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Desai Electronic Selects Cypress's HOTLink-On-Demand™ Video SERDES For Uninterrupted Transmissions With Transport Stream Multiplexer | Cypress Semiconductor

Desai Electronic Selects Cypress's HOTLink-On-Demand™ Video SERDES For Uninterrupted Transmissions With Transport Stream Multiplexer

Last Updated: September 06, 2007

Desai Electronic Selects Cypress's HOTLink-On-Demand™ Video SERDES For Uninterrupted Transmissions With Transport Stream Multiplexer

Video SERDES Delivers Reliable Performance, Scalability and Ease of Design

SAN JOSE, Calif., September 6, 2007 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Desai Electronic Technology is using Cypress's HOTLink™ video SERDES in its Transport Stream (TS) Multiplexer for television broadcasting. The HOTLink SERDES provides reliable reception and transmission of signals for uninterrupted broadcasting performance.

The HOTLink-On-Demand™ family of multi-channel video SERDES is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant physical layer devices (PHYs) on the market, which translates to simplified design for broadcast equipment manufacturers. The HOTLink-On-Demand family's twelve devices provide designers with scalability for professional video equipment designs, including production switchers, distribution amplifiers, D/A and A/D converters, and camera control units.

"We pride ourselves on the quality of our broadcast equipment, and Cypress's HOTLink SERDES offers the reliability our customer's demand," said Sun Jian, General Manager of Desai Electronic. "HOTLink family devices integrate a great deal of functions and provide flexibility with a wide selection of configurations."

"For more than 10 years, Cypress has been helping broadcasting equipment manufacturers such as Desai Electronic bring winning products to market, building our reputation of reliable performance, flexibility and ease of use," said Gopal Garg, managing director of Video and Interconnect Devices at Cypress.  "The selection of our HOTLink family by Desai Electronic adds to this reputation."

Cypress will demonstrate its complete video interface solution, including the HOTLink-On-Demand family of video SERDES, multi-format equalizers, and cable drivers, in booth 11.103 at the International Broadcasters Conference (IBC) 2007 to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 6 through September 10, 2007. For more information, interested parties can send an email to

About the HOTLink-On-Demand Family
The devices in the HOTLink-On-Demand family are designed so that each channel can run at either SMPTE 259M or 292M speeds. In addition, all devices feature an integrated voltage-controlled oscillator (VCO) and phase-lock loop (PLL), as well as an innovative chip design that eliminates channel crosstalk and performs significantly better than the SMPTE jitter specification. The portfolio also includes devices that allow one channel to be a transmitter and another to be an independent reclocking deserializer, which is particularly useful in up/down converter applications.

About Desai Electronic
Desai Electronic Technology (Sichuan) Co., Ltd. has been a provider of advanced professional TV broadcasting products for many years. After more than a decade of outstanding development, it has experienced technicians researching and developing CATV system equipment. Desai invests a large amount of manpower and other resources for development of digital TV equipment (DVB systems), QAM modulators, digital upstream converters, MPEG2 multiplexers, and TS receivers. Desai is the only manufacturer in China to successfully develop High Fiber Count manufacturing test equipment with multiple signal sources.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® mixed-signal array, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress and the Cypress logo are registered trademarks and HOTLink and HOTLink-On-Demand are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.