Cypress TrueTouch® Single-Layer Sensor Solution Drives Touchscreen In New Cost-Effective Smartphone from Longcheer | Cypress Semiconductor
Cypress TrueTouch® Single-Layer Sensor Solution Drives Touchscreen In New Cost-Effective Smartphone from Longcheer
SAN JOSE, Calif., April 19, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Longcheer, the market leader in China’s mobile phone design industry, has selected Cypress’s TrueTouch® single-layer capacitive touch screen solution for its new smartphone, a customized model for China Unicom, one of the major China mobile telecom carriers.
Capacitive touch screens have many advantages over traditional resistive screens, including better optical transparency, lower power consumption and higher reliability and durability. However, capacitive touchscreens have traditionally been more expensive, preventing their use in many lower-cost phones. The launch of Cypress’s single-layer sensors and accompanying TrueTouch controllers has fundamentally changed this scenario. Cypress has reduced the cost of capacitive touch screens dramatically, while delivering the same functionality and user experience of two-layer screens. The Cypress solution enables capacitive touch screens to replace resistive touch screens on a large scale in many cost-sensitive applications.
“Cypress is well recognized as the market leader in the high-end capacitive touch screen controller market with its proven TrueTouch solutions,” said Tang Xiao Xun, Longcheer’s COO. “Cypress’s success in this market gave us confidence that the company is well-positioned to expand into the competitive medium- and low-end markets. Through close cooperation with Cypress and its design partner, Topsensing, Longcheer was able to launch a highly cost-effective smart phone for China’s leading 3G carrier—China Unicom, to meet growing demand for popular smartphone applications. With the successful launch of this smartphone model, we anticipate using the same solution in subsequent models. We look forward to working more closely with Cypress in the future.”
“We’re pleased to work closely with Longcheer to bring capacitive touchscreen technology to the broad China marketplace with this new, customized smartphone for China Unicom. It clearly demonstrates the value-proposition of our single-layer sensor solution—bringing capacitive touchscreen performance to lower-cost platforms,” said Andy Chin, Cypress’s Senior Sales Director for China. “Cypress has staked a clear leadership position in the capacitive touch screen controller market in China with sustainable innovation, manufacturing capacity and the ability to provide high quality service to customers with various demands.”
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3 and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Cypress, the Cypress logo, TrueTouch, PSoC, CapSense and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.