Additionally, Cypress released its new $25 PSoC 4 Pioneer Development Kit, which extends PSoC programmability to the established Arduino marketplace at a price point geared to drive broad accessibility.  Cypress also delivered Service Pack 1 for its PSoC Creator™ 2.2 Integrated Design Environment (IDE), which provides full design support for the 4100 and 4200 families. These products can be ordered/downloaded at www.cypress.com/go/PSoC4.

The PSoC 4 programmable system-on-chip architecture combines Cypress’s best-in-class PSoC analog and digital fabric and industry-leading CapSense^® capacitive touch technology with ARM’s power-efficient Cortex™-M0 core. This truly scalable, cost-efficient architecture provides access to dozens of free PSoC Components™—“virtual chips” represented by icons in PSoC Creator—all for prices as low as $1. The new PSoC 4 device class will challenge proprietary 8-bit and 16-bit microcontrollers (MCUs), along with other 32-bit devices.  

“Our first two PSoC 4 device families were specifically designed for high-volume, low-end, 8-bit-, 16-bit and 32-bit embedded applications,” said John Weil, Senior Director of PSoC Marketing for Cypress’s Programmable Systems Division. “There are an almost limitless number of applications that can benefit from the high flexibility, low power and low cost of these families. Our team has executed flawlessly to deliver these products in record time, and our customers are eager to start designing.”

New Silicon
In addition to low-cost, CY8C41XX devices offer enhanced CapSense capacitive-touch sensing. Combined with integrated, intelligent analog components including operational amplifiers, low-power comparators, and a fast successive approximation ADC all on a single chip, the PSoC 4100 family uniquely addresses the general purpose 8- and 16-bit MCU markets, easing the transition from proprietary MCU platforms to a powerful and flexible ARM-based platform.

In addition to more processing horsepower and enhanced digital capabilities, CY8C42XX devices offer best-in-class power leakage of only 150 nA while retaining SRAM memory, programmable logic, and the ability to wake up from an interrupt. In stop mode, these devices consume only 20 nA while maintaining wake-up capability from an I/O pin. The PSoC 4200 family features the widest operating voltage range of any Cortex-M0-based family, enabling full analog and digital operation from 1.71V to 5.5V. Its flexible analog and digital resources make this family the most reconfigurable ARM Cortex-M0 system-on-chip in the market today.

New Software

PSoC Creator 2.2, the IDE for Cypress’s PSoC 3 and PSoC 5LP architectures, now includes support for the new PSoC 4 architecture. In addition to a robust compiler and programmer, it allows users to configure PSoC programmable hardware into a custom one-chip solution.  It includes a rich library of over 100 pre-verified, production-ready analog and digital Components that users can drag and drop and configure to suit a broad array of application requirements.

The Service Pack 1 for PSoC Creator 2.2 adds full production support for the PSoC 4100 and PSoC 4200 families. It also includes 12 new PSoC Components designed specifically to support the new capabilities of the PSoC 4 architecture. PSoC Creator 2.2 Service Pack 1 is available for free at www.cypress.com/go/psoccreator.

New Kits

The powerful new PSoC 4 Pioneer kit lets designers discover the capabilities of the PSoC 4 architecture. It is highly expandable, including connectors for Arduino™-compatible shields and Digilent^®Pmod™daughter cards, enabling customers to pick from a variety of third-party expansion boards. The new kit also includes a CapSense slider, an RGB LED, a pushbutton switch and more. In addition, an onboard PSoC 5LP device serves as the programmer and debugger, eliminating the need for external programmers. The kit is now available to order on Cypress’s website at www.cypress.com/go/CY8CKIT-042.

In addition to the PSoC 4 Pioneer kit, Cypress will be offering the PSoC 4200 Family Processor Module (CY8CKIT-038) for the PSoC Development Kit (CY8CKIT-001). It allows designers to interchange different PSoC architectures to experience the range of performance options offered by Cypress. The PSoC 4200 Family Processor Module kit will be available for order on Cypress’s website, for more details visit www.cypress.com/go/PSoC4.

Availability

Both the PSoC 4100 and PSoC 4200 families are available for immediate purchase from Cypress and its authorized distributors, with some parts available for only $1. The PSoC Creator 2.2 Service Pack 1 IDE and the PSoC 4 Pioneer Kit are also available today.

MCUs Can’t. PSoC Can.

PSoC solutions bring the flash-based equivalent of a field-programmable ASIC to embedded designs without lead-time or NRE penalties. PSoC integrates configurable analog and digital circuits with an on-chip microcontroller, reducing component count and simplifying revisions. A single PSoC device can integrate as many as 100 peripheral functions, accelerating cycle time and improving quality while reducing board space, power consumption, and system cost.

PSoC “future-proofs” designs, protecting them against last-minute specifications changes. It enables firmware-based changes at any point in the design cycle—even out in the field. All PSoC devices are dynamically reconfigurable, enabling designers to transform resources on-the-fly and to execute tasks with fewer ICs. For more information, please visit www.cypress.com/psoc. Free online training is available at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch^®touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is the world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense and TrueTouch are registered trademarks and PSoC Components and PSoC Creator are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 18, 2013 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch® Gen4 controllers enable the “Magic Touch” feature in the new Ascend Mate smartphone from HUAWEI, which boasts one of the world’s largest smartphone touchscreens at 6.1 inches. Magic Touch lets users accurately navigate the touchscreen even with thick gloves on, solving a persistent problem for customers in cold-weather climates. The Gen4 TrueTouch controller also enables the Ascend Mate to offer outstanding water rejection and unmatched touchscreen performance in the presence of electronic noise sources.

The Magic Touch feature is enabled with patent-pending technology from Cypress available on Gen4 that is unavailable from other suppliers. The Gen4 family delivers an array of technologies the competition cannot match. It is the world’s only controller family with built-in 10V Tx to drive the touch panel at 10V. Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to sense smaller signals than the competitors in the presence of high noise sources. The Gen4 family also makes use of Cypress’s patented self plus mutual capacitance sensing technology. TrueTouch is the only solution with the ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application. These capabilities enable both the Magic Touch and water rejection features on the Ascend Mate.

The HUAWEI Ascend Mate combines superior performance with a unique set of features, ensuring end customers have an optimal touchscreen user experience. Its screen-to-body ratio is 73%, one of the highest in the industry, maximizing viewing pleasure for emails, video and games. The 6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and color accuracy. The Ascend Mate is also very slim, with a thickness of just 6.5 mm at its narrowest part.

"We’re excited to team with HUAWEI on this outstanding smartphone," said John Carey, Senior Director of TrueTouch Marketing at Cypress. “The Ascend Mate showcases many of the reasons that TrueTouch is the premier touchscreen solution in the industry.”

Touch Leadership
Cypress’s touch-sensing portfolio is the industry’s broadest and most well adopted, encompassing TrueTouch, CapSense®, and TrackPad solutions. The company’s IP portfolio is unmatched, including true, single-layer sensor solutions for dramatically reduced touchscreen costs and self and mutual capacitance sensing on the same chip that enables advanced features such as waterproofing, proximity sensing, support for 1-mm stylus, and hover.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is the world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 17, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Pico Technology’s PicoScope 3207A and 3207B, the world’s first USB 3.0 oscilloscopes, employ Cypress’s EZ-USB® FX3™ USB 3.0 controller. The two-channel USB oscilloscopes  have 250 MHz bandwidth, 1 GS/s sampling rate, 512 MS buffer memory and a built-in function generator and arbitrary waveform generator. The scopes obtain power from the USB port, so they don’t need an external power adaptor.

“USB 3.0 ports are appearing on most new computers and laptops,” said Alan Tong, Pico Technology’s Managing Director, “so buyers of USB oscilloscopes will expect to benefit from the higher data transfer rate. With the new USB 3.0 PicoScopes, large data captures and streaming of large data sets are now much faster. Cypress’s FX3 controller enabled us to deliver these scopes to market quickly and cost-effectively.”

Cypress’s EZ-USB FX3 is the industry’s only programmable USB 3.0 peripheral controller. Its on-chip ARM9 CPU core with 512 KB RAM delivers 200 MIPS of computational power. FX3 is equipped with a fully configurable General Programmable Interface (GPIF™II), which can be programmed in 8-, 16-, and 32-bit configurations. GPIF II enables FX3 to communicate directly to any processor, FPGAs, and image sensors and provides a data transfer rate at up to 400 Megabytes per second. More information on Cypress’s EZ-USB FX3 controller is available at www.cypress.com/fx3.

“We’re pleased to enable another first for USB 3.0 with the new PicoScopes,” said Mark Fu, Senior Marketing Director for the USB 3.0 Business Unit at Cypress. “FX3 is rapidly becoming the de facto USB 3.0 industry standard due to its performance, flexibility and ease-of-use.”

About Pico Technology
Pico Technology has spent over 20 years leading the industry in the design, development and manufacture of high-performance PC Oscilloscopes and Data Loggers. During that time they have built up an impressive portfolio of products including the PicoScope PC Oscilloscope range with bandwidths up to 12 GHz, resolutions up to 16 bits and mixed-signal models; the TC-08 and PT 104 Temperature Data Loggers; and the multi-award-winning Automotive Oscilloscope Kit.

Pico Technology prides itself on offering innovative, high-quality and affordable alternatives to traditional bench-top test and measurement equipment, designed and built under the ISO9001:2008 quality system. They support a network of distributors in over 60 countries worldwide who are helping to build and maintain their enviable reputation in the industry.
More information on Pico Technology can be found at www.picotech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense® touch sensing, TrueTouch® touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is the world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, EZ-USB, PSoC, CapSense and TrueTouch are registered trademarks and FX3 and GPIF are trademarks of Cypress Semiconductor Corp. Pico Technology and PicoScope are internationally registered trademarks of Pico Technology.  Pico Technology is registered at the U.S. Patents and Trademarks Office. All other trademarks are property of their owners.

SAN JOSE, Calif., April 10, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced PSoC® Creator™ 2.2, the integrated design environment (IDE) for Cypress’s PSoC 3 and PSoC 5LP architectures, along with a new Component Pack. The new software update simplifies and accelerates designs with new PSoC Components™, enabling easy creation and distribution of custom Components, and generates custom datasheets.

PSoC Creator is more than merely an IDE. In addition to a robust compiler and programmer, it allows users to configure PSoC programmable hardware into a custom one-chip solution. It includes a rich library of over 100 pre-verified, production-ready analog and digital Components—“virtual chips,” represented by an icon—that users can drag-and-drop into a design and configure to suit a broad array of application requirements. Developers can download the new software free of charge at www.cypress.com/Creator.

PSoC Creator 2.2 with Component Pack 5 features seven new and five enhanced Components including MDIO Interface, SAR Sequencer and a digital Component pack with multiple Flip/Flops, a Pulse Converter and a Frequency Divider. It also offers a new PWM-based sensor interface Component that connects to Analog Devices’ TMP05 temperature sensors. Components integrate system interfaces and discrete ICs into a PSoC solution, reducing BOM costs and board-space.

“What truly sets PSoC apart from other solutions is not just the flexible architecture of the chips, but the ability to simultaneously design both hardware and software in the PSoC Creator IDE,” said John Weil, Senior Director of PSoC Marketing and Applications for Cypress. “PSoC Components can encapsulate hardware layout, peripheral initialization and the required application firmware to generate a complete virtual IC. This allows engineers to create unique designs that can be optimized for almost any application and then shared and reused throughout their organization.”

Version 2.2 adds easy import and export tools to simplify the sharing of user-created PSoC Creator Components. Customers can generate complete Components and easily pass them to a system integration team. This allows global engineering teams to work on the hardware and software of a particular block, complete and package their design and send to a system integration team. PSoC Creator customers can easily implement Center of Excellence design methodologies throughout their global design teams.

Simplifying project creation, PSoC Creator 2.2 generates complete, custom datasheets for any PSoC project design. Generated datasheets contain system settings, clock and pin details, registers, and Component set-up for each unique custom project. These datasheets are specific to each individual project and greatly simplify documenting the final project.

“PSoC Creator 2.2 with Component Pack 5 enhancements are part of a continuous improvement process for PSoC Creator.” Alan Hawse, Executive Vice President of Software for Cypress. “We’ve now made custom datasheet generation a part of PSoC Creator so that information about a customer’s unique design is more readily available. Custom datasheets, along with our Document Manager, are just part of our focus to put information where the developer needs it, when they need it.”

More information and discussions about these and other PSoC Creator features can be found in the Cypress Developer Community at www.cypress.com/go/community.

About PSoC Creator

PSoC Creator is a unique design software that enables engineers to design the way they think, using schematic-based design capture along with pre-verified, production-ready Components to keep system creation independent of the target PSoC device. Instead of trawling through device documentation and memorizing register maps, users simply lay out the design, just as they would on paper or a whiteboard, and let the tool translate it into the PSoC configuration. With PSoC Creator, customers create designs according to application requirements, not the limitations of the target device. Re-targeting to new devices is as simple as rebuilding an application, so porting designs between PSoC devices becomes a snap, including migrating working designs seamlessly from 8- to 32-bit devices.

PSoC Creator automatically places Components into the selected PSoC device, routes all on-chip signals and directs I/O to the optimal pins. Each peripheral component is carefully parameterized so that the implementation is automatically optimized to fit the developer’s needs perfectly with no wasted resources. The build process generates a consistently-named set of regression-tested APIs for each component that allows the software developer to control the hardware without knowing the underlying register set. Customized designs, and their associated APIs, can be saved in a library for future reuse and easily shared within an organization.

MCUs Can’t. PSoC Can.

PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and even in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks and PSoC Creator and PSoC Components are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 9, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) and Premier Farnell, the global leader in high service distribution and creator of the industry leading element14 Community, today announced that customers can pre-order Cypress’s new PSoC® 4 Pioneer Kit for only $25 from www.element14.com/PSoC4. Combined with the free PSoC Creator Integrated Design Environment (IDE), the expandable kit enables engineers to create unique designs powered by the PSoC 4 Programmable System-on-Chip. Embedded engineers finally have the power of an ARM® Cortex-M0 processor combined with the flexibility of the programmable analog and digital fabric of the PSoC architecture in the palm of their hands.

The PSoC 4 Pioneer Kit is highly expandable. It includes Arduino™ Shield and Digilent® Pmod™ compatible connectors, enabling customers to pick from a variety of third-party expansion boards. The new kit also includes a CapSense® slider, an RGB LED, a user button and more. In addition, an onboard PSoC 5LP device serves as the programmer and debugger, eliminating the need for external programmers.

“PSoC 4 is a game-changing product that combines PSoC’s unique programmable analog and digital fabric with the powerful, economical ARM Cortex-M0 processor,” said John Weil, senior director of PSoC Marketing and Applications for Cypress. “This new PSoC 4 Pioneer Kit is the perfect development platform for this architecture because it provides tremendous functionality at a low price. We’re very pleased to partner with element14 and their entire development community in introducing and enabling pre-orders for this exciting new kit.”

“The PSoC 4 Pioneer Kit is exactly the type of innovative product that our customers want: flexible, cost-effective and expandable with open-source architectures,” said David Shen, Group CTO at Premier Farnell. “We are extremely pleased to collaborate with Cypress to introduce this new product to the market and excited about the opportunities this versatile new product brings to the design engineers. As the first supplier taking pre-orders for this kit, we’re expecting it to be in very high demand by designers everywhere.”

The truly scalable and cost-efficient PSoC 4 architecture delivers Cypress’s trademark flexibility, analog performance and integration, along with access to over 50 PSoC Components™—“virtual chips” represented by icons in Cypress’s PSoC Creator™ IDE. The new PSoC 4 architecture will challenge proprietary 8-bit and 16-bit microcontrollers (MCUs), along with other 32-bit devices. Cypress plans to announce the availability of new PSoC 4 families in the first half of 2013 and the PSoC 4 Pioneer Kit by the end of April 2013.

The PSoC 4 architecture offers best-in-class power leakage of 150 nA while retaining SRAM memory, programmable logic, and the ability to wake up from an interrupt. In stop mode, it consumes only 20 nA while maintaining wake-up capability. It has the widest operating voltage range of any Cortex-M0-based device, enabling full analog and digital operation from 1.71V to 5.5V. It also enhances Cypress’s patented, industry-leading CapSense capacitive-touch sensing technology by offering significant leadership in noise immunity. In addition to capacitive sensing, PSoC 4 targets field-oriented control (FOC) motor control, temperature sensing, security access, portable medical, and many other applications. For more information, visit www.cypress.com/go/psoc4.

PSoC 4 leverages the PSoC Creator IDE. The IDE’s easy-to-use graphical interface enables designers to drag and drop pre-characterized, production-ready analog and digital IP blocks—PSoC Components—into a single PSoC device to create customized, feature-rich, and highly differentiated end products. Cypress’s platform solution—PSoC 4, PSoC Creator and PSoC Components—simplifies and accelerates the design process, reduces bills of material, and provides extraordinary system value.

MCUs Can’t. PSoC Can.

PSoC solutions bring the flash-based equivalent of a field-programmable ASIC to embedded designs without lead-time or NRE penalties. PSoC integrates configurable analog and digital circuits with an on-chip microcontroller, reducing component count and simplifying revisions. A single PSoC device can integrate as many as 100 peripheral functions, accelerating cycle time and improving quality while reducing board space, power consumption, and system cost.

PSoC “future-proofs” designs, protecting them against last-minute specifications changes. It enables firmware-based changes at any point in the design cycle—even out in the field. All PSoC devices are dynamically reconfigurable, enabling designers to transform resources on-the-fly and to execute tasks with fewer ICs. For more information, please visit www.cypress.com/psoc. Free online training is available at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £952m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and PSoC Components and PSoC Creator are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 20, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) today unveiled the PSoC® 4 programmable system-on-chip architecture, which combines Cypress’s best-in-class PSoC analog and digital fabric and industry-leading CapSense® capacitive touch technology with ARM®’s power-efficient Cortex™-M0 core. The truly scalable, cost-efficient architecture delivers PSoC’s trademark flexibility, analog performance and integration, along with access to dozens of free PSoC Components™—“virtual chips” represented by icons in Cypress’s PSoC Creator™ integrated design environment. The new PSoC 4 device class will challenge proprietary 8-bit and 16-bit microcontrollers (MCUs), along with other 32-bit devices. Cypress plans to announce the availability of new PSoC 4 families in the first half of 2013.

The PSoC 4 architecture enhances Cypress’s patented, industry-leading CapSense capacitive-touch sensing technology by offering significant leadership in noise immunity. In addition to capacitive sensing, PSoC 4 targets field-oriented control (FOC) motor control, temperature sensing, security access, portable medical, and many other applications. For more information, visit www.cypress.com/go/psoc4.

“PSoC 4 enables design engineers to leverage the overall trend toward industry-standard, lower-cost ARM-based solutions, the broad availability of ARM software, and the migration of 8-and 16-bit MCU applications to 32-bit solutions,” said John Weil, Senior Director of PSoC Marketing for Cypress’s Programmable Systems Division. “It is the industry’s only fully scalable, infinitely reconfigurable Cortex-M-class MCU with best-in-class analog integration. It can replace entire portfolios of proprietary MCUs and analog solutions, and it is well-positioned to capture significant market share.”

"Inserting the popular Cortex-M0 processor core into the highly-customizable logic and analog circuitry of Cypress's PSoC products makes a very appealing combination for applications with unique I/O requirements that warrant a higher performance processor or the widely-used ARM architecture,” said Tom Starnes, Principal Analyst with semiconductor market research firm Objective Analysis. “The trim PSoC 4 with the highly optimized Cortex-M0 processor makes it easier to step up from 8- and 16-bit or proprietary MCU architectures."

The PSoC 4 architecture offers best-in-class power leakage of 150 nA while retaining SRAM memory, programmable logic, and the ability to wake up from an interrupt. In stop mode, it consumes only 20 nA while maintaining wake-up capability. It has the widest operating voltage range of any Cortex-M0-based device, enabling full analog and digital operation from 1.71V to 5.5V. The architecture facilitates integrated, high-performance custom signal chains and provides both configurable analog and flexible routing.

PSoC 4 leverages the PSoC Creator integrated design environment. The IDE’s easy-to-use graphical interface enables designers to drag and drop pre-characterized, production-ready analog and digital IP blocks—PSoC Components—into a single PSoC device to create customized, feature-rich, and highly differentiated end products. Cypress’s platform solution—PSoC 4, PSoC Creator and PSoC Components—simplifies and accelerates the design process, reduces bills of material, and provides extraordinary system value.

MCUs Can’t. PSoC Can.

PSoC solutions bring the flash-based equivalent of a field-programmable ASIC to embedded designs without lead-time or NRE penalties. PSoC integrates configurable analog and digital circuits with an on-chip microcontroller, reducing component count and simplifying revisions. A single PSoC device can integrate as many as 100 peripheral functions, accelerating cycle time and improving quality while reducing board space, power consumption, and system cost.

PSoC “future-proofs” designs, protecting them against last-minute specifications changes. It enables firmware-based changes at any point in the design cycle—even out in the field. All PSoC devices are dynamically reconfigurable, enabling designers to transform resources on-the-fly and to execute tasks with fewer ICs. For more information, please visit www.cypress.com/psoc. Free online training is available at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and PSoC Components and PSoC Creator are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 26, 2013 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Vanzo Communication Inc., a global provider of mobile handset solutions based in China, has selected the TrueTouch® touchscreen solution for its X1 series Android smartphone. The touchscreen uses Cypress’s SLIM® (Single-Layer Independent Multi-touch) sensor to deliver high-performance accuracy and responsiveness with a true single-layer sensor panel. The SLIM sensor enables the phone to track common gestures such as pinch, zoom, flick, drag, swipe, and others requiring more than two fingers.

SLIM is the industry’s first true single-substrate, single-layer Indium Tin Oxide (ITO) touchscreen sensor in production. Unlike competitive solutions, it requires no additional insulation layers or bridges. The elimination of a second sensor layer can save mobile device manufacturers 40 percent or more on sensor costs, which is often the most expensive part of the touchscreen module. A single-layer structure also greatly reduces the thickness of the sensor module. A video on the SLIM sensor technology is featured at www.cypress.com/go/truetouch.

“Many smartphones on the market today in China do not offer capacitive touchscreens because of the cost, or they offer only basic touch features,” said John Carey, Senior Director of TrueTouch Marketing at Cypress. “The SLIM sensor enables outstanding multi-touch and gesture tracking for the Vanzo X1 series, and we believe the top-notch touchscreen interface will serve as a true differentiator for smartphones in high-volume markets.”

“The Cypress single-layer SLIM sensor delivers excellent multi-touch touchscreen performance and contributes to the sleek design of our X1 series phones, while still allowing us to offer them at a competitive price-point for the high-volume smartphone market in China,” said Liu Junming, General Manager of Vanzo.

Traditional capacitive touchscreens use a two-layer sensor to deliver the accuracy and linearity required for today’s user experience. Cypress’s proprietary algorithms interface with the single-layer SLIM sensor to deliver two-layer performance for an unparalleled combination of user experience and cost sensitivity.

The SLIM sensor can be deposited directly on the cover glass to create the thinnest touchscreen phones ever. The sensor pattern for SLIM is even more unique in that it can eliminate the requirement for a side bezel, normally about 2 mm on each side of the end product. This feature enables borderless display modules that allow OEMs to use larger displays without changing the form factor of the phone.

About TrueTouch

Cypress’s TrueTouch solution offers the world’s widest array of features, including true single-layer sensor support, waterproofing, 1-mm passive stylus support, hover capability, and the Charger Armor feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Vanzo Communication Inc.

Shanghai Vanzo Communication Inc. was established in 2009. The company is committed to providing advanced wireless communication devices, services and total solutions to global users via its solid ID/MD, HW/SW design, PCBA manufacturing, Testing, and QA. For more information on Vanzo, please visit www.vanzotec.com/.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, TrueTouch, SLIM, PSoC, CapSense, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 26, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced its TrueTouch® and CapSense® controllers drive the capacitive touchscreen, buttons and sliders in the new 2013 Toyota Avalon. The TrueTouch-based 7-inch capacitive touchscreen delivers very clear images and highly responsive multi-touch performance for the navigation system and infotainment control. The stylish, simple-to-adjust IntelliTouch™ capacitive buttons and slider controls for the audio and climate control systems are based on CapSense. The touchscreen and CapSense controls replace a resistive touchscreen and mechanical buttons respectively, dramatically improving the look and functionality of the Avalon interior. The control systems were designed by global automotive supplier DENSO for Toyota Motor Corporation.

“DENSO and Toyota are world renown for unmatched quality,” said Hassane El-Khoury, executive vice president of the Programmable Systems Division at Cypress. “We are pleased that they have chosen to implement our leading touch technology inside the interior of the Avalon. We look forward to working on future projects as we establish Cypress as the world leader in capacitive touch solutions for the automotive market.”

“The engineers at DENSO and Toyota have delivered an elegant and innovative touch-based user interface working with our team in Japan,” said Kazuyoshi Yamada, Vice President of Japan Sales. “This is a testament to the excellent quality of Cypress’s automotive offerings.”

In addition to TrueTouch and CapSense solutions, Cypress offers USB and memory products for the automotive market. To learn more about Cypress’s automotive solutions, visit www.cypress.com/go/automotive.

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About CapSense

Cypress's CapSense touch-sensing solutions have replaced over 4 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Learn more about CapSense online at www.cypress.com/go/capsense.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 25, 2013 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced its next-generation Gen5 TrueTouch® controller product line that delivers the world’s most noise-immune touchscreen control technology, shattering current standards for performance in noise from all sources. Gen5 offers unprecedented 40 volt peak-to-peak (Vpp) charger noise immunity measured from 1 to 500 kHz with an ultra-thin 0.5-mm cover lens and a finger-size up to 22 mm—the most stringent specifications used to measure any touchscreen controller. No competing controllers deliver noise immunity over 15 Vpp under these conditions.

The Gen5 controllers have been architected with a new analog front-end that drives the touchscreen at 10 V and at high frequency with narrow-band, single-pass scanning and advanced hardware DSP filtering. Gen5’s unmatched noise immunity enables designers of next-generation handsets to implement ultra-thin, display-integrated stackups, including In-Cell, On-Cell, & direct lamination onto a noisy display. The result will be thinner, sleeker end products with no missed or false touches and low jitter (less than 0.5 mm). More information on the new Gen5 controller family is available online at touch.cypress.com.

“Cypress continues to lead the industry in touchscreen innovation and Gen5 now eliminates noise from any charger,” said John Carey, Senior Director of TrueTouch Marketing. “This removes performance issues resulting in product returns, simplifies touchscreen design, and reduces overall product costs while delivering the best touchscreen user experience.”

Cypress brings many other TrueTouch innovations to the Gen5 family. With Cypress’s unique and patented ability to deliver both self- and mutual-capacitance sensing on the same chip, Gen5 offers the industry’s best waterproofing for seamless performance in real-world conditions, including the presence of rain, condensation, or sweat. By combining this powerful architecture with an industry leading ARM M-Core processor that is known for high-efficiency MIPS/mW, Gen5 boasts a 120Hz refresh rates, and a deep-sleep mode that only draws 4.5 uW. The new devices currently offer up to 36 capacitive sensing I/Os for ideal sensor pitch with screens up to 5 inches and support standalone CapSense® touch-sensing buttons.

Touch Leadership

Cypress’s touch-sensing portfolio is the industry’s broadest and most well adopted, encompassing TrueTouch®, CapSense®, and TrackPad solutions. The company’s IP portfolio is unmatched, including true, single-layer sensor solutions for dramatically reduced touchscreen costs and self and mutual capacitance sensing on the same chip that enables advanced features such as waterproofing, proximity sensing, support for 1-mm stylus, and hover.

Availability

Production samples of the new Gen5 controllers are now available to lead customers. Cypress expects to ship volume production to lead customers in the second quarter of 2013. The family will be available in a 44-pin 5 mm x 5 mm QFN with 28 sense I/Os, a 44-pin 5 mm x 5 mm QFN with 33 sense I/Os, and a 48-pin 6 mm x 6 mm QFN package with 36 sense I/Os.

