You are here

Sobey Selects Cypress's HOTLink" Video SERDES And Equalizer For Professional Video Broadcasting Equipment | Cypress Semiconductor

Sobey Selects Cypress's HOTLink" Video SERDES And Equalizer For Professional Video Broadcasting Equipment

Last Updated: September 06, 2007

Solutions Deliver Industry-Leading Performance for Advanced Digital Editing

SAN JOSE, Calif., September 6, 2007 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Sobey Digital Technology Co., Ltd. is using two products in Cypress's professional video portfolio for its video editing equipment. Sobey's SD Non-Linear Editor Box leverages both the Cypress HOTLink™ II SERDES and SD/DVB-ASI video equalizer. The SERDES provides interfacing to coax cables or fiber optics for reliable video transmissions, while the SD/DVB-ASI video equalizer delivers interference-free video signals.

The HOTLink-On-Demand™ family of multichannel video SERDES is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant physical layer devices (PHYs) on the market, which translates to simplified design for broadcast equipment manufacturers. The SD/DVB-ASI video equalizer removes inter-symbol interference from video signals traveling over a cable, and it uses adaptive equalization to support different cable lengths up to an industry-best 350 meters. The equalizers offer a power savings of up to 40 percent over competing solutions.

"In the television broadcasting industry, where faulty equipment leads to highly visible errors, Sobey's video editing equipment is counted on for reliable, uninterrupted performance," said Chen Feng, president, Sobey Digital Technology. "Cypress video broadcasting solutions meet our high standards for performance and offer many configurations for design flexibility."

"Cypress's professional video portfolio has a proven track record, which leading broadcasting equipment manufacturers such as Sobey look for," said Gopal Garg, managing director of Video and Interconnect Devices at Cypress.  "Our unrivaled HOTLink SERDES enable the highest quality of transmissions and the scalability to meet a wide range of industry standards, while our video equalizers maintain this quality standard and offer flexible data rates."

Cypress will demonstrate its complete video interface solution, including the HOTLink-On-Demand family of video SERDES, multi-format equalizers, and cable drivers, in booth 11.103 at the International Broadcasters Conference (IBC) 2007 to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 6 through September 10, 2007. For more information, interested parties can send an email to

About the HOTLink-On-Demand Family
The devices in the HOTLink-On-Demand family are designed so that each channel can run at either SMPTE 259M or 292M speeds. In addition, all devices feature an integrated voltage-controlled oscillator (VCO) and phase-lock loop (PLL), as well as an innovative chip design that eliminates channel crosstalk and performs significantly better than the SMPTE jitter specification. The portfolio also includes devices that allow one channel to be a transmitter and another to be an independent reclocking deserializer, which is particularly useful in up/down converter applications.

About Cypress Video Equalizers
Cypress's CYV270M0101EQ SD/DVB-ASI equalizers are compliant with the SMPTE 259M data rates. The devices are pin-compatible with existing solutions, giving users an easy migration path without board redesign. The superior eye diagram characteristics of the equalizers allow for more forgiving board design, such as longer trace lengths and other less-than-optimal board conditions. The devices use a 3.3V power supply deliver for low power consumption and feature superior jitter performance.

About Sobey
Founded in 1997, Sobey Digital Technology Co., Ltd. develops, manufactures, and sells professional TV multimedia equipment and systems. Targeting mainly the broadcast market, Sobey is one of the largest and fastest growing video system technology companies in China, with more than 5000 TV station and other professional users. Having been acquired by Sony in April 2003, Sobey now has sales offices across China and is quickly developing the overseas market. For more information, visit

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® mixed-signal array, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

# # #

Cypress and the Cypress logo are registered trademarks and HOTLink and HOTLink-On-Demand are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.