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Cypress TrueTouch™ Solution Implements Touchscreen in New SH003 Phone by KDDI | Cypress Semiconductor

Cypress TrueTouch™ Solution Implements Touchscreen in New SH003 Phone by KDDI

Last Updated: December 21, 2009

New  SH003, Designed by Sharp, Uses Flexible PSoC®-Based TrueTouch Solution To Enable Detailed Multi-Touch Gesture Manipulation of Photo Images On-Screen

SAN JOSE, Calif., December 22, 2009 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its TrueTouch™ touchscreen solution implements the touchscreens for new KDDI mobile phones manufactured by Sharp Communication Systems Group. The SH003 phone offers a 12.1-megapixel camera, and leverages the TrueTouch solution to deliver user-friendly multi-touch gestures to manipulate photo images and control other functions. Cypress previously announced the TrueTouch solution implements the waterproof touchscreen for the KDDI Sportio water beat mobile phone.

The new KDDI SH003 has a 3.4-inch full wide VGA liquid crystal display with brilliant colors, with the TrueTouch touchscreen enabling gestures such as tap, pinch and others. The phones also offer rich entertainment capabilities such as one-segment. The SH003 supports up to 16GB microSDHC memory cards.

“It is very satisfying to see the proven success of Cypress’s touchscreen technology in the Sportio water beat model lead to TrueTouch designs in the new SH003,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “With our established, leading-edge multi-touch all-point technology and our roadmap to support even more innovative features, we plan to continue building touchscreen market share with the top handset makers worldwide.”

Cypress’s TrueTouch family, based on the PSoC® programmable system-on-chip architecture, includes single-touch, multi-touch and “multi-touch all-point” offerings. Cypress was the first company to introduce multi-touch all-point functionality, which can track up to 10 simultaneous touches. This capability enables designers to create new usage models for products such as mobile handsets, portable media players (PMPs), GPS systems and other products, and has been in mass production since 2008. TrueTouch is the industry’s most flexible touchscreen solution, as the unique PSoC architecture allows designers to implement differentiated features and make last-minute design iterations without board changes.

Cypress recently announced its next-generation high performance TMA300 multi-touch all-point family. This controller provides best-in-class scan times for true multi-finger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at

“More and more leading Japanese companies are selecting the TrueTouch solution for its unrivaled flexibility and performance,” said Hitoshi Yoshizawa, Japan country manager for Cypress. “However, customers are also choosing Cypress for our flexible business model, allowing them to select from preferred vendors instead of requiring them to purchase a fixed touchscreen module.”

The flexibility of the TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost. More information about PSoC products is available at and free online training is at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


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