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Spansion Receives the 2007 Best Supplier Award From Longcheer Holdings Limited | Cypress Semiconductor

Spansion Receives the 2007 Best Supplier Award From Longcheer Holdings Limited

Last Updated: June 11, 2008

Spansion Receives Honor for Second Consecutive Year

BEIJING, June 11, 2008 -- Spansion Inc. (Nasdaq: SPSN), the world's largest pure-play provider of Flash memory solutions, today announced that it has received the 2007 Best Supplier Award from Longcheer Holdings Limited for the second consecutive year. Spansion has been providing a wide range of MirrorBit(R) NOR Flash memory devices to Longcheer, a leading Chinese mobile handset designer, for more than five years. Spansion is the only NOR Flash memory supplier that has been selected for the honor.

The mobile industry in China continues to expand rapidly with growth expected from the replacement segment, where consumers require advanced multimedia features in their handsets, including high-definition cameras, CD-quality MP3 players and navigation. To support these advanced functionalities, mobile phones require higher performance and higher density NOR Flash memory. Spansion's broad range of Flash memory products can address handset OEM demands from 16Mb for basic entry-level phones to 1Gb for feature phones, with solutions up to 3Gb. Spansion's universal footprint is scalable and accommodates different densities and functionalities, therefore enabling handset designers to reduce design complexity and time-to-market.

"Longcheer provides its Best Supplier Award to companies that have moved beyond from simply being a supplier, but contributing to our development. These companies provide system-level solutions that help us meet the demands of handset OEMs for feature-rich functions in handset designs and enable them to gain competitive advantages in the marketplace," said Dr. Junhong Du, CEO of Longcheer.

In response to this industry demand, Spansion developed its revolutionary MirrorBit Eclipse(TM) architecture, enabling code and data storage on the same die. Spansion is currently sampling its 65nm MirrorBit Eclipse Flash memory products for wireless handsets, giving handset OEMs significant cost savings and improved performance, including high-speed programming, low power, high density and fast application switching.

"Receiving the Strategic Partner Award for 2006 and the Best Supplier Award for 2007 from Longcheer for two consecutive years is a strong recognition of Spansion's commitment to delivering high performance and reliable MirrorBit NOR Flash memory solutions for the wireless handset industry in China," said Gary Wang, corporate vice president and president of Spansion Asia. "We look forward to working with Longcheer to continue bringing more innovative products and added value services to our customers."

Spansion in China

Spansion designs, manufacturers and supplies Flash memory solutions in greater China, working with the top consumer electronics OEMs and wireless handset manufacturers in the region. Spansion has over 1,300 employees located in China with a final manufacturing facility in Suzhou, design centers in Suzhou and Beijing and sales and marketing offices in Beijing, Shanghai, Shenzhen and Taiwan.

About Longcheer

Longcheer Holdings Limited is the top mobile handset design house in China. Listed on the Singapore Exchange since May 2005, the Shanghai-based company has a market capitalization of approximately S$300 million as at the end of June 2007. The Group offers comprehensive expertise across the domains of handset hardware, software and exterior designs. It also provides project management services in handset testing and assembly. With a strong portfolio of clients in the mid and low-segment of the Chinese telecommunications market, Longcheer is committed to providing feature-rich, rapid time-to-market solutions and comprehensive support to its customers.

Led by a dynamic management team, Longcheer has expanded rapidly into a company with over 1,300 dedicated employees in Greater China, over 60% of whom are engaged in research and development ("R&D") work. In 2006, Longcheer was ranked 10th in the Technology Fast 50 China Ranking and 39th in the Technology Fast 500 Asia Pacific Ranking by Deloitte.

An expert in mobile handset design, Longcheer has consistently been able to meet the rapidly changing preferences and demands of consumers. Besides engaging in extensive product R&D, Longcheer has also managed to establish strategic relationships with major industry players so as to develop new wireless communications solutions and products. For more information, please visit

About Spansion

Spansion is a leading Flash memory solutions provider, dedicated to enabling, storing and protecting digital content in wireless, automotive, networking and consumer electronics applications. Spansion, previously a joint venture of AMD and Fujitsu, is the largest company in the world dedicated exclusively to designing, developing, manufacturing, marketing and selling Flash memory solutions. For more information, visit

Spansion(R), the Spansion Logo(R) , MirrorBit(R), MirrorBit(R) Eclipse(TM), ORNAND(TM), ORNAND2(TM), HD-SIM(TM) and combinations thereof, are trademarks of Spansion LLC. Spansion, the Spansion Logo and MirrorBit are registered in the US and other countries. Other names used are for informational purposes only and may be trademarks of their respective owners.

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