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Premier Farnell and Cypress Sign New Global Distribution Agreement | Cypress Semiconductor

Premier Farnell and Cypress Sign New Global Distribution Agreement

Last Updated: October 23, 2006

Premier Farnell and Cypress Sign New Global Distribution Agreement

Franchise Arrangement Expands Reach of PSoC® Products in the Design Engineer Community
LONDON, UK, 23 October 2006 - Premier Farnell (, the global marketer and distributor of electronic components, MRO products and specialist services, and Cypress Semiconductor Corp. (NYSE: CY) today announced a global franchise agreement. Through this arrangement, Farnell InOne in Europe/Asia Pacific, and Newark InOne in the Americas, will offer Cypress's extensive range of PSoC® Programmable System on Chip™ mixed signal arrays, wired and wireless USB devices and timing solutions to the design engineering community globally.

Most importantly, the agreement extends the global accessibility of Cypress's PSoC devices which enable engineers to reduce the number of components needed in a wide range of consumer, automotive and industrial designs, from cameras, to game consoles to white goods. The single-chip solution, which comes complete with an easy-to-use development kit, can integrate as many as 100 peripheral functions with a microcontroller, saving board space and power consumption. This helps reduce costs and shorten the development period resulting in a quicker time to market and greater design flexibility. 

Bien Irace, senior vice president of international sales at Cypress said "Catalogue distribution, whether online or paper-based, is a key strategy in our global demand identification effort and in growing our customer base, especially for our PSoC products, and I am confident that having Premier Farnell as a global channel partner will help us in that endeavor."
Marianne Culver, group director of Global Electronics Supplier Marketing at Premier Farnell adds, "We're thrilled to be working with Cypress, and especially to help drive such an important innovation as its PSoC product. We pride ourselves on consistently delivering excellence to the worldwide design engineer community and this agreement only serves to strengthen our offering."
About Premier Farnell
Premier Farnell plc markets and distributes electronic and MRO specialist products and services throughout the UK, Europe, North America and Asia Pacific.  It is a market-focused, customer-responsive organisation that combines traditional distribution skills with technologically advanced, proactive marketing disciplines.  Premier Farnell is a leader and innovator in eBusiness, with world-class tailored eProcurement solutions at the top end of its capabilities, designed with larger companies in mind.  Premier Farnell specialises in servicing the needs of its customers for small orders combined with high added-value, tailored services, often for research and design, manufacturing and maintenance, repair and operations activities across virtually every industry.  A multi-channel organisation, Premier Farnell is precisely aligned to the needs of its customers, giving them complete flexibility and choice. 

  •    Premier Farnell operates in 21 countries and trades in over 100, with 5,000 employees worldwide
  •    The Group has a database of over 2 million customer contacts worldwide
  •    Premier Farnell links over 3,000 suppliers to their markets, has a range of over 400,000 products and access to 4.3 million more
  •    Listed on the London Exchange, Premier Farnell recorded an operating profit for the year ended 29th January 2006 of £72.2million on sales of £814 million
  •    Companies within the Premier Farnell Group include Farnell InOne, CPC, BuckHickman InOne, Newark InOne (USA), MCM, an InOne company (USA) and Akron Brass (USA)
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  • About Cypress
    Cypress solutions perform: consumer, computation, data communications, automotive, industrial, and solar. Leveraging proprietary silicon processes, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions and reconfigurable mixed-signal arrays. Cypress trades on the NYSE under the ticker symbol CY. Visit us at