of imaging systems, life care and optical components products, has adopted Cypress's PSoC® (Programmable System-on-Chip™) mixed-signal array for its compact new Optio A10 digital camera. The Cypress PSoC solution is employed in the Optio A10's proprietary new Shake Reduction system.

Optio A10 is the flagship model of PENTAX's new Optio compact digital camera series. The 8-megapixel camera combines a slim, lightweight, stylish design with the new Shake Reduction system for sharper quality images. It represents a complete overhaul of the Optio compact digital camera series and the first model of the new high-end Optio A Series.

PENTAX selected the Cypress CY8C27643-24LFXI PSoC mixed-signal array for the new camera. The chip integrates all the shake reduction functions to drive PENTAX's proprietary image sensor stabilizing system -- all in a low profile, 7 x 7 mm QFN package.

"The PSoC device is an integral part of our Shake Reduction system, which separates the Optio A10 from the competition," said Tahei Morisawa, General Manager of First Development Department, Imaging System Business Headquarters in PENTAX Corporation. "The chip's flexibility gave us the ability to integrate numerous functions, saving design time and cost. We were able to treat the PSoC chip like our own Flash-configurable ASIC."

"The list of applications for the PSoC family continues to grow, based on its uniquely flexible architecture," said George Saul, vice president of Cypress's PSoC Business Unit. "Digital cameras are another such application, and we are pleased and proud to help enable an exceptional product such as the Optio A10."

About the PSoC Family
PSoC devices are configurable mixed signal arrays that integrate a fast 8-bit microcontroller with many peripheral functions typically found in an embedded design. PSoC devices provide the advantages of an ASIC without the ASIC NRE or turn-around time. A single PSoC device can integrate as many as 100 peripheral functions with a microcontroller, saving customers design time, board space, and power consumption. Customers can save from 5 cents to as much as $10 in system costs. Easy to use development tools enable designers to select configurable library elements to provide analog functions such as amplifiers, ADCs, DACs, filters and comparators and digital functions such as timers, counters, PWMs, SPI and UARTs.  The PSoC family's analog features include rail-to-rail inputs, programmable gain amplifiers and up to 14-bit ADCs with exceptionally low noise, input leakage and voltage offset.  PSoC devices include up to 32KB of Flash memory, 2KB of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

Over many years, PENTAX has gained a vast pool of knowledge and expertise through ongoing introduction of innovative and industry-first technologies. These cover many fields, from cameras and digital devices to medical equipment, industrial systems and biotechnology. All efforts are aimed at one goal: to provide customers with the tools for greater fun and pleasure. PENTAX's commitment is to continue to develop and produce the new technologies and attractive products that keep the company as part of your life. More information about the company is available online at

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at

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Cypress, the Cypress logo and PSoC are registered trademarks, and Programmable System-on-Chip is a trademark of Cypress Semiconductor Corporation. PENTAX and Optio are registered trademarks of PENTAX Corporation. All other trademarks are the property of their respective owners.

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