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Cypress West Bridge® Astoria™ Controller Wins Product of the Year from EN-Genius Network | Cypress Semiconductor

Cypress West Bridge® Astoria™ Controller Wins Product of the Year from EN-Genius Network

Last Updated: March 03, 2010

Selected as “Best Embedded Connectivity Product”;
“Embedded Systems Designers Rejoice!” Editors State

SAN JOSE, Calif., February 26, 2009 - Cypress Semiconductor Corp. (NYSE: CY) today announced that its West Bridge® Astoria™ peripheral controller has been named “Best Embedded Connectivity Product of the Year” by the EN-Genius Network, a leading electronics design publication. In the award description, the EN-Genius editors wrote, “Embedded systems designers rejoice! Thanks to Cypress's new family of peripheral controllers you’ll soon be able to enjoy the same kind of the flexibility in memory and I/O choices that the folks who work with PCs and servers have had for years.”

Products cited in the annual competition "will make significant bottom line numbers for the companies involved because of their strong technical merit, design innovation and marketability,” according to EN-Genius editors. EN-Genius Network’s Products of the Year are selected by its editorial staff from hundreds of products reviewed during the year.

The West Bridge™ Astoria peripheral controller delivers industry-leading, High-Speed USB data transfer performance and offers Multi-Level Cell (MLC) NAND Flash support that enables designers to use lowest-cost, highest-density flash storage. The Astoria controller has a configurable multimedia storage interface and flexible processor interface, easing connections to a broad range of embedded processors and mass storage devices. These new features allow the Astoria controller to connect to any embedded processor or DSP, bringing MLC NAND support to new applications including portable media players (PMPs), wireless cards, dongles, portable navigation devices (PNDs), digital cameras, POS terminals and more. . For more information, visit

“We are pleased to see our West Bridge controllers recognized by a respected source such as EN-Genius Network,” said Alakesh Chetia, vice president of the West Bridge Business Unit at Cypress. “The editors’ faith in the Astoria product has been confirmed by a strong reception for it by our customers.”

About the West Bridge Family
Devices in the new West Bridge family of peripheral controllers function as a companion chip to an embedded central processing unit (CPU) to free it from data-intensive operations. In the same way the North Bridge and South Bridge were introduced in the PC architecture to enable the main CPU to evolve independently from quickly changing memory and peripheral interfaces, embedded systems are evolving towards a similar architecture, where a West Bridge device manages the interfaces and offloads from the main CPU specific peripheral-to-peripheral traffic. 

The West Bridge family is based on Cypress’s Simultaneous Link to Independent Multimedia™ (SLIM™) architecture, which manages multiple, dedicated paths between peripherals, memory and the processor to allow maximum data throughput. In addition to providing a path to interfaces not supported by the main processor, the SLIM architecture allow direct and independent data transfer from one interface to another, offloading the main CPU, and freeing up its resources for higher system performance.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo and West Bridge are registered trademarks and Antioch, Simultaneous Link to Independent Multimedia, SLIM and C8 are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.