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Cypress and FE Global Electronics Sign Agreement to Extend Distribution into India | Cypress Semiconductor

Cypress and FE Global Electronics Sign Agreement to Extend Distribution into India

Last Updated: December 13, 2005

Cypress and FE Global Electronics Sign Agreement to Extend Distribution into India

BANGALORE, India, December 13, 2005 - Cypress Semiconductor Corp. (NYSE: CY) and FE Global Electronics have extended their distribution agreement allowing FE Global to sell Cypress's products into India-a market that is projected to reach US$40 billion by 2010.  FE Global, which became a distribution partner of Cypress in 1993, has contributed significantly to the company's sales growth in China, Malaysia, the Philippines, Singapore and Thailand.

"We are on the threshold of a tremendous growth trajectory in India as numerous hardware and embedded design companies are evolving, " said Naveen Kumar, Cypress's country sales manager in India. "Since most of Cypress's products, including our PSoC(R)programmable mixed-signal arrays, USB controllers, wireless transceivers, programmable clocks, and CMOS image sensors, require field support to get designed in, partnering with FE Global will give us an added advantage as they bring very good demand-creation capabilities coupled with excellent salesmanship." 

FE Global opened its first sales office in India in September 2001, and now has four offices in Bangalore, Hyderabad, Pune & Delhi. The company believes its knowledge of the Indian market and strong team of sales and field application engineers will enable Cypress to increase its revenue and business penetration in India.

"The Indian market has a promising future," said Alex Onn, CEO of Flextech Holdings Ltd. and FE Global Electronics Pte Limited. "We are very pleased to be working with Cypress to develop this market and bring us mutual benefit." 

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at

About FE Global
Established in 1990, FE Global has evolved to become one of the leading electronic components distributors in the pan-Asia region." With a wide regional network and pool of talented people, we always strive to cover greater grounds, staying at the forefront of new technologies and bringing greater value. In fact, we are a trusted partner for some of the world's most reputable principals and global clients from a wide spectrum of industries - information technology, consumer electronics to telecommunications.
More information about FE Global, please visit

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Cypress, the Cypress logo and PSoC are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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