Cypress TrueTouch™ Solution Drives Touchschreens for HTC's Hot New HTC 7 Surround And HTC 7 Mozart Phones | Cypress Semiconductor
Cypress TrueTouch™ Solution Drives Touchschreens for HTC's Hot New HTC 7 Surround And HTC 7 Mozart Phones
New Phones Based on Windows® Phone 7 Series Mobile Handset Platform
Offer Outstanding Touchscreen Experience with Fast, Reliable Performance
SAN JOSE, Calif., December 8, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that HTC has selected the TrueTouch™ solution from Cypress to implement the touchscreens in the hot new HTC 7 Surround and HTC 7 Mozart mobile phones. Both of the new smartphones are based on the Windows® Phone 7 Series recently introduced by Microsoft.
The HTC 7 Surround phone offers a 3.8-inch, WVGA, multi-touch screen with pinch-to-zoom capability. It boasts a unique, slide-out speaker that delivers Dolby Mobile™ and SRS WOW HD™ virtual surround sound for a great multi-media experience. The HTC 7 Surround is available from AT&T.
The HTC 7 Mozart phone offers a 3.7-inch, WVGA, multi-touch screen, also with pinch-to-zoom capability. Crafted from a single piece of brushed aluminum — it’s a phone that’s slim, smart and strong. The HTC 7 Mozart also offers high fidelity, virtual surround sound with SRS WOW HD™. The HTC 7 Mozart is available from T-Mobile.
HTC chose TMA340 TrueTouch controllers, which offer Cypress’s latest-generation performance. The devices have an integrated analog sensing engine for the industry’s fastest and most accurate touchscreen user experience. This responsiveness allows tracking of multiple fingers simultaneously with precise x-y locations and without user delays or problems with erroneous “ghost” responses. The devices also offer Cypress’s legendary noise immunity and very low power consumption – an ideal combination for today’s smartphone market.
The TrueTouch solution is natively supported in the Windows Phone 7 Series platform. This support allowed HTC to implement its touchscreen interfaces without the need for developing external drivers or custom software development, speeding time-to-market.
“It’s exciting to add HTC as a key partner in our mobile handset touchscreen business. Both of our companies are committed to bringing world-class technology to consumers,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “And we’re very pleased to see Windows Phone 7 devices with TrueTouch available on the market. Developments such as these validate our strategy of offering the market’s most comprehensive, leading-edge set of touchscreen solutions.”
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.
The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.