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Motion Research Picks Cypress's WirelessUSB(TM) Radio System-on-a-Chip for Motorcycle Helmet Display | Cypress Semiconductor

Motion Research Picks Cypress's WirelessUSB(TM) Radio System-on-a-Chip for Motorcycle Helmet Display

Last Updated: May 25, 2005

Motion Research Picks Cypress's WirelessUSB(TM) Radio System-on-a-Chip for Motorcycle Helmet Display

SAN JOSE, Calif., May 25, 2005 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Motion Research has chosen Cypress's WirelessUSB™ radio-system-on-a-chip to provide wireless connectivity for its SportVue™ MC1, the world's first motorcycle Heads Up Display (HUD). The MC1 is an easy-to-install device, mounted onto motorcycle helmets, that displays real-time information inside a driver's visor. With the advent of the low-cost SportVue MC1, what was previously only accessible to military and sci-fi pilots is now available to everyday riders.

"The backbone of the MC1 is its ability to relay crucial information, such as speed, RPM and gearing, from the bike to the helmet instantaneously," said Dominic Dobson, President and Founder of Motion Research. "WirelessUSB gave us the ability to do so without encountering interference from the simultaneous use of mobile phones or two-way radios. It's easier and faster to read this information from your helmet display while traveling at high speed than continually glancing down at the instrument cluster."

Cypress's WirelessUSB system provides transparent wireless connectivity to the user as well as the designer. Solutions based on WirelessUSB combine robust performance, interference immunity and ease of use.

"Motion Research has taken the first step in bridging the gap between Top Gun and reality," said Deepak Sharma, senior product marketing manager in Cypress's Computation and Consumer Division. "SportVue offers users a thrilling experience, and provides performance advantages. Cypress is pleased that WirelessUSB removes installation hassles, which have previously plagued Bluetooth headsets."

About SportVue
SportVue is a fun and functional performance accessory designed to enhance the sports enthusiast's experience by displaying real-time vital information with minimal distraction. In addition to the SportVue MC1, Motion Research's motorcycle HUD accessory, Motion Research has been working with original equipment manufacturers (OEMs) and value added resellers (VARs) to integrate SportVue HUD into a variety of other products. For more information on SportVue, go to

About WirelessUSB
WirelessUSB, offered by both Cypress and its second-source partner, Atmel Corp." (NASDAQ: ATML), delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency.  The DSSS (Direct Sequence Spread Spectrum)-based technology is robust to interference and has claimed 88 design wins to date.

About Motion Research
With the convergence of HUD technology, consumer awareness and cost, Motion Research is poised to meet the market needs for personal head-mounted displays and monitors, especially in consumers and industrial applications. According to a report written by the McLaughlin Consulting Group dated August 2004, personal head-mounted display sales are projected to grow from $75M in 2004 to $1B in 2008. Motion Research is at the forefront of this growing market. As an information display and monitoring solutions provider, Motion Research offers not only products but also development services using the company's portfolio of intellectual properties. Motion Research is well-positioned to offer specialized product development and consulting services for unique applications. More information about the company is available at

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power." Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at

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Cypress and the Cypress logo are registered trademarks and WirelessUSB is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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