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New Cypress CapSense(TM) Solutions Expected to Expand Market Leadership in Touchscreen Space, According to Industry Report | Cypress Semiconductor

New Cypress CapSense(TM) Solutions Expected to Expand Market Leadership in Touchscreen Space, According to Industry Report

Last Updated: December 18, 2008

Multi-Touch All-Point and Gesture Touchscreen to Add to Marketshare; Increasingly Adopted in Mobile handsets, smartphones, music players, and GPS devices.

SAN JOSE, Calif., December 18, 2008 - Cypress Semiconductor Corp. (NYSE: CY) announced today that the 2008 report "Touchscreen & Input Technologies for Mobile Handsets" from IMS Research in Austin, Texas cited Cypress as the industry leader for touch-sensing. IMS reports that Cypress has "an estimated 2.5 billion touch sensors in mobile handsets, automobiles, computers, white goods, and consumer electronics." The report goes further, saying "IMS Research believes that Cypress continues to serve as the market leader for touch sensors".

The report also highlighted Cypress's push into multi-touch touchscreen, noting that "[a] variety of factors are driving the evolution of input technologies for mobile handsets. The most significant factor is the increasing need of users to have a better way to navigate with the advanced graphical user interface of newer handsets." Cypress's TrueTouch™ touchscreen solution lets users to make simple, intuitive single and multi-touch gestures like tapping an application to open, panning through photo albums, scrolling down an e-mail, and rotating and pinching pictures. Unlike other solutions, the TrueTouch solution is also capable of multi-touch all-point touchscreen functionality, meaning that up to 10 simultaneous touches on the screen can be tracked independently. This capability provides touchscreen designers with the most freedom to create new and creative interfaces for mobile handsets, portable media players, GPS systems and other products. With the TrueTouch solution, Cypress's "expansion into the touchscreen market," IMS writes, "is expected to help Cypress maintain that presence" as a market leader.

"Cypress is pleased to be the partner of choice for the makers of the world's most advanced devices. These products do more and more-and the CapSense and TrueTouch solutions are helping make the human-device interaction easier as complexity increases," said Chris Seams, executive vice president of Sales and Marketing for Cypress. "And in a time of widespread cost-cutting, we are proud to be offering programmable products that save our customers money and time both during development and production."

About CapSense
Cypress's CapSense™ Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC® programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring.
Learn more about CapSense online at

About TrueTouch
Cypress's TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology." These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family, based on the PSoC® programmable system-on-chip architecture, is the industry's broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions. Because of the flexible and programmable PSoC-based TrueTouch architecture, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. The TrueTouch solution also enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value." Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks, and CapSense, CapSense Plus, TrueTouch, PowerPSoC, EZ-Color, PrISM and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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