Cypress and Mewtel Sign Value-Added Reseller Agreement | Cypress Semiconductor
Cypress and Mewtel Sign Value-Added Reseller Agreement
Mewtel Joins CyPros Program; Will Design and Sell PSoC® Solutions in Korea
SAN JOSE Calif., April 16, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and Mewtel Technology Inc. have signed a value-added reseller agreement whereby Mewtel will develop solutions with and sell Cypress’s PSoC® programmable system-on-chip line to customers in Korea as part of the CyPros program. Mewtel offers advanced analog, microcontroller, RF and ASIC design expertise, along with a strong network of relationships with Korean manufacturing and design houses. The company is expected to expand the opportunities for PSoC designs in Korea.
Mewtel has already created working reference designs with Cypress’s new PSoC 3 devices in which multiple manufacturers have expressed interest. In addition, Mewtel has identified over 10 applications for which it will target PSoC designs initially.
“Mewtel has demonstrated technical expertise, market savvy and strong initiative—all of which are requirements for success,” said Geoff Charubin, vice president of Worldwide Distribution for Cypress. “We are excited to work with the Mewtel team and customers in Korea to design PSoC into many new applications.”
“The PSoC architecture is unique among the many options we have evaluated,” said Cheol-Joong Kim, vice president of sales for Mewtel. “It is a perfect fit for our technical expertise, and we are confident that we can help our customers to create better and more cost-effective products quickly working with Cypress.”
About Cypress’s CyPros Program
The CyPros Program is Cypress’s design partner alliance program. An expansion of the company’s customer-design support network, it provides access to engineering and development resources to help speed designs to production. The program consists of five types of design services providers, allowing Cypress customers to select a third-party design solutions partner matches their business or technical needs. The CyPros Program maintains a list of design service partner organizations that have been certified and have demonstrated competence in Cypress products. The program currently focuses on third-party design partners with experience in PSoC, USB and intelligent lighting (PowerPSoC®) products. For more information, visit www.cypress.com/go/cypros.
Mewtel Technology Inc. is a leading provider of single-chip wireless devices based on Bluetooth and UWB Technology enabling wireless stereo audio streaming and audio/video streaming between devices. The company also distributes semiconductors from leading suppliers with dedicated engineering support and quick response for customer requests. Mewtel gives a top priority to customer satisfaction and aims to be a great partner for customer success with innovative and market leading products. For more information, please visit www.mewtel.com.
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC programmable system-on-chip families and derivatives such as PowerPSoC solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.