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Fundamentals of USB 3.0 | Cypress Semiconductor

Fundamentals of USB 3.0

Last Updated:

December 09, 2011


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USB is the most successful peripheral interconnect and is heavily adopted in consumer electronics and PC peripherals. USB 3.0 is the next revolution in the wired USB market. The primary goal of USB 3.0 is to keep the same ease of use and flexibility that users have become comfortable with, but at a much higher data rate of 5Gbps. The other major goal of the USB 3.0 specification is the power management which is very important for "Sync & Go" applications that need to maintain long battery life.

USB 3.0 is expected to begin shipping as discrete silicon in 2009, and broad deployment of USB 3.0-enabled products is expected in 2011.

In this webinar, geared towards demystifying USB3.0 for engineers, we will cover the following:

    * USB 3.0 and why it is relevant?
    * USB 3.0 Architecture and Benefits
    * USB 3.0 vs USB2.0 Comparison
    * Early Applications and usage models

Hans van Antwerpen
Hans is a VP of Technical Staff at Cypress and a member of Cypress's CTO group. Hans leads the architecture definition of Cypress's USB3 products and is Cypress's delegation lead to USB-IF & DWG. Hans held positions as senior scientist, chief architect and manager on software and digital hardware programs. Hans holds a M.Sc. in Mathematics from the University of Eindhoven, The Netherlands. Hans is an expert on USB, Software and SoC architecture and design, real-time embedded systems, CPU/DSP/SoC architecture, component reuse and audio and video processing.

Ashwini Govindaraman
Ashwini is a Product Marketing Manager at Cypress's USB New Product Development group. Ashwini drives the strategy and roadmap of Cypress's USB 3.0 products in addition to engaging with key customers. Ashwini has held positions at National Semiconductor, Texas Instruments and Dust Networks in various engineering roles. Ashwini holds a B.E in Electrical and Electronics from Birla Institute of Technology and Science, Pilani, India and is currently an MBA student at the Wharton school, University of Pennsylvania.