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Cypress Names Industry Veteran Curtis Davis Vice President Of PowerPSoC™ Business Unit | Cypress Semiconductor

Cypress Names Industry Veteran Curtis Davis Vice President Of PowerPSoC™ Business Unit

Last Updated: March 09, 2010

Brings Power Management Expertise and Proven Track Record of Growing Revenue with Innovative Product Introductions

SAN JOSE, Calif., December 12, 2008 - Cypress Semiconductor (NYSE:CY) today announced the appointment of Curtis Davis as Vice President of the PowerPSoC™ Business Unit with initial focus on the LED lighting market, effective immediately. Davis brings 30 years of power management and semiconductor experience, in both engineering and management roles.

Davis most recently served as president and CEO of iWatt, a provider of power management IC solutions, where he grew the start-up company to $20 million in revenue and added technical strength via two acquisitions. He joined iWatt from Analog Devices, where he spent 25 years, starting as an Automated Test Equipment IC design engineer and ending as the vice president and general manager of the Precision Linear and Power Management Business Unit.

"The intelligent lighting market presents a significant target for growth, and our programmable solutions give us an advantage in terms of flexibility and ease-of-use," said Dinesh Ramanathan, executive vice president of Cypress's Data Communications Division. "Curt's experience in power management and bringing new technologies to market will help us quickly expand our offerings to deliver new, differentiated solutions."

"Lighting designers are looking for new ways to create innovative products that take advantage of the great potential of LEDs," said Davis. "Cypress has impressive technology to address that need, and I'm looking forward to expanding the reach of our innovate solution and growing our market share."

Davis holds a Bachelor of Science degree in Electrical Engineering Technology (BSEET) from the University of Massachusetts Lowell, as well as certificates from the Executive Leadership Program at Boston University and the Creating Shareholder Value Program at the University of North Carolina at Charlotte.


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About Cypress's Intelligent Lighting Solutions

LED lighting design requires a complex set of calculations with custom firmware to deliver consistent color. The two biggest problems that LED lighting engineers face are having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as output flux, wavelength etc.) over different temperatures. With PSoC Designer 5.0, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and choice of either temperature or optical feedback algorithms are automatically applied to the selected design and programmed into an EZ-Color controller. This can save anywhere from weeks to months of design time for a complex design.

EZ-Color™ LED controllers can support up to 16 LED strings, compared to four or five strings for competitive devices. The additional strings can mean a savings of dozens or even hundreds of controllers in very large designs, cutting design complexity, power consumption and board space. The EZ-Color LED controllers are powered by Cypress patent pending PrISM™ (Precise Illumination Signal Modulation) technology. The PrISM modulation technology significantly reduces low-frequency flicker and radiated electro-magnetic interference (EMI)-common problems in LED lighting designs. Designers also have the flexibility to add additional functionality to the EZ-Color controllers, including battery charging, motor control, thermal feedback, programmable control gear and other features.

The EZ-Color family is supported by the CY3261A-RGB Evaluation Kit. The evaluation kit showcases EZ-Color's flexibility and ease of use for high-brightness LED color mixing applications and employs temperature compensation for consistent color.  Included with the evaluation kit is an interactive graphical interface enabling quick color mixing via a CIE diagram or by directly controlling each LED. The kit is available on the Cypress Online Store at for US$149.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks, and PowerPSoC, EZ-Color, PrISM and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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