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MSi Employs PowerPSoC® Controller from Cypress in Revolutionary New Intelligent LED Replacement Bulb | Cypress Semiconductor

MSi Employs PowerPSoC® Controller from Cypress in Revolutionary New Intelligent LED Replacement Bulb

Last Updated: March 16, 2010

LED Technology Leader Uses PowerPSoC Programmability
For Variable Power, Communications and Compatibility with Installed Dimming Systems

SAN JOSE, Calif., March 17, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its PowerPSoC® embedded power controller is an integral part of the revolutionary new iPAR-38™ LED replacement bulb from MSi. The new bulb leverages PowerPSoC’s programmability and flexibility to deliver unique features including adjustable power levels, communications capability, and the ability to be dimmed through the use of virtually any installed dimming system.

The MSi iPAR-38 is UL and CSA certified, and is available in 2700K or 3000K in 10 degree spot, 16 degree hybrid or 22.5 degree flood configurations. Its unique Powerband™ technology enables adjustable power levels from 10 to 12 to 16 watts – depending on the need for additional light or additional energy savings. The iPAR-38 LED bulb has been designed with a universal voltage power supply of 85 volts to 265 volts, allowing it to be installed in virtually any country in the world. In addition, MSi’s Proprietary Intelligent Communication system allows the bulb to communicate information such as manufacturing and installation information, the number of hours it has been in use, and wattage settings to a handheld remote device through a sophisticated electronic light wave pattern. This is especially important due to the extremely long bulb life, but also can play a key role in overall energy evaluation, maintenance and design.

The PowerPSoC family integrates from one to four constant-current regulators and 32V/1A MOSFETs with Cypress’s PSoC® programmable system-on-chip, which includes a microcontroller, programmable analog and digital blocks, and memory. This unprecedented level of integration provides customers with a single-chip solution for high-quality LED-based lighting products and other embedded applications such as white goods and industrial control. The result is end systems with fewer components, faster design cycles, lower power consumption and higher reliability. More information on the PowerPSoC family is available at

“We are delighted to add value to this amazing product using PowerPSoC’s programmability and flexibility,” said Brian Moody, director of marketing for Cypress’s PowerPSoC Business Unit. “The iPAR-38 is a tremendous showcase for the many benefits that PowerPSoC can bring to LED systems.”

“We clearly could not have delivered this unprecedented level of customer configurability without the PowerPSoC functionality,” said John Burke, vice president of Sales and Marketing for MSi. “This product is unique in the industry and customers are raving about the possibilities they see in putting it to use.”

About MSi
Founded in 2000, MSi is dedicated to the design, development and manufacturing of application specific solid-state lighting products. With warehouse and distribution facilities in California and Florida, multiple site drop shipment requirements are facilitated on a complete and on-time cost efficient basis.

Cognizant of the rapidly changing developments and improvements of high performance white LED products, MSi maintains a strong ongoing relationship with CREE, a leading manufacturer of LED components. Product design, engineering, testing and rapid prototyping at their Florida headquarters provides the ability to develop and test products for quality and performance, allowing speed to market for specific application demands.

For more information about MSi and its lighting products, please visit their website at or call 888-778-9864.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.