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Cypress VP to Discuss How to Manage Changing Supply Chain Dynamics At Supply Network Conference | Cypress Semiconductor

Cypress VP to Discuss How to Manage Changing Supply Chain Dynamics At Supply Network Conference

Last Updated: September 27, 2004

Cypress VP to Discuss How to Manage Changing Supply Chain Dynamics At Supply Network Conference

Channel Sales and Marketing VP, Bien Irace, Will Speak About Cypress's Multifaceted Approach To Address Today's More Complex Supply Chain Relationships
Cypress CorpCom

SAN JOSE, Calif., September 27, 2004 - Cypress Semiconductor Corp. (NYSE: CY) today announced that industry veteran Bien Irace, vice president of Cypress's Channel Sales and Marketing, will headline the Supply Network Conference Panel entitled "Managing Multiparty Relationship in Complex Supply Chains" at the Fairmont Hotel in San Jose on Tuesday, September 28 at 4:50 p.m. Pacific Daylight Time.

According to Irace, the supply chain has become more complex. Now winning business involves supporting not only the customer but also many of its partners within the chain. "It's not just about implementing new software, but about people, processes, culture and systems," Irace said. "It's a major change for our organization." 

Because of the need to support more customers worldwide, Cypress has mobilized multiple account teams to address specific design and fulfillment requirements for each customer. "Cypress measures customer satisfaction at all levels of the supply chain," Irace said. "Since the company mobilized these teams, Cypress has received awards from all of its major contract manufacturers."

Moderated by Professor Hau Lee of Stanford University, the panel will also include other supply-chain experts such as Rob Harlan from Motorola, Brian McNally from Arrow Electronics, Mahesh Rajasekharan from i2 Technologies, John Sedej from Flextronics and Hein van de Zeeuw from Philips Semiconductor. Each panelist will discuss how their company masters agility, adaptability and alignment in the changing supply chain network-an overall theme of the Supply Network Conference.

For more information on the Supply Network Conference, visit:

About Cypress

Cypress Semiconductor Corp." (NYSE: CY) is Connecting from Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation." "Connecting from Last Mile to First Mile," and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.