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Cypress Appoints Industry Veteran YD Lim Area Sales Director for Korea | Cypress Semiconductor

Cypress Appoints Industry Veteran YD Lim Area Sales Director for Korea

Last Updated: March 09, 2010

Expected to Increase Penetration of Cypress's Proprietary Solutions Using 20 Years of Experience in Programmable and Broadline Chip Companies in Korea

SAN JOSE, CA, Nov. 4, 2008 -- Cypress Semiconductor Corp. (NYSE: CY) today named YD Lim as Senior Director of Sales and Country Manager for Cypress Korea.

Lim brings 20 years of experience in sales and marketing in the semiconductor industry, having worked with companies specializing in programmable solutions, as well as broadline suppliers. Most recently, he was country manager and sales director at Altera Korea for the past eight years. At Altera, he grew revenue over 250 percent, and established Altera as the clear PLD leader in Korea with more than 50 percent market share. Prior to Altera, Mr. Lim was sales manager and worldwide account manager at National Semiconductor Corporation. He also served as analog & logic marketing manager at Texas Instrument in Korea, and started his career as an application engineer at Gold Star Electronics. Lim holds a B.S.E.E. from Kyunghee University in Korea.

"I've known YD for over ten years.  His knowledge of the Korean market and his ability to add value to customers with programmable solutions are second to none" said Ben Lee, Cypress Senior Vice President of Worldwide Sales. "I am confident that he can drive strong growth in Korea, a very important market for Cypress."

"The Cypress product portfolio is very exciting; with the unique PSoC® family complemented by a strong line-up of proprietary solutions such as USB, programmable clocks, and innovative memories" said Lim. "I am eager to work with customers in Korea to help them build winning systems and solutions using Cypress technology."

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks, EZ-Color HB-LED controllers, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, lighting, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC are registered trademarks, and Programmable System-on-Chip is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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