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Cypress's Programmable Radio-on-a-Chip(TM) (PRoC(TM)) Wins EEPW Magazine's 2005 Award For | Cypress Semiconductor

Cypress's Programmable Radio-on-a-Chip(TM) (PRoC(TM)) Wins EEPW Magazine's 2005 Award For

Last Updated: November 02, 2005

Cypress's Programmable Radio-on-a-Chip(TM) (PRoC(TM)) Wins EEPW Magazine's 2005 Award For "Best New Embedded System Technology"

New Product Combines Cypress's WirelessUSB(TM) and PSoC(TM) Technologies

Beijing, China, November 2, 2005 -- Cypress Semiconductor Corp. (NYSE:CY) today announced that its Programmable Radio-on-a-Chip(TM) (PRoC(TM)) chip was named "Best New Embedded System Technology" for 2005 by Electronic Engineering & Product World (EEPW), one of the leading electronics magazines in China. PRoC combines Cypress's WirelessUSB(TM) 2.4-GHz radio-on-a-chip with the company's PSoC(TM) (Programmable System-on-Chip(TM)) mixed-signal array, all in a single, integrated product.

The award was announced at EEPW's 2005 Embedded Conference and Product Show in Shenzhen.  Cypress was selected from among a list of companies in the category that included Texas Instruments, Microchip, MIPS, Philips, Maxim, Xilinx, Chipcon, MontaVista and China Core Company.

"We are delighted and honored to win this award," said Allan Kwan, Cypress's country sales manager in China. "As the China market continues to expand, introducing innovative new products such as our PRoC device is critical to maintaining our strong growth."

Cypress's commitment in China has spanned more than a decade, and it has established direct sales offices in Shanghai, Shenzhen and Beijing, as well as a regional business operation center in Hong Kong. In September 2005, Cypress's first design center in China was established in Shanghai for the purpose of product design with a focus on local markets.

About Programmable Radio-on-a-Chip (PRoC)
PRoC includes two of the Cypress's most noteworthy technologies - WirelessUSB and PSoC - in one integrated device. It offers access to a general-purpose mixed signal array with four programmable analog and four programmable digital blocks, 8K Bytes of Flash program memory storage, 512 Bytes of SRAM data storage, and a powerful Direct Sequence Spread Spectrum (DSSS) 2.4GHz radio system - all integrated in a compact, 48-pin QFN package. It is designed to implement highly-integrated, space-saving, low-cost, wireless systems operating in the worldwide 2.4-GHz ISM band.

About EEPW (Electronic Engineering & Product World)
Established in 1993 and jointly run by IDG and the Institute of the Science and Technology Information Commission, EEPW is a technical, bi-weekly publication providing the latest, in-depth electronic design, technology, and market information for engineering managers and designers. Its readership covers managers and decision-makers, sales and marketing staff, researchers and scholars as well as end-users of communications products. Its circulation reaches more than 30,000 per issue.

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micro-power memory products, optical solutions, and re-configurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at

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Cypress, PSoC and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. PRoC, Programmable Radio-on-a-Chip, Programmable System-on-Chip and WirelessUSB are trademarks of Cypress.  All other trademarks are the property of their respective owners.