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Cypress Introduces New Video Equalizers With The Industry's Lowest Power Consumption And Best Jitter Performance | Cypress Semiconductor

Cypress Introduces New Video Equalizers With The Industry's Lowest Power Consumption And Best Jitter Performance

Last Updated: September 04, 2007

Cypress Introduces New Video Equalizers With The Industry's Lowest Power Consumption And Best Jitter Performance

SMPTE- and DVB-ASI-Compliant Devices Deliver Reliable Signal Transmissions For Broadcast Equipment with Lower Bit-Rate or Shorter Cable Requirements

SAN JOSE, Calif., September 4, 2007 - Cypress Semiconductor Corp. (NYSE: CY), a world leader in video physical layer devices (PHYs), today added two new multirate video cable equalizers to its diverse portfolio of solutions for the professional video equipment market. The new HD/SD/DVB-ASI (High-Definition/Standard-Definition/Digital Video Broadcasting - Asynchronous Serial Interface) video equalizers are targeted for applications with shorter cable lengths, while the new SD/DVB-ASI video equalizers address broadcasting equipment requiring only SD-SDI (serial digital interface) or DVB-ASI bit-rates. The new devices offer an easy-to-implement, complete port solution in professional video equipment designs such as PC video capture cards, video switchers, video routers, logo generators, satellite decoders, and DVB-ASI encoder/decoders.

Both equalizers deliver industry-leading jitter performance and have 160 mW typical power consumption with a 3.3V power supply, offering a power savings of up to 30 percent over competing solutions. The SD/DVB-ASI video equalizers removes inter-symbol interference from video signals traveling over a cable, and use adaptive equalization to support different cable lengths up to an industry-best 350 meters. The HD/SD/DVB-ASI video equalizers also use adaptive equalization to drive equalized SD signals up to 350 meters on coaxial cable, and HD signals up to 140 meters.

"These new equalizers join our existing high-performance equalizers to further our strategy of providing the industry's broadest portfolio of professional video solutions," said James Lie, product marketing manager for Video and Interconnect Devices at Cypress.  "These new equalizers are targeted at lower-end systems, but deliver the same reliable transmissions customers expect from Cypress."

Cypress's SD/DVB-ASI equalizers are compliant with SMPTE 259M and DVB-ASI data rates, while the HD/SD/DVB-ASI equalizers are compliant with SMPTE 292M, 344M, and 259M, as well as DVB-ASI. The superior eye diagram characteristics of the equalizers allow for more forgiving board design, such as longer trace lengths and other less-than-optimal board conditions. The devices are pin-compatible with existing solutions, giving an easy migration path without board redesigns.

Cypress will demonstrate its complete video interface solution, including the HOTLink-On-Demand™ family of video SERDES, multi-format equalizers, and cable drivers, in booth 11.103 at the International Broadcasters Conference (IBC) 2007 to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 6 through September 10, 2007. For more information, or to make an appointment to see a short demonstration at IBC, interested parties can send an email to

The HD/SD/DVB-ASI video equalizer is offered in a 16-pin SOIC package (CYV15G0100EQ) and a 16-pin QFN package (CYV15G0103EQ). The SD/DVB-ASI video equalizer is available in a 16-pin QFN package (CYV270M0104EQ) and a 16-pin SOIC package (CYV270M0101EQ). All of the devices are currently in production. A high-resolution image of the new products can be downloaded at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value." Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress and the Cypress logo are registered trademarks and HOTLink-On-Demand is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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