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal-to-noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, SLIM, and West Bridge are registered trademarks and Tx-Boost is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 24, 2013 – Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in touch-sensing, today announced that Fujitsu Limited has selected the TrueTouch® Gen4 touchscreen solution from Cypress to implement the touchscreen in the new Arrows V F-04E smartphone available from NTT DOCOMO. The new Fujitsu phone, which uses the Android operating systems and operates on the 4G LTE network, leverages the Gen4 solution’s leading signal-to-noise ratio (SNR) to deliver highly responsive and accurate multitouch performance in any operating environment. Gen4 also provides industry-leading waterproofing capability, enabling accurate touch input and finger tracking in the presence of moisture from rain, condensation, or sweat.

The Fujitsu Arrows V F-04E has a quad-core CPU and 2 GB of RAM to provide the power to process information at 4G LTE speeds of up to 100 Mbps. The phone features a dynamic 4.7-inch HD display that offers precise tracking of up to ten fingers with the Gen4 controller. The TrueTouch solution also provides a Charger Armor™ feature that enables mobile phones to operate in the presence of very noisy chargers. The Gen4 family also offers features that only TrueTouch can deliver, such as built-in waterproofing functionality that allows the product to meet IP-67 standards without extra sealants or shield layers.

“The combination of Fujitsu’s leading-edge features and Cypress’s robust touchscreen solutions continues to result in best-in-class smartphones,” said Cathal Phelan, Executive Vice President of the Consumer and Computation Division at Cypress. “The solid relationship that Cypress has with Fujitsu is a testament to the industry-leading flexibility, feature set and performance of our TrueTouch touchscreen solution.”

“Fujitsu continues their strong tradition of innovation with this new feature-rich Arrows smartphone,” said Kazuyoshi Yamada, vice president of Japan Sales for Cypress. “Our team of engineers in Japan has worked closely with Fujitsu to help them develop touchscreen interfaces that add outstanding usability to their phones.”

About Cypress Gen4
The Gen4 family was designed from the ground up to deliver leading signal-to-noise ratio (SNR) in real-world applications. The Gen4 touchscreen controller delivers 10V Tx along with Cypress’s proprietary Tx-Boost™ multi-phase Tx solution for the highest in-application SNR in the industry. Combined with TrueTouch’s unique Charger Armor noise-mitigating technology and display noise cancellation algorithms, Gen4 leads the field in performance in the presence of noise. Gen4 also offers value-added features such as built-in waterproofing capability and support for display integrated designs.

About TrueTouch
Cypress’s TrueTouch solution offers the world’s widest array of features, including true single-layer sensor support, waterproofing, 1-mm passive stylus support, hover capability, and the Charger Armor feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and Tx-Boost and Charger Armor are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., December 10, 2012 - Cypress Semiconductor Corp. (NASDAQ: CY) today introduced the newest members of the TrueTouch® Gen4 touchscreen controller line. Gen4X controllers offer the industry’s highest noise immunity, and were designed for cost-sensitive platforms including models for the rapidly growing China smartphone market. They deliver unparalleled performance in the presence of all noise sources - the biggest challenge faced by touchscreen designs - and support both in-cell and SLIM® single-layer structures to meet system-level price points needed to drive high volumes in emerging markets. Improvements to the family’s analog front-end minimized size and enabled twice the charger noise immunity of previous Gen4 offerings, which have gained popularity with industry leaders around the world due to outstanding performance in noisy environments. More information on the new Gen4X controller family is available online at touch.cypress.com.

“The China smartphone market is exploding, and Cypress’s TrueTouch solutions deliver superior performance for those platforms,” said John Carey, Senior Director of TrueTouch Marketing for Cypress. “Gen4X extends the Gen4 family leadership by offering the world’s first price-sensitive solutions that outperform all competitors in noise immunity.”

Gen4X provides the world’s most robust immunity to charger noise: up to 15V peak-to-peak (Vpp) from 1 - 500 kHz, with a 0.5-mm cover lens and a 22-mm-wide finger. Gen4X takes signal-to-noise ratio to unmatched heights, thanks to Cypress’s unique ability to deliver on-chip 10V Tx and proprietary Tx-Boost™ multi-phase Tx solution.

Gen4X also delivers high-performance, multitouch functionality with customizable advanced features, including Cypress’s industry-leading waterproofing capability. The entire Gen4 family works flawlessly with moisture on the touchscreen and/or with wet fingers. These features are enabled by Cypress’s unique, patent-pending ability to provide both self and mutual capacitance sensing on the same chip.

Fast, Low-Power System Solutions
Gen4X employs the same 32-bit ARM® Cortex™ core that is at the heart of the Gen4 family to deliver the best combination of speed and low-power consumption. The family easily delivers a refresh rate of 150 Hz, and a deep-sleep mode that only draws 4.5 uW with wake-up initiated via address match on the COM port.

Gen4X devices offer up to 36 capacitive sensing I/Os for ideal sensor pitch with screens up to 5 inches, support standalone CapSense® touch-sensing buttons, and drive both in-cell structures and SLIM single-layer sensors. Gen4X is the first toucschreen controller family to bring Superphone performance to emerging markets.

Touch Leadership
Cypress’s touch-sensing portfolio is the industry’s broadest and most well adopted, encompassing TrueTouch®, CapSense®, and TrackPad solutions. The company’s IP portfolio is unmatched, including true, single-layer sensor solutions for dramatically reduced touchscreen costs and self and mutual capacitance sensing on the same chip that enables advanced features such as waterproofing, proximity sensing, support for 1-mm stylus, and hover.

Availability
Samples of the new Gen4X controllers are now available to lead customers. Cypress expects to deliver volume production to lead customers in the first quarter of 2013. The family will be available in a 44-pin 5 mm x 5 mm QFN with 28 sense I/Os, a 44-pin 5 mm x 5 mm QFN with 33 sense I/Os, and a 48-pin 6 mm x 6 mm QFN package with 36 sense I/Os..

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, SLIM, and West Bridge are registered trademarks and Tx-Boost is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 18, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Tesla Motors (NASDAQ: TSLA) has selected its TrueTouch® automotive touchscreen solution for the infotainment system in Model S, the world’s first premium electric sedan. The 17-inch touchscreen in Model S is the largest in a production vehicle to date, and is the first to integrate all functional controls into a touchscreen. To Model S, the TrueTouch solution brings design flexibility and a multi-touch experience that users expect even in challenging conditions.

The touchscreen in Model S seamlessly integrates multimedia apps and content, sound system, communication and HVAC controls, navigation, and vehicle data into one central location. Cypress’s automotive TrueTouch solution provides unmatched flexibility providing the ability to track ten fingers at once. To learn more about Cypress’s automotive solutions, visit www.cypress.com/go/automotive. 

“To power the 17-inch touchscreen we needed a partner who could handle the challenge of supporting the largest touchscreen in the automotive industry with flexible, reliable and durable architecture,” said Craig Carlson, vice president of software and electrical integration at Tesla. “Cypress has shown tremendous leadership in the touch market and has worked diligently to meet our design requirements. From the beginning, Cypress’s TrueTouch solution has delivered great accuracy, speed and linearity.”

“Tesla’s Model S is a truly revolutionary vehicle, and we’re excited to have our automotive TrueTouch solution power the centerpiece of its interior,” said Hassane El-Khoury, executive vice president of the Programmable Systems Division at Cypress. “The Model S touchscreen provides an outstanding showcase for what TrueTouch can do. It demonstrates the solution’s flexibility in creating the world’s first fully-integrated and largest infotainment system touchscreen, while highlighting its best-in-class user experience.”

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Tesla
Tesla’s goal is to accelerate the world’s transition to electric mobility. Palo Alto, California-based Tesla designs and manufactures EVs and EV power train components for partners such as Toyota and Daimler. Tesla has delivered more than 2,350 Roadsters to customers worldwide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, began deliveries in June 2012. For more information visit www.teslamotors.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 17, 2012 – Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in touch-sensing, today announced that Pantech Co., Ltd. has selected the Gen4 TrueTouch® touchscreen controller for its flagship Vega R3 smartphone. The Gen4 solution brings dynamic multi-finger tracking to Vega R3’s vibrant screen, with leading signal-to-noise ratio (SNR) to deliver highly responsive and accurate touch performance in any operating environment.

Pantech’s Vega R3 features a large 5.3-inch LCD display that presents bright, clear images with natural colors. The TrueTouch solution enables an ultra-thin bezel around the screen on the Vega R3, allowing the phone to fit comfortably in one hand. The phone’s quad-core CPU and 2 GB of RAM provide users with a complete multitasking environment to execute multiple applications simultaneously.

“Pantech timed the debut of the Vega R3 to go head-to-head against new smartphones from larger competitors, which is a reflection of the confidence we have in the features of this model,” said Yeonsu Lee, Senior MTS, R&D Center, at Pantech. “The Cypress TrueTouch solution provided the design flexibility and multi-finger tracking performance we required to make the Vega R3 touchscreen a differentiating feature of the phone.”

"The Pantech Vega R3 is a world-class smartphone, and we are pleased that TrueTouch technology powers the touchscreen," said Cathal Phelan, Executive Vice President of Cypress’s Consumer and Computation Division. "The Gen4 TrueTouch solution contributes to the sleek design of the phone while delivering top multitouch performance even in the noisiest of operating conditions."

About Cypress Gen4
The Gen4 family was designed from the ground up to deliver leading signal-to-noise ratio (SNR) in real-world applications. The Gen4 touchscreen controller delivers 10V Tx along with Cypress’s proprietary Tx-Boost™ solution for the highest in-application SNR in the industry. Combined with TrueTouch’s unique Charger Armor™ noise-mitigating technology and display noise cancellation algorithms, Gen4 leads the field in performance in the presence of noise. Gen4 also offers value-added features such as built-in waterproofing capability and support for display integrated designs.

About TrueTouch
Cypress’s TrueTouch solution offers the world’s widest array of features, including true single-layer sensor support, waterproofing, 1-mm passive stylus support, hover capability, and the Charger Armor feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Pantech
Pantech Co., Ltd., is one of Korea's top three mobile handset makers. Pantech has received wide-ranging industry recognition for its innovative handset designs, and has also introduced a significant number of breakthrough technologies in the mobile phone industry. Established in 1991, Pantech collectively has approximately 3,000 employees and 4 regional sales offices worldwide. For more information on Pantech, please visit www.pantech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and Tx-Boost and Charger Armor are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 16, 2012, – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced a single-chip solution that integrates a wireless radio with touch-sensing circuitry for wireless mice, trackpads, remote controls, presenter tools, and other Human Interface Devices (HIDs). The new PRoC™-UI (Programmable Radio-on-a-Chip–User Interface) solution combines 2.4-GHz proprietary WirelessUSB™-NL Radio with Cypress’s CapSense® and TrueTouch® capacitive touch technologies. This combination enables user interface functionality in wireless devices, including gestures supported by the upcoming Windows 8 applications.

The one-chip solution also offers standard HID microcontroller functionality, effectively combining three chips into one to save BOM cost, board space, and power, while increasing reliability compared with multi-chip implementations. More information on the new device is available at www.cypress.com/go/PRoC-UI.

Cypress’s CapSense technology has replaced over 4 billion mechanical buttons worldwide, making Cypress the industry’s leading capacitive touch supplier. CapSense offers stylish interfaces, and superior reliability compared to mechanical buttons. PRoC-UI is also available with Cypress’s leading TrueTouch touchscreen technology, enabling multiple new HID use cases with multi-finger gesture recognition, including new Windows 8 gestures. The TrueTouch variant also supports customized gestures. Both CapSense and TrueTouch variants include advanced features such as proximity sensing (which allows a device to “wake up” as a hand approaches) and haptics (to give tactile user feedback).

PRoC-UI boasts an impressive -87 dBm receive sensitivity at 1 Mbps. This enhanced sensitivity enables longer range (up to 30 meters) operation and allows for lower-power transmit signals. The device features low active and standby currents, which enable longer battery life. It also offers superior performance in the presence of 2.4-GHz interference from common sources such as WiFi, Bluetooth, cordless phones, and microwaves.

“We are seeing an emerging class of applications and use cases that combine touch with wireless functionality. Cypress has integrated its market-leading user interface and wireless technologies to respond to this need,” said Jayant Somani, senior director of worldwide marketing for Cypress’s Data Communication Division. “The PRoC-UI solution delivers cost savings through integration, shorter design times, lower power, and smaller form factor. Perhaps more importantly, it allows our customers to differentiate their products in a highly competitive space.”

PRoC-UI supports Cypress’s AgileHID™ protocol that allows existing WirelessUSB-NL customers to get started quickly on their designs without any additional effort. Customers who have existing designs with WirelessUSB-NL can reuse the same dongles for new PRoC-UI based touch products. PRoC-UI comes with free software to enable end-product customization.

Customer Endorsements

“We are confident that PRoC-UI is the ideal single-chip solution for wireless, touch-based HID designs. We’re excited about building new designs with the PRoC-UI products.”
- Jonathan Lin, Product and Marketing Director, Primax

“PRoC-UI not only integrates touch and wireless into a single device, but also offers easy integration with external components. Moreover, Cypress’s excellent customer support makes designing touch-based wireless HID products simpler and faster.”
- Jim Wu, Marketing Associate Vice President, Sysgration

“With PRoC-UI, Cypress has a sure winner on their hands. We are very excited to partner with Cypress in bringing new touch-enabled wireless devices to the market.”
- Kevin Chen, Vice President, Foundata

Availability
PRoC-UI is currently sampling in 40-QFN and 68-QFN packages with volume production expected in January 2013. PRoC-UI advance datasheets, user guides, application notes, reference schematics and a video demo featuring a wireless trackpad in Windows 8 are available at www.cypress.com/go/PRoC-UI.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks and PRoC, WirelessUSB, and AgileHID are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., September 05, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY), the world leader in touch-sensing solutions, today announced that it has shipped over 1 billion capacitive touch units. Included in the billion units are Cypress’s TrueTouch® touchscreen controllers; CapSense® controllers for mechanical button, slider and switch replacement; and trackpad units for cursor navigation in laptop computers.

Cypress shipped its first touch-sensing solutions in 2005 with a CapSense mechanical button and slider replacement for a popular portable music player. Cypress introduced its first TrueTouch touchscreen solutions in 2007. The company added trackpads to its offerings in 2010.  The rapid ramp of these solutions is attributable to numerous technical innovations, which have yielded 50 touch-centric patents granted and well over 200 in process. Cypress’s market penetration has included a wide variety of end-products, including high-volume mobile handsets, tablets, automotive applications, consumer electronics, white goods, industrial products and many more.

“Our touch-sensing business is a prime example of the success of our programmable product strategy, and Cypress’s ability to scale successful technologies,” said Cathal Phelan, Executive Vice President of Cypress’s Consumer and Computation Division. “Leveraging our PSoC® platform, we were able to quickly enter, and then dominate, multiple, fast-growing touch-sensing markets. As a result, we now have a strong leadership position in these markets with a deep IP portfolio.”

About TrueTouch
TrueTouch controllers deliver full-featured, highly accurate touchscreens from the world leader in touch technology. With the best touch performance and strongest portfolio of proprietary touch technology, TrueTouch opens the door to a new era in touch interfaces for the world’s leading manufacturers of mobile phones, tablets and other touchscreen-enabled products. Additional TrueTouch information is available at touch.cypress.com.

About CapSense
CapSense is the industry’s leading solution for capacitive-touch buttons, sliders and switches. CapSense devices have replaced over 4 billion mechanical buttons in consumer electronics, white goods, automotive applications, and any system that has a button or switch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., August 1, 2012, – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that YUAN, a leading audio/video equipment manufacturer in Taiwan, has selected Cypress’s EZ-USB® FX3™ controller for its UB530 USB 3.0 high-definition (HD) video capture box. The UB530 stores video input from a variety of sources, including set-top boxes, media players, HD cameras and game consoles. Cypress’s FX3 solution provides a USB 3.0 device bridge to allow full HD data transfer and streaming at 5 Gbps.

EZ-USB FX3 is the industry’s only programmable USB 3.0 peripheral controller. It is equipped with a fully configurable General Programmable Interface (GPIF™ II), which can be programmed in 8-, 16- and 32-bit configurations with data rates as high as 400 Megabytes per second. GPIF II enables FX3 to interface directly to any processor, ASIC or FPGA. This high performance and flexibility was critical to enabling YUAN’s UB530 to interface with a wide range of data sources. More information on Cypress’s EZ-USB FX3 controller is available at www.cypress.com/go/usb.

“High definition video and audio data transfer is an application that is well-suited for USB 3.0,” said Jayant Somani, senior director of worldwide marketing for Cypress’s Data Communication Division. “YUAN’s ground breaking UB530 video capture box leverages the unique programmability of Cypress’s EZ-USB FX3 solution to support multiple video inputs. We’re pleased to work with YUAN to bring it to market.”

“We’re proud to have introduced the first USB 3.0 full HD video capture box designed for consumer applications,” said Dr. C.Y. Ying, Director of Research and Development for YUAN. “The diversity of video and audio formats and sources was a big challenge for our designers, and the Cypress EZ-USB FX3 was the only solution that met our demands for both performance and flexibility. In addition, Cypress cooperated closely with our design teams to help launch the UB530 quickly. At YUAN, we are committed to using cutting-edge technologies to deliver high-quality, high-performance products to our customers.”

About EZ-USB FX3
EZ-USB FX3 provides SuperSpeed USB 3.0 connectivity in virtually any system. The on-chip ARM9 CPU core with 512KB RAM delivers 200 MIPS of computational power and is available for applications that require local data processing. Additionally, FX3 provides interfaces to connect to serial peripherals such as SPI, UART, I2C and I2S. In short, FX3 provides highly flexible and integrated features that enable developers to add USB 3.0 connectivity to any system.

EZ-USB FX3 is in volume production now, available in a small 121-ball BGA with dimensions of 10 mm x 10 mm x 1.2 mm with a 0.8-mm pitch.

About YUAN High-Tech
YUAN, with headquarters in Taipei, Taiwan, is a leading force in the digital home entertainment, broadcasting, and surveillance markets, delivering an extensive range of high-quality solutions for system integrator and ODM customers. As one of the major providers to these markets, YUAN’s solutions can be found within the products of leading ODM customers and channel partners worldwide. For further information about YUAN and its products, please visit www.yuan.com.tw.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

 
Cypress, the Cypress logo, EZ-USB, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks and FX3 and GPIF are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

WOBURN, Mass. and SAN JOSE, Calif., May 8, 2012 – IDS Imaging Development Systems, a global leader in medical vision and machine vision, will showcase its new USB 3.0 uEye® CP Camera Series using the Cypress Semiconductor Corp. (NASDAQ: CY) EZ-USB® FX3™ controller at The Vision Show in Boston May 8-10.

IDS has been developing USB-based industrial cameras for over 10 years, and the USB 3.0 uEye CP cameras are among the world's first to feature the breakthrough performance of the USB 3.0 standard. USB 3.0 delivers a staggering ten-fold increase in data rate compared to USB 2.0, as well as a four-fold increase over Gigabit Ethernet, making these new IDS cameras ideal for demanding multi-camera systems and 3D applications. Amazingly compact at only 29 mm x 29 mm x 29 mm and weighing a mere 46 grams, the cameras are perfect for any vision applications where space is at a premium. Depending on application requirements, customers can choose from either e2v or Aptina CMOS sensors ranging from VGA to 5-megapixel resolution. 

Cypress’s EZ-USB FX3 is the industry’s only general purpose USB 3.0 device controller.  The on-chip ARM9 CPU core with 512KB RAM delivers 200 MIPS of computational power and the FX3 provides interfaces to connect to serial peripherals such as SPI, UART, I2C and I2S.  By using the ultra-flexible 32-bit, 100 MHz General Programmable Interface (GPIF™ II), engineers can SuperSpeed their design, adding USB 3.0 to almost any device.

“We are excited to introduce the game-changing USB 3.0 uEye CP Camera Series to North America at The Vision Show,” said Alexander Balz CTO of IDS.   “We pride ourselves on producing the highest quality medical and machine vision cameras, and the faster USB 3.0 interface gives us the ability to do this.   The Cypress USB 3.0 EZ-USB FX3 controller allows ultimate flexibility in our design and provides ground-breaking performance for our customers.”

 “The 5 Gbps speed, 900 mA bus power, plug-and-play ease of use and mass adoption makes USB 3.0 an ideal  standard for high-quality cameras,” stated Mark Fu, Sr. Marketing Director for Cypress’s USB 3.0 Business Unit.  “IDS Imaging has long been a promoter of the USB standard with their USB-based cameras, and the USB 3.0 uEye Series cameras truly embody the type of performance and quality that can be achieved when using USB 3.0 and the Cypress EZ-USB FX3 controller.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3 and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About IDS Imaging Development Systems GmbH
With a 14 year track record of success, IDS Imaging Development Systems GmbH is a leading manufacturer of digital industrial cameras and frame grabbers. The company was founded in 1997 and today employs over 100 staff and is internationally represented by subsidiaries in the USA, Japan and France and through a network of distributors in almost all European and Asian countries. IDS Imaging products are well-known for their consistent high quality, long-term availability and maximum ease of integration. The success of this approach is demonstrated by the over 200,000 frame grabbers and over 200,000 USB and GigE uEye cameras that are in use worldwide today. Customers include OEMs, system integrators and manufacturers in the industrial, security, scientific and medical industries.

# # #

Cypress and the Cypress logo, EZ-USB, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks, and FX3 is a trademark of Cypress Semiconductor Corporation. uEye is a registered trademark of IDS Imaging Development Systems GmbH. All other trademarks are the property of their respective owners

SAN JOSE, Calif., December 21, 2007 - EDN magazine has recognized the EZ-Color™ High-Brightness (HB) LED controller family from Cypress Semiconductor Corp. (NYSE: CY) in the 2007 Hot 100 Products issue. Products that appear in EDN's annual Hot 100 Products issue are chosen by its editors from the hundreds of newsworthy items that grace the pages of EDN in print or online.

The unique EZ-Color architecture works in tandem with PSoC Express™, the industry's first embedded visual design tool, to enable unprecedented ease-of-use and performance for lighting systems. Until now, LED design has required a complex set of calculations to deliver consistent color, having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as in output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and temperature feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color Controller. This can save anywhere from weeks to months of design time for growing applications requiring precise light-blending, such as white lighting, architectural lighting, signage, rechargeable flashlights, entertainment lighting, emergency vehicle lighting and more.

"Our editorial team covers new product introductions on a daily basis and we see a lot of worthy products," said EDN Editorial Director Maury Wright. "We look back once a year and choose the introductions that we believe will have the greatest significance to the design engineer and create the Hot 100 list."

"We are honored that EDN has included the EZ-Color HB-LED controllers in its 2007 Hot 100 Products," said Babak Hedayati, senior vice president of worldwide marketing and applications for Cypress. "We believe that the EZ-Color solution can revolutionize the LED lighting landscape by enabling lighting designers without programming experience to create new and exciting LED innovations."

About the EZ-Color Family
Cypress's new EZ-Color family of high brightness (HB) LED controllers pairs with PSoC Express™ software to deliver a complete design solution for growing applications requiring precise light-blending, such as white lighting, architectural lighting, signage, rechargeable flashlights, entertainment lighting, emergency vehicle lighting and more. The two biggest problems that HB LED engineers face today are having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as in output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and temperature feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color controller. This can save anywhere from weeks to months of design time for a complex design.

The EZ-Color controllers are also powered by Cypress patent pending PrISM™ (Precise Illumination Signal Modulation) technology.  The PrISM modulation technology significantly reduces low-frequency flicker and radiated electro-magnetic interference (EMI)-common problems with HB LED designs. In addition to technological and ease-of-design advantages, EZ-Color controllers can support up to 16 LED channels, compared to four or five channels for competitive devices. The additional channels can mean a savings of dozens or even hundreds of controllers in very large designs, saving on design complexity, power consumption and board space. Designers also have the flexibility to add additional functionality to the EZ-Color controllers, including battery charging, motor control and other features. More information on EZ-Color, education materials on HB LED color mixing, and a free download of PSoC Express 3.0 software are all available at www.cypress.com/EZ-Color."

The EZ-Color family is supported by the CY3261A-RGB Evaluation Kit. The evaluation kit showcases EZ-Color's flexibility and ease of use for high-brightness LED color mixing applications and employs temperature compensation for consistent color. Included with the evaluation kit is an interactive graphical interface enabling quick color mixing via a CIE diagram or by directly controlling each HB LED. The kit is available on the OnLine Store at www.cypress.com for US$149.

About EDN and EDN.com
EDN serves the vital information needs of design engineers and engineering managers worldwide." EDN.com delivers a three-dimensional view of the electronics industry via news coverage, strategic business information, and in-depth technical content. (www.edn.com)." EDN is published by Reed Business Information (www.reedbusiness.com/us), the largest business-to-business publisher in the U.S." and a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) - a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and EZ-Color, PSoC Express, PrISM, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., December 21, 2007 - EDN magazine has recognized the EZ-Color™ High-Brightness (HB) LED controller family from Cypress Semiconductor Corp. (NYSE: CY) in the 2007 Hot 100 Products issue. Products that appear in EDN's annual Hot 100 Products issue are chosen by its editors from the hundreds of newsworthy items that grace the pages of EDN in print or online.

The unique EZ-Color architecture works in tandem with PSoC Express™, the industry's first embedded visual design tool, to enable unprecedented ease-of-use and performance for lighting systems. Until now, LED design has required a complex set of calculations to deliver consistent color, having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as in output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and temperature feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color Controller. This can save anywhere from weeks to months of design time for growing applications requiring precise light-blending, such as white lighting, architectural lighting, signage, rechargeable flashlights, entertainment lighting, emergency vehicle lighting and more.

"Our editorial team covers new product introductions on a daily basis and we see a lot of worthy products," said EDN Editorial Director Maury Wright. "We look back once a year and choose the introductions that we believe will have the greatest significance to the design engineer and create the Hot 100 list."

"We are honored that EDN has included the EZ-Color HB-LED controllers in its 2007 Hot 100 Products," said Babak Hedayati, senior vice president of worldwide marketing and applications for Cypress. "We believe that the EZ-Color solution can revolutionize the LED lighting landscape by enabling lighting designers without programming experience to create new and exciting LED innovations."

About the EZ-Color Family
Cypress's new EZ-Color family of high brightness (HB) LED controllers pairs with PSoC Express™ software to deliver a complete design solution for growing applications requiring precise light-blending, such as white lighting, architectural lighting, signage, rechargeable flashlights, entertainment lighting, emergency vehicle lighting and more. The two biggest problems that HB LED engineers face today are having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as in output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and temperature feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color controller. This can save anywhere from weeks to months of design time for a complex design.

The EZ-Color controllers are also powered by Cypress patent pending PrISM™ (Precise Illumination Signal Modulation) technology.  The PrISM modulation technology significantly reduces low-frequency flicker and radiated electro-magnetic interference (EMI)-common problems with HB LED designs. In addition to technological and ease-of-design advantages, EZ-Color controllers can support up to 16 LED channels, compared to four or five channels for competitive devices. The additional channels can mean a savings of dozens or even hundreds of controllers in very large designs, saving on design complexity, power consumption and board space. Designers also have the flexibility to add additional functionality to the EZ-Color controllers, including battery charging, motor control and other features. More information on EZ-Color, education materials on HB LED color mixing, and a free download of PSoC Express 3.0 software are all available at www.cypress.com/EZ-Color."

The EZ-Color family is supported by the CY3261A-RGB Evaluation Kit. The evaluation kit showcases EZ-Color's flexibility and ease of use for high-brightness LED color mixing applications and employs temperature compensation for consistent color. Included with the evaluation kit is an interactive graphical interface enabling quick color mixing via a CIE diagram or by directly controlling each HB LED. The kit is available on the OnLine Store at www.cypress.com for US$149.

About EDN and EDN.com
EDN serves the vital information needs of design engineers and engineering managers worldwide." EDN.com delivers a three-dimensional view of the electronics industry via news coverage, strategic business information, and in-depth technical content. (www.edn.com)." EDN is published by Reed Business Information (www.reedbusiness.com/us), the largest business-to-business publisher in the U.S." and a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) - a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and EZ-Color, PSoC Express, PrISM, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., June 20, 2006 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Darfon Electronics Corporation's new generation of wireless mice will use Cypress's WirelessUSB™ LP 2.4-GHz radio system-on-chip and enCoRe™ II flash microcontrollers. The mice will be marketed under the Elecom and BenQ brands. Darfon employed Cypress's WirelessUSB LS and enCoRe USB devices for its previous generation of wireless mice for Elecom and BenQ. 

