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Fujitsu Selects Cypress TrueTouch™ Touchscreen Solution for New Docomo Prime Series F-01A Mobile Phone | Cypress Semiconductor

Fujitsu Selects Cypress TrueTouch™ Touchscreen Solution for New Docomo Prime Series F-01A Mobile Phone

Last Updated: March 31, 2009

Flexible PSoC®-Based TrueTouch Solution Enables Rapid Touchscreen Development

SAN JOSE, Calif., March 31, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Fujitsu Limited has selected the TrueTouch™ solution from Cypress to implement the touchscreen in the new Docomo Prime Series F-01A mobile phone. The flexible TrueTouch solution, based on the PSoC® programmable system-on-chip architecture, offered the performance and programmability for Fujitsu to quickly and cost-effectively implement the desired touchscreen features for the new phone.

The Docomo Prime Series F-01A is one of the world’s most advanced phones. It offers an impressive list of features, including 3.2-inch VGA display with user-friendly touch control, a 5.2 megapixel high-quality camera with face detection and 30 frames-per-second video, a fingerprint scanner. The new phone also meets the IPX7 specification, meaning it can remain underwater at a depth of one meter for 30 minutes.

“We are pleased to see handheld leaders such as Fujitsu implementing touchscreens with the TrueTouch solution,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “The TrueTouch solution is winning customers across all geographies and markets with its combination of flexibility and performance.”

“The Docomo Prime Series F-01A is receiving excellent reviews in Japan,” said Michael Bollesen, vice president of Japan Sales for Cypress. “The Japanese mobile phone market is the most advanced in the world, and we are pleased to work with Fujitsu to implement this leading-edge product.”

About TrueTouch
Cypress's TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family, based on the PSoC® programmable system-on-chip architecture, is the industry's broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions (the ability to track up to 10 simultaneous touches).

Because of the flexible and programmable PSoC-based TrueTouch architecture, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. The TrueTouch solution also enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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