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Cypress Names Alfred Chow Regional Director Of Marketing And Applications For Asia | Cypress Semiconductor

Cypress Names Alfred Chow Regional Director Of Marketing And Applications For Asia

Last Updated: March 04, 2008

Cypress Names Alfred Chow Regional Director Of Marketing And Applications For Asia

HONG KONG, March 4, 2008 -- Cypress Semiconductor Corp. (NYSE: CY) today announced that Alfred Chow has been appointed regional director of Marketing and Applications for Asia. Chow will be responsible for all marketing launch activities in Asia, and will work closely with Cypress's distribution and catalog partners in Asia. He will drive new customer acquisition, training, web marketing, public relations and technical support for PSoC® and other Cypress products. He reports to vice president of Global Marketing and Applications, Geoff Charubin.

Chow has over 15 years of industry experience. He joins Cypress from Xilinx, where he was senior product solutions marketing manager of Asia Pacific. In his role at Xilinx, he was responsible for outbound marketing strategies, collateral creation, training and media strategies. Prior to Xilinx, Chow was Asia Pacific sales manager for Synopsys and was an IC designer for ATI Technology. Chow holds a BSEE degree from the University of Wisconsin, an MSEE from the University of Toronto and an MBA from the City University of Hong Kong.

"The opportunity to market Cypress's programmable solutions in Asia is very exciting," said Chow. "The PSoC products are unlike anything else on the market, and are an excellent fit for the needs of Asian customers. I look forward to working with our partners and customers to drive strong growth in the region."

"Alfred has the right background and track record of success to take our programs in Asia to the next level," said Charubin. "We welcome him to the Cypress team and look forward to outstanding results from him and his team."

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value." Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks, EZ-Color HB-LED controllers, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, lighting, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC are registered trademarks, and Programmable System-on-Chip is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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