Darfon's innovative and award-winning wireless mice are recognized for their compact designs that allow users to store the receiver inside a smart storage compartment of the mouse while not in use. Darfon's newest wireless mice leverage WirelessUSB LP's low-power consumption for longer battery life and its robust interference immunity for excellent performance.

"The WirelessUSB LP device helped us deliver new mice with robust 2.4-GHz connectivity and low power consumption for extended battery life," said Josh Tsai, product marketing director at Darfon. "In addition, Cypress's whole product one-stop shop provided a complete reference design, development tools, and outstanding applications and technical support, allowing us to reduce the design cycle for these innovative, convenient mice, which are ideal for on-the-go end users."

"We are pleased that Darfon has again selected Cypress's WirelessUSB and enCoRe technologies to deliver end-to-end connectivity for their sleek, high-performance wireless mice," said Matt Branda, senior product marketing manager of Cypress's Human Interface Device Business Unit. "This design win is evidence that WirelessUSB LP offers the right combination of best-in-class interference immunity and low-power for next-generation wireless peripherals."

About WirelessUSB LP
Cypress's WirelessUSB LP offers an unparalleled feature set to enable superior interference immunity, low bill-of-materials (BOM) costs, higher data rate applications, and faster time-to-market for keyboards, mice, gaming devices, presenter tools, and remotes, as well as other simple, multi-point-to-point wireless applications. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, it operates between 1.8 and 3.6 volts, using advanced power-saving techniques to extend battery life in devices such as wireless mice. WirelessUSB LP uses Cypress's patented frequency agile Direct Sequence Spread Spectrum (DSSS) technology to offer best-in-class interference immunity for a 2.4-GHz radio system. This combination of low power consumption, interference immunity and low cost make it ideal for wireless HID applications. A photo of Cypress's WirelessUSB LP can be downloaded at: www.cypress.com/WUSBLPphoto."

About the enCoRe Family
Cypress's enCoRe USB technology features a breakthrough crystal-less oscillator. By integrating the oscillator on-chip, an external crystal or resonator is no longer needed. Cypress has also integrated other external components commonly found in low-speed USB applications, including pull-up resistors, wake-up circuitry, and a 3.3V regulator. This integration results in shorter development cycles and lower system costs. In addition, the enCoRe family offers a Flash-based design that enables storage of wireless binding parameters as well as in-system reprogrammability and EEPROM emulation.

About Darfon
Established in 1997, Darfon Electronics Corporation designs, manufactures and markets human interface devices, power devices, and multi-layer components that enable people to effectively work, play, and communicate in the digital world. Darfon employs 6,600 people supporting customers worldwide. For more information, please visit www.darfon.com.tw.

About Cypress
Cypress solutions perform: consumer, computation, data communications, automotive, industrial, and solar." Leveraging proprietary silicon processes, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions and reconfigurable mixed-signal arrays. Cypress trades on the NYSE under the ticker symbol CY. Visit us at www.cypress.com.

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. WirelessUSB and enCoRe are trademarks of Cypress.  All other trademarks are the property of their respective owners.

SAN JOSE, Calif., March 26, 2012 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced the EZ-USB® FX3 USB 3.0 controller has been chosen for the SuperSpeed Microsoft USB Test Tool (SuperMUTT). SuperMUTT can be used with virtually any USB 3.0-enabled host driver to test USB compliance and compatibility with Microsoft’s upcoming Windows 8.

A flexible USB controller capable of interfacing with any platform—such as Cypress’s EZ-USB FX3 devices—is required for Microsoft’s SuperMUTT, a custom test tool designed to simulate a very wide range of different USB devices. Cypress’s EZ-USB® FX3 device integrates an ARM9™ controller and 512kB RAM, allowing developers a powerful programmable tool to test their USB 3.0 drivers.  FX3 also boasts a General Programmable Interface (GPIF), which is a flexible parallel interface that enables communication with any other device, which works well with the SuperMUTT.

USB has an installed base of billions of devices and has been heavily adopted in consumer electronics, PC peripherals and portable devices.  USB 3.0 is the next step in the wired USB market, offering the same ease of use and flexibility that users expect, but at the much higher data rate of 5 Gbps. USB 3.0 also offers better power management (20 percent of USB 2.0) and faster battery charging (charge in half the time) compared to USB 2.0. Cypress’s new FX3 controller will enable USB 3.0 adoption across a variety of platforms, just as the Cypress FX2 controller did for USB 2.0.

“We’re thrilled to help Microsoft enable the SuperMUTT tool,” said Mark Fu, Senior Marketing Director of the USB 3.0 Business Unit at Cypress.  “USB compatibility testing for Windows 8 is an essential component to widespread adoption of USB 3.0. Strong compatibility will ensure a high quality user experience with not only USB 3.0, but all USB devices on a Windows 8 system.” 

“Customers expect that USB 3.0 will work correctly and easily every time,” said Aidan Marcuss, senior director of Windows Core Marketing & Ecosystem, Microsoft. “Continuing to provide industry leading USB and device support in Windows 8 is very important to us. Working with Cypress’s EZ-USB FX3 controller with its outstanding flexibility helps us achieve that goal.”

Cypress is the market leader in USB controllers, having shipped over 1 billion devices since 1996. Cypress USB products, including the new USB 3.0 controllers, deliver design flexibility, USB compliance and whole product support that includes software tools, development kits and reference designs. The new USB 3.0 controllers enable designers to quickly and easily customize solutions for their end markets, since the ARM9™ core is fully accessible for use as an independent microcontroller. Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications. Cypress’s well established portfolio includes enCoRe™, and EZ-USB USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB device controllers, including the high-performance West Bridge solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, EZ-USB and West Bridge are registered trademarks and TrueTouch, enCoRe and WirelessUSB are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 19, 2012 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch® controllers drive the “floating touch™” navigation feature for magic web browsing on the hot new Xperia™ sola smartphone from Sony Mobile Communications.

The Xperia sola’s floating touch is the world’s first smartphone to allow users to navigate by hovering a finger above the screen so it acts like a moving cursor without actually touching the screen. Once the desired link is found it can be highlighted and a simple tap will load the page. This alleviates the common problem of tiny links on a phone screen that are very difficult to access. This technology also enables users to operate the Xperia sola flawlessly while wearing even thick gloves, a very convenient feature for users in cold climates. More information about the Xperia sola, including a video showing the unique floating touch navigation feature, is available at http://pressreleases.sonymobile.com/2012/0313/english.

Cypress’s TrueTouch controllers enable this striking new feature with patent-pending technology that is unavailable from other suppliers. TrueTouch is the only solution with the ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application. This capability enables the hover and glove touch functionality.

"We're excited to offer the world's first smartphone with hover capability," said Erik Hellman, Master Engineer at Sony Mobile Communications. "We think this technology will change the way people interact with their phones, offering new capabilities and functionality that will dramatically enhance the mobile experience. Cypress's TrueTouch technology was instrumental in enabling this feature, and the Cypress team partnered with us to bring it out on schedule."

"The Xperia sola is a tremendous showcase for TrueTouch technology," said Dhwani Vyas, Vice President of Cypress's User Interface Business Unit. "TrueTouch is unique in its ability to support hover functionality, and we're excited to see the outstanding implementation of this technology within the Xperia sola."

About TrueTouch
Cypress’s TrueTouch solution offers the world’s widest array of features, including 1-mm passive stylus support, proximity detection, waterproofing and the Charger Armor™ feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 26, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced the TMA140 TrueTouch® controllers for lower-cost mobile phones. The new family offers high-performance touchscreen control, including multi-finger support and best-in-class Signal-to-Noise Ratio (SNR) for screens of up to five inches. The new controllers also support Cypress’s patent-pending Charger Armor™ feature, which uses adaptive frequency hopping and other techniques to prevent false touches due to excessive noise from a charger.

The new TMA140 family delivers high performance multi-touch capabilities on a feature phone budget. The low power family offers better than 0.5-mm accuracy, delivers gesture capability, works flawlessly with Android and is now in mass production.

TMA140 was designed to work with SLIM®, Cypress’s Single Layer Independent Multi-touch sensor. SLIM is a true single-substrate, single layer ITO touchscreen sensor.  Unlike competitive solutions, it requires no additional insulation layers or bridges. This reduces the cost of traditional multi-touch sensors by roughly 40%, and also greatly reduces the thickness of the sensor module. TMA140 and SLIM create the world’s lowest cost multi-touch solution in the market, making multi-touch affordable for feature phones.

“By delivering a high-performance solution for the lower-cost phone market, Cypress is offering our customers a chance to shine versus their competition in very high volume markets,” said John Carey, Director of TrueTouch Marketing at Cypress. “We also have announced the SLIM sensor that enables true multi-touch into lower-cost phones via a single-layer sensor. TrueTouch now offers the industry’s best solution for the hottest new smartphones (our Gen4™ controllers) as well as lower cost features phones, and everything in between.”

Availability
The TMA140 sensor family is available today from Cypress. Customers can select from either 36-pin or 48-pin QFN packages.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 27, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today unveiled the industry’s first single-layer touchscreen sensor solution with multitouch capability. The new SLIM® (Single-Layer Independent Multitouch) sensor delivers high-performance touchscreen accuracy and responsiveness with a true single-layer sensor panel, drastically reducing the cost of the most expensive component of the touchscreen. It enables low-cost touchscreen phones to offer users the ability to perform gestures such as pinch, zoom, flick, drag, swipe and other gestures requiring more than two fingers.

Increasingly, capacitive touchscreens are viewed as a differentiator for mobile devices. Many lower-priced “feature phones” do not offer capacitive touchscreens today because of the cost, or offer only rudimentary touch features. The Slim sensor opens up new “feature phones” and lower-cost smartphones to capacitive touchscreens that include popular multi-finger gesture interfaces.

SLIM is a true single-substrate, single layer ITO touchscreen sensor.  Unlike competitive solutions, it requires no additional insulation layers or bridges. This reduces the cost versus multi-touch sensors by roughly 40%, and also greatly reduces the thickness of the sensor module. SLIM can be deposited directly on the cover glass to create the thinnest touchscreen phones ever.

The SLIM sensor pattern is even more unique in that it can eliminate the requirement for a side-bezel, normally about 2 mm on each side of the end product. This feature enables borderless display modules that allow OEMs to use larger displays without changing the form-factor of the phone.

“The ability to offer thinner, less expensive phones with true multitouch capability is a tremendous advantage for our customers,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “We are making the SLIM sensor available with our Gen4 controllers, among others, to enable truly outstanding performance. Feature phones with top-notch touchscreen interfaces will be a true differentiator in many high-volume markets.”

The combination of the SLIM sensor and the Gen4 controller will allow the world’s slimmest touchscreen devices, as Gen4’s industry-leading noise immunity enables sensor-on-lens configurations that are directly laminated to the display with no shielding or air gaps.

Traditional capacitive touchscreens use a two-layer sensor to deliver the accuracy and linearity required for today’s user experience. Cypress has developed proprietary algorithms that interface with a true single-layer sensor with no bridges to deliver two-layer performance for an unparalleled combination of user experience and cost sensitivity. The removal of this second sensor layer can save mobile device manufacturers 40 percent or more on sensor costs, which is often the most expensive part of the touchscreen module.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 24, 2012 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that NVIDIA and Cypress are collaborating on next-generation touchscreen solutions for Android-based mobile devices based on Cypress’s Gen 4  True Touch Solution and NVIDIA’s DirectTouch™ architecture. The new architecture utilizes the NVIDIA® Tegra® 3 processor, the world’s only 4-PLUS-1™ quad-core processor with a fifth battery saver core.

DirectTouch is a new Tegra 3 technology that offloads some of the touch panel processing to one of the Tegra 3’s four CPU cores for faster touch processing and an improved end-user experience, while also reducing power. Combining this high speed processing with the advanced analog of the Gen4 family will enable very thin displays with excellent responsiveness. 

Glenn Schuster, Director of Technical Marketing, at NVIDIA, added, “It’s great to be working with Cypress to improve the customer touchscreen experience. Teaming DirectTouch with Cypress’ touch technology helps our partners create quad-core mobile devices with an even better mobile touch experience and longer battery life.” 

“It’s exciting to work on new ways to deliver higher performance touchscreen solutions,” said John Carey, Director of TrueTouch Marketing for Cypress. “As the touchscreen leader, we’re pleased to partner with NVIDIA in making the DirectTouch architecture successful.”

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Tegra 3
NVIDIA’s Tegra 3 is the world’s only 4-PLUS-1 quad-core processor with a fifth battery saver core for tablets and super phones – delivering up to 5x the performance of the first dual-core processor, Tegra 2. Tegra 3 combines an extremely power-efficient PC-class multi-core CPU and a 12-core GeForce GPU with stereo 3D support to deliver high performance and low power consumption.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. NVIDIA, Tegra and GeForce are registered trademarks of NVIDIA. All other trademarks are property of their owners.

SAN JOSE, Calif. and YOKOHAMA, Japan, February 8, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) and Tokyo Electron Device (TED) today announced that they have jointly developed a USB 3.0 device interface card. The TB-FMCL-USB30, available from TED, utilizes Cypress’s EZ-USB® FX3™ controller to implement the new SuperSpeed USB, which delivers a data rate of 5 Gbps, 10 times the USB 2.0 rate.

The TB-FMCL-USB30 is an FPGA mezzanine card (FMC) that connects with a PC interface card capable of a data rate of up to 5-Gbps.  It utilizes the Cypress EZ-USB FX3 device, for the SuperSpeed USB implementation. The TB-FMCL-USB30 enables an embedded USB 3.0 evaluation kit by simply connecting to the motherboard. The accompanying reference design allows access to the slave peripheral supporting AMBA®4 AXI4™ (Advanced eXtensible Interface 4) implemented in a Xilinx FGPA. It lets users easily incorporate a USB 3.0 interface into AXI4-based FPGA designs. The TB-FMCL-USB30 will be available from TED as an “inrevium” brand product.

EZ-USB FX3 is one of the first USB 3.0 peripheral controllers in the industry, and the only programmable solution to date. It is equipped with a fully configurable General Programmable Interface (GPIF™ II) capable of supporting data rates up to 400 MBps. GPIF II enables FX3 to interface directly with any processor, ASIC or FPGA. The GPIFTM Designer, a graphical user interface (GUI) tool kit, helps system designers to configure the GPIF interface to their needs. Several popular system interfaces are provided as examples, including FIFO, SRAM, asynchronous and synchronous multiplexed address/data. The on-chip ARM9 CPU core with 512KB RAM delivers 200 MIPS of computational power and is available for applications that require local data processing. Additionally, FX3 provides interfaces to connect to serial peripherals such as SPI, UART, I2C and I2S. In short, FX3 provides highly flexible and integrated features that enable developers to add USB 3.0 connectivity to any system.

“We are glad to see a leader such as TED providing a timely USB 3.0 solution to enable the SuperSpeed market” said Mark Fu, Senior Director of Cypress’s SuperSpeed USB Business Unit. “The FPGA mezzanine card with EX-USB FX3 is an excellent example of USB 3.0 enablers that will drive USB 3.0 adoption into many embedded applications.”

“We are pleased to have worked together with Cypress Semiconductor, who have already introduced various USB products into the market, for the development of a USB 3.0 interface card, which is now becoming widely spread for PC’s and home electronic appliances,” said Yasuo Hatsumi, Tokyo Electron Device, Vice President of Solution Business. “TED will continue to place an emphasis on the collaboration with our partners to push forward new solution proposals to enable quicker FPGA development.”

The TB-FMCL-USB30 is targeted for a wide variety of embedded applications, requiring USB 3.0 interface, and sold directly from TED with a view to selling 1,000 cards in 2014. For the motherboards of this interface card, Kintex-7 ACDC1.0 base board released in January 2012, and evaluation platform using the Virtex®-6 FPGA and Spartan®-6 FPGA are available from TED. An evaluation board using Virtex-7 FPGA is now under development. Please visit http://solutions.inrevium.com/products/fmc/peripherals_debug/index.html for more information on TB-FMCL-USB30 and http://solutions.inrevium.com/products/index.html for the motherboard information.

Tokyo Electron Device will host technology seminars and exhibition at Tokyo Conference Center Shinagawa on February 10, 2012, called “TED Programmable Solution 2012” and the demo for the USB 3.0 data transmission will be performed using the TB-FMCL-USB30.

Features of TB-FMCL-USB30
http://solutions.inrevium.com/products/fmc/peripherals_debug/index.html
-  FMC card for LPC
-  Supports USB 3.0 devices*
-  Cypress EZ-USB FX3 (CYUSB3014) on board
-  USB Type-B connector
-  SPI Flash ROM 128Mbit
-  Pin-headers for debugging
-  US-232
-  JTAG
-  I2C
-  I2S
-  SPI
*It does not support host devices.

Features of FX3
-  Integration: Full USB 3.0 Peripheral Controller with built-in PHY
-  High-Performance: ARM9 with 512 kB RAM for data processing
-  Connectivity: I2S, SPI and UART peripherals
-  Flexibility: Proprietary 32-bit 100 MHz GPIF™ II
 - Low Power: Low 1.2 V core and independent power domains
-  Flexible Clock: Selectable XTAL input from 19.2, 26, 38.4 and 52 MHz
-  Small footprint: 10x10mm 121 ball 0.8mm pitch BGA package

TB-FMCL-USB30 Availability
Shipment is planned to start in March 2012.

TB-FMCL-USB30 product photos and download link
http://www.teldevice.co.jp/news_release/download/usb30.zip

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About Tokyo Electron Device
Tokyo Electron Device is a technical trading firm that provides semiconductor products and business solutions as well as commissioned design and the development of original products.
URL: http://www.teldevice.co.jp/eng/index.html

About inrevium
Leveraging on rich design and development experiences accumulated at its design development center that was established in 1985, Tokyo Electron Device is focusing on development businesses through its “inrevium” brand to provide design services (commissioned designing services) based on customer requirements as well as self-developed products that anticipate future market needs. Currently, TED provides over 60 types of products.
URL: http://solutions.inrevium.com/

# # #

FPGA mezzanine card is based on VITA spec.
EZ-USB is a registered trademark of Cypress Semiconductor Corporation.
Xilinx, the Xilinx logo, Cirtex, Spartan, and other brand names in this press release are trademarks or registered trademarks or Xilinx in the US or in other countries. AMBA and AXI4 are trademarks of ARM Ltd.
Other companies and products in this press release are their trademarks or registered trademarks of each owner.

SAN JOSE, Calif., February 7, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its single-chip Gen4 TrueTouch® controllers support the new Windows 8 operating system from Microsoft® Corp. Windows 8 is designed to provide a rich, touch-centric experience for users of tablets, laptops and desktop PCs. The TrueTouch Controllers offer the industry’s best noise immunity, fastest refresh rate, lowest power and highest accuracy. Cypress has worked with Microsoft to ensure compatibility with Windows 8, and is now part of Microsoft’s on-boarding program to prepare for the official release of Windows 8.

The Gen4 family was designed from the ground up to deliver the world’s highest SNR in real world applications. It is the first and only touchscreen IC that delivers built-in 10V Tx to drive the touch panel at 10V.  Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to offer nearly four times the SNR of the next closest competitor. 

In addition to unmatched noise performance, the Gen4 product family offers the industry’s fastest refresh rate of 400Hz, and has the unique ability to scan a capacitive touch panel at 1,000 Hz – both industry-best metrics. This level of performance is enabled by the 32-bit ARM® Cortex™ core at the heart of the Gen4 products. The Gen4 family enables unlimited touch performance, while providing the industry’s best accuracy and linearity of 0.2 mm. Gen4 offers these features while boasting the world’s lowest active power consumption of 2 mW, and a deep sleep mode that only draws 1.8 uW with wake-up via address match on the COM port.

“We’re pleased to offer the Gen4 TrueTouch advantages to designers of Windows 8 systems,” said John Carey, Cypress’s Director of TrueTouch Marketing. “TrueTouch is the perfect vehicle to bring out all the capabilities of the touch-centric Windows 8 platform.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 26, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today unveiled a breakthrough feature for its Gen4 TrueTouch® touchscreen controllers that dramatically improves system performance without added cost. Cypress has developed a new proprietary technology based on Gen4’s patent-pending high-voltage Tx drivers.  Tx-Boost™ extends Gen4’s performance leadership by delivering three times higher signal-to-noise ratio (SNR) than previously possible. This is accomplished without the use of performance-robbing digital filters or external components, enabling manufacturer’s to produce the industry’s thinnest handsets and tablets with low material costs.

The key to excellent touchscreen performance in noisy environments is high SNR. Gen4 already delivers up to four times the raw SNR of the competition through its internally generated 10V Tx circuitry; whereas competitive offerings require customers to use large, expensive, and noisy external switching regulators to generate high-voltage Tx signaling. The Tx-Boost feature, now available on all TrueTouch Gen4 devices, uses specialized hardware acceleration to triple the already best-in-class SNR of the Gen4 family. This high SNR enables manufacturers to employ sensor-on-lens with direct lamination to displays and in-cell architectures with flawless performance for the thinnest products in the market.

In addition, Tx-Boost efficiently parallelizes multiple operations in hardware, without burdening the CPU with costly digital filtering. This significantly increases Gen4’s scan speed, making the world’s fastest touchscreen controller even faster. These parallel operations also further improve Gen4’s industry-leading power consumption by increasing the amount of idle time during each scan period.

“We understand that touchscreen customers are in highly competitive markets and need constantly improving technology to stay ahead,” said Dhwani Vyas, Vice President of Cypress’s User Interface Business Unit. “We’re pleased to provide Tx-Boost to enable the industry’s best controller family to extend its leadership against competitive offerings. Customers who have seen this technology in action have been universally impressed.”

Availability
The Tx-Boost solution is now available on all Gen4 TrueTouch devices.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 10, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced a new Gen4 TrueTouch® controller targeted at the rapidly growing tablet and ultrabook market. The new CY8CTMA1036 device has 65 sense-I/Os, enabling it to deliver flawless touchscreen performance for screens up to 12 inches. Like the smaller-screen Gen4 devices, it offers industry-best performance in all categories, including the world’s best signal-to-noise ratio (SNR) and unparalleled performance in the presence of all noise sources—the biggest challenge faced by touchscreen designs. Gen4 also has the lowest active power consumption, unparalleled tracking accuracy and the fastest refresh rates. It provides full support for major mobile operating systems including Win8 and Android.

The new CY8CTMA1036 uses a 32-bit ARM® Cortex™ core, and offers 65 sensing I/O channels with support for up to 1036 nodes on the screen, 35 percent more than any other single-chip solution. Additional sensing channels are essential for greater accuracy, linearity, support for smaller sized fingers and the ability to resolve multiple fingers close together.

“We’re getting the same positive reaction from tablet manufacturers as we did from the handset sector,” said Dhwani Vyas, Vice President of Cypress’s User Interface Business Unit. “Customers are excited to apply the benefits of Gen4’s noise immunity, low power and superior performance in a single-chip package to their tablet designs. We’re sampling multiple customers now and expect to start production shipments by the end of this quarter.”

Breakthrough Noise Elimination
The Gen4 family was designed from the ground up to deliver the world’s highest SNR in real world applications. It is the first and only touchscreen IC that delivers built-in 10V Tx to drive the touch panel at 10V.  Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to offer nearly four times the SNR of the next closest competitor.

The Gen4 family further raises the SNR bar as the first touchscreen device family to completely eliminate display noise in hardware. Gen4’s patent-pending Display Armor™ offers unprecedented immunity to noise from every type of display, even noisy low-cost displays such as ACVCOM LCDs. This allows touchscreen designers to make their products thinner by removing the air gap between the display and the sensor, and also less expensive by removing the shield layer in the sensor. Display Armor allows Gen4 to operate seamlessly with direct lamination, on-cell and in-cell stackups, regardless of the display chemistry.

World’s Fastest and Lowest Power Touchscreen Controller
In addition to unmatched noise performance, the Gen4 platform offers the world’s lowest active power consumption of 2 mW, and a deep sleep mode that only draws 1.8 uW with wake-up via address match on the COM port. Shortened battery life is a common issue for smartphones and other portable touchscreen devices. Gen4 gives OEMs another tool to help solve this problem. The Gen4 product family also boasts the industry’s fastest refresh rate of 400Hz, and has the unique ability to scan a capacitive touch panel at 1,000 Hz – both industry-best metrics. This level of performance is enabled by the 32-bit ARM® Cortex™ core at the heart of the Gen4 products. The Gen4 family enables unlimited touch performance, while providing the industry’s best accuracy and linearity of 0.2 mm.

The Gen4 family also offers features that only TrueTouch can deliver, including waterproofing functionality that allows products to meet IP-67 standards; 1-mm stylus support for Asian character sets and accurate handwriting capture; and hover sensing to provide mouseover-like features and true fingernail or thick-glove support in mobile devices. Cypress’s unique, patent-pending ability to switch dynamically between self-capacitive and mutual-capacitive sensing methods in application enables these differentiating features. Cypress now has over 250 issued and pending patents pertaining to touchscreens. More information, including multiple videos, is available at touch.cypress.com.

Touchscreen Leadership
Cypress’s touch sensing portfolio is the industry’s broadest and most well adopted, encompassing both TrueTouch and CapSense® solutions. The Gen4 family is the latest in a string of touchscreen firsts from Cypress, the acknowledged industry leader in touch sensing. Examples include:

• Cypress was the first to deliver tracking of unlimited touches.
• Cypress was the first to deliver a true single-layer sensor solution for capacitive performance at resistive prices.
• The new Gen4 family, as well as prior generations, is offered in the world’s smallest CSP packages for important space savings in handsets.
• Cypress is still the only company to offer the patent-pending self and mutual capacitance sensing on the same chip, enabling the development of advanced features like waterproofing, support for 1mm stylus, and hover without increased material or spatial costs.
• TrueTouch is designed to work with major mobile platforms, including Android and Windows® 8.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 06, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in USB controllers, today announced USB-IF certification of its two SuperSpeed USB Peripheral Controllers: EZ-USB® FX3 (CYUSB3014) and West Bridge® Benicia (CYWB0263BB). Both of these peripheral controllers are in full production now.

EZ-USB FX3 is one of the first USB 3.0 peripheral controllers in the industry, and the only programmable solution. It is equipped with a fully configurable General Programmable Interface (GPIF™ II), which is 8/16/32 data bits wide with data rates as high as 400 MBps. GPIF II enables FX3 to interface directly to any processor, ASIC or FPGA. The GPIFTM Designer Tool kit helps system designers to configure the GPIF interface to their needs, and standard interfaces are provided as examples, including FIFO, SRAM, asynchronous and synchronous address/data multiplexed, parallel ATA and others. The on-chip ARM9 CPU core with 512KB RAM delivers 200 MIPS of computational power and is available for applications that require local data processing. Additionally, FX3 provides interfaces to connect to serial peripherals such as SPI, UART, I2C and I2S. In short, FX3 provides highly flexible and integrated features that enable developers to add USB 3.0 connectivity to any system.

West Bridge Benicia is a highly optimized data transfer offload engine that enables mobile devices to double the IOPS (Input/Output Operations Per Second) performance, stream high definition video, “side-load” multimedia content up to 160 MBps and reduce battery charging time by 50% with increased charging currents up to 900mA.  Benicia employs the second generation Simultaneous Link to Independent Multimedia™ (SLIM™ II) architecture that manages multiple non-blocking paths among peripherals, memory and processor to allow maximum data throughput and power savings. Benicia features two storage ports supporting SD 3.0 and eMMC 4.41 that can be configured in RAID-0 to provide significant improvement in random and sequential read/write operations, two key indices which govern overall system performance and responsiveness. In addition, Benicia’s EZ-Detect automatically detects a wall charger or a USB hub/host port, providing portable devices flexibility for managing battery charging options.

“EZ-USB FX3 is analogous to a Swiss Army knife for designers; flexible, powerful and easy-to-implement. FX3 is being designed into a wide array of applications that require high-speed content, streaming and low power consumption, including video and USB sub-systems,” said Badri Kothandaraman, Executive Vice President, Data Communications Division at Cypress. “In addition to the blazing side-loading speeds enabling transfer of an HD movie in under a minute, West Bridge Benicia helps designers realize higher IOPS in tablets and smartphones, improving device performance and responsiveness. We are pleased that both these devices have received USB-IF certification, and we are confident they will expedite the adoption of SuperSpeed USB.”

“The USB-IF is pleased to certify Cypress’s SuperSpeed USB Controllers: EZ-USB® FX3 (CYUSB3014) and West Bridge Benicia (CYWB0263BB),” said Jeff Ravencraft, President and COO, USB-IF. “Cypress’s SuperSpeed USB controllers will help the expansion of the SuperSpeed USB ecosystem.” 

