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Cypress's PRoC™ LP Programmable Radio-on-a-Chip Wins EEPW Magazine's 2006 Editor's Choice Award For Analog/Mixed-Signal IC | Cypress Semiconductor

Cypress's PRoC™ LP Programmable Radio-on-a-Chip Wins EEPW Magazine's 2006 Editor's Choice Award For Analog/Mixed-Signal IC

Last Updated: April 24, 2007

Cypress's PRoC™ LP Programmable Radio-on-a-Chip Wins EEPW Magazine's 2006 Editor's Choice Award For Analog/Mixed-Signal IC

Integrated 2.4-GHz Transceiver and Flash MCU Delivers Unprecedented Board Space Savings
And Reduced Design Time

SAN JOSE, Calif., April 24, 2007 - Cypress Semiconductor Corp. (NYSE: CY) today announced that its PRoC™ LP programmable radio-on-a-chip received the 2006 Editor's Choice Technology Innovation Award for Analog/Mixed-Signal ICs from Electronic Engineering & Product World (EEPW), one of the leading electronics magazines in China.

EEPW's editorial committee and copy desk, together with technical experts in the industry, identified winning products through careful selection and votes by readers of the EEPW website. The award marks the second time EEPW has recognized a Cypress PRoC device; the original PRoC was honored with a 2005 award.

The low-power PRoC LP integrates Cypress's robust WirelessUSB™ LP 2.4-GHz transceiver and the award-winning enCoRe™ II 8-bit reprogrammable Flash microcontroller (MCU). PRoC LP simplifies coding and board layout to cut design time and reduce board space requirements, thus enabling innovative and sleek designs for wireless Human Interface Devices (HIDs) such as mice, presenter tools and RF remote controls.

"It is high praise to have Cypress's PRoC LP follow in the footsteps of our original PRoC device and be honored with an award from EEPW," said Matt Branda, senior product marketing manager of Cypress's Human Interface Device Business Unit. "The industry-leading interference immunity and low power consumption of PRoC LP has also brought recognition from manufacturers of HIDs and other wireless products in China and around the world." Cypress recently announced that WirelessUSB LP and PRoC LP have earned over 175 design wins in under a year.

About PRoC LP
Cypress's PRoC LP offers an unparalleled feature set to enable superior interference immunity, low BOM costs, higher data rate applications, and faster time-to-market for dongles/bridges, mice, presenter tools, and remotes, as well as other simple, multi-point-to-point wireless applications. Featuring a radio transceiver plus digital baseband on a single chip, it operates between 1.8 and 5.25 volts, using advanced power-saving techniques to extend battery life in devices such as wireless mice. This combination of low power consumption, DSSS interference immunity and low cost make it ideal for wireless HID applications. PRoC LP is available in a compact, 40-pin QFN package.

PRoC LP also incorporates the user-friendly KISSBind™ feature, which enables a user to intuitively link a wireless peripheral to the desired host by simply bringing them in very close proximity with one another, thus lowering customer support calls. To download a high-resolution photo of PRoC LP, visit"

About EEPW
Established in 1993 and jointly run by IDG and the Institute of the Science and Technology Information Commission, EEPW is a technical, bi-weekly publication providing the latest, in-depth electronic design, technology, and market information for engineering managers and designers. Its readership covers managers and decision-makers, sales and marketing staff, researchers and scholars as well as end-users of communications products. Its circulation reaches around 40,000 per issue.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and PSoC and EZ-USB are registered trademarks, and PRoC, enCoRe, KISSBind, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.