Asian Information Technology and Cypress Extend Distribution Agreement | Cypress Semiconductor
Asian Information Technology and Cypress Extend Distribution Agreement
AIT Will Distribute Broader Portfolio of Cypress Products and Strengthen Customer Relationships
TAIPEI, Taiwan, September 20, 2005 - Asian Information Technology Inc. (AIT) and Cypress Semiconductor Corp. (NYSE: CY) have reached a distribution agreement that will enable AIT to sell the complete range of Cypress products into Taiwan and China.
AIT, which has been a distributor of SMaL Camera Technologies' industry-leading digital imaging solutions for a variety of business and consumer applications such as ultra-slim digital still cameras, automotive vision systems and cell phone cameras, became a distributor of Cypress products when Cypress acquired SMaL Camera Technologies in February 2005. This new agreement enables AIT to sell all of Cypress's products, including Fast SRAMs and other high-bandwidth memories, USB devices, timing technology solutions, physical layer devices, framers, network search engines, and PSoC™ programmable mixed-signal arrays.
Among new initiatives, AIT will deploy a dedicated team to promote Cypress products, initially focusing on Cypress's CMOS image sensors and PSoC devices. The company aims to be one of Cypress's top-two distributors in both Taiwan and China in 2006, and to achieve regional revenue of $100M USD by 2007.
"Cypress's brand is well-known worldwide, and is positioned as a top player in this market," said Mike Chen, president of AIT Group. "This agreement enables AIT to reinforce its product portfolio to become a top electronics supplier to handset and digital still camera makers, while providing the opportunity to pursue new customers in PCs and other market areas."
""AIT's strong relationships with Chinese and Taiwanese handset and digital still camera makers provides a whole new vehicle for Cypress to showcase a broader product portfolio that goes well beyond CMOS image sensors to include capacitive touch sensing, dual-processor interconnects, storage interfaces and low-cost memory solutions,"" said Paul Novell, managing director of Cypress's Asian sales and operations.
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at http://www.cypress.com.
Established in 1993, Asian Information Technology (AIT) is a Rep/Dist company for electronics components and provides a broad range of value-added support services." The AIT Group is comprised of AIT and two subsidiaries, Apache Communications and Henshen. AIT's capital currently stands at NT$1.2 billion (US$38 million), with 399 employees worldwide, including 293 in Taiwan, 89 in China, 8 in Korea, and 9 in Japan. The company represents primarily IT and consumer products, and to a lesser extent, computer related products. Its suppliers include more than 40 semiconductor and component producers from the E.U., U.S., Japan, and Taiwan. Currently, AIT Group is the largest distributor of NS, CSR, Skyworks and Xceive in the Taiwan area. Sales locations in addition to Taiwan include China offices in Beijing, Shanghai, Suzhou, Shenzhen and Xiamen, a subsidiary in Shanghai's Waigaoqiao district, an export shipping center in Hong Kong, and subsidiaries in Seoul, Korea, and Tokyo, Japan. The AIT Group is actively expanding alliances and integrating resources, and has become one of Asia's most outstanding and fastest growing Rep/Dist companies. The AIT Group's objective is to become Asia's most valued Rep/Dist company. For more information about AIT, please visit http://www.aitinc.com.tw
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