Both EZ-USB FX3 and West Bridge Benicia are in volume production now. FX3 is available in a small 121-ball BGA with dimensions of 10 mm x 10 mm x 1.2 mm with 0.8-mm pitch, Benicia is available in an ultra-compact 131-ball WLCSP package with dimensions of 5.099 mm x 4.695 mm x 0.55 mm with 0.4-mm pitch.
Cypress will be participating in the USB Tech Zone at CES 2012. The USB Tech Zone is located in the Las Vegas Convention Center South Hall 3, Booth #30769. Demos showcasing the performance of EZ-USB® FX3 and Benicia will be available at the USB Tech Zone booth as well as Las Vegas Hilton Suites 2410 and 2510 by appointment.

About Cypress
Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About SuperSpeed USB
SuperSpeed USB brings significant performance enhancements to the ubiquitous USB standard, while remaining compatible with the billions of USB-enabled devices currently deployed in the market. SuperSpeed USB delivers up to 10x the data transfer rate of Hi-Speed USB, as well as improved power efficiency. SuperSpeed USB offers effortless video streaming, music, photos at your home, office, car and anywhere in between. The USB 3.0 specification was developed by the USB 3.0 Promoter Group, which consists of Hewlett-Packard Company, Intel Corporation, Microsoft Corporation, Renesas Electronics, ST-Ericsson and Texas Instruments.

About the USB-IF
The non-profit USB Implementers Forum, Inc. was formed to provide a support organization and forum for the advancement and adoption of USB technology. USB-IF facilitates the development of high-quality, compatible USB devices through its logo and compliance program recognized around the globe and promotes the benefits of USB and the quality of products that have passed compliance testing. Further information, including postings of the most recent product and technology announcements, is available by visiting the USB-IF website at www.usb.org.

SAN JOSE, Calif., December 29, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its recently introduced Gen4 family of TrueTouch® touchscreen controllers is now in production ahead of schedule. Gen4 delivers industry-best performance in all categories, including the world’s best signal-to-noise ratio (SNR) and unparalleled performance in the presence of all noise sources—the biggest challenge faced by touchscreen designs. Gen4 also has the lowest active power consumption, assisting manufacturers in solving the ever increasing battery life issues common to handheld touchscreen devices.

“Customer reaction to the Gen 4 products has exceeded our high expectations and is expected to set new design win records for our True Touch products,” said Dhwani Vyas, Vice President of Cypress’s User Interface Business Unit. “The ability to build thinner phones with flawless touchscreen performance without additional cost is proving to be extremely attractive to manufacturers. In addition, initial customer production shipments will begin in the first quarter of 2012, ahead of our previous estimates.”

Breakthrough Noise Elimination

The Gen4 family was designed from the ground up to deliver the world’s highest SNR in real world applications. It is the first and only touchscreen IC that delivers built-in 10V Tx to drive the touch panel at 10V. Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to offer nearly four times the SNR of the next closest competitor.

The Gen4 family further raises the SNR bar as the first touchscreen device family to completely eliminate display noise in hardware. Gen4’s patent-pending Display Armor™ offers unprecedented immunity to noise from every type of display, even noisy low-cost displays such as ACVCOM LCDs. This allows touchscreen designers to make their products thinner by removing the air gap between the display and the sensor, and also less expensive by removing the shield layer in the sensor. Display Armor allows Gen4 to operate seamlessly with direct lamination, on-cell and in-cell stackups, regardless of the display chemistry.

World’s Fastest and Lowest Power Touchscreen Controller

In addition to unmatched noise performance, Gen4 offers the world’s lowest active power consumption of 2 mW, and a deep sleep mode that only draws 1.8 uW with wake-up via address match on the COM port. Shortened battery life is a common issue for smartphones and other portable touchscreen devices. Gen4 gives OEMs another tool to help solve this problem. The Gen4 product family also boasts the industry’s fastest refresh rate of 400Hz, and has the unique ability to scan a capacitive touch panel at 1,000 Hz – both industry-best metrics. This level of performance is enabled by the 32-bit ARM® Cortex™ core at the heart of the Gen4 products. The Gen4 family enables unlimited touch performance, while providing the industry’s best accuracy and linearity of 0.2 mm.

Gen4 also offers more capacitive sensing I/O than the competition, while still fitting into the world’s smallest touchscreen packages. With up to 40 I/O for mobile phone applications, Gen4 can support up to four standalone CapSense® buttons while still delivering ideal sensor pitch for up to 5-inch screens.

The Gen4 family also offers features that only TrueTouch can deliver, including waterproofing functionality that allows products to meet IP-67 standards; 1-mm stylus support for Asian character sets and accurate handwriting capture; and hover sensing to provide mouseover-like features and true fingernail or thick-glove support in mobile devices. Cypress’s unique, patent-pending ability to switch dynamically between self-capacitive and mutual-capacitive sensing methods in application enables these differentiating features. Cypress now has over 250 issued and pending patents pertaining to touchscreens. More information, including multiple videos, is available at touch.cypress.com.

Touchscreen Leadership

Cypress’s touch sensing portfolio is the industry’s broadest and most well adopted, encompassing both TrueTouch and CapSense® solutions. The Gen4 family is the latest in a string of touchscreen firsts from Cypress, the acknowledged industry leader in touch sensing. Examples include:

• Cypress was the first to deliver tracking of unlimited touches.
• Cypress was the first to deliver a true single-layer sensor solution for capacitive performance at resistive prices.
• The new Gen4 family, as well as prior generations, is offered in the world’s smallest CSP packages for important space savings in handsets.
• Cypress is still the only company to offer the patent-pending self and mutual capacitance sensing on the same chip, enabling the development of advanced features like waterproofing, support for 1mm stylus, and hover without increased material or spatial costs.
• TrueTouch is designed to work with major mobile platforms, including Android and Windows ® 8.

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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MUNSTER, Germany and SAN JOSE, Calif., December 19, 2011 –XIMEA GmbH has set a new benchmark for high-speed industrial cameras with the introduction of the MQ series USB 3.0 SuperSpeed industrial machine vision cameras based on Cypress’s (Nasdaq: CY) EZ-USB® FX3 USB 3.0 controller.

With its USB 3.0 SuperSpeed data interface, XIMEA’s MQ series is capable of generating 5 Gbps, or the equivalent of 400 megapixels per second (Megapixels/s). Based on XIMEA’s more than 20 years’ experience building ultra-compact cameras, the MQ series offers the latest, highest-grade CMOS sensors with global shutter and improved quantum efficiency in the visible and NIR spectral ranges, resolutions from VGA to 4 Megapixels, and frame rates of up to 600 fps. The MQ series also offers opto-isolated trigger input and lighting synchronization output, on-board non-volatile memory for user settings and custom data, and an HDR model with dynamic range of up to 100 dB. XIMEA’s MQ series cameras measure just 26.4 x 26.4 x 19.1 mm, weigh 26g, and consume between 1W to 1.8W, making the MQ series the smallest industrial USB 3.0 camera on the market. And like all XIMEA’s industrial cameras, each MQ series ships with APIs for the most common image processing software, including programs from Cognex, Matrox, National Instruments, MVTec, and many more. Prices for the MQ series start at EUR189 for the 1.3-Megapixel version.

USB 3.0 offers the same ease of use and flexibility that users have come to expect from
USB 2.0 devices, but at a much higher data rate of 5 Gbps compared to the USB 2.0’s 480 Mbps. USB 3.0 also offers better power management (20 percent of USB 2.0). Cypress expects its new FX3 controller to enable USB 3.0 adoption across a variety of platforms, just as the Cypress FX2 controller did for USB 2.0. Cypress’s well-established USB portfolio includes enCoRe™, EZ-USB® USB controllers, West Bridge® peripheral controllers, and WirelessUSB™ 2.4-GHz radios.

“We’re very proud of our development time,” says Max Larin, CEO and head of product development and engineering at XIMEA. “Empowered with modern design methodologies and tools, as well as working with Cypress’s FX3 development team, XIMEA’s designers developed the MQ family in only 100 days while still achieving record data throughput performance in an unbelievably compact housing. It also helped that XIMEA is an active member of USB3 Vision Standard Committee, which will help us to ensure that all future MQ series cameras continue to comply with the emerging USB 3.0 standard.” XIMEA’s MQ series camera based on Cypress’s FX3 controller follows XIMEA’s MU series of ultracompact board-level industrial cameras based on Cypress’s FX2 USB 2.0 controller.

“The XIMEA MQ series cameras are a testament to the type of high-quality video achievable thanks to the bandwidth provided by USB 3.0,” said Mark Fu, senior director of Cypress’s USB 3.0 Business Unit. “The FX3 was designed to be flexible, programmable, and to expedite speed to market for USB 3.0 designers. At this time of rapid USB 3.0 adoption, the XIMEA engineers were able to take advantage of these features, and designed their MQ series cameras with remarkable speed.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About XIMEA
XIMEA GmbH believes that the best industrial, smart, and scientific cameras offer the highest levels of processing power, compatibility, and support at a competitive price. That’s why for more than 20 years, XIMEA has designed the smartest, most compact industrial cameras for machine vision applications in motion control, assembly, robotics, and industrial inspection and process control, as well as scientific cameras for life-science, security, and defense applications. Learn more about XIMEA at www.ximea.com.

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Free Online Seminar Looks at Common Challenges of Network Set-up;
Describes Easy-to-Use Modules to Streamline the Design Process

SAN JOSE, Calif., June 6, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today announced a free online seminar that reviews communication interfaces for intelligent lighting networks and presents tools to simplify the design process. The 60-minute webinar entitled "Communication Interfaces for Intelligent Lighting Networks" will be presented in conjunction with Electronic Engineering Times on Wednesday, June 11 at 9:00 a.m. PDT.

New designs for intelligent lighting networks must work well, be robust and reliable, and meet tight time schedules and budgets. The webinar will present the different communication interfaces and control solutions now available, ranging from the commonly used DALI and DMX512 protocols to new wireless approaches. The presenters will explain common difficulties in setting up and designing intelligent lighting networks, and will describe modules that simplify and speed up system design. Interested parties can get more information and register at http://seminar2.techonline.com/registration/distrib.cgi?s=1266&d=323

"This webinar will help engineers to select the best interface for their application, and to avoid common pitfalls that stall designs," said Gopal Garg, managing director of the Lighting Solutions Business Unit for Cypress." "Cypress is committed to helping designers implement simple, cost-effective and impactful intelligent LED lighting systems."

One of the modules presented will be Cypress's EZ-Color solution that combines LED controllers with PSoC Express™, the industry's first visual embedded design tool, to deliver complete designs for growing applications such as general illumination, architectural lighting, general signage, entertainment lighting and more. The solution enables designers to simply select an LED part number, choose either temperature or optical feedback, and choose a color, including white. For more information, visit www.cypress.com/ez-color.

About the EZ-Color Solution
LED lighting design requires a complex set of calculations with custom firmware to deliver consistent color." The two biggest problems that LED lighting engineers face are having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and choice of either temperature or optical feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color Controller. This can save anywhere from weeks to months of design time for a complex design.

EZ-Color LED controllers can support up to 16 LED strings, compared to four or five strings for competitive devices. The additional strings can mean a savings of dozens or even hundreds of controllers in very large designs, cutting design complexity, power consumption and board space. The EZ-Color LED controllers are powered by Cypress patent pending PrISM™ (Precise Illumination Signal Modulation) technology. The PrISM modulation technology significantly reduces low-frequency flicker and radiated electro-magnetic interference (EMI)-common problems in LED lighting designs. Designers also have the flexibility to add additional functionality to the EZ-Color controllers, including battery charging, motor control, thermal feedback, programmable control gear and other features.

The EZ-Color family is supported by the CY3261A-RGB Evaluation Kit. The evaluation kit showcases EZ-Color's flexibility and ease of use for high-brightness LED color mixing applications and employs temperature compensation for consistent color.  Included with the evaluation kit is an interactive graphical interface enabling quick color mixing via a CIE diagram or by directly controlling each LED. The kit is available on the Cypress Online Store at www.cypress.com for US$149.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., March 3, 2010 – EDN magazine has named the PSoC® 3 and PSoC 5 programmable system-on-chip architectures and the PSoC Creator™ software tool from Cypress Semiconductor Corp. (NASDAQ: CY) as finalists for this year’s EDN Innovation Awards. The new PSoC 3 and PSoC 5 architectures dramatically increase performance and extend the world’s only programmable analog and digital embedded design platform, delivering unmatched integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator Integrated Development Environment, which enables engineers to design the way they think and dramatically shorten time-to-market. EDN’s editors selected the Cypress solutions from hundreds of nominations, with the PSoC 3 and PSoC 5 devices named in the Microcontrollers category and the PSoC Creator IDE named in the Software/Embedded Tools category.

Instituted in 1990, the Innovation Awards honor the people, products, and technologies that have shaped the semiconductor industry over the past year. Through March 19, EDN’s worldwide audience of electronic engineers and engineering managers will use an online ballot to select the ultimate winners from among the finalists. EDN’s editorial staff also takes part in determining the final winners. Winners will be announced at a reception and awards ceremony on April 26, in San Jose. More information on the nominees and voting for the winners is available at www.edn.com/innovation20 .

PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc, and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

“It is an honor to have the respected editors of EDN select our PSoC 3 and PSoC 5 architectures and accompanying PSoC Creator Software IDE as finalists, and to have the worldwide electronics engineering community consider the platform for Innovation Awards,” said Norm Taffe, executive vice president of the Consumer and Computation Division at Cypress. “I fully believe the new PSoC platform represents a revolutionary shift in embedded design, enabling developers to use programmable resources to create, change and reuse designs quickly and efficiently in software.”

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., June 7, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a free, online seminar that presents a new concept in embedded design: the “Programmable Signal Chain.” The 60-minute webinar, entitled “Introduction to Programmable Signal Chains,” will be presented in conjunction with EE Times on Wednesday, June 9 at 11:00 a.m. PDT. Registration is available at www.techonline.com/learning/livewebinar/224900097.

A signal chain, or signal-processing chain, is a series of signal-conditioning components in a mixed-signal design that are used for analog signal acquisition, processing and control. A programmable signal chain is a modern method for implementing signal chains using programmable analog integrated with programmable digital logic and a high-performance CPU. This new methodology provides unique and easy-to-implement solutions for mixed-signal embedded design.

The webinar will explore this new design methodology as exemplified by Cypress's new PSoC® 3 and PSoC 5 programmable system-on-chip architectures. Attendees will see how these architectures, powered by the PSoC Creator™ development software, uniquely solve mixed-signal design challenges. The webinar will conclude with a detailed question and answer period to address participants’ applications and designs.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

PHOENIX - September 2, 2008 - The Avnet Electronics Marketing Americas business region of Avnet, Inc. (NYSE:AVT), and Cypress Semiconductor Corp. (NYSE:CY) have upgraded the Spartan®-3A Field Programmable Gate Array (FPGA) Evaluation Kit. The upgraded kit includes the addition of Cypress's CY3217 (MiniProg) Programmer to the Xilinx Spartan-3A FPGA Evaluation Kit, which enables touch sensing capability, USB connectivity and analog programming. The kits, which were released May 15, are being offered exclusively from Avnet for $39.

The Avnet Spartan-3A FPGA Evaluation Kit pairs Xilinx low-cost Spartan-3A 400A FPGA technology with the Cypress PSoC® programmable system-on-chip. PSoC delivers flexibility for high-volume applications by enabling FPGA configuration and Flash memory re-programming through a built-in USB interface, making it the perfect companion chip for FPGAs. The included CY3217 MiniProg programmer and downloadable PSoC Designer™ software enables reconfiguration of the PSoC device for evaluating integrated USB connectivity, CapSense™ touch sensing, clocks and programmable analog functionality.

"FPGA and embedded systems designers are looking for robust configuration solutions and fast, flexible integration of components and new features," said Jim Cairns, senior marketing director for Cypress. "Adding the MiniProg enables prototyping with FPGA and PSoC reconfiguration, USB, CapSense touch sensing, clocks and analog inputs, making this kit an extraordinary value." 

"In addition to being easy to use and improving system quality, a single PSoC device can integrate as many as 100 peripheral functions, resulting in faster design time, freeing up board space and reducing power consumption," said Tim Barber, senior vice president of design chain business development worldwide for Avnet Electronics Marketing. "This offers customers flexibility and significant cost savings that will also reduce their time to market."

To date Avnet has shipped two-thousand kits, with an additional two thousand kits available mid-October. For more information and to purchase, please visit: www.em.avnet.com/spartan3a-evl

About Cypress

About Avnet Electronics Marketing

SAN JOSE, Calif., October 1, 2009 – Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced a free, online seminar that presents the basics of the USB3.0 specification. The 60-minute webinar, entitled “Fundamentals of USB3.0,” will be presented in conjunction with EE Times on Thursday, October 8 at 9:00 a.m. PDT. Online registration is available at http://www.techonline.com/learning/webinar/220200080

USB is the most successful peripheral interconnect and is heavily adopted in consumer electronics and PC peripherals. USB3.0 is the next revolution in the wired USB market, offering the same ease of use and flexibility that users have become comfortable with, but at the much higher data rate of 5Gbps. The USB3.0 specification also delivers excellent power management, which is very important for "Sync & Go" applications that need to maintain long battery life.

In this webinar, Cypress representatives will help engineers understand why USB3.0 is relevant, where it differs from USB2.0, and how it compares to PCI Express and other interfaces. Additionally, the presenters will look at early applications and usage models.

Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications. In July 2009, announced it has shipped over one billion USB controllers and is committed to supporting USB3.0. Cypress offers the industry’s most complete portfolio of USB devices, including low-, full-, and high-speed controllers, embedded hosts, hubs, application specific bridges, transceivers and wireless solutions. 

Cypress’s well established portfolio includes enCoRe™ and EZ-USB® USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios. Cypress’s hallmark USB device, the EZ-USB FX2 controller, continues to provide unparalleled flexibility to customers seeking to add USB to new applications.

Cypress also provides the industry’s most comprehensive USB software support, reference designs and driver suites. This “whole product” support enables customers to bring USB-enabled products to market faster and has helped to forge long-lasting relationships with leading manufacturers worldwide. For more information, visit www.cypress.com/go/USB.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, Making USB Universal, West Bridge and EZ-USB are registered trademarks and enCoRe, WirelessUSB, MoBL-USB and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., June 24, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a free, online seminar that shows designers how to create highly-integrated capacitive touch-sensing designs with programmable systems. The 60-minute webinar, entitled “Simplify Your Capacitive Touch-Sensing Designs,” will be presented in conjunction with EE Times on Thursday, July 1 at 9:00 a.m. PDT. Registration is available at www.techonline.com/learning/livewebinar/225600343.

Typical touch-sensing designs require multiple discrete components, each of which adds cost and occupies board space. The presenter will demonstrate how Cypress's CapSense® Plus™ family gives engineers more design flexibility through greater configurability and better performance of digital and analog resources for implementing PWMs, timers, communication interfaces such as I2C and SPI, ADCs and more. Leveraging a dedicated dual-channel interface allows a single device to implement multiple buttons and slider interfaces while managing functions such as motor control, intelligent sensing, LED control and more.

The CapSense family is based on Cypress’s PSoC® programmable system-on-chip architecture, allowing for dynamic reprogramming of analog and digital components in minutes. This enables designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. With fixed-function components, making changes can be time consuming and cause project delays. By contrast, a programmable approach enables designers to implement system changes with no new silicon and without having to redesign circuit boards. The webinar will teach designers how to leverage these programmable systems to accelerate time to market and lower overall system cost.

About CapSense
Cypress's CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry-leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and CapSense Plus, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

New FullFlex™ dual-port interconnects deliver speeds up to 250 MHz,
72-bit bus width, DDR capability, and buffering up to 36Mb

SAN JOSE, Calif., February 13, 2006 - Cypress Semiconductor Corp. (NYSE: CY) today introduced a family of the world's highest throughput dual-port interconnects. The new FullFlex™ devices offer a maximum throughput of 36 Gbps, 150 percent higher than the nearest competitor. They are the industry's first to be fabricated using 90-nm process technology and are ideal for applications with advanced processing needs, such as those in the wireless, image processing, instrumentation, and SAN/WAN markets.

A FullFlex interconnect can be used both as an interprocessor communications memory and as a single-processor companion memory. When used as a companion memory, the device provides 36 Gbps of dedicated memory bandwidth independent of the system read/write ratio. When used for interprocessor communication, the rich set of built-in features simplifies board design and allows for high-bandwidth data transfer between processing elements.

"Cypress's FullFlex family redefines the role of dual port interconnects by combining the speed and throughput of dual-port interconnects with the architectural flexibility and scalability of simple memories," said Sohin Chinoy, product marketing manager in Cypress's Data Communications Division. "The FullFlex family offers tangible value in system design by effortlessly handling data flow and allowing design energies to be redistributed to other areas of the project."

FullFlex devices operate at a maximum speed of 250 MHz, the industry's fastest. The family boasts the industry's only 72-bit bus width dual-port, offering easy interoperability with 64-bit processors, and also includes 36-bit and 18-bit devices. The new FullFlex products offer densities up to 36Mb, and are the only dual-port interconnects with Double Data Rate (DDR) capability, doubling system throughput while maintaining existing pin count. 

"Cypress has a history of firsts in dual-port interconnects and is adding to that history by pioneering the use of 90-nm technology," said Dinesh Ramanathan, executive vice president, Data Communications Division. "The FullFlex family is the emblem of Cypress's continued commitment to the interconnect and buffer memory market and marks the first installment in a line of exciting upcoming products to further serve our customers."

The FullFlex family builds on the success of Cypress's past generations of FLEX Family dual-ports by providing a footprint-compatible migration path. This allows yesterday's system designs to take advantage of the breadth of today's feature set. The FullFlex dual-ports are developed on Cypress's 90-nm process, enabling lower costs and higher densities. The devices achieve high speed and throughput while simplifying designs by integrating numerous new features:

• Variable Impedance Matching - Simplifies design and eliminates the need for multiple impedance matching resistors by automatically performing impedance adjustments on I/O drivers to counter-balance environmental changes.
• Deterministic Access Control - Reduces processing delays and simplifies system trouble-shooting by providing controlled, deterministic feedback in cases of data collisions.
• Selectable I/O Standards - Allows designers to seamlessly connect processors with different I/O signaling standards, supporting 3.3-V LVTTL, 2.5-V/1.8-V LVCMOS and 1.4-V to 1.9-V eHSTL per port.
• Echo Clocks - Provides companion reference clock to outbound data, avoiding data capture delays caused by on-board parasitics and allowing more efficient operation.
• DDR Mode - Doubles the system throughput for a given bus width or halves the bus width required to maintain a given throughput by allowing data to be clocked on both the rising and falling edges.

 Availability and Pricing
FullFlex dual-port interconnects, with densities ranging from 36 Mbit to 0.5 Mbit, are currently sampling, with full production expected in April of 2006. FullFlex interconnects are available with a 72-bit bus width in a 484-pin PBGA package, and in 36-bit or 18-bit bus widths in a 256-pin FBGA package. They can be configured with a maximum throughput of 36, 18, 9, or 4 Gbps.  Pricing for the 4Mb device starts at under $50 each in 10,000 unit quantities.

Photo
High-resolution photos of the FullFlex Family of interconnects can be downloaded at http://www.cypress.com/FullFlexPhoto

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power." Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at www.cypress.com.

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. FullFlex is a trademark of Cypress.  All other trademarks are the property of their respective owners.

SAN JOSE, Calif., February 22, 2005 - Cypress Semiconductor Corp. (NYSE:CY), the market share leader in USB, today introduced a new family of low-speed USB microcontrollers targeting PC human input devices, including keyboards, mice and wireless dongles.  Based on Cypress's popular "M8" microcontroller architecture, the enCoRe(TM) II (enhanced Component Reduction) family offers a flash-based design that enables storage of wireless binding parameters as well as in-system reprogrammability. The new family also adds reduced power consumption and enhanced CPU capabilities.

Cypress's enCoRe USB technology features a breakthrough crystalless oscillator. By integrating the oscillator on-chip, an external crystal or resonator is no longer needed. Cypress has also integrated other external components commonly found in low-speed USB applications, including pull-up resistors, wake-up circuitry, and a 3.3V regulator. This integration results in shorter development cycles and lower system costs.

"As the worldwide leader in USB technology, customers expect Cypress to continually deliver value-added solutions," said Trevor Davis, director of marketing for Cypress's Consumer and Computation Division. "The enCoRe II products offer important new features while meeting the low-cost requirements of this competitive market."

The enCoRe-II family includes three lines of products:

·  The CY7C639xx line is the first to bring Cypress's enhanced component reduction technologies to keyboard designs.  The chips are offered in 40-pin PDIP and 28-/48-pin SSOP packages, and priced starting at $1.30 in 100,000-unit quantities.

·  The CY7C638xx line of enCoRe II controllers is targeted for high-end optical mice and wireless dongles.  The devices are offered in PDIP, SOIC and QSOP packages, with pricing starting at $0.90 each in 100,000-unit quantities. 

·  The CY7C633xx products target low-end optical and optomechanical mice.  Available in 16-pin PDIP and SOIC packages, the devices are priced starting at just $0.85 in volume.

All of the devices are sampling now with production availability in April of this year. Cypress is also providing low-cost manufacturing chip-on-board support for high-volume enCoRe II products.  A low voltage, low power non-USB version of the enCoRe-II microcontroller targeting wireless applications will be available later this year.

Cypress is the world's leading supplier of USB controllers with more than one quarter of a billion units shipped worldwide. 

Photo
A high resolution photo of the EncoreII is available on the cypress website at:
http://www.cypress.com/prphoto/encoreII

About Cypress
Cypress Semiconductor Corp." (NYSE: CY) provides high-performance solutions for personal, network access, enterprise, metro switch and core communications system applications. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, USB devices, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com."

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "enCoRe" is a trademark of Cypress. All other trademarks are the property of their respective owners.

CYRF6936 Delivers the Industry's Most Robust 2.4-GHz Solution for Wireless HIDs
With Low-Power Consumption for Extended Battery Life

SAN JOSE, Calif., March 27, 2007 - Cypress Semiconductor Corp. (NYSE: CY) today announced that its WirelessUSB™ LP radio system-on-chip was named as a finalist for CMP Technology's EE Times third Annual Creativity in Electronics (ACE) Awards for 2007 Ultimate Product of the Year in the RF/Microwave category. The Ultimate Products of the Year are awarded to the most significant product introduced in the last 12 months in each of seven categories, as determined by large-scale peer review. Finalists in each category were chosen by qualified readers of EE Times and eeProductCenter.com on a quarterly basis via electronic balloting, from a list of nominees submitted to readers by expert editors with accompanying editorial reviews.

WirelessUSB LP (CYRF6936) is a highly integrated 2.4-GHz radio transceiver plus digital baseband that enables customers to replace cables without compromising end-user experience.  Manufacturers of Human Interface Devices (HIDs) and other wireless applications avoid power-consumption issues with WirelessUSB LP's advanced power-optimization techniques that extend battery life to greater than one year. Likewise, the device addresses range and robustness concerns with Cypress's AgileHID™ protocol with patented frequency agile Direct Sequence Spread Spectrum (DSSS) technology for best-in-class interference immunity. Cypress recently announced that WirelessUSB LP has earned over 175 design wins in under a year.

"This year's ACE Awards finalists mark a shift in the industry, as the electronics industry becomes more focused on creating technologies attractive to consumers - from educational toys, to microphones, cell phones and light sensors," said Brian Fuller, editor in chief, EE Times. "The 2007 finalists represent the execution of forward-thinking technologies and creativity that captures the imagination of consumers, illustrating the influence that electronics and embedded design professionals have on today's culture."

"The WirelessUSB LP team is honored to have our technology recognized by the editors and readers of EE Times," said Matt Branda, senior product marketing manager of Cypress's Human Interface Device Business Unit. "The success of WirelessUSB LP, confirmed by securing over 175 products designs in less than a year, is a credit to our design team's ability to deliver a reliable wireless connectivity solution with the industry's lowest power consumption."

The EE Times Annual Creativity in Electronics (ACE) Awards celebrate the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. These creators, and their innovations, will be recognized at the EE Times ACE Awards Gala on April 3, 2007, as part of CMP Technology's Embedded Systems Conference Silicon Valley, the largest electronic systems design event in North America.

