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Cypress Names 2010 Distribution Partners of the Year | Cypress Semiconductor

Cypress Names 2010 Distribution Partners of the Year

Last Updated: May 20, 2011

Weikeng Honored for Outstanding Achievements in Demand Creation;
Avnet Electronics Marketing Americas Named for Best Memory Product Sales

SAN JOSE, Calif., May 23, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced its 2010 Distribution Partners of the Year. Weikeng in China and Taiwan won the award for Demand Creation for Cypress’s flagship PSoC® programmable system-on-chip solutions. Avnet Electronics Marketing in the Americas, a business region of Avnet, Inc. (NYSE: AVT) was honored for record memory product sales and growth. The honorees were recently celebrated by Cypress at the company’s Worldwide Sales Conference.

Geoff Charubin, Cypress’s Vice President of Worldwide Distribution, said, “Our distribution partners have grown their Cypress sales for eight straight quarters.  Distribution accounted for 70 percent of Cypress’s revenue last quarter, a record for the company. These partners are integral to our success, and we’re pleased to honor both Weikeng and Avnet for exemplary performance in 2010, which they are continuing in 2011.”

“We’re amazed at the wide variety of applications that PSoC addresses,” said Stan Chi, president of Weikeng. “Our sales team has done an excellent job of recognizing and communicating the unique value that PSoC brings, and our customers have benefitted by getting designs to market faster and at a lower cost than with competing solutions.”

“Cypress’ leadership in the SRAM space is well known; and the versatility of the PSoC architecture allows our customers a broad range of solutions. Receiving this award from Cypress is a true testament to the commitment of the Avnet team – in meeting the needs of our partners,” said Ed Smith, president of Avnet Electronics Marketing Americas. “We look forward to offering Cypress’s powerful memory products to our mutual customers worldwide.”

About Cypress SRAMs
Cypress is the world leader in SRAMs, with the industry’s broadest portfolio. Cypress offers very high-speed synchronous devices, micropower SRAMs, a full line of asynchronous products, as well as FIFO, dual-port and non-volatile SRAMs. Cypress SRAMs are legendary for high quality and reliable delivery schedules.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at and free online training is at

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.