Cypress Introduces Media Transfer Protocol 'Data Pipe' for Protected Content On Next-Generation Portable Media Players | Cypress Semiconductor
Cypress Introduces Media Transfer Protocol 'Data Pipe' for Protected Content On Next-Generation Portable Media Players
Solution Combines USB 2.0 Controllers, Drivers and Firmware, Enabling Seamless Transfer Of Music, Movies, and Photo Content Protected by Digital Rights Management Technology
SAN JOSE, Calif., July 6, 2004 - Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced a new USB 2.0-based solution designed to support Microsoft's soon-to-be-released Media Transfer Protocol (MTP). MTP will enable the secure transfer of music, video and photos between PCs and portable media players, including next-generation MP3 players and Microsoft's Windows Mobile-based Portable Media Centers, due out in the second half of this year.
Cypress's new MTP solution combines the high performance of its EZ-USB FX2 (CY7C68013) controller, its new WinCE Driver for MTP and an Intel(R) PXA255 microprocessor-based reference design to accelerate development of leading-edge media players.
Large digital media files today are normally transferred with mass storage class (MSC) drivers embedded in Windows operating systems. This method of transport, however, does not provide the level of protection requested by content providers. MTP will allow digital rights management-protected content to be transferred to a host of future mobile audio and video platforms, including MP3 players with video screens, digital still and video cameras, PDAs and cell phones.
"Consumers want to be able to take purchased digital content such as songs, games and movies with them wherever they want, and to transfer content at will, but content creators are very concerned about the release of their Intellectual Property to unprotected systems," said Trevor Davis, product marketing manager for Cypress' Personal Communications Division. "MTP will change the way content is shared. By serving both consumer and business requirements, it will promote wider availability of content.
"MTP is the 'next big thing' to happen to media players and we are well-positioned to become the data pipe of choice for these designs," said Davis. "With multiple high-bandwidth USB 2.0 controllers in our product portfolio, Cypress is able to offer a number of devices that support today's MTP requirements."
About EZ-USB FX2
Cypress's EZ-USB FX2 is a fully integrated peripheral controller, including an 8051 microprocessor, a serial interface engine, a USB transceiver, on-chip RAM and FIFO and a general programmable interface. Its unique architecture handles all basic USB functions, enabling the host system's microcontroller to focus on application-specific functions and ensuring sustained high-performance data transfer rates.
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com.
Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connecting From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.