About WirelessUSB LP
Cypress's WirelessUSB LP offers an unparalleled feature set to enable superior interference immunity, low bill-of-materials (BOM) costs, higher data rate applications, and faster time-to-market for keyboards, mice, gaming devices, presenter tools, and remotes, as well as other simple, multi-point-to-point wireless applications. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, it operates between 1.8 and 3.6 volts, using advanced power-saving techniques to extend battery life in devices such as wireless mice. WirelessUSB LP uses Cypress's patented frequency agile DSSS technology to offer best-in-class interference immunity for a 2.4-GHz radio system. This combination of low power consumption, interference immunity and low cost make it ideal for wireless HID applications. A photo of WirelessUSB LP can be downloaded at: www.cypress.com/WUSBLPphoto .

About the CMP Technology Electronics Group
The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EETimes.com and TechOnline. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo and PSoC and EZ-USB are registered trademarks, and AgileHID, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

Presented in Conjunction with EE Times, Webinar will Focus on Simplifying LED Designs
With Cypress's New EZ-Color™ High-Brightness LED Controller Family

SAN JOSE, Calif., June 29, 2007 - Cypress Semiconductor Corp. (NYSE: CY) today announced that it will host a free online seminar that examines the most common problems experienced in designing with high brightness LEDs and how they are simplified by Cypress's new EZ-Color™ HB LED controller family. The 60-minute seminar entitled "Breakthrough, Code-Free High Brightness LED Designs," will be presented in conjunction with CMP Media's Electronic Engineering Times on Wednesday, July 18 at 9:00 a.m. PDT.

High brightness LEDs have become a popular alternative in architectural and entertainment lighting, LCD backlighting and other applications. Manufacturer binning, heat-related changes over time and other issues present designers of LED solutions with a range of unique problems. The online seminar explores these problems and looks at how Cypress's EZ-Color solution enables designers to address these challenges without C or Assembly programming. Interested parties can find additional information and register for the seminar at: www.techonline.com/learning/livewebinar/200000173 .

About the EZ-Color Family
Cypress's new EZ-Color family of high brightness (HB) LED controllers pairs with PSoC Express™ software to deliver a complete design solution for growing applications such as architectural lighting, general signage, rechargeable flashlights, entertainment lighting, emergency vehicle lighting and more." The two biggest problems that HB LED engineers face today are having to account for differing LED performance specifications based on manufacturing bins and the LEDs' degradation (such as output flux, wavelength etc.) over different temperatures. With PSoC Express, designers simply select a color from a gamut presented on-screen. Pre-loaded manufacturers' bin specifications and temperature feedback algorithms are automatically applied to the selected design and programmed into the EZ-Color controller. This can save anywhere from weeks to months of design time for a complex design.

The EZ-Color controllers are also powered by Cypress patent pending PrISM™ (Precise Illumination Signal Modulation) technology.  The PrISM modulation technology significantly reduces low-frequency flicker and radiated electro-magnetic interference (EMI)-common problems with HB LED designs. In addition to technological and ease-of-design advantages, EZ-Color controllers can support up to 16 LED channels, compared to four or five channels for competitive devices. The additional channels can mean a savings of dozens or even hundreds of controllers in very large designs, saving on design complexity, power consumption and board space. Designers also have the flexibility to add additional functionality to the EZ-Color controllers, including battery charging, motor control and other features. More information on EZ-Color, education materials on HB LED color mixing, and a free download of PSoC Express 3.0 software are all available at www.cypress.com/EZ-Color."

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and EZ-Color, PSoC Express, PrISM, Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., November 16, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Oscium has selected the PSoC® 3 programmable system-on-chip for its new WiPry™ family of products for iPod touch, iPhone and iPad. The WiPry family is the first RF test equipment for iOS devices. It turns an iOS device into a spectrum analyzer, dynamic power meter or both. The PSoC 3 device in the WiPry seamlessly manages a Cypress WirelessUSB LP transceiver, and handles Apple’s proprietary MFi protocol to communicate with iOS devices.

The WiPry from Oscium is the first ever RF test equipment that leverages Apple’s ubiquitous iOS devices. It is the ideal solution for IT professionals and RF engineers, as well as hobbyists and students. The low power WiPry family includes the 2.4-2.495GHz WiPry-Spectrum Analyzer, the 100MHz-2.7GHz WiPry-Power Meter, and the WiPry-Combo, which combines all the features of both WiPry-Spectrum and WiPry-Power. WiPry-Spectrum, a spectrum analyzer accessory, delivers real-time views of RF activity. WiPry-Power, a power meter accessory, graphically displays RF data and has the ability to capture, trigger and record the actual power output of RF amplitude. An optional accessory kit that boosts the products capabilities by giving the user the ability to make conducted measurements is also available. The third product, the WiPry-Combo, along with its WiPry iOS app, utilizes an attractive and mobile package while offering a modern interface that PC-based instruments can’t match. More information is available at www.oscium.com.

All three units are available to be purchased now. WiPry-Spectrum is $99.97, WiPry-Power is $149.97, and WiPry-Combo is $199.97. The WiPry iOS app is available for download from the Apple App Store. More information is available at www.oscium.com.

Oscium engineers were able to interface to iOS devices using Cypress’s CY8CKIT-023 PSoC Expansion Board Kit For iPhone & iPod Accessories – a plug-in board to Cypress’s CY8CKIT-001 PSoC Development Kit. The kit streamlines design of innovative mobile accessories using the flexible PSoC architecture, and helped Oscium be first to market with iOS test products. It leverages Apple’s iOS operating system and its corresponding SDK (Software Development Kit) to provide a two-way communication interface between apps and connected accessories. Details on the new kit and a video demonstration are available at www.cypress.com/go/cy8ckit-023. For more information on Apple’s (MFi) Made for iPod touch, iPhone and iPad program, visit http://developer.apple.com/mfi.

“This new category of test equipment that we at Oscium call ‘iOS Test™’ has the potential to change the benchtop-dominated landscape by establishing the touchscreen-based iPad (or iPhone, iPod touch) as the new standard in ease of use,” said Bryan Lee, President of Oscium. “Cypress’s PSoC and MFi development platform has once again helped Oscium be the first to market in this exciting new market for test equipment.”

“It is refreshing to see PSoC 3 not only continue in the footsteps of PSoC 1, but to advance to a higher level of functionality across many different products and markets, “said Gahan Richardson, vice president of Cypress’s PSoC Business Unit. “By embracing the PSoC vision, many other companies will develop great products such as the ones that Oscium creates.”

“Apple’s iOS and MFi developer programs continue to be a platform for innovation to occur,” said Leon Tan, marketing manager for Cypress’s MFi and mobile accessories solutions. “We’re excited to see that because of the power and programmability of PSoC, Cypress is a significant catalyst of this momentum.”

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Oscium
Oscium delivers innovative test equipment that leverages the easy-to-use interface of the iPad, iPhone, and iPod touch. As an MFi-approved developer, Oscium interfaces with the iOS family of products through the 30-pin dock connector, making our design both convenient and practical. Using the best in touchscreen-based technology, Oscium is making cutting edge test equipment more intuitive and easy to use. Oscium has created a new category in test equipment called iOS Test, which includes iMSO, the world’s first mixed signal oscilloscope for iPod touch, iPhone, & iPad and now WiPry, the world’s first hardware-based spectrum analyzer and /or dynamic power meter for iPod touch, iPhone, & iPad. Visit Oscium online at www.oscium.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. Oscium, Innovation for Inventors, and iMSO are trademarks of Dechnia, LLC. Apple, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of
Apple Inc. All other trademarks are property of their owners.

SAN JOSE, Calif., November 9, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that NVIDIA has certified Cypress’s new single-chip TrueTouch™ solution for its large touchscreens on the reference design for the NVIDIA® Tegra® 3 quad-core mobile processor. The reference design is a tablet form-factor device with a 10.1-inch screen targeted at upcoming high-performance Android 4.0 (Ice Cream Sandwich)-based tablets.

The world’s first quad-core mobile processor for tablets and super phones, Tegra 3 delivers up to 5x the performance of the first dual-core processor, Tegra 2. Tegra 3 features a new patent-pending Variable SMP (vSMP) architecture with a fifth lower-power “companion” core, a PC-class CPU and 3X faster GPU with stereo 3D support to deliver the best combination of high performance and extended battery life.

The new, high-performance CY8CTMA884 TrueTouch™ solution is the first single-chip controller for large multitouch touchscreens up to 11.6 inches. The CY8CTMA884 family offers 60 sensing I/O channels with support for up to 884 nodes on the screen, more than any other single-chip solution. Additional sensing channels are essential for greater accuracy, linearity, support for smaller sized fingers and the ability to resolve multiple fingers close together. It provides 10-finger touch support, low power consumption, grip and palm rejection, high accuracy, and fast scan times. 

“NVIDIA’s Tegra 3 processor brings tablet performance to a new level,” said Derek Richardson, Sr. Director of Cypress’s Large Touchscreen Business Unit. “We’re pleased that our TrueTouch single-chip solution has been certified for the Tegra 3 reference design, to help customers bring their new tablets to market quickly.”
 
Bill Henry, Director of Tegra Platform Management at NVIDIA, added, “Touchscreen performance is a critical aspect of the user experience. The TrueTouch solution has the power and flexibility to complement Tegra 3’s quad-core capabilities.”

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. NVIDIA, Tegra and GeForce are registered trademarks of NVIDIA. All other trademarks are property of their owners.

SAN JOSE, Calif., November 8, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that BICOM Inc., developers of innovative DSP solutions for telecommunications and consumer electronics products, has chosen the PSoC® programmable system-on-chip for its playGo USB premium wireless audio solution.

BICOM’s playGo streams audio wirelessly, connecting digital music files to any traditional entertainment system. It’s ideal for streaming from iTunes®, Rhapsody®, Pandora®, Netflix and more. PSoC is utilized in both the transmitter and receiver parts of the two-piece playGo system. The PSoC in the transmitter controls an RGB LED, a wireless RF module, and a sample rate converter. The PSoC in the receiver operates the same controls, as well as an infrared receiver and six CapSense buttons for playback controls.

BICOM’s primary design focus and the market differentiators for playGo are sonic performance and ease of use. playGo’s unique wireless protocol works independently of other wireless networks and operates free from the interference that plagues other solutions. The simple to use playGo lets users skip the complex set-up of competitive systems (there is no software to install). It streams in real-time and can be used in as many as four rooms simultaneously. More information is available at http://www.playgo.us/.

PSoC’s unique architecture of programmable analog and digital resources integrated with a microcontroller delivers a number of important benefits to system designers, including time-to-market, the ability to react to change, reduced components due to integration, power savings, inventory reduction, and supplier consolidation. All of these benefits are important factors in PSoC’s growth story. The PSoC architecture is also at the core of other Cypress offerings, such as the TrueTouch touchscreen solution, CapSense® touch-sensing and PowerPSoC™ controllers for LED lighting. More information about PSoC products is available at www.cypress.com/psoc.

“BICOM’s focus in creating playGo was high-fidelity audio and ease-of-use for the consumer,” said Ekin Binal, President of BICOM, Inc. “The flexibility and integration of PSoC with its CapSense functionality, allowed us to deliver a great product in a convenient and attractive form factor.”

“It’s exciting to see PSoC in this type of technology,” said Gahan Richardson, vice president of Cypress’s PSoC Business Unit. “The ability to integrate multiple functions and features in a single chip is only one of many benefits of the PSoC approach. PSoC also speeds time-to-market, and lets engineers make critical changes at any time in the product life cycle. That’s why PSoC is in literally thousands of devices.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks and PSoC Creator is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., November 8, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Sonoma Wire Works has selected the PSoC® 3 programmable system-on-chip for its new GuitarJack Model 2. The GuitarJack Model 2 is a digital audio interface accessory product that connects a musical instrument, microphone, or audio hardware with iPod touch, iPhone or iPad. The PSoC 3 device in the GuitarJack seamlessly manages the digital audio interface and handles Apple’s proprietary MFi protocol to communicate with iOS devices.

GuitarJack Model 2 is optimally designed to work with Sonoma Wire Works iOS apps including GuitarTone, FourTrack, StudioTrack, and TaylorEQ, as well as Apple’s GarageBand. It streams digital audio out of and into Apple’s latest iOS devices, including iPad 2, iPad, iPhone 4, and iPod touch (2nd, 3rd, and 4th generation). It offers stereo recording and simultaneous voice and instrument recording via Apple’s proprietary connector.  Since GuitarJack Model 2 is fully synchronous between iOS and PSoC 3, it maintains high quality audio streaming with no dropped audio packets. It can be powered directly by the iOS device and does not need its own power supply or batteries. More information is available at http://www.sonomawireworks.com/guitarjack.

The PSoC 3 device manages the interface between GuitarJack Model 2 and any iOS device via Apple’s proprietary dock connector. With Cypress’s patent-pending clock synchronization and recovery scheme, PSoC 3 also delivers the highest quality digital audio with minimal external components while supporting multiple audio sample rates. Details on Cypress’s MFi (Made for iPod, iPhone and iPad) solution offering are available at www.cypress.com/go/MFi. More information about Cypress’s clock synchronization and recovery scheme is available at http://www.cypress.com/?docID=25374.

“It’s an exciting time for the music creation and instruments market,” said Leon Tan, marketing manager for Cypress’s MFi solutions. “With a large installed base of iOS devices in the market today, and growing at an unprecedented rate, Sonoma Wire Works is able to quickly capitalize on that with its unique ability to create high-quality hardware and software audio products that the music industry demands. We’re excited that the PSoC 3 technology advantages are well suited for this market.”

“PSoC 3’s unique, patent-pending technology enables digitally streaming audio between iOS devices and connected accessories,” said Gahan Richardson, vice president of PSoC platform products for Cypress. “This enables Sonoma Wire Works to deliver an exciting, versatile product with great sound for music enthusiasts.”

“PSoC 3’s low power; flexible architecture; and high-quality USB audio solution helped Sonoma Wire Works upgrade GuitarJack from its predecessor (Model 1 to Model 2),” said Douglas Wright, Founder and President of Sonoma Wire Works. “Together with GuitarTone, Model 2 provides the complete package for musicians to create music here, there and everywhere.”

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Sonoma Wire Works
Incorporated in 2003 and headquartered in Los Altos, California, Sonoma Wire Works develops products and services that help musicians enjoy playing, recording and sharing music. Sonoma's flagship product is RiffWorks™ guitar recording software. FourTrack™, InstantDrummer™, StudioTrack™ and GuitarTone™ iOS apps, and the GuitarJack™ iOS audio interface are also developed by Sonoma. Drum products by Sonoma include DrumCore® and KitCore™, as well as the Discrete Drums™ multitrack drum library.  Visit www.sonomawireworks.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. Oscium, Innovation for Inventors, and iMSO are trademarks of Dechnia, LLC. Apple, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of
Apple Inc. All other trademarks are property of their owners.

SAN JOSE, Calif., November 8, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its single-chip TrueTouch® controllers for large touchscreens, the CY8CTMA884 family, enables large-screen sensor-on-lens technology with direct lamination to the LCD. With this technology, manufacturers can deposit the conductive Indium Tin Oxide (ITO) sensor lines directly onto the cover glass. It only requires one panel, so tablets can be made much thinner, with less material costs and fewer manufacturing steps.

The CY8CTMA884 enables the cover glass to be directly laminated to the LCD with a very thin adhesive layer and no added shield layer. Many other solutions fail in this configuration because the increased electrical noise from proximity to the screen interferes with the ability to correctly interpret touches. Cypress’s proprietary noise immunity technology and high signal-to-noise ratio enable flawless performance in this configuration.

“We’re pleased to enable our customers to enjoy the benefits of sensor-on-lens technology, including thinner devices and lower costs,” said Derek Richardson, Senior Director of Cypress’s Large Touchscreen Business Unit. “TrueTouch led the industry by providing the first single-chip solution for large touchscreens, and we are doing so again with superior noise immunity and signal-to-noise ratio enabling economical and sleek new tablets.”

The high-performance, single-chip CY8CTMA884 TrueTouch solution for large multitouch touchscreens up to 11.6 inches offers 60 sensing I/O channels with support for up to 884 nodes on the screen, more than any other single-chip solution. Additional sensing channels are essential for greater accuracy, linearity, support for smaller sized fingers and the ability to resolve multiple fingers close together. The CY8CTMA884 offers all the benefits users have come to expect from TrueTouch devices, including 10-finger touch support, low power consumption, grip and palm rejection, high accuracy, and fast scan times.  Cypress’s large-screen TrueTouch platform expands its leadership position in small-screen portable electronics – such as handsets and portable navigation devices – into large-screen portable PC products and tablets. The devices are in full production today.

Touchscreen Leadership
Cypress’s touch sensing portfolio is the industry’s broadest and most well adopted, encompassing both TrueTouch and CapSense® solutions. Cypress is the acknowledged industry leader in touch sensing. Examples include:

* Cypress was the first to deliver tracking of unlimited touches.
* Cypress was the first to deliver a true single-layer sensor solution for capacitive performance at resistive prices.
* Cypress offers the world’s smallest CSP packages for important space savings.
* Cypress is still the only company to offer the patent-pending self and mutual capacitance sensing on the same chip, enabling the development of advanced features like waterproofing, support for 1mm stylus, and hover without increased material or spatial costs.

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 20, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY), the established SRAM industry leader, today affirmed its commitment to the market with the announcement of strategic investments in new product development and manufacturing.

The investment in new product development centers on the next generation of high-performance synchronous SRAMs, vital to the performance of high-speed networking equipment.  Cypress is now sampling QDRII Xtreme SRAMs announced with the QDR Consortium earlier this year, and is investing to extend the QDR architecture with new products in 2012. Cypress has also completed a major capacity expansion with a foundry partner that triples capacity for its advanced 65-nm SRAM products with very low lead-times. In addition Cypress is also investing in a new wafer manufacturing process technology and expanding its patented “autoline” packaging and test capability that dramatically cut Cypress’s packaging time and cost.

Cypress’s investment is part of its long-term product strategy and is unparalleled in the industry. In recent years, numerous suppliers have either de-emphasized or exited the SRAM market, including reports from a number of customers that they have recently received end-of-life notices from Samsung Electronics informing them that Samsung will complete final shipments for all synchronous SRAMs by the end of 2012.

“Cypress’s first product launched almost 30 years ago was a 1-kilobit SRAM, and from that point on we have never wavered from our commitment to our customers,” said T.J. Rodgers, President and CEO of Cypress. “At a time when the actions of SRAM suppliers are causing valid concerns among customers about their supply and development roadmaps, it is appropriate for Cypress to further invest in the SRAM market and continue to support our customers for the long term.”

“Our commitment to the market has been rewarded, as our SRAM business is now the unquestioned industry leader,” Rodgers said. “Our promise to customers is to continue to provide the broadest SRAM portfolio with leading-edge technology, clear roadmaps to future generations of products, and superior quality and delivery.”

“By continuing to invest strategically in the market, we are assuring our customers that we will support their efforts to provide new generations of higher-performance equipment to keep up with expanded data networking requirements across the globe that are not abating,” said Dana Nazarian, Executive Vice President of Cypress’s Memory Products Division. “SRAMs continue to provide clear performance advantages over other memory technologies.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Statements made in this release that are not historical in nature and that refer to Cypress plans and expectations for the future, including but not limited to Cypress’s future investment in the SRAM market and its manufacturing capacity, its plans to expand its autoline manufacturing technology, its ability to provide the broadest SRAM portfolio with leading-edge technology and deliver new generations of high-performance equipment that will satisfy customer needs as well as the other objectives set forth above are forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995.  Our actual results may differ materially due a variety of factors, including but not limited to our ability to continue to produce SRAM that satisfy the needs of the market, our ability to maintain the breadth of our portfolio, the actions of our competitors, whether or not our customers adopt our next generation products and solutions as well as the risks identified in our filings with the Securities and Exchange Commission. All forward-looking statements included in this release are based upon information available to Cypress as of the date of this release, which may change, and we assume no obligation to update any such forward-looking statement.  We use words such as “anticipates,” “believes,” “expects,” “future,” “look forward,” “planning,” “intends” and similar expressions to identify such forward-looking statements.

 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 20, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch® controllers drive the touchscreens in the upcoming DragonBoard development platform based on Qualcomm Incorporated’s dual-core Snapdragon™ APQ8060 processor.  DragonBoard is available for purchase at www.bsquare.com.

DragonBoard gives both software and hardware developers a powerful, flexible platform to access Qualcomm‘s dual-core Snapdragon APQ8060 processor.  The open board is an easy-to-use platform for application development, testing and optimization.  Running on the Android™ platform, it allows designers to develop both smartphones and tablets, and its modular approach enables integration of a variety of features and functions such as compass, gyroscopic sensors and accelerometers.

The new, high-performance CY8CTMA884 TrueTouch solution is the first single-chip controller for large multi-touch touchscreens up to 11.6 inches.  The CY8CTMA884 family offers 60 sensing I/O channels with support for up to 884 nodes on the screen, more than any other single-chip solution.  Additional sensing channels are essential for greater accuracy, linearity, support for smaller sized fingers and the ability to resolve multiple fingers close together.  It provides 10-finger touch support, low power consumption, grip and palm rejection, high accuracy, and fast scan times.

“The DragonBoard is a powerful platform for mobile developers,” said Derek Richardson, Sr. Director of Cypress’s Large Touchscreen Business Unit..  “We’re excited to continue our collaboration with Qualcomm to make designing hot new phones and tablets fast and easy.”

“Cypress has proved to be a leading innovator in the touchscreen landscape,” said Tia Cassett, Senior Director of Business Development at Qualcomm.  “TrueTouch solutions in the DragonBoard enable flexible, high-performance touchscreen implementations with our next-generation processors.”

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules.  They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness.  In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multi-finger touch and very high signal-to-noise ratio of more than 80:1 RMS, low power consumption (less that 1.3 mA low-power state current), best-in-class water rejection and wet-finger tracking, and more.  Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. 

Qualcomm is a registered trademark of Qualcomm Incorporated.  Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and may be registered in other countries.  DragonBoard is a trademark of Qualcomm Incorporated.  All other products and company names may be trademarks or registered trademarks of their respective owners.

San Jose, Calif., October 19, 2011- Cypress Semiconductor Corp. (Nasdaq: CY), the industry leader in SRAMs, today announced Altera has selected Cypress Quad Data Rate™ II (QDR™II) and QDRII SRAMs for use in its 28-nm Stratix® V GX FPGA Development Kit. Cypress’s SRAMs enable the Stratix V FPGA Development Kit to deliver line rates up to 100 Gbps.

The Stratix V GX FPGA Development Kit provides a complete design environment to start developing Altera’s high-performance 28-nm FPGAs for use in a broad range of applications such as networking line cards, advanced LTE basestations, high-end RF cards and military radar. The kit enables designers to develop and test Stratix V GX FPGAs with the latest protocols (PCIe® Gen3) and memory subsystems, including DDR3, QDRII and QDRII . The 4.5-MB of QDRII memory featured on the Stratix V GX FPGA development board interface with the FPGA through the device’s hard memory controllers, delivering maximum performance and the lowest latency. For more information on the Stratix V family, visit www.altera.com/stratixv.

The QDRII devices feature On-Die Termination (ODT), which improves signal integrity, reduces system cost, and saves board space by eliminating external termination resistors. They include densities up to 144 Mbit and speeds up to 550 MHz.  With an optional burst of 4, the 144-Mbit QDRII is capable of 550 million transactions per second, and employs 2.5-cycle latency. The Burst of 2 device delivers up to 666 million transactions per second, offering the highest performance memory interface available. The 65-nm SRAMs are ideal for networking applications, including core and edge routers, fixed and modular Ethernet switches, 3G basestations, and secure routers. They also enhance the performance of medical imaging and military signal-processing systems.

“Cypress’s QDRII and QDRII provide the speed, density and low-latency that today’s high-performance networking solutions require,” said Bernhard Friebe, senior marketing manager for Altera’s high-end products. “Supporting the latest memory technologies like QDRII and QDRII in our Stratix V FPGAs, we enable our customers to maximize the capabilities of their end system.”

“The Stratix V FPGAs are bringing networking performance to a new level,” said, Sudhir Gopalswamy, senior director of Cypress’s Synchronous SRAM Business Unit. “We’re pleased to provide the memory technology that enables customers to get the full benefit of these advances.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. QDR and Quad Data Rate SRAMs comprise a family of products developed by Cypress, IDT, NEC Electronics, Renesas and Samsung All other trademarks are property of their owners.

SAN JOSE, Calif., October 13, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) the market leader in touch-sensing, today introduced the PSoC® 3 CapSense® Plus capacitive touch-sensing solution for buttons, sliders, touchpads, and proximity sensing. It’s the industry’s best capacitive-sensing solution that can also perform general system control functions. To accomplish this task, the new product combines two premier Cypress product offerings, the PSoC 3 programmable system-on-chip and the industry-leading CapSense capacitive touch control technology.

PSoC 3 CapSense Plus lowers system design cost and eases the design process with Cypress’s revolutionary, patent-pending SmartSense™ auto-tuning algorithm, which eliminates the requirement for system tuning. SmartSense enables automatic tuning of more than 10 parameters to achieve optimal touch sensing performance. The graphical CapSense software module in Cypress’s PSoC Creator™ IDE makes it easy for designers to define combinations of buttons, sliders, touch pads and proximity-sensing capacitive sensors, and offers real-time feedback of parameters such as signal-to-noise ratio (SNR), finger threshold, noise threshold, and more.

The new PSoC 3 CapSense Plus devices offer up to 62 General Purpose I/O (GPIO) pins—all of which can handle CapSense signals—enabling the industry’s largest number of capacitive sensing elements in a single chip.  In addition, the new solution provides Cypress’s legendary noise immunity that ensures robust operation in the presence of noise from a variety of sources. More information on the new solution is available at www.cypress.com/go/psocpluscapsense.

In addition, an informative web-based module entitled “Upgrade your Capacitive Touch-Sensing Designs” is available at http://www.eetimes.com/electrical-engineers/education-training/courses/4229293/Upgrade-your-Capacitive-Touch-Sensing-Designs-.

Cypress is offering the CY8CKIT-031 PSoC CapSense Expansion Board Kit to speed designs with the new solution. The CY8CKIT-031 includes both button and slider modules, three separate overlays for prototyping, and a resource CD with example projects and application notes. The new kit’s adapter board allows engineers to plug in existing CapSense modules into the CY8CKIT-001 PSoC Development Kit or the CY8CKIT-030 PSoC 3 Development Kit, giving engineers access to the complete PSoC 3 ecosystem to create powerful, customized designs, and ease customers’ ability to re-use CapSense designs within the PSoC 3 environment.  The CapSense modules kits include the CY3280-BSM Simple Button Module Kit, the CY3280-SRM Radial Slider Module Kit, the CY3280-SLM Linear Slider Module Kit, and the CY3280-BMM Matrix Button Module Kit. For customer who already have these module kits, they are eligible for a 50 percent discount when purchasing the new CY8CKIT-031kit.  Designers can get more information and order the new kit at www.cypress.com/go/cy8ckit-031.

Today, engineers design capacitive touch user interfaces separately from the central system control function. In most cases, a ribbon cable runs from the user interface controller to the system controller to convey user inputs. This design method requires multiple components, uses more power, and complicates the system design. Cypress has solved this problem with PSoC 3 CapSense Plus. Designers now have the ability to integrate both the system and user interface control in one chip, with the added benefit of SmartSense auto-tuning that speeds both system design and prototyping/production by optimizing parameters automatically during the design process.

“Designers recognize Cypress as the leader in capacitive touch solutions and also appreciate the power and flexibility of the PSoC 3 architecture,” said Gahan Richardson, vice president of PSoC platform products for Cypress. “We’ve made it easy for designers to combine these two marquis technologies to simplify the system design process in many applications.”

The Cypress PSoC 3 architecture, based on a high-performance 8-bit 8051 processor, has unique programmable analog and digital peripherals that enable capabilities such as motor control, intelligent power supply and battery management, LCD segment display, graphics control, as well as audio/voice processing, communication protocols, and much more. Its integrated 20-bit Delta Sigma ADC delivers better than 18-bit effective number of bits (ENOB) performance.

Cypress’s CapSense technology is the industry’s leading solution for capacitive buttons, sliders and switches. CapSense touch-sensing solutions have replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. More information is available at www.cypress.com/go/capsense.

