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Cypress To Display Complete Professional Video Interface Portfolio At 2007 National Association Of Broadcasters Conference | Cypress Semiconductor

Cypress To Display Complete Professional Video Interface Portfolio At 2007 National Association Of Broadcasters Conference

Last Updated: April 11, 2007

Cypress To Display Complete Professional Video Interface Portfolio At 2007 National Association Of Broadcasters Conference

Demonstrations of High-Performance Cable Drivers, Equalizers and HOTLink® SERDES
To Be Given in Booth SL14115

SAN JOSE, Calif., April 11, 2007 - Cypress Semiconductor Corp. (NYSE: CY), a world leader in video physical layer devices (PHYs), today announced that it will demonstrate its complete portfolio of interface solutions for professional video equipment at the National Association of Broadcasters (NAB) 2007 Conference in Las Vegas, Nevada. Cypress will be exhibiting at the Las Vegas Convention Center in booth SL14115 from April 16 through April 19.

Attendees of NAB 2007 can learn how to enhance video system value with Cypress's high-performance video portfolio, including:

  • 3 Gbps cable driver technology transmitting video signals
  • A demonstration board using the HOTLink® II SERDES and Video Equalizer for a transmission solution
  • Altera Corporation's Video-over-IP reference design using Cypress's video equalizer and cable driver.
    For more information, or to make an appointment to see a demonstration at NAB2007, interested parties can send an email to

About Cypress's Video Interface Portfolio
Cypress's HOTLink family of SERDES provides point-to-point or point-to-multipoint serial communication interfaces over high-speed optical or copper links. HOTLink devices offer serialization, deserialization, optional 8B/10B encoding/decoding and framing functions. Due to its frequency agility (50 Mbps - 1.5 Gbps), the HOTLink family can be used to implement proprietary serial communication protocols as well as popular serial protocols like Fiber Channel, DVB-ASI, Gigabit Ethernet (GigE), ESCON®, SMPTE 259M and SMPTE 292M. All HOTLink devices provide an easy implementation path for customer designs because of a single power supply and an integrated voltage-controlled oscillator (VCO) and phase-locked loop (PLL).

Cypress's multi-rate Video Equalizers (HD/SD/DVB-ASI) utilize proprietary CLEANLink™ equalization technology for high performance across cable lengths in professional video systems. For an easy solution to meet DVB-ASI specifications for applications such as video distribution amplifiers, production routers and switchers, A/D and D/A converters, and other professional broadcast equipment, customers can utilize Cypress's multi-rate Cable Drivers for non-inverting DVB-ASI signals without adding external devices.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, HOTLink, PSoC and EZ-USB are registered trademarks, and CLEANLink, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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