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Cypress Names Bosco Law Area Sales Manager for China and Hong Kong Regions | Cypress Semiconductor

Cypress Names Bosco Law Area Sales Manager for China and Hong Kong Regions

Last Updated: June 04, 2008

Cypress Names Bosco Law Area Sales Manager for China and Hong Kong Regions

Industry Veteran Charged With Continuing Strong Growth; Brings Deep Experience in Proprietary and Memory Markets

HONG KONG, June 4, 2008 -- Cypress Semiconductor Corp. (NYSE: CY) today introduced Bosco Law as its new area sales manager for China and Hong Kong. Law, who reports to vice president of Asia Pacific Sales Operations, Paul Chu, has nearly 15 years experience in sales, marketing and engineering roles within the semiconductor industry. He brings extensive embedded design experience to this role, a key factor in helping Cypress to continue and expand penetration of the PSoC® programmable system-on-chip family into a wide range of applications within China.

Law joins Cypress from Winbond Electronics, where he was director of Sales for both the China and Hong Kong regions. He previously held marketing and technical sales management positions at Winbond, after starting his career as a field applications engineer. Law has a BSEE degree from National Taiwan University and an MSEE degree from the University of Southern California.

"I see tremendous opportunities for Cypress's programmable product offerings in China," said Law. "PSoC products in particular offer benefits for customers in every segment and they are complemented with outstanding wireless, timing and memory solutions. I look forward to working with the talented team here at Cypress to grow our business rapidly."

"We are pleased to add Bosco as a key player in our growing efforts to further penetrate the China market," said Chu. "His experience with both embedded control solutions and memory products, along with his strong familiarity with the customer base, make him an ideal choice to lead our sales efforts in China."

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks, EZ-Color HB-LED controllers, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, lighting, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC are registered trademarks, and Programmable System-on-Chip is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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