Availability and Photo
The PSoC 3 CapSense Plus solution is available today on any of Cypress’s PSoC 3 devices. The CY8CKIT-031 kit is also available now from Cypress’s web site and from its authorized distributors priced at US$115. A high-resolution photo of the new solution is available at www.cypress.com/go/PsoC3CapSensePlusPhoto.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and CapSense Express, SmartSense, CapSense Plus and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 6, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in touch-sensing, today announced the new CY8CMBR2016 device that enables designers to implement capacitive matrix button systems of up to 4 x 4 buttons without having to write firmware or learn new software tools. A matrix system is a row and column array of buttons typically found in keypad applications in a variety of industrial applications. This is the latest addition to the popular CapSense® Express™ capacitive touch-sensing controller line from Cypress that leverages Cypress’s revolutionary SmartSense™ Auto-tuning algorithm, which completely eliminates the requirement for system tuning and is the only solution that offers run-time environmental compensation.

The CY8CMBR2016 supports industry standard “keypad scan” and “truth table” host interface protocols, enabling customers to leverage their existing host processor firmware. The device also features multi-touch, perfect for matrix applications that require simultaneous button presses to enter various user interface modes. The CY8CMBR2016 operates over a 1.71 V to 5.5 V range making it ideal for a wide range of regulated and unregulated battery applications, and a supply current in run mode as low as 15 uA/button. It is targeted for applications such as security panels, card reader keypads, biometric scanner keypads, fire alarm control panels, thermostats, home appliances as well as any system requiring up to 16 individual CapSense buttons. More information is available at www.cypress.com/go/capsense.

SmartSense Auto-tuning dynamically optimizes the capacitive baseline and detection threshold for each button. It adjusts for the optimal capacitance sensing range at power-up and during runtime as environmental conditions change, including temperature, humidity, and noise. Eliminating the need to tune is a significant advantage for large and small manufacturers alike, as it saves engineering time and yield loss that can occur with even slight variations in manufacturing tolerances. This savings is greatly multiplied for customers with a global factory footprint and supply chain. SmartSense Auto-tuning can eliminate the need for additional test steps required by competing solutions to address variations in PCBs and overlays.

“This new CapSense Express controller with SmartSense Auto-tuning technology extends the world’s easiest mechanical button replacement portfolio to matrix keypad applications,” said Dirk Franklin, business unit director for Cypress’s CapSense solutions. “The CY8CMBR2016 Matrix Keypad solution enables firmware, hardware, and mechanical engineers to implement capacitive sensing quickly and easily in their application.”

The device offers reliable operation in the harshest sensing conditions and ensures superior immunity to conducted and radiated noise. It also integrates a voltage regulator to address power supply noise as well as filters for any spurious noise.

Cypress’s accompanying design toolbox provides detailed resources to ensure optimal CapSense performance, and advanced system debug features allow customers to take designs directly to production for significantly shorter time-to-market.

Availability and Photo
The CY8CMBR2016 CapSense Express controller is currently in production in a 48-pad QFN package. For a high-resolution photo of a CY8CMBR2016 device, visit www.cypress.com/go/PR/photos/CY8CMBR2016.

About CapSense
Cypress's CapSense touch-sensing solutions have replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. The portfolio ranges from the fixed-function CapSense Express controllers that streamline the transition to a robust touch-sensing interface, to the sophisticated CapSense Plus™ controllers based on the PSoC programmable system-on-chip architecture that can integrate a wide variety of Analog and Digital system blocks to reduce total chip count and system BOM cost. Learn more about CapSense online at www.cypress.com/go/capsense.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and CapSense Express, SmartSense, CapSense Plus and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., September 26, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced its new Gen4 family of TrueTouch® touchscreen controllers. Gen4 delivers industry-best performance in all categories, including the world's best Signal-to-Noise Ratio (SNR) and unparalleled performance in the presence of all noise sources—the biggest challenge faced by touchscreen designs.

Breakthrough Noise Elimination
The Gen4 family was designed from the ground up to deliver the world's highest SNR in real world applications. It is the first and only touchscreen IC that delivers built-in 10V Tx to drive the touch panel at 10V.  Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to offer nearly four times the SNR of the next closest competitor.  

The Gen4 family further raises the SNR bar as the first touchscreen device family to completely eliminate display noise in hardware. Gen4's patent-pending Display Armor™ offers unprecedented immunity to noise from every type of display, even low cost noisy displays such as ACVCOM LCDs. This allows touchscreen designers to make their products thinner by removing the air gap between the display and the sensor, and also less expensive by removing the shield layer in the sensor. Display Armor allows Gen4 to operate seamlessly with direct lamination, on-cell and in-cell stackups, regardless of the display chemistry.

“Customers have told us again and again that delivering flawless performance in the presence of noise is the biggest design hurdle they face," said Dhwani Vyas, vice president of Cypress's User Interface Business Unit. “Our Gen4 family with 10V Tx offers a quantum leap in performance in noise, including display noise that is often the most difficult to overcome. We are confident that competitive offerings will have a hard time meeting this performance."

“We forecast that the touchscreen module market will grow over 200% in the next several years, reaching $23 billion in 2017," said Dr. Jennifer Colegrove, Vice President, Emerging Display Technologies at DisplaySearch. "From our market research, it's apparent that projected capacitive touchscreen performance in the presence of electric noise is an important consideration. The controller ICs that could support add-on touch sensors as well as both on-cell and in-cell technologies with LCD displays will be very attractive."

World's Fastest and Lowest Power Touchscreen Controller
In addition to unmatched noise performance, the Gen4 product family offers the industry's fastest refresh rate of 400Hz, and has the unique ability to scan a capacitive touch panel at 1,000 Hz – both industry-best metrics. This level of performance is enabled by the 32-bit ARM® Cortex™ core at the heart of the Gen4 products. The Gen4 family enables unlimited touch performance, while providing the industry's best accuracy and linearity of 0.2 mm. Gen4 offers these features while boasting the world's lowest active power consumption of 2 mW, and a deep sleep mode that only draws 1.8 uW with wake-up via address match on the COM port.

Gen4 also offers more capacitive sensing IO than the competition, while still fitting into the world's smallest touchscreen packages. With up to 40 IO for mobile phone applications, Gen4 can support up to four standalone CapSense® buttons while still delivering ideal sensor pitch for up to 5-inch screens.

The Gen4 family also offers features that only TrueTouch can deliver, including waterproofing functionality that allows products to meet IP-67 standards; 1-mm stylus support for Asian character sets and accurate handwriting capture; and hover sensing to provide mouseover-like features and true fingernail or thick-glove support in mobile devices. Cypress's unique, patent-pending ability to switch dynamically between self-capacitive and mutual-capacitive sensing methods in application enables these differentiating features. Cypress now has over 250 issued and pending patents pertaining to touchscreens. More information, including multiple videos, is available at touch.cypress.com.

“Our TrueTouch solution has been extremely successful based on its advanced feature set and ability to combat the multiple sources of noise in touch design," said Norm Taffe, executive vice president of Cypress's Consumer and Computation Division. “The Gen4 family extends our leadership in these areas and adds unmatched performance that our customers around the world have asked for. These customers are excited to develop the next generation of touchscreens using this technology."

Touchscreen Leadership
Cypress's touch sensing portfolio is the industry's broadest and most well adopted, encompassing both TrueTouch and CapSense® solutions. The Gen4 family is the latest in a string of touchscreen firsts from Cypress, the acknowledged industry leader in touch sensing. Examples include:

• Cypress was the first to deliver tracking of unlimited touches.
• Cypress was the first to deliver a true single-layer sensor solution for capacitive performance at resistive prices.
• The new Gen4 family, as well as prior generations, is offered in the world's smallest CSP packages for important space savings in handsets.
• Cypress is still the only company to offer the patent-pending self and mutual capacitance sensing on the same chip, enabling the development of advanced features like waterproofing, support for 1mm stylus, and hover without increased material or spatial costs.
• Designed to work with major mobile platforms, including Android and Windows® 8.

Availability
Samples of the new Gen4 controllers are now available to lead customers. Cypress expects to deliver volume production to lead customers by the end of 2011. The family will be available in a 44-pin 5x5 QFN with 31 sense I/Os, a 48-lead 6x6 QFN package with 35 sense I/Os, a 49-ball WLCSP package with 36 sense I/Os, and a 60-ball WLCSP package with 40 sense I/Os. The WLCSP (Wafer-Level Chip-Scale Packages) devices have a footprint of only 3.8 mm x 3.8 mm, the smallest touchscreen controllers available. More information, including multiple videos, is available at touch.cypress.com.

About TrueTouch
Cypress's TrueTouch technology provides the industry's best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world's best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress's legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch, and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

• Adds New Programmable Peripherals

• Timing Driven Routing Improves Performance

SAN JOSE, Calif., September 22, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced Version 2.0 of its revolutionary PSoC Creator™ Design Environment for the PSoC® 3 and PSoC 5 programmable system-on-chip families. PSoC Creator 2.0 now interoperates with the popular and powerful Keil µVision® 4 integrated development environment (IDE), enabling software engineers to create PSoC applications using an industry-leading firmware development tool.  The integration of the two tools means that PSoC designs can be rapidly drawn, configured and built in PSoC Creator, and the application code built in the familiar and feature-rich µVision® 4 IDE.

The new version also adds 11 new, pre-configured peripheral components that can easily be dropped into the schematic design canvas and combined into powerful systems. Behind the scenes, Cypress has updated PSoC Creator’s design routing functionality. The new, timing-driven routing enables customers to increase clock speed on many designs by 20 percent or more, and increases the effective capacity of the PSoC device. More information on PSoC Creator is available at www.cypress.com/go/psoccreator.

Cypress is making PSoC Creator 2.0 available to select, advanced customers prior to its general release in the fourth quarter. Customers can visit the Cypress Design Community site (www.cypress.com/go/community) for details on the early access program and to apply for a free license to the product. Users will also be selected from customers who register at Cypress’s booth # 400 at the Embedded Systems Conference in Boston from September 26-27.

PSoC Creator is a revolutionary graphical design tool that allows the user to create powerful and unique new PSoC-based designs in minutes. It includes a rich library of dozens of fully tested and characterized analog and digital components that can be drag-and-dropped into a design and configured to suit a broad array of application requirements. The tool automatically places components into the PSoC device, routes all on-chip signals and directs I/O to the optimum pins. Each peripheral component is carefully parameterized so that the implementation is automatically optimized to fit the developer’s needs perfectly with no wasted resources. The build process generates a consistently-named set of APIs for each component that allows the software developer to control the hardware without knowing the underlying register set. Customized designs, and their associated APIs, can even be saved in a library for future reuse and easily shared within an organization.

The latest version of PSoC Creator offers 11 new peripherals, including S/PDIF for digital audio, Serial GPIO for hard disk drives, a fan controller, a voltage sequencer, and an external memory interface, among others. PSoC Creator now includes more than 80 analog and digital components in its portfolio. With new components being developed continuously, Cypress content is now organized into “component packs,” allowing new peripheral functionality to be released approximately every six weeks without requiring users to update the tool itself.

“We’re excited to provide enhanced functionality and performance within PSoC Creator,” said Mark Saunders, Cypress’s senior marketing manager for PSoC Creator. “It’s truly a step ahead of any other embedded design environment, and we continue to make it better. We are also looking forward to lively discussions about the new features with our early access customers in the Cypress Design Community prior to the general release next quarter.”

About PSoC Creator
PSoC Creator is a unique design software that enables engineers to design the way they think, using schematic-based design capture along with certified, pre-packaged peripherals to keep system creation independent of the target PSoC device. Instead of trawling through device documentation and memorizing register maps, users simply lay out the design, just as they would on paper or a whiteboard, and let the tool translate it into the PSoC configuration. With PSoC Creator, customers create designs according to application requirements, not the limitations of the target device. Re-targeting to new devices is as simple as rebuilding an application, so porting designs between PSoC devices becomes a snap, including migrating working designs seamlessly from 8- to 32-bit devices.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator, PSoC Designer, CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., September 15, 2011, – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced its next-generation 2.4-GHz WirelessUSB™ Radio-on-a-Chip. The new WirelessUSB NL gives manufacturers Cypress’s renowned quality and robust performance along with very low power consumption for wireless keyboards, mice, remote controls and other Human Interface Devices (HIDs). The new devices are offered in 4 x 4 mm QFN packages, in bare die, and in wafer form, enabling low-cost chip-on-board manufacturing.

WirelessUSB NL boasts an impressive -87dBm receive sensitivity at 1 Mbps. This enhanced sensitivity enables longer range operation and allows for lower-power transmit signals. The device features very low active and standby current (less than 1 uA), enabling battery life to be more than a year for normal mouse usage. WirelessUSB NL also has a closed-loop internal architecture that minimizes signal frequency drift for very robust radio performance. This robustness minimizes retries during transmission enabling lower power consumption and allows for long payload lengths of up to 255 bytes. As with other Cypress WirelessUSB families, the NL device offers superior performance in the presence of common 2.4-GHz interference from sources such as WiFi, Bluetooth, cordless phones and microwaves. The device is highly integrated, requiring less than 12 non-critical supporting components to make a complete mouse. This integration reduces board space, BOM cost and manufacturing cost, while improving overall product quality. More information on the new WirelessUSB NL product is available at www.cypress.com/go/wirelessusbnl

“Cypress’s WirelessUSB has built a strong reputation as the premium solution for wireless HID products with its quality and performance,” said Jayant Somani, Senior Marketing Director of Cypress’s HID Business Unit. “With our bare die and wafer form offerings, WirelessUSB NL extends our portfolio of wireless products to support a variety of customer needs.”

Fühlen, a leading mouse manufacturer, has selected WirelessUSB NL for its new A50G wireless mouse. The new 2.4-GHz wireless mouse offers best-in-class battery life, performance and interference immunity. Rex Lai, President of Fuhlen said, “The WirelessUSB NL solution offered us low-power and high performance at the right price. We were able to get the A50G to market quickly with great design support from Cypress.”
WirelessUSB NL is complemented by Cypress’s enCoRe™ II/V low-voltage, highly integrated microcontrollers, offering manufacturers a single source of supply and support. WirelessUSB NL also supports Cypress’ Agile HID™ protocol that allows existing WirelessUSB customers to get started quickly on their designs without any additional effort. Reference designs to speed time-to-market are available from Cypress for these solutions.

Availability
WirelessUSB NL is offered in RF-tested 24-QFN packages (CYRF8935A-24LQXC), in bare die (CYRF8935A-4X14C) and in full wafers (CYRF8935A-4XW14C). The die and wafer parts are available today in production volumes. The packaged parts are expected to be in production in the fourth quarter of 2011. A high-resolution photo of the new product is available at www.cypress.com/go/wirelessusbnl-photo.

About WirelessUSB
WirelessUSB delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and WirelessUSB, EnCoRe, Ovation-ONS, PSoC Creator, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., August 3, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that it has posted five new videos about its industry-leading TrueTouch® touchscreen controller line on its website at www.cypress.com/go/TrueTouch. The videos showcase many of the unique touchscreen features available only from Cypress, including waterproofing, 1 mm stylus support, hover detection, and the Charger Armor™ feature that allows normal touchscreen performance in the presence of extremely noisy battery chargers.

Cypress is unique in its ability to dynamically switch between self-capacitive and mutual-capacitive sensing methods. This capability enables TrueTouch controllers to deliver unparalleled multi-finger tracking capability and offer one-of-a-kind differentiating features such as hover, waterproofing and 1-mm stylus support on capacitive touchscreens.

The five new videos are:

• TrueTouch Overview – showcases the many different TrueTouch solutions and features.
• Charger Armor – shows how TrueTouch can deliver flawless performance in the presence of severe noise generated by low-cost, third-party chargers.
• Waterproofing – demonstrates normal touchscreen performance in the presence of wet fingers, water droplets and high humidity—conditions that can severely impede the performance of other touchscreen controllers.
• 1-mm Stylus Support – demonstrates highly responsive and accurate performance of a TrueTouch capacitive touchscreen with a 1-mm stylus, enabling manufacturers to replace resistive touchscreens with more attractive and durable capacitive screens.
• Hover Detection – shows how TrueTouch can sense a finger approaching, but not yet touching the screen. This capability allows the area near the finger to be magnified, making it easier for users to select their desired target. It can also be used for mouseover and highlighting functions.

“These videos are an excellent way to clearly show the differentiating features and superior performance of our TrueTouch solution,” said John Carey, director of TrueTouch marketing for Cypress. “Customers have told us that these features are important to them, and we intend to continue to develop new innovations that will change the touch landscape.”

About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), lowest power consumption and more. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

SAN JOSE, California, August 1, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced 128-Mbit, 64-Mbit and 32-Mbit MoBL^® (More Battery Life) Asynchronous SRAMs with 32-bit bus widths. The new devices add to Cypress’s industry-leading SRAM portfolio, which include high-performance synchronous, asynchronous and micropower devices. The new MoBL SRAMs cater to applications in telecommunications, computers, peripherals, and consumer, medical and military domains to enhance system performance in concert with 32-bit DSPs, FPGAs and processors.

Cypress is the industry leader in low-power SRAMs, with portfolios that range from 4-Kbit to 128-Mbit densities. The new 128-Mbit (CY62192ESL), 64-Mbit (CY62182ESL) and 32-Mbit (CY62172ESL) MoBL devices offer 32-bit I/O configuration with 55-ns access time (T_AA) and a wide voltage range of 1.7V to 5.5V. These low-power asynchronous SRAMs are available in a RoHS-compliant 119-BGA package with a footprint of 14.0 x 22.0 x 2.4 mm and are fabricated using Cypress's high-performance, 90-nanometer R95™ CMOS technology.

“In applications that require large amount of data transfer between an SRAM and a controller, including image, audio, video and gaming applications, throughput is a major performance factor,” said Sunil Thamaran, Senior Director of the Asynchronous Memory Business Unit at Cypress. “By introducing these new 32-bit wide SRAM devices, Cypress demonstrates its strong commitment to address advanced performance requirements in this market space. We have also started development of our next generation of high-performance asynchronous memory products in 65-nm technology that will further reduce power consumption and add advanced features including ECC”.

Availability and Photo

The CY62192ESL 128-Mbit, CY62182ESL 64-Mbit and CY62172ESL 32-Mbit Low-Power Asynchronous SRAMs are currently sampling in limited quantities to lead customers, and full qualification of the devices is in progress. A high-resolution photo of the 128-Mbit, 64-Mbit and 32-Mbit Low-Power Asynchronous SRAM is available at www.cypress.com/go/pr/MoBLSRAMs.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, MoBL, PSoC, West Bridge and EZ-USB are registered trademarks and R95, More Battery Life and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

Billionth Unit Shipped to General Electric for Medical Application

SAN JOSE, CA, July 21, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it has shipped the billionth unit of its fast-growing PSoC^® programmable system-on-chip. The billionth unit went to General Electric for a medical application that takes advantage of PSoC’s programmable analog and digital resources for multiple functions.

PSoC is the world’s only programmable analog and digital embedded design platform. It combines analog and digital peripheral controllers with memory on a single piece of silicon, maximizing designers’ flexibility. The PSoC ramp is among the fastest in the history of embedded systems, and continues to accelerate. Commercial-scale shipments began in 2002, and Cypress shipped its 100-millionth unit in 2006. Cypress reached 250 million units in 2007, 500 million units in 2009, and 750 million in the fourth quarter of 2010.

The billionth unit was determined to have shipped on July 19 at 11:22 AM Pacific Daylight Time. Duane Harrison of North Carolina, U.S.A., entered the closest guess for the shipment time and will receive a new NOOK™ Color eReader, which includes a PSoC-based TrueTouch^® touchscreen controller.

“PSoC represents one of the greatest successes in Cypress history, driving a seminal change in all parts of the company,” said T.J. Rodgers, President and CEO of Cypress. “It is a prime example of how our start-up strategy works—a great idea is incubated by a small, highly-motivated start-up team with the support of our well-established infrastructure. We delivered a new embedded design paradigm that provides flexibility and integration unlike any other alternative. This milestone is more exciting because we are just getting started. Our PSoC 3 and PSoC 5 families are now ramping, and they open up markets and applications that multiply our opportunities by a factor of 10. Beyond that, new PSoC families are already under development that we believe will continue to separate us from our competitors.”

PSoC’s unique architecture of programmable analog and digital resources integrated with a microcontroller delivers a number of important benefits to system designers, including time-to-market, the ability to react to change, reduced components due to integration, power savings, inventory reduction, and supplier consolidation. All of these benefits are important factors in PSoC’s growth story. The PSoC architecture is also at the core of other Cypress offerings, such as the TrueTouch touchscreen solution, CapSense^® touch-sensing and PowerPSoC™ controllers for LED lighting.

The PSoC 3 and 32-bit ARM Cortex™-M3-based PSoC 5 families, which deliver unparalleled integration and flexibility across 8-, 16-, and 32-bit applications, dramatically expand the served available market for PSoC products to applications such as industrial products, automotive, medical and more.

Among the thousands of PSoC customers worldwide are market leaders such as HP, Cisco, Motorola, IBM, Honeywell, Samsung, LG, Lenovo, Haier, Acer, HTC, Fujitsu, Hitachi, Nintendo, Sharp, Suzuki, Philips, BMW, and Gaggia. PSoC devices are at the heart of a dizzying variety of applications, including home appliances; cell/smart phone set-top box platforms; electric toothbrushes; air cleaners; e-bikes; high-definition televisions; digital cameras; remote-control hobbyist helicopters; computer mice, printers, and other PC peripherals; health and fitness equipment; automobile sound systems, satellite radios, and engine control units; medical equipment; lighting; motorized baby strollers; oscilloscopes; and MP3 players.

More information about PSoC products is available at www.cypress.com/psoc.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks and PSoC Creator is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., July 20, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Fujitsu Limited has selected the TrueTouch™ touchscreen solution from Cypress to implement the touchscreens in the new F-07C, F-09C, and F-12C mobile phones, available from NTT DOCOMO. The hot new Fujitsu phones are each based on different operating systems and offer different features, but all rely on TrueTouch to implement brilliant, responsive touchscreens.

The F-07C is the world’s smallest Windows 7 handset.  It offers a 4-inch, 1024 x 600 display; enhanced security and a practical mobile-wallet function preinstalled. The F-09C takes advantage of Cypress’s unique waterproofing functionality to offer a waterproof body with a responsive, rotating 3.5 touchscreen that offers vibrant 3D experiences. It boasts a 16.3-megapixel camera capable of capturing full HD movies. The F-12C Android smartphone features a 3.7-inch bright color liquid display and voice-enhancement capability for extra-clear audio.

Cypress’s TrueTouch solution offers the world’s widest array of features, including 1-mm passive stylus support, proximity detection, waterproofing and the Charger Armor™ feature that enables mobile phones to operate in the presence of very noisy chargers. These features are made possible by the unique, patent-pending TrueTouch ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application.

“This announcement offers a clear example of why TrueTouch is the best touchscreen solution on the market,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Fujitsu is one of the world’s leading innovators of mobile phone technologies, and TrueTouch has the flexibility, feature set and performance to deliver outstanding touchscreens for all of their needs. We’re pleased and proud to continue our strong relationship with Fujitsu.”

“Fujitsu is committed to providing ‘human-centric’ phones with exceptional visibility, usability, listenability, and user interfaces,” said Hitoshi Yoshizowa, vice president of Japan Sales for Cypress. “Our team of engineers in Japan is committed to working closely with Fujitsu to help them achieve these objectives.”

About TrueTouch

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, CA, July 12, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced it is nearing the 1 billion unit mark in shipments of its fast-growing PSoC® programmable system-on-chip. The world’s only programmable analog and digital embedded design platform combines analog and digital peripheral controllers with memory on a single piece of silicon, maximizing designers’ flexibility.

To celebrate the event, Cypress has posted an active counter on its website at www.cypress.com. Visitors are invited to guess the exact date and time when Cypress reaches the 1 billion milestone. The winning entry will receive a new NOOK™ Color eReader with Cypress’s PSoC-based TrueTouch® touchscreen controller.

The ramp of PSoC is among the fastest in the history of embedded systems, and continues to accelerate. Commercial-scale shipments began in 2002, and Cypress shipped its 100-millionth unit in 2006. Cypress reached 250 million units in 2007, 500 million units in 2009, and 750 million in the fourth quarter of 2010.

“We’re genuinely excited to reach this milestone, which represents a fantastic achievement for Cypress,” said Christopher Seams, executive vice president of Sales and Marketing for Cypress. “PSoC has been the foundation of change for the entire Cypress organization, acting as the centerpiece of our transformation to a supplier of programmable solutions. Reaching a billion units so quickly validates our direction and underscores outstanding execution by our design, manufacturing, marketing, operations and sales teams.”

PSoC’s unique architecture of programmable analog and digital resources integrated with a microcontroller delivers a number of important benefits to system designers, including time-to-market, the ability to react to change, reduced components due to integration, power savings, inventory reduction, and supplier consolidation. All of these benefits are important factors in PSoC’s growth story. The PSoC architecture is also at the core of other Cypress offerings, such as the TrueTouch touchscreen solution, CapSense™ touch-sensing and PowerPSoC™ controllers for LED lighting.

The PSoC 3 and 32-bit ARM Cortex™-M3-based PSoC 5 families, which deliver unparalleled integration and flexibility across 8-, 16-, and 32-bit applications, dramatically expand the served available market for PSoC products to applications such as industrial products, automotive, medical and more.

Among the thousands of PSoC customers worldwide are market leaders such as HP, Cisco, Motorola, IBM, Honeywell, Samsung, LG, Lenovo, Haier, Acer, HTC, Fujitsu, Hitachi, Nintendo, Sharp, Suzuki, Philips, BMW, and Gaggia. PSoC devices are at the heart of a dizzying variety of applications, including home appliances; cell/smart phone set-top box platforms; electric toothbrushes; air cleaners; e-bikes; high-definition televisions; digital cameras; remote-control hobbyist helicopters; computer mice, printers, and other PC peripherals; health and fitness equipment; automobile sound systems, satellite radios, and engine control units; medical equipment; lighting; motorized baby strollers; oscilloscopes; and MP3 players.

More information about PSoC products is available at www.cypress.com/psoc.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks and PSoC Creator is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., July 5, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced the industry’s first USB 3.0 (SuperSpeed USB) solution specifically built to improve the performance of mobile handhelds. The new West Bridge® Benicia™ (CYWB0263) peripheral controller is a highly optimized Data transfer Offload Engine (DtOE) that enables mobile devices to double the IOPS (Input/output Operations Per Second) throughput, stream high-definition video, “sideload” multimedia content at up to 200 MB per second, and reduce battery charging time by 50 percent with increased charging currents up to 900mA. The additional performance afforded by Benicia results in a state-of-the-art user experience.

The technology significantly improves the performance of a device during boot, page loading, switching between apps and other tasks that require frequent memory access.  It employs the second generation of Cypress’s Simultaneous Link to Independent Multimedia™ (SLIM™ II) architecture, which manages multiple, non-blocking paths between peripherals, memory and the processor to allow maximum data throughput.

This new generation West Bridge controller supports the latest mass storage standards such as SD 3.0 (SDXC with UHS-I) and e-MMC4.4x, enabling faster data access and greater storage capacity. It also provides Cypress’s new EZ-Dtect™ feature, which provides charger and accessory detection without the need for any external power management device.

Cypress also introduced a new USB OTG and USB 2.0 solution for mobile devices – the West Bridge Bay™ controller. West Bridge Bay offers the same benefits as Benicia — SD 3.0 and e-MMC4.4x support, EZ-Dtect functionality, and the SLIM™ II architecture — for devices without USB 3.0 capability.

The new West Bridge peripheral controllers act as data transfer co-processors to an embedded application processor in a handheld, freeing the processor from data-intensive operations. They employ a configurable ARM9™ processor core that enables the devices to act as low power audio co-processors.

Cypress is the market leader in USB controllers, having shipped over 1 billion devices since 1996. Cypress USB products, including the new EZ-USB® FX3 USB 3.0 controllers, deliver design flexibility, USB compliance and whole product support that includes software tools, development kits and reference designs.

USB is the most successful peripheral connectivity standard with an installed base of billions of devices and has been heavily adopted in consumer electronics, PC peripherals and portable devices.  USB 3.0 is the next step in the wired USB market, offering the same ease of use and flexibility that users expect, but at the much higher data rate of 5 Gbps. USB 3.0 also offers better power management (20 percent of USB 2.0) and faster battery charging (charge in half the time) compared to USB 2.0.

