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New Casio Freestyle Camera with Innovative Detachable Design Employs Cypress’s TrueTouch Touchscreen Controller and MoBL SRAM | Cypress Semiconductor

New Casio Freestyle Camera with Innovative Detachable Design Employs Cypress’s TrueTouch Touchscreen Controller and MoBL SRAM

Last Updated: December 16, 2014

Capacitive Touchscreen Solution Delivers Robust Water Tolerance and Intuitive Gestures;
High-Speed, Low-Power SRAM Provides Image Buffering for Smooth Performance

SAN JOSE, Calif., December 16, 2014 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Casio’s innovative freestyle camera uses its TrueTouch® capacitive touchscreen controller and static random access memory (SRAM) products. The lens of the Casio EX-FR10 camera can be separated from the touchscreen control section, which gives users newfound flexibility to set the lens down, wear it on a neck strap or hold it at any angle, while being able to view the images on the TrueTouch-powered touchscreen and snap the exact picture they want. The camera uses Cypress’s MoBL® (More Battery Life™) asynchronous low-power SRAMs to deliver fast throughput for fluid image data buffering. A video on the Cypress products in the camera is available at

TrueTouch brings its industry-leading liquid tolerance to the Casio EX-FR10 camera’s display for seamless performance in real-world conditions, including the presence of rain, condensation, or sweat. This capability is based on Cypress’s unique and patented DualSense™ technology, which allows TrueTouch solutions to execute both self-capacitance and mutual-capacitance measurements in the same device. TrueTouch also enables simple operation for the camera with familiar smartphone touch gestures, including allowing a flick of the screen to wake the display up from sleep mode and a tap of the screen to snap a picture. The Cypress MoBL SRAM brings its 45 ns speed to the camera in a small Ball Grid Array (BGA) package to minimize board space. Both solutions enable low power consumption to prolong battery life.

“Having both our TrueTouch and MoBL SRAM solutions used in Casio’s innovative EX-FR10 camera is excellent validation of Cypress’s strong product offerings for the emerging wearable electronics market,” said Hitoshi Yoshizawa, Vice President of Sales for Cypress in Japan. “In addition to delivering Cypress’s industry-best water tolerance to the touchscreen, we worked with Casio to create customized firmware to meet their high standards for the user interface. This design also demonstrates how the breadth of our market-leading SRAM portfolio allows us to meet our customers’ precise design requirements, and it reaffirms our ongoing commitment to the SRAM market.”

Touch Leadership
Cypress’s touch-sensing portfolio is the industry’s broadest and most well-adopted, encompassing TrueTouch, CapSense®, and TrackPad solutions. The company’s unmatched IP portfolio is backed by more than 100 capacitive touch-sensing patents. The IP includes true, single-layer sensor solutions with Cypress’s Single-Layer Independent Multi-touch (SLIM®) sensor for dramatically reduced touchscreen costs. Additional TrueTouch information is available at

About Cypress SRAMs
Cypress holds the No. 1 global market share position in SRAMs—the only memories that deliver the performance, reliability, and long product lifecycles vital to the evolution of the Internet and mission-critical systems everywhere. Built on more than 30 years of experience and a strong IP portfolio, Cypress SRAMs offer the world’s best speed and power performance and the highest reliability to meet the requirements of the most-demanding systems. Cypress is also the only vendor to offer products in every SRAM category, including synchronous and asynchronous, dual-port, and nonvolatile. Cypress SRAMs are widely used in networking, industrial, automotive, military/aerospace, and medical systems around the world, and the company is working with customers and partners to innovate new SRAM categories that address the performance demands of tomorrow’s Internet and the Internet of Things.

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About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, PSoC 4 and PSoC 5LP programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is a world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, TrueTouch, MoBL, SLIM, PSoC and CapSense are registered trademarks and More Battery Life and DualSense are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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