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Cypress TrueTouch™ Solution Drives Multi-Touch Touchscreen In Hot New IS03 Smartphone from KDDI | Cypress Semiconductor

Cypress TrueTouch™ Solution Drives Multi-Touch Touchscreen In Hot New IS03 Smartphone from KDDI

Last Updated: January 03, 2011

New Phone, Designed by Sharp, Uses Flexible PSoC®-Based TrueTouch Solution
To Deliver Responsive, Accurate Multi-Touch User Interface

SAN JOSE, Calif., January 4, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch™ touchscreen solution implements the brilliant multi-touch touchscreen in the hot new IS03 smartphone from KDDI. The new phone, manufactured by Sharp Communication Systems Group, offers a highly responsive and accurate 3.5-inch LCD display screen.

The IS03 is based on the Android™ 2.1 operating system and allows users to enjoy dozens of Android applications. It offers e-mail support, fast web browsing, GPS support, infrared communications and a 9.6 megapixel camera.

The TrueTouch controller families adapted by IS03 offer an integrated analog sensing engine for the industry’s fastest and most accurate touchscreen user experience. This responsiveness allows tracking of multiple fingers simultaneously with precise x-y locations and without user delays or problems with erroneous “ghost” responses. The devices also offer Cypress’s legendary noise immunity and very low power consumption – an ideal combination for today’s smartphone market. More information on TrueTouch solutions is available at

“The IS03 is a very hot product in Japan for good reason,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “It’s a great combination of a smartphone with the advanced features that Japanese mobile users have come to expect. We’re pleased that Sharp continues to count on TrueTouch to deliver accurate and responsive touchscreens for their customers.”

“We are proud of continuing relationship with leading company such as Sharp.” said Hitoshi Yoshizawa, Japan country manager for Cypress. “We will continue to provide the best solutions and support to help them create outstanding products.”

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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