“As the world leader in USB, we are pleased to be the first to bring USB 3.0 performance to the mobile landscape” said Dinesh Ramanathan, Executive Vice President of Cypress’s Data Communications Division. “Our unique West Bridge architecture that doubles IOPS performance combined with the 5-Gbps speed of USB 3.0 will enable mobile devices to deliver a richer user experience with streaming HD video, super-fast sideloading and more. We’re already working with multiple top-tier phone and tablet manufacturers who have shown keen interest in this solution.”

Availability
West Bridge Benicia and Bay peripheral controllers are sampling to lead customers today. The devices are expected to reach full production by September of 2011.  More information is available at www.cypress.com/go/westbridge. A high resolution photo of the new device can be downloaded at www.cypress.com/go/wb-benicia-photo.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West Bridge are registered trademarks and Turbo-MTP, Antioch, Astoria, Simultaneous Link to Independent Multimedia, SLIM and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners. 

SAN JOSE, Calif., June 6, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its leading TrueTouch™ touchscreen controllers now offer the industry’s best waterproofing performance. Because water is conductive (like a finger touching the screen), capacitive touchscreens often suffer from false touches reported from water droplets, a thin film of water, or wet or sweaty fingers. Additionally, some of the leading smartphones today tend to “lock up” after water has been wiped off the screen. Manufacturers have worked around these problems with water repellant coatings and sensing technologies that can only operate accurately in the presence of small water droplets. Cypress has now enabled the next generation of technology improvements that allow TrueTouch customers to design high-performance touchscreens without expensive hydrophobic film or unintentional lock-ups inherent with other controllers.

Cypress’s TrueTouch devices deliver superior waterproofing due to their unique, patent-pending ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application. This capability, enabled by the flexible PSoC® architecture, is also at the heart of many of the other unique industry-leading features enabled by TrueTouch, including 1-mm stylus support and hover-sensing capability. .

“Waterproofing, stylus support and hover sensing are all examples of a real advantage of TrueTouch—the ability to enable advanced functions that help our customers to differentiate their products,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Performance in the presence of water is very important, especially in humid climates with the active lifestyle of users of mobile phone, tablets, e-readers, digital cameras and other consumer applications. TrueTouch delivers a far superior waterproofing solution, which our customers are eager to implement.”

In addition to its unique features, Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), lowest power consumption and more. In addition, TrueTouch provides highly accurate 1mm stylus tracking accuracy better than 0.7 mm, along with 120Hz refresh rates for full handwriting recognition.

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multi-finger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional TrueTouch information is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
 

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

The standard-sized capacitive touch panel is the center unit in the Suzuki MR Wagon. The panel provides 22 separate control functions and delivers smooth, easy-to-operate touch sensing operation along with sleek aesthetics. It contains Cypress’s CY8C21534 CapSense chip, an AEC-Q100 qualified device. AEC-Q100 specifications ensure that components meet rigorous Automotive Quality Systems standards. To learn more about CapSense, visit www.cypress.com/go/capsense.

“We’re excited to work with Clarion to deliver the stylish and functional touch panel in the Suzuki MR Wagon,” said Hassane El Khoury, automotive business unit director. “It’s indicative of the trend of leading automotive companies moving into the touch age.”

Cypress’s automotive-qualified CapSense devices are available in A grade (-40C to 85C), as well as E grade (-40C to 125C) which is not available in most competitive products. Automotive CapSense enables attractive, highly functional interfaces with improved durability over mechanical buttons and sliders. In addition, their industry-leading reliability, noise-immunity and water-resistance deliver superior performance in the harsh automotive operating environment. CapSense proximity sensing offers a detection range up to 25 cm, saving power by activating an interface only when needed. The devices are ideal for interior automotive applications such as audio, navigation, AC control and lighting control, as well as exterior applications such as trunk release and passive keyless-entry buttons. For more information on Cypress’s automotive portfolio, visit www.cypress.com/go/automotive or view a brochure at www.cypress.com/go/autobrochure. 

“Adding capacitive sensing improves both the form and function of automotive interiors,” said a Clarion spokesperson. “Cypress’s CapSense makes the process quick, easy and cost-effective.”

“The Japanese automotive industry is world-renown for its quality standards, and Cypress’s automotive grade CapSense offerings are well-suited for this market,” said Hitoshi Yoshizawa, vice president of Sales for Cypress in Japan. “We’re pleased to work with leaders such as Clarion and Suzuki in bringing new levels of user interface technology to car owners.”

About CapSense
Cypress's CapSense touch-sensing solution has replaced more than 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, industrial, medical, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry-leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and Cypress Developer Community, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

San Jose, Calif., June 2, 2011- Cypress Semiconductor Corp. (Nasdaq: CY), today announced First-In, First-Out (FIFO) memories with densities up to 72 Mbit. The new High-Density (HD) FIFOs from Cypress are particularly well-suited for video and imaging applications which require high density and high frequency for effective buffering.  More information about the HD FIFO is available at http://www.cypress.com/go/HDFIFO.

The HD FIFO is an advanced buffering alternative to standard synchronous DRAM memories used in combination with large FPGAs. Cypress’s HD FIFOs offer enhanced signal integrity compared to a DRAM based solution, and operate at 133MHz frequency which is well-suited for buffering video frames. The HD FIFO offers up to eight separate directly addressable queues to enable designers to stream multiple video channels simultaneously. Using an HD FIFO enables designers to use a smaller FPGA, resulting in overall system cost reduction.  Cypress’s HD FIFO also reduces design complexity, thus speeding time-to-market for video and imaging systems in broadcast, military, medical and BTS segments.

The new HD FIFOs are available in 18-, 36- and 72-Mbit densities. They support multiple I/O standards, including 3.3V and 1.8V LVCMOS and HSTL1. The HD FIFO solution also provides user-selectable memory organization and can be configured as a x9, x12, x16, x18, x20, x24, x32 or x36 device, providing designers flexibility to choose optimal depth and width. All of the HD FIFO densities are offered in the 209-ball BGA package, which ensures scalability.

“We’ve developed a FIFO product with sufficient bandwidth and density to enable high bandwidth buffered links between highly specialized sub-systems in the video broadcasting, military and medical space,” said Dinesh Maheshwari, Chief Technology Advisor at Cypress. “Features such as multi queuing allow for multiple logical streams between the sub-systems. In addition, multiple I/O standards with configurable width support allow the highly specialized sub-systems to evolve at their natural pace. HD FIFOs will help system designers get their products to market faster and with improved product performance.”

Availability
The new FIFOs are available for sampling today in 209-ball BGA package of 14mm x 22mm x 1.86mm dimension from Cypress and its authorized distributors. They are expected to reach production in August 2011. A high-resolution photo is available for download at www.cypress.com/go/HDFIFOPhoto.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks, and FleXo and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., May 16, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today unveiled a breakthrough feature for its TrueTouch™ touchscreen controllers that enables manufacturers of handsets, cameras, GPS systems and other mobile systems to offer the benefits of capacitive touchscreens at resistive touchscreen costs. The new feature available for Cypress’s CY8CTST241 (single-touch with one-finger gestures) and CY8CTST242 (adds limited two-finger gestures such as “pinch” and “zoom”) delivers high performance touchscreen accuracy and responsiveness with a true single-layer sensor panel, drastically reducing the cost of the most expensive component of the touchscreen.

Increasingly, capacitive touchscreens are viewed as a differentiator by buyers of new mobile devices. Capacitive advantages over resistive touchscreens include a more intuitive user experience, better transmissivity, lower power, increased reliability and better durability. Many lower-priced “feature phones” do not offer capacitive touchscreens today because of the cost. The new TrueTouch single-layer sensor opens up new “feature phones” and lower-cost smartphones to capacitive touchscreens, especially in major markets such as China and India.

Traditional capacitive touchscreens use a two-layer sensor to deliver the accuracy and linearity required for today’s user experience. Cypress has developed proprietary algorithms that interface with a true single-layer sensor with no bridges to deliver two-layer performance for an unparalleled combination of user experience and cost sensitivity. The removal of this second sensor layer can save mobile device manufacturers 30 percent or more on sensor costs, and is available today for glass and film. Even with only one sensor layer, the TrueTouch solution delivers accuracy better than 1.25 mm, excellent signal-to-noise ratios, fast response times (80Hz), and best-in-class active power of 3.6mW.

“This is a significant advancement in that it opens up a very large part of the market to capacitive touchscreens,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “All manufacturers realize the attractiveness of touchscreens, and Cypress is delivering the performance, durability and attractiveness of capacitive touchscreens at a significantly lower price. In fact, leading manufacturers are already beginning high-volume production with this solution.”

Availability
The CY8CTST241 and CY8CTST242 are available today for lead customers. More information is available at www.cypress.com/go/TrueTouch. A high-resolution photo is available at www.cypress.com/go/SingleLayerPhoto. 

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

Cypress’s CY8CTMA884 is the industry’s first single-chip tablet solution for touchscreens up to 11.6 inches. The high performance TMA300 multi-touch all-point family for smaller screens provides best-in-class scan times for true multi-finger touch and very high signal-to-noise ratio of more than 80:1 RMS. It also offers low power consumption (less than 1.3 mA low-power state current), best-in-class water rejection and wet-finger tracking, and more. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch and Charger Armor are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

• Two new development kits for PSoC 5 Architecture
• Samples now available for PSoC 5 CY8C55xxx family 
• Enhanced version of PSoC Creator Software IDE with PSoC 5 support

SAN JOSE, Calif., June 7, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced the new development platform for the revolutionary PSoC® 5 programmable system-on-chip architecture. The company unveiled two new design kits, a new version of the PSoC Creator Integrated Development Environment (IDE), and announced that devices from the CY8C55xxx family are now sampling.  The unique programmable analog and digital peripherals in PSoC 5, along with the high performance 32-bit ARM® Cortex™-M3 processor, position PSoC 5 for demanding applications such as industrial, medical, automotive, and consumer equipment. PSoC 5 devices offer industry-leading integrated analog resources, including one 20-bit Delta Sigma ADC and two 12-bit SAR ADCs with sample rates as high as 1 Msps.  The PSoC 5 architecture also includes the powerful, PLD-based Universal Digital Blocks for implementing standard and custom digital peripherals.  The new PSoC 5 development platform including kits, samples and PSoC Creator are available today at www.cypress.com/go/psoc5.

The PSoC 5 FirstTouch™ Starter Kit (CY8CKIT-014) helps designers get acquainted with the new PSoC 5 architecture.  It includes software and example projects which take advantage of the kit’s onboard sensors including an accelerometer, a thermistor, proximity sensing, and CapSense.  The kit enables easy development via 28 general-purpose I/O pins, a 12-pin wireless module header, and Serial Wire Debugging (SWD). It also includes the PSoC Creator™ IDE, a powerful design environment that combines schematic and textual entry with pre-configured, pre-tested components that can be simply “dropped-into” designs. The kit is available today, priced at US$49.00.

The CY8CKIT-010 PSoC CY8C55 Family Processor Module Kit is available for more in-depth design work. It works with the PSoC Development Kit (CY8CKIT-001), which offers support for the entire PSoC line.  The CY8CKIT-001 kit contains a main PSoC development board, and three processor module boards for the different architectures: PSoC 1, PSoC 3 and PSoC 5 devices. It also includes a MiniProg3 debug and evaluation device, prototyping cable kit, a USB cable, a 12V AC power adapter, and both PSoC Creator™ and PSoC Designer™ software. Sample projects are also provided. The kit is available today, priced at US$249.00. The PSoC 5 processor module is priced at US$65.00. Designers can get more information and order kits and samples from www.cypress.com/go/psoc5.

“We’re confident that PSoC 5 will build upon the success of PSoC 1 and PSoC 3, and engineers will find the unique programmable analog and digital resources combined with the proven Cortex-M3 core to be a powerful embedded design platform,” said Matt Branda, PSoC Platform marketing director for Cypress. “The broad base of ARM eco-system customers now have the ability to take advantage of the revolutionary PSoC platform.” 

“The flexibility and integration of PSoC meshes perfectly with the high performance and low power of the Cortex-M3 to deliver a truly powerful product for embedded designers.” said Eric Schorn, VP marketing, Processor Division, ARM. "The integration of the Cortex-M3 processor into the innovative PSoC 5 platform is a clear demonstration of the processor’s growing adoption and flexibility for a wide range of applications."

About the PSoC 5 Architecture
The PSoC 5 architecture combines the industry-leading ARM Cortex-M3 processor, which operates at a maximum frequency of 80 MHz enabling up to 100 DMIPS of performance, with flexible analog and digital subsystems.  The analog subsystem include high-precision, programmable analog resources such as ADCs, DACs, TIAs, Mixers, PGAs, OpAmps and more that can be configured to suit a designers unique needs. The digital subsystem includes enhanced programmable-logic based digital resources that can be configured as 8-, 16-, 24- and 32-bit timers, counters, and PWMs, as well as more advanced digital peripherals such as Cyclic Redundancy Check (CRC), Pseudo Random Sequence (PRS) generators, and quadrature decoders. Designers have a unique ability to customize this digital system through full featured general purpose PLD-based logic available in PSoC 5.  The new architectures also support a wide range of communications interfaces, including Full-Speed USB, I2C, SPI, UART, CAN, LIN, and I2S.

The new PSoC 5 architecture meets the demands of extremely low power applications by delivering the industry’s widest voltage range from 5.5V down to 0.5V along with low 300nA hibernate current. It offers programmable routing, allowing any signal, whether analog or digital, to be routed to any general-purpose I/O to ease circuit board layout. This capability includes the ability to route LCD Segment Display and CapSense signals to any GPIO pin.

The PSoC 5 architecture is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market, and allow a seamless transition between 8-bit PSoC 3 designs and 32-bit PSoC 5 designs with pin and API compatibility. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at http://www.cypress.com/go/psoc5.

Availability
The PSoC 5 FirstTouch™ Starter Kit and CY8CKIT-010 PSoC CY8C55 Family Processor Module Kit are both available today, priced at US$49.00 and US$65.00, respectively. The CY8CKIT-001 PSoC Development Kit is also available, priced at US$249.00. All the kits, as well as samples of the CY8C55xxx family, are available at www.cypress.com/go/psoc5.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator, PSoC Designer, CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. ARM is a registered trademark of ARM Limited. Cortex is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

SAN JOSE, Calif., May 4, 2010 – Design News magazine has named the PSoC® 3 and PSoC 5 programmable system-on-chip architectures from Cypress Semiconductor Corp. (Nasdaq: CY) as finalists for this year’s Golden Mousetrap Awards. The new PSoC 3 and PSoC 5 architectures dramatically increase performance and extend the world’s only programmable analog and digital embedded design platform, delivering unmatched integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which enables engineers to design the way they think and dramatically shorten time-to-market. The editors of Design News selected the Cypress platform from hundreds of nominations.

For more than two decades, the Design News Awards Program has recognized engineering innovation and creativity in product design. The Golden Mousetraps are awarded in four major categories: Electronics, Motion Control/Automation, Hardware/Software, Materials/Fastening/Joining/Assembly, and 20 subcategories. The magazine’s editors gathered a record number of entries and, based on their expertise in each technology area, painstakingly selected the finalists. More information on the awards and the full list of finalists is available at www.designnews.com/mousetrapfinalists2010. The Design News write-up of the PSoC 3 and PSoC 5 architectures can be found at www.cypress.com/go/PSoCmousetrap. 

PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc, and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

“We are pleased to have the editors at Design News select the PSoC 3 and PSoC 5 architectures as finalists for a Golden Mousetrap Award,” said Gahan Richardson, vice president of Cypress’s PSoC products. “These new PSoC devices, in tandem with the PSoC Creator IDE, offer a revolutionary embedded design platform for our customers to quickly and efficiently develop highly differentiated products in new and emerging applications.”

"Design News congratulates the finalists of the 2010 Golden Mousetrap Awards for the great work they've done to develop new and innovative products for design engineers,” said Jennifer Roy, managing editor at Design News. “These products, as always, showcase the highly imaginative ways that today's engineers are ‘building a better mousetrap,’ and we thank them for their contributions."

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 19, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new family in its PSoC® 3 architecture. The family is optimized for applications requiring programmable digital peripherals. The new CY8C32xxx Programmable Digital PSoC 3 Family enables the integration of digital peripherals including PWMs, Timers, Counters, UARTs, glue logic and state machines. Additionally, the family offers customizable digital functions and interfaces lowering overall system power by migrating traditional CPU functions to programmable digital logic.

The CY8C32xxx devices address a broad range of applications including interface bridging, I/O expansion, power-up sequencing and peripheral control. These applications are common in end markets such as communications equipment, servers and motor control. The Programmable Digital Family is now sampling along with the original three PSoC 3 families: the CY8C38xxx Precision Analog Family, the CY8C36xxx Performance Analog Family and the CY8C34xxx Analog Lite Family.

The new CY8C32xxx family is powered by up to 24 Universal Digital Blocks (UDBs) each consisting of a combination of uncommitted logic (PLD), structured logic (8-bit datapath), and flexible routing to other UDBs, I/O or peripherals. The UDBs can be programmed with a large library of pre-characterized digital peripherals, and can also be customized using Verilog code to implement uncommon functions and interfaces that traditionally require a low-power CPLD.

The programming and customization is simplified through the PSoC Creator™ integrated development environment (IDE). PSoC Creator provides fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

Additionally, the CY8C32xxx family includes basic analog peripherals such as a 12-bit Delta-Sigma ADC, internal voltage reference, 2 comparators and an 8-bit DAC to enable easy interfacing to analog signals. The new CY8C32xxx extends the PSoC 3 Architecture, powered by the high performance 8-bit 8051 processor, to a total of four families listed below, which each address different market segments:
• The CY8C38xxx Precision Analog PSoC 3 Family with a 20-bit delta-sigma ADC, 4 DACs, 4 programmable analog blocks and a digital filter block.
• The CY8C36xxx Performance Analog PSoC 3 Family with a 12-bit delta-sigma ADC, 4 DACs, 4 programmable analog blocks and a digital filter block.
• The CY8C34xxx Analog Lite PSoC 3 Family with a 12-bit delta-sigma ADC, 2 DACs and 2 programmable analog blocks.
• The CY8C32xxx Programmable Digital PSoC 3 Family with up to 24 UDBs, a 12-bit delta-sigma ADC, and 2 comparators
More information on all four PSoC 3 families is available at www.cypress.com/psoc3 and through Cypress’s new device selection tool at www.cypress.com/go/PSoCePSG.

”The new CY8C32xxx family and its programmable-logic based digital resources are ideal for various interface and peripheral control applications,” said Jim Davis, product manager for PSoC 3 platform products at Cypress. “The devices highlight the flexibility and integration of our unique, low-power PLD-based Universal Digital Blocks.”

The UDBs can be utilized to implement functions not found in fixed-function MCUs, such as implementing up to 52 PWMs in a single device, as well as less common communication interfaces that traditionally require a low-power CPLD or custom ASIC. The hardware in UDBs enables distributed processing in the PSoC 3 architecture, offloading the CPU and providing faster response times than traditional MCU solutions. Distributed processing also delivers power and performance advantages in CPU-intensive peripheral control applications such as motor control. 

Availability and Photo
Samples of the four PSoC 3 families are available today, with full production expected in the third quarter of 2010. Package options include 100-pin TQFPs, 48- and 68-pin QFNs and 48-pin SSOPs. A high-resolution photo of a PSoC 3 and PSoC 5 device is available at www.cypress.com/go/pr/psoc3photo.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., May 3, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new online community for designers to share design tips, ask questions and find in-depth information on a wide range of Cypress products, including the PSoC® programmable system-on-chip. The new Cypress Developer Community™ website, now available at www.cypress.com/go/community, includes forums organized by product type where users can interact. It also includes a video library, blog entries from Cypress technical experts and tweets from the company’s Twitter account. To celebrate the launch, Cypress will hold monthly drawings to give away an Apple iPad to new registrants.

The Cypress Developer Community includes forums focused on the company’s flagship PSoC® programmable system-on-chip devices, including the new PSoC 3 and PSoC 5 architectures and the supporting PSoC Creator™ software. Design engineers can post questions and comments in sections dedicated to device programming, solutions to design problems, and on the programmable analog and digital resources and applications for each of the architectures. Additional product forums focus on USB controllers, memory, clocks and buffers, along with forums on a range of applications and Cypress’s University Alliance.

“The Cypress Developer Community provides a place for our customers to dialog with one another, trading knowledge to maximize the efficiency of their design process,” said Chris Seams, Executive Vice President of Sales and Marketing at Cypress. ”By extension, we believe this is an extremely useful way for us to improve the quality of our customer support. We invite all our customers, employees and distribution partners to participate in the community. We will use the feedback we find there to add new resources and functionality to the site, and to lay the groundwork for future generations of Cypress products.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and Cypress Developer Community, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 21, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced it will demonstrate its ARM®-based PSoC® 5 programmable system-on-chip architecture and PSoC Creator™ integrated development environment (IDE) at the Embedded Systems Conference Silicon Valley in San Jose from April 26 to 29. The demonstrations in the ARM Connected Community Pavilion, Booth 1308, will feature the high-precision analog and integrated graphics control of the PSoC 5 devices. Free software samples will be available at the booth. More information on ESC Silicon Valley is available at http://esc-sv09.techinsightsevents.com.

The PSoC 5 architecture integrates a 32-bit ARM Cortex™-M3 core with high-precision programmable analog including 12-bit to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC 5 architecture and PSoC Creator is available at www.cypress.com/go/psoc.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 bits to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is available at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks, and TrueTouch and PSoC Creator are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

# # #

 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. Android and Open Handset Alliance are trademarks of Google Inc. All other trademarks are property of their owners.

SAN JOSE, Calif., April 11, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced its first USB 3.0 controller, the EZ-USB® FX3 targeted at video and imaging, printing, scanning, and a variety of applications that need higher throughput than USB 2.0. The new EZ-USB FX3 (CYUSB3014) device is a flexible peripheral controller with a General Programmable Interface (GPIF II) that delivers a 5-Gbps USB 3.0 data pipeline, a fully configurable ARM9™ processor core and backwards compatibility with USB 2.0. With an internal bus architecture designed to operate at 4 times the USB 3.0 speeds, EZ-USB FX3 is ideal for moving large amounts of data extremely fast. It can, for example, deliver high-definition video streaming in imaging applications, eliminating the need for compression on the peripheral side.

Cypress is the market leader in USB controllers, having shipped over 1 billion devices since 1996. Cypress USB products, including the new USB 3.0 controllers, deliver design flexibility, USB compliance and whole product support that includes software tools, development kits and reference designs. The new USB 3.0 controllers enable designers to quickly and easily customize solutions for their end markets, since the ARM9™ core is fully accessible for use as an independent microcontroller.

USB is the most successful peripheral connectivity standard with an installed base of billions of devices and has been heavily adopted in consumer electronics, PC peripherals and portable devices. . USB 3.0 is the next step in the wired USB market, offering the same ease of use and flexibility that users expect, but at the much higher data rate of 5 Gbps. USB 3.0 also offers better power management (20 percent of USB 2.0) and faster battery charging (charge in half the time) compared to USB 2.0. Cypress’s new FX3 controller will enable USB 3.0 adoption across a variety of platforms, just as the Cypress FX2 controller did for USB 2.0.

“Cypress has been leading the wave of USB adoption with low-speed, full-speed and high-speed solution, and will continue to do so with SuperSpeed USB 3.0. Our success in USB is based on our flexibility, quality and breadth of portfolio,” said Dinesh Ramanathan, Executive Vice President of Cypress’s Data Communication Division. “Our USB 3.0 solutions were built using those principles, and we’re working with our customers to help deliver end-market products that enable consumers to take advantage of USB 3.0’s bandwidth. EZ-USB FX3 is the first of a series of planned USB 3.0 solutions from Cypress”.

Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications. Cypress’s well established portfolio includes enCoRe™, and EZ-USB® USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios.

Availability and Photo
The EZ-USB FX3 CYUSB3014 controller is sampling now and full production quantities are expected in September of 2011. It is offered in 121-ball 10x10mm BGA package and in Industrial Temperature grade.  More information about EZ-USB FX3 is available at www.cypress.com/go/superspeed. Development kit information is available through Cypress sales offices or by emailing usb3@cypress.com. A high-resolution photo can be downloaded at www.cypress.com/go/USB3.0_photo.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, EZ-USB and West Bridge are registered trademarks and TrueTouch, enCoRe and WirelessUSB are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 23, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Acer Inc. has selected the TrueTouch™ touchscreen solution from Cypress to implement the multitouch touchscreen in the Acer Liquid MT smartphone. The flexible TrueTouch solution, based on the PSoC^® programmable system-on-chip architecture, delivered the most responsive and accurate touchscreen solution for the new phone. Acer also used TrueTouch controllers for its recently announced ICONIA tablet.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications.

“Liquid MT sets a new standard for style and elegance in a smartphone, while delivering world-class performance and features” said Hawk Wu, Director of Product Management, Smart Handheld BU, Acer Inc. “The display is a critical part of the aesthetics and performance of the phone, and the Cypress TrueTouch solution delivered the accuracy and speed of touch sensing that users expect in a high performance product like Liquid MT.”

“We’re very pleased to continue our collaboration with Acer in the Liquid MT phone,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “Liquid MT, along with the ICONIA tablet, form an excellent showcase of the breadth and diversity of the Cypress TrueTouch portfolio. Being able to support our customers entire touch portfolio is a key part of our value to the market.”

Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 7, 2011 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Fujitsu Limited has selected the TrueTouch™ touchscreen solution from Cypress to implement the touchscreen in the new docomo PRIME series F-01C mobile phone. The flexible TrueTouch solution, based on the PSoC® programmable system-on-chip architecture, delivered the most responsive and accurate touchscreen solution for Fujitsu, which docomo PRIME series users rated as very important in a recent customer satisfaction survey.

The docomo PRIME series F-01C is one of the world’s most advanced phones. It offers an impressive list of features, including 3.4-inch TFT color VGA display, a 13.2 megapixel camera with face detection and full HD video capability, and touchscreen writing technology, which allows users to write difficult-to-read Kanji characters simply by using their fingers directly on the screen. 

“We listened to our customers and focused on the performance of the touchscreen as a very important feature in the F-01C,” said a spokesperson for Fujitsu Limited. “The Cypress TrueTouch solution demonstrated the best response and tracking accuracy of any touchscreen solution we tested.”

“Touchscreen performance is becoming a key differentiator for consumers looking to select their next phone,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “We’re pleased to see TrueTouch selected by a leader such as Fujitsu based on its performance advantage.”

“The docomo PRIME series F-01C is an amazing phone with a range of outstanding features,” said Hitoshi Yoshizowa, vice president of Japan Sales for Cypress. “We are pleased to work with Fujitsu to implement this leading-edge product.”

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners. docomo PRIME series is a trademark or registered trademark of NTT DOCOMO, INC. in Japan and/or other countries.

SAN JOSE, Calif., February 14, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today unveiled a breakthrough feature for its TrueTouch™ touchscreen controllers that enables touchscreens in handsets, cameras, GPS systems and other mobile systems to function seamlessly while connected to noisy chargers. Low-cost, third-party and after-market battery chargers emit large levels of common-mode noise that adversely affects touchscreen performance, often resulting in inaccurate touch readings or phantom touches. Cypress’s new Charger Armor™ feature allows TrueTouch touchscreens to operate normally in the presence of extreme AC noise.

The new feature, which is available in Cypress’s CY8CTMA3XX TrueTouch family, is unique in the industry, and solves a common problem that mobile device manufacturers are struggling to overcome. Low cost chargers lack critical noise suppression components, and can generate tens of volts (peak to peak) across the frequency spectrum of 1Hz to 1MHz. These voltage spikes can go directly into the touch panel during the presence of touch, severely impacting touch performance. As such, many of the mobile phone vendors have worked together to create EN 62684 and EN301489, standards which regulate the noise spectrum for battery chargers. While Cypress’s TrueTouch technology alone can suppress noise at the levels of these standards, Charger Armor allows Cypress to go beyond the standards to deliver truly revolutionary charger noise immunity to the market, enabling mobile devices to operate with the lowest-cost chargers.

