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Cypress Establishes Asian Business Unit in Hong Kong | Cypress Semiconductor

Cypress Establishes Asian Business Unit in Hong Kong

Last Updated: November 24, 2011

Cypress Establishes Asian Business Unit in Hong Kong

HONG KONG and SAN JOSE, Calif., September 7, 2004 - Cypress Semiconductor Corp. (NYSE: CY) today announced the opening of an Asian business operations center in Hong Kong. The new unit will be headed by former USB managing director Paul Novell, a 10-year veteran of Cypress who has been named Managing Director of Asian Operations. Novell, who doubled Cypress's wired USB business over the past four years, with the Asia-Pacific region accounting for 80 percent of sales, will aim to expand the company's regional presence by building a team of marketing, design and operations professionals to support local customers and augment the Cypress sales force.

Cypress's Asian business has more than doubled in the last three years alone, totaling 40 percent of revenue today, driven in large part by sales of USB controllers, memories and clocks to consumer, computation and communications customers. The company's strategy is to have an autonomous local presence in key regions worldwide. The Asian center will enable Cypress to create products tailored for local markets-including China, Taiwan and Korea-leveraging its expertise in low-power technology for mobile devices and targeting applications including wireless infrastructure, networking, set-top boxes and personal computers.

"Our new operation roots Cypress more firmly into the fastest-growing technology and economic centers in the world," Novell said. "The Asian business unit will enable us to respond to the market on a real-time basis, customizing our products, optimizing our distribution and channel relationships, and providing our local customers with higher-quality technical support."

"Paul Novell is uniquely qualified to build an Asian operations team," said Ralph Schmitt, Cypress's executive vice president of sales, marketing and business development. "He has an intimate working knowledge of Cypress's product marketing, design and international operations and managed an engineering team in a previous regional assignment in Europe. Paul has quickly scaled the management ladder at Cypress based on his technical expertise and motivation."

Novell joined Cypress in 1994 as a senior applications engineer in the Computer Products Division, which evolved into the Personal Communications Division. Over the years, he has held a variety of management positions in strategic marketing and business development in the company's Personal Communications Division, including his most recent role as managing director of the division's Wired Business Unit. Prior to his tenure at Cypress, he worked at IBM as an engineer responsible for the design and verification of server motherboards and processor cards. Novell holds both bachelors and masters degrees in Electrical Engineering from the University of Florida.


A high-resolution photo of Paul Novell is available at

About Cypress

Cypress Semiconductor Corp." (NYSE: CY) is Connecting from Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at

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