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Cypress's TrueTouch™ Touchscreen Solution Awarded | Cypress Semiconductor

Cypress's TrueTouch™ Touchscreen Solution Awarded

Last Updated: March 09, 2010

Flexible PSoC®-Based TrueTouch™ Solutions Enable New, Dynamic User Experiences For Consumer Electronics Devices

BEIJING, September 22, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today announced that its TrueTouch™ touchscreen solution has been named an "Innovative Product of the Year" by the Shanghai Zhangjiang Hi-Tech Park. The TrueTouch offerings, based on the PSoC® programmable system-on-chip architecture, enable designers to create new user experiences for consumer electronics such as mobile handsets, portable MP3 and video players, GPS systems and other products.

TrueTouch is a single-chip touchscreen solution that can interpret touches and gestures from up to 10 inputs from all areas of the screen simultaneously. This capability, known as "multi-touch all-point," enables world-class user interfaces on mobile handsets, as well as the inputting of multiple locations into a GPS, playing video games on portable devices, and making multiple adjustments to sound and video settings on portable devices.

"We are pleased and proud to accept this award from the Shanghai Zhangjiang Hi-Tech Park," said Shahin Sharifzadeh, President of Cypress's China Business Division. "The award is symbolic of our transformation into a programmable solutions provider, as well as our expanding presence in the vibrant China market."

In addition to the multi-touch all-point products, the TrueTouch family includes devices that interpret single touches and gestures such as tap, double-tap, pan, pinch, scroll, and rotate. This combined touchscreen portfolio of solutions is the industry's broadest. Information on the TrueTouch family, along with a video demo, is available at

Because of the flexible and programmable TrueTouch architecture, customers can choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. In addition, the TrueTouch solution utilizes the PSoC architecture's ability to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems.

The TrueTouch family includes the CY8CTST1xx single-touch devices, the CY8CTMG1xx multi-touch gesture devices and the CY8CTMA120 multi-touch all point device. The products are offered in 32- and 56-pin QFN packages. A high-resolution photo is available at

About Zhangjiang Hi-tech Park

Shanghai Zhangjiang Hi-Tech Park, founded in July 1992, is located in the middle part of Pudong New Area. It includes a Technical Innovation Zone, a Hi-Tech Industry Zone, a Scientific Research and Education Zone, and a Residential Zone. In August 1999, Shanghai Municipal Committee and Municipal Government formed the strategy of "Focus on Zhangjiang" and identified the IC industry, software industry, and biomedicine as the leading industries to foster innovation at the Park.

By the end of 2005, the Park had introduced 4297 new enterprises, attracted foreign investment of over 13 billion USD and a fixed asset investment of 69.514 billion RMB, registered 91 R&D centers of transnational enterprises, applied for 4,032 items of patent (833 of them granted). Zhangjiang Hi-Tech Park has become a national example for innovation in China and a science city with global competitive strength.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC are registered trademarks and TrueTouch and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.