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Cypress TrueTouch® Touchscreen Solution Enables “Magic Touch” Feature for the 6.1-Inch Display in New Ascend Mate Smartphone from HUAWEI | Cypress Semiconductor

Cypress TrueTouch® Touchscreen Solution Enables “Magic Touch” Feature for the 6.1-Inch Display in New Ascend Mate Smartphone from HUAWEI

Last Updated: April 18, 2013

Gen4 TrueTouch Controller Also Offers Industry Leading Water Rejection and Outstanding Performance in Noisy Environments

SAN JOSE, Calif., April 18, 2013 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch® Gen4 controllers enable the “Magic Touch” feature in the new Ascend Mate smartphone from HUAWEI, which boasts one of the world’s largest smartphone touchscreens at 6.1 inches. Magic Touch lets users accurately navigate the touchscreen even with thick gloves on, solving a persistent problem for customers in cold-weather climates. The Gen4 TrueTouch controller also enables the Ascend Mate to offer outstanding water rejection and unmatched touchscreen performance in the presence of electronic noise sources.

The Magic Touch feature is enabled with patent-pending technology from Cypress available on Gen4 that is unavailable from other suppliers. The Gen4 family delivers an array of technologies the competition cannot match. It is the world’s only controller family with built-in 10V Tx to drive the touch panel at 10V. Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to sense smaller signals than the competitors in the presence of high noise sources. The Gen4 family also makes use of Cypress’s patented self plus mutual capacitance sensing technology. TrueTouch is the only solution with the ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application. These capabilities enable both the Magic Touch and water rejection features on the Ascend Mate.

The HUAWEI Ascend Mate combines superior performance with a unique set of features, ensuring end customers have an optimal touchscreen user experience. Its screen-to-body ratio is 73%, one of the highest in the industry, maximizing viewing pleasure for emails, video and games. The 6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and color accuracy. The Ascend Mate is also very slim, with a thickness of just 6.5 mm at its narrowest part.

"We’re excited to team with HUAWEI on this outstanding smartphone," said John Carey, Senior Director of TrueTouch Marketing at Cypress. “The Ascend Mate showcases many of the reasons that TrueTouch is the premier touchscreen solution in the industry.”

Touch Leadership
Cypress’s touch-sensing portfolio is the industry’s broadest and most well adopted, encompassing TrueTouch, CapSense®, and TrackPad solutions. The company’s IP portfolio is unmatched, including true, single-layer sensor solutions for dramatically reduced touchscreen costs and self and mutual capacitance sensing on the same chip that enables advanced features such as waterproofing, proximity sensing, support for 1-mm stylus, and hover.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is the world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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