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Super bowl 2020: Commercial Trends to Expect | Cypress Semiconductor

Super bowl 2020: Commercial Trends to Expect

A total of $4.5 billion has been spent on advertising in the first 50 years of the Super Bowl, according to Ad Age. Today, companies spend approximately $4.8 million for one 30-second commercial spot alone. Super Bowl 50 will debut the ads of technology companies such as Amazon and LG. As trends change, so do the advertisements we see. In this blog, I’m taking out my crystal ball and looking into what the biggest commercials from Super Bowl 2020 could look like.

Advanced Automotive Systems Going Mainstream

Car commercials are a classic; they are ingrained in the Super Bowl culture. Audi, Toyota, Volkswagen and Mercedes-Benz have commercials during the Super Bowl each year, and while these ads have typically focused on speed, sleek designs and even fuel-efficiency, car ads in the future will sing a different tune.

No one can deny the fact that our cars are getting smarter every day. One day, self-driving cars will be commercialized and rule the road. In 2020, manufacturers will be highlighting features such as firmware-over-the-air (FOTA) updates in mass-market cars, ADAS, infotainment and other advanced systems in connected cars in their Super Bowl ads. As early as now, Cypress can enable FOTA adoption in standard vehicles with our latest additions to the Traveo automotive portfolio.

A Smarter Smart Home

With predictions that half of Americans will have smart-home technology by the end of this year, the Internet of Things (IoT) is quickly becoming mainstream. LG will be showcasing its OLEG TV technology at this year’s Super Bowl, which is fitting because smart entertainment is currently the most popular type of smart-home technology. According to a survey by Coldwell Banker, 44 percent of smart-home tech owners saying they already have smart TVs and speaker systems.

During Super Bowl 2020, you can bet on seeing advertisements for smart security, smart thermostats, smart lighting and even smart safety solutions. Just imagine if you could turn multiple lights on and off at your house at the same time. In the past, Bluetooth® could only connect from a smartphone to one device, but with the help of long-range Bluetooth and Bluetooth smart mesh technologies, just wave your hand to turn on or off all the lights in your home.

More Convenient Wearables

From simple pedometers to professional-grade wearables, many athletes and fitness enthusiasts have begun utilizing the latest technology for health management. While most wearables are great for basic tracking, it is hard to get the specific details to take advantage of the biometrics being tracked, especially if you forget to charge or even wear your wearable.

In 2020, we’ll see everyday wearables tracking embedded into everyday clothing, as well as implementing wireless charging. Hexoskin, the world leader in smart clothing design and intelligent software for health and performance, is already using the Bluetooth Smart-based EZ-BLE™ PRoC™ module  for use in its Hexoskin Smart biometric-tracking shirts. Though the Apple Watch already features wireless charging capability, many other wearables still require a USB charge or disposable battery replacement. Market research firm IHS predicts that 40 percent of all wearable devices shipped will be enabled to charge wirelessly by 2020. So after a nice jog in the park, the runner in this Super Bowl ad will go home to wirelessly charge his/her workout clothes while swiping through their smart device for metrics.

At Cypress, we’re enabling tomorrow’s technologies today. Now that you know what to expect for Super Bowl 2020, these trends won’t surprise you like a blind side hit from Carolina Panthers linebacker Luke Kuechly. For additional details on our diverse product line, please visit the Cypress website.

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