“Many of our customers struggle to overcome charger noise,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “They are pleased to see an easy-to-implement, cost-effective solution to this problem. The flexibility of the PSoC-based TrueTouch architecture enables us to goes beyond simple frequency hopping and hardware filtering to address a wider range of noise issues than other touchscreen controllers. This is yet another example of Cypress’s leadership in providing innovative touchscreen solutions to problems such as LCD noise rejection, stylus support, water rejection, hover detection and others.”

Availability

The Charger Armor feature is available today, and Cypress expects customers to introduce systems with Charger Armor in the first half of 2011. A high-resolution photo depicting the feature is available at http://www.cypress.com/go/ChargerArmorPhoto.

About TrueTouch

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and very high signal-to-noise ratio of more than 80:1 RMS, low power consumption (less that 1.3 mA low-power state current), best-in-class water rejection and wet-finger tracking, and more. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch and Charger Armor are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., February 3, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its PSoC® 3 FirstTouch™ Kit is included in the kit of parts for the 2010 FIRST Robotics Competition. Cypress has provided over 1,900 customized kits to FIRST for use in building the competitive robots. The student teams are expected to use the kits in the control units of the robots, hooked up through a USB connection to the robot’s netbook computer.

The Cypress PSoC 3 architecture has unique programmable analog and digital peripherals that enable capabilities such as motor control, intelligent power supply and battery management, human interfaces such as CapSense® touch sensing, LCD segment display, graphics control, as well as audio/voice processing, communication protocols, and much more. It is accompanied by the new PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at www.cypress.com/go/psoc.

The PSoC 3 FirstTouch Starter Kit (CY8CKIT-003) helps designers get acquainted with the new PSoC 3 architecture. It includes an array of sensors, I/O’s, projects, and software in addition to Serial Wire Debugging (SWD), an accelerometer, a thermistor, proximity sensing, CapSense, a 12-pin wireless module header, and 28 general purpose I/O pins. Customers can find more information and order the kit for US$49 at http://www.cypress.com/?rID=38235.

“We are excited to participate in this outstanding program,” said Patrick Kane, Cypress’s director of University Relations. “The PSoC platform is absolutely ideal for students because its flexibility and programmability offer the opportunity to quickly implement and test new ideas. We look forward to some amazing robots from the talented and imaginative participants.”

In addition to the FirstTouch kits, students have the options to buy the Cypress Carrier and Enclosure am-0564 from AndyMark, Inc., which helps to protect the FirstTouch kit and also provides easy-to-use screw terminals for connecting the board with other parts of the robot. This helps to avoid timely soldering and breadboarding for the contestants. It is available at http://andymark.biz/am-0564.html. The Cypress Carrier and Enclosure am-0564 are built by eStop Robotics LLC of Aldan, Pennsylvania (www.estoprobotics.com).

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks, and FirstTouch, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 27, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced availability of a new, high-performance single-chip TrueTouch™ solution for large multitouch touchscreens up to 11.6 inches. The new CY8CTMA884 family offers 60 sensing I/O channels with support for up to 884 nodes on the screen, more than any other single-chip solution. Additional sensing channels are essential for greater accuracy, linearity, support for smaller sized fingers and the ability to resolve multiple fingers close together.

The CY8CTMA884 offers all the benefits users have come to expect from TrueTouch devices, including 10-finger touch support, low power consumption, grip and palm rejection, high accuracy, and fast scan times.  All major tablet operating systems will be supported in this family of devices, and Cypress works closely with all the leading ITO sensor vendors, providing designers with flexibility, optimal performance and quality. Cypress’s large-screen TrueTouch platform expands its leadership position in small-screen portable electronics – such as handsets and portable navigation devices – into large-screen portable PC products and tablets. The devices are available today, with full production to lead customers expected by the end of the first quarter.

“The market for tablets continues to expand rapidly, and touchscreen performance is a critical differentiator for these products,” said Derek Richardson, Sr. Director of Cypress’s Large Touchscreen Business Unit. “Cypress is the first to offer a single-chip device to support this market.  This continues our leadership in both small and large form-factor touchscreen solutions, as multiple tier-one customer engagements bear out.”

Cypress offers the industry’s broadest portfolio of capacitive touchscreen solutions including single-touch, multitouch gesture and multitouch all-point offerings. Cypress was the first company to introduce multitouch all-point functionality, which can track 10 or more touches simultaneously. This multitouch all-point solution has been in mass production since 2008. TrueTouch is the industry’s most flexible touchscreen architecture, which allows designers to implement differentiated features and make last-minute design iterations without board changes. In addition, TrueTouch devices offer Cypress’s world-class noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., January 6, 2011 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced two new families of its leading TrueTouch™ touchscreen controllers that are targeted at stylus-enabled capacitive touchscreen devices. The CY8CTMA340-XXX-03 and CY8CTMA340-XXX-11 families deliver the industry’s only solution for thin (as small as 1 mm) stylus use on capacitive touchscreens.

The traditional benefit of resistive touchscreens until now has been superior stylus support. Many Asian languages require enhanced character recognition for reliable text input, and therefore resistive technology continues to be used despite its poor durability and display quality. Cypress’s new TrueTouch controllers deliver a true “Resistive Stylus Replacement” (RSR) solution that matches the size and performance of resistive stylus implementations while providing the additional benefits of the capacitive touch solution.  No other touch suppliers are currently able to provide this functionality, which enables lower cost feature phones as well as smart phones in Asia to shift to superior capacitive touchscreens from resistive technology.

“Cypress is unique in our ability to dynamically switch between self-capacitive and mutual-capacitive sensing methods,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “This advantage allows us to be the only touchscreen controller supplier that can deliver Resistive Stylus Replacement, and positions us to introduce new, unique features going forward that our customers can use to differentiate their end products, especially for the Asian market. The touchscreen revolution is just getting started, and Cypress technology such as RSR will help to drive it forward.”

The new families provides all the traditional benefits of Cypress’s TrueTouch technology, including very high signal-to-noise ratio of more than 80:1 RMS, low power consumption (less that 1.3 mA low-power state current), best-in-class water rejection and wet-finger tracking, and more. In addition, they provide highly accurate stylus tracking accuracy better than 0.7 mm, along with 120Hz refresh rates for full handwriting recognition.

Availability
The CY8CTMA340-XXX-03 (two-finger support) and CY8CTMA340-XXX-11 (four-finger support) device families are both available today from Cypress. Qualified customers can contact Cypress for more information and to obtain samples.

About TrueTouch
The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., August 11, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that the European Union’s trademark registry, the Office for Harmonization in the Internal Market (OHIM), ruled that Quantum Research Group acted “contrary to honest practices in commercial matters” by trying to “impede” Cypress’s attempt to register its CapSense® trademark in the EU. The OHIM declared Quantum’s registration of the CapSense mark in the EU invalid and ordered the company to bear the costs incurred by Cypress in its application to cancel Quantum’s trademark.

Until it was acquired last year by San Jose, Calif.-based Atmel Corp., Quantum was one of Cypress’s competitors in the market for capacitive touch-sensing products. CapSense is the brand name and trademark of Cypress’s industry-leading touch solution.

The OHIM further ruled that Quantum had prior knowledge of Cypress’s use of the CapSense product name in the UK and other countries when Quantum registered the mark in 2007. The OHIM described the Quantum tactic as a “blocking” registration.

“What Quantum/Atmel couldn’t win with their technology in the marketplace, they tried to obtain by unscrupulous means, manipulating the trademark system to prevent Cypress from using its own well-established commercial brand and superior intellectual property,” said Cypress President and CEO T.J. Rodgers. “We applaud the court for its decision, enforcing standards of common sense and fairness in the resolution of this case.”

Cypress is the industry’s touch-sensing leader; its CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch. The latest addition to Cypress’s touch-sensing portfolio, its TrueTouch™ solution, allows customers to design end products with LCD displays that incorporate gesture-based functions, including multi-touch gesture and multi-touch all-point solutions (the ability to track up to 10 touches simultaneously). TrueTouch works with industrial materials such as glass and plastics, giving customers maximum flexibility to create stylish, innovative industrial designs.

CapSense and TrueTouch are based on Cypress’s PSoC® programmable system-on-chip solution, a highly configurable architecture for embedded control design, integrating configurable analog and digital circuits with memory and an on-chip microcontroller. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, CapSense, PSoC, West Bridge and EZ-USB are registered trademarks, and TrueTouch and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., August 10, 2009 – Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced the new enCoRe™ V Full-Speed USB peripheral microcontrollers (MCUs) and enCoRe V LV (Low Voltage) wireless MCUs. The new highly-integrated families offer up to 32 KB of Flash memory, three 16-bit timers and up to 36 general purpose I/Os (GPIOs) to accommodate enhanced multimedia features in human interface devices (HIDs). Cypress also introduced the CY3660 enCoRe V / LV Development Kit, which shortens the design time of laser mice, gaming controllers and keyboards, wireless dongles, remote controls, mobile handset accessories and Point-of-Sales devices.

The in-system reprogrammable enCoRe V and enCoRe V LV MCUs provide design flexibility with a 10-bit ADC, Flash memory with EEPROM emulation, and small form-factor packages. The enCoRe V devices also include eight USB endpoints. The enCoRe V LV family operates in the full range of 1.7V to 3.6V, with low power consumption for prolonged battery life in wireless applications, especially when paired with Cypress’s low-power WirelessUSB™ LP 2.4-GHz radio. All enCoRe MCUs include Cypress’s patented crystal-less oscillator and integrated pull-up resistor to reduce component count and BOM cost.

“The enCoRe V and enCoRe V LV families address the growing trend in PC peripheral systems to include enhanced features that require more memory, more I/Os and full-speed USB,” said Carl Brasek, director of HID Solutions in the USB Business Unit at Cypress. “Cypress has shipped over one billion USB controllers, and we’re committed to maintaining our leadership position by introducing innovative products with unparalleled support.”

The CY3660 enCoRe V / LV Development Kit includes an In-Circuit Emulator (ICE) that works in conjunction with actual silicon to provide an accurate and efficient development system. License-free PSoC Designer™ software included with the kit consists of a graphical user interface, assembler, C compiler, and a linker and debugger for a highly integrated code development environment. Pre-configured code to implement standard-compliant Full-Speed USB and other peripherals simplifies design and shortens development time.

The CY3660 development kit includes:
• Two DVK Boards (enCoRe V and enCoRe V LV development boards)
• Two WirelessUSB LP Radio Modules
• Two 12V Power Supplies and a USB Type A to Mini-B Cable
• PSoC MiniProg for programming the onboard On-Chip-Debugger chips
• LCD Module for data display and prototyping
• PSoC Designer software development tool with complete set of user modules
• Four firmware examples with complete source code.

About the enCoRe Family
Cypress's enCoRe (enhanced component reduction) USB technology features a crystal-less oscillator, ending the need for an external crystal or resonator. Cypress has also integrated other external components commonly found in USB applications, including pull-up resistors, wake-up circuitry, and a 3.3V regulator. This integration results in shorter development cycles and lower system costs. In addition, the enCoRe family offers a Flash-based design that enables storage of wireless binding parameters as well as in-system reprogrammability and EEPROM emulation.

Availability and Photo
The enCoRe V and enCoRe V LV MCUs are currently sampling with production expected in the third quarter of 2009. The CY7C643XX enCoRe V devices and the CY7C604XX enCoRe V LV devices are available in 16-, 32-, and 48-pin QFN packages. The CY3660 enCoRe V / LV Development Kit is available from the Cypress eShop at www.cypress.com for US$399. For a high-resolution photo of the devices, visit www.cypress.com/go/PR/photo/enCoReV.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks, and enCoRe, WirelessUSB, PSoC Designer and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., August 12, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its programmable Powerline Communication (PLC) solution for data communication over existing power lines was selected as an Editor’s Choice product by Industrial Embedded Systems magazine in the 2010 Resource Guide issue. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the new PLC solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. The solution offers the flexibility to communicate over high-voltage and low-voltage power lines for lighting and industrial control, solar, smart energy management and home automation applications.

Cypress offers reference designs for both high-voltage (110V – 240V AC) and low-voltage (12V – 24V AC/DC) coupling circuits based on boards compliant with Federal Communications Commission (FCC) and European Committee for Electrotechnical Standardization (CENELEC) standards. The precertified boards provide developers with a complete solution with fast time-to-market and have been reduced in price since the initial introduction to reach a broader customer base. More information is available at www.cypress.com/go/PLC, and a video on the solution is available at www.cypress.com/go/PLCvideo.

"The current push to develop smart energy applications drew my attention to the Cypress PLC solution," said Don Dingee, editorial director, Industrial Embedded Systems and OpenSystems Media. "We think engineers will appreciate the programmability and integration this product offers for developing a broad range of smart energy products."

“The Industrial Embedded Systems Editor’s Choice honor echoes the rave reviews we are hearing from our lead customers on the reliability and versatility of our PLC solution,” said Cliff Drowley, Vice President of the PowerPSoC® Business Unit at Cypress. ”We are targeting our PLC evaluation and development kits to meet the strong demand we are seeing for solar, lighting and smart energy management applications.”

Whereas existing solutions require external microcontrollers and filters, the Cypress PLC solution integrates a Frequency-Shift Key (FSK) PHY modem, network protocol and application code with the programmable analog and digital blocks and microcontroller of the PSoC architecture. This combination provides a single hardware platform for multiple applications, reducing BOM cost, board size and chip count while improving manufacturability. In addition to its flexibility and integration, the new solution offers industry-leading reliability with greater than 97% packet success rates without retries and 100% success rates with retries built into the solution’s coding. The solutions support bidirectional half-duplex communication and feature variable baud rates up to 2400 bps.

Availability, Photo and Kits
The Cypress PLC family includes a cost-optimized fixed-function device with an I2C interface (CY8CPLC10), programmable PSoC-based devices (CY8CPLC20), and programmable PSoC-based devices optimized for LED support (CY8CLED16P01). The CY8CPLC10 device is available in a 28-pin SSOP package, while the CY8CPLC20 and CY8CLED16P01 devices come in 28-pin SSOP, 48-pin QFN and 100-pin TQFP packages. All of the devices are currently in production. A high-resolution photo of the Cypress PLC solution is available at www.cypress.com/go/pr/PLCphoto.

Evaluation kits (EVKs) and development kits (DVKs) include:
• The CY3272 High Voltage Powerline Communication EVK is now available for $149 and the CY3273 Low Voltage Powerline Communication EVK is now US$129 each. Each kit is compliant with FCC and CENELEC standards and includes an evaluation board, quick start guide, multiple cables, a USB cable, a 12V AC power adapter and a CD with test software, datasheets, a user guide, an application note, schematics and Gerber files.

• The CY3274 Programmable High Voltage Powerline Communication DVK and CY3275 Programmable Low Voltage Powerline Communication DVK enables system design using CY8CPLC20 devices and are available for US$249 and $229 each, respectively. The CY3276 Programmable High Voltage Powerline Communication DVK and CY3277 Programmable Low Voltage Powerline Communication DVK are targeted for lighting application system design using CY8CLED16P01 devices and are available for US$599 and $529 each, respectively.

The kits are available on the Cypress Store at www.cypress.com or via authorized distributors.

About OpenSystems Media
OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites and product resource guides for more than 20 years. OpenSystems Media offers E-casts and Techcasts for engineers and provides interactive tools where engineers can communicate directly with presenters and top industry editors. Current publications include: CompactPCI and AdvancedTCA Systems, DSP-FPGA.com, Embedded Computing Design, Industrial Embedded Systems, Military Embedded Systems, PC/104 and Small Form Factors, and VME and Critical Systems. For more information, visit www.opensystemsmedia.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

The HP Photosmart C4600 All-in-One Series is a versatile, intuitive printing system that makes at-home scanning, copying and printing simple and convenient. It prints up to 29 pages per minute, scans at up to 1200 x 2400 dpi and can deliver up to nine copies per minute. Its 1.45-inch LCD color graphics display is surrounded by the CapSense-enabled TouchSmart buttons.

“HP is the world leader in printing, and we’re very excited to be included in a great product such as the HP Photosmart C4600,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “CapSense offers superior specifications in a number of areas, including robust line noise immunity. That technical superiority is making CapSense the solution of choice for all types of systems, from mobile handsets and consumer electronics to white goods, PCs and printers.”

“As we move to make printing more intuitive, the Cypress CapSense solution helped us achieve some important goals with the HP C4600 All-in-One,” said Tuan Tran, vice president for Inkjet Consumer Solutions in the Imaging and Printing Group at HP. “The TouchSmart control panel provides our customers with an easy-to-use, stylish interface that allows them to browse, edit and print photos with the touch of a finger.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, CapSense, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., July 13, 2009 – Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced that it has shipped over one billion USB controllers.  Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications.  Cypress offers the industry’s most complete portfolio of USB devices, including low-, full-, and high-speed controllers, embedded hosts, hubs, application specific bridges, transceivers and wireless solutions. 

Fueled by consumer demand in USB-enabled applications such as PC peripherals, consumer electronics and mobile handsets, and augmented by increasing usage in industrial and automotive applications, Cypress has shipped more than 500 million USB devices since 2005.

Cypress’s well established portfolio includes enCoRe™ and EZ-USB® USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios. Cypress’s hallmark USB device, the EZ-USB FX2 controller, continues to provide unparalleled flexibility to customers seeking to add USB to new applications.

“With media consumption continuing to grow and SuperSpeed USB on the way, our customers continue to turn to Cypress as the leader in USB,” said Cypress President and CEO T.J. Rodgers. “We were the first supplier to provide high-volume, flexible USB controllers, blazing the trail that led to USB adoption in products everywhere. We intend to maintain our leadership with new and innovative USB solutions.”

“With its established portfolio and robust customer support, Cypress is well positioned to maintain a strong position in USB,” said Brian O’Rourke, principal analyst at In-Stat. “We project the overall market for USB-enabled devices to grow to over four billion devices by 2013, driven mainly by its adoption across a broad range of PC and consumer electronics applications.”

“Cypress earned its market leadership position in USB’s first decade by building a broad portfolio of products around customers’ needs for PC peripherals applications,” said Alakesh Chetia, vice president of the USB business unit at Cypress. “In the present, our newest MoBL-USB™ and West Bridge products are bringing USB to mobile phones, and we offer devices optimized for automotive and industrial applications. We are committed to extending our leadership in the future with introductions of new technologies such as USB 3.0.”

Cypress also provides the industry’s most comprehensive USB software support, reference designs and driver suites. This “whole product” support enables customers to bring USB-enabled products to market faster and has helped to forge long-lasting relationships with leading manufacturers worldwide.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, Making USB Universal, West Bridge and EZ-USB are registered trademarks and enCoRe, WirelessUSB, MoBL-USB and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., July 13, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) and Future Electronics today introduced a low-cost development board demonstrating the ease-of-use of Cypress’s new PSoC® 3 architecture. The Future Electronics PSoC 3 Development Board shows how developers can leverage the flexible PSoC 3 architecture and the revolutionary PSoC Creator™ Integrated Development Environment (IDE) to streamline designs.

The Future Electronics PSoC 3 Development Board features:
• On-Board Debug/Programmer
• CapSense® Touch Pad Interface
• TriColor - Red/Green/Blue LEDs
• User USB Interface
• Power through USB Ports
• Two Connectors for I/Os and Expansion Boards
• Optional CAN Oscillator.

The two Expansion Board Kit (EBK) connectors on the board enable it to work with a growing ecosystem of solution-based expansion kits that Cypress is developing, including segment LCD, CAN and more. Future will also be developing an expansion board for the new Sharp Pixel in Memory LCD with power consumption 130 times lower than standard LCDs of comparable size.  More information on the Future PSoC 3 board is available at www.FutureElectronics.com/cypress. The companies also announced that interested parties can request free onsite introductory demonstrations of the new development board or half-day, hands-on workshops by visiting www.cypress.com/go/FEtraining or by contacting a local Future account manager.

PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration, and flexibility across 8-, 16-, and 32-bit applications. PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit delta-sigma ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

“We’re pleased to offer our customers a low-cost entry point to experience how Cypress’s PSoC platform provides the power and flexibility to develop innovative products and get to market fast," said Frantz Saintellemy, Chief Technical Officer at Future Electronics. “We’re also looking forward to providing hands-on demonstrations through our free, onsite trainings.”

“Future Electronics has created another excellent development tool for PSoC designers around the world,” said Geoff Charubin, vice president of Worldwide Distribution for Cypress. “We are excited to see the response for the new board and training programs from customers who have come to trust Future’s strong technical support.”

The free onsite demonstration introduces the PSoC 3 and PSoC 5 architectures and features, shows applications development using PSoC Creator software and the Future Electronics PSoC 3 Development Board, and includes a short lab. The free half-day workshop gives participants hands-on experience using and developing PSoC 3 applications through the PSoC Creator IDE and the CY8CKIT-001 PSoC Development Kit. Attendees will learn how to easily implement high-performance, low-power 8-bit or 32-bit mixed-signal applications with an architecture integrating powerful and programmable analog and digital resources. Interested parties can request introductory demonstrations or workshops by visiting: www.cypress.com/go/FEtraining.

Availability and Photo
More information on the Future Electronics PSoC 3 Development Board (PSOC3-DEV-BOARD) is available at www.FutureElectronics.com/cypress. High-resolution photos of the board are available at www.cypress.com/go/pr/photo/FEPSoC3board. The Cypress CY8CKIT-001 PSoC Development Kit is priced at US $249 and is available from Future at www.FutureElectronics.com.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Future Electronics
Headquartered in Montreal and operating in 41 countries around the world, Future Electronics has earned an impressive reputation for the strength of its commercial and technical competencies through all stages of the design-production cycle, and for developing efficient, comprehensive global supply chain solutions. Future Electronics is globally integrated, with one worldwide IT infrastructure providing real time inventory availability and access, while enabling full integration of operations, sales and marketing worldwide. Offering the highest level of service, the most advanced engineering/design capabilities and technical solutions, and the largest available-to-sell inventory in the world, the company’s mission is always to Delight the Customer. For more information, visit http://www.futureelectronics.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

BANGALORE, India, June 15, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and The Birla Institute of Technology and Science (BITS) Pilani, Hyderabad Campus, have opened a new lab for collaborative research and development based on the PSoC® programmable system-on-chip. The lab was recently inaugurated by Professor V.S. Rao, Director, BITS-Pilani, Hyderabad Campus, and Patrick Kane, Director of Cypress’s University Alliance.

Cypress set up the PSoC lab at BITS, Hyderabad and donated twenty PSoC kits as well as PSoC DesignerTM software. The lab exposes students to the PSoC platform, a flexible family of devices with programmable analog and digital blocks integrated with a microcontroller. A large number of experiments in the analog and digital communication labs are designed around the PSoC platform, which is tightly integrated into the curriculum and student learning. With many students engaged in wireless, medical and remote sensing projects, PSoC plays a pivotal role in providing them with hands-on experience creating solutions for embedded systems.

“Cypress Semiconductor already works closely with the Pilani and Goa campuses of BITS. We are happy that the Hyderabad campus is also a part of the Cypress network and look forward to developing some interesting applications around their flagship PSoC products," said Professor V.S. Rao.

Cypress will also train faculty members on PSoC and other leading Cypress technologies.

About BITS-Pilani (Hyderabad)
The Birla Institute of Technology and Science, Pilani Hyderabad Campus focuses on high quality education and research in the fields of Science and Technology. The objective of this campus is to prepare young students to act as leaders for the promotion of the economic and industrial growth of the country and to play a creative role in society. For more information, visit www.bits-hyderabad.ac.in/.

About the Cypress University Alliance
Cypress's University Alliance Program is a multifaceted program empowering electronics engineering and computer science students to develop the skill sets needed to perform in today's marketplace. The program mounts regional design competitions, offers academic workshops, and maintains a university alliance website (www.cypress.com/cua) which provides access to myriad free design resources, evaluation boards and online courses.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., June 8, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today introduced two new PSoC® programmable system-on-chips with enhanced analog and digital performance. The CY8C21x45 and CY8C22xxx PSoC devices give engineers more design flexibility through greater configurability and better performance of digital resources for implementing PWMs, timers, communication interfaces such as I2C and SPI, and more. Leveraging a dedicated dual-channel CapSense® capacitive touch-sensing interface, a capability called CapSense Plus™ allows a single new PSoC device to implement multiple buttons and slider interfaces while managing functions such as motor control, intelligent sensing, LED control and more. The new chips target a broad range of applications across white goods, communications, industrial, automotive, consumer electronics and other markets.

The PSoC architecture integrates programmable analog and digital blocks with a microcontroller, a unique combination that offers designers unmatched integration and flexibility. The enhanced digital resources on the CY8C21x45 and CY8C22xxx devices offer a hardware real-time clock and PWM deadband and single/multi shot support, saving CPU horsepower and engineering development time. The new devices include a faster, dedicated Successive-Approximation Register (SAR) Analog-to-Digital Converter (ADC) with sample and hold capability delivering sampling rates up to 150 ksps. These new devices also allow every I/O to be analog or digital with easy accessibility, enabling customers to integrate system peripherals.

The integration offered by the CapSense Plus capability is ideal for white goods and other applications. A video showcasing a new PSoC device controlling multiple functions in an induction cooker is available at www.cypress.com/go/PR/22PSoCvideo.

“The improved analog and digital performance in these new devices further extends PSoC’s unmatched integration and flexibility” said Matt Branda, marketing director for Cypress’s PSoC products. “With the tremendous growth experienced by PSoC, Cypress is moving quickly to extend the performance of the architecture to address a much wider array of markets and applications.”

Additional features of the new PSoC devices include:
• 2-channel dedicated peripherals to implement up to 37 CapSense touch-sensing buttons with support for additional functions
• Shift function register support
• Variable length Serial Peripheral Interface (SPI) from 8-bit to approximately 16-bit
• I2C hardware address matching
• Hardware Real-Time Clock
• Dual analog bus for SAR ADC.

Cypress offers multiple kits to streamline design with the new PSoC devices. The CY3280-22x45 Universal CapSense Controller Kit offers a development board with ports for CapSense expansion modules, including the CY3280-CPM1 CapSense Plus Module. The CPM1 board has a potentiometer, LED display and other I/Os for interaction with the core processor on the CY3280 kits—showcasing the additional functions that can be integrated with CapSense Plus. The CY3250-22x45 Pod kit allows a designer to use pods and feet to place the new PSoC devices onto development boards and perform in-development-system debugging.

Availability
The CY8C21x45 and CY8C22xxx PSoC devices are now in production. They are available in multiple configurations, and come in 44-pin TQFP and 28-pin SOIC packages. The CY3280-22x45 Universal CapSense Controller Kit is priced at US$199, the CY3280-CPM1 CapSense Plus Module is US$99, and the CY3250-22x45 Pod kit is available for US$299. The kits are all currently available from the Cypress eShop at www.cypress.com. For a high-resolution photo of a CY8C21x45 PSoC device, visit www.cypress.com/go/PR/photos/CY8C21x45PSoC. 

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and CapSense Plus and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., June 3, 2009 - Cypress Semiconductor Corp. (NYSE: CY) today announced that PURE, the UK’s leading radio manufacturer, has employed Cypress’s CyFi™ Low-Power Wireless powered by a PSoC® programmable system-on-chip to implement communication in the remote control for the EVOKE Flow and AVANTI Flow digital audio systems. The CyFi wireless solution overcomes infrared’s line-of-sight requirement, enabling the full-featured remote controls to access the audio systems from another room. The EVOKE Flow also leverages the versatile Cypress CapSense® solution to implement the touch-sensing controls on its front panel.

The CyFi Low-Power Wireless solution’s ultra-low-power consumption prolongs battery life. Its industry-leading interference immunity allows remote controls to operate uninterrupted in the home environment, where the 2.4-GHz spectrum is crowded with signals from Wi-Fi, microwaves, cordless phones and other devices. The CyFi solution is enhanced by the flexible and easy-to-use PSoC programmable system-on-chip, which reduces the complexity of quantifying a sensor’s signal by integrating the amplification, filtering, and ADC stages into a single device. 

The award-winning EVOKE Flow portable radio and AVANTI Flow tabletop digital audio system offer users a rich choice of audio content from sources such as internet radio using the built in Wi-Fi connection, DAB or FM broadcasts, or even music on a home Wi-Fi network.

“Top-quality digital audio systems such as PURE’s Flow products demand a feature-rich remote control with high reliability and low-power consumption for years of battery life,” said Martin Harrison, Director of Hardware Development at PURE.  “We chose the CyFi solution for its ease of integration and flexibility. The versatility of PSoC to control multiple functions helped us to reduce our BOM costs while also providing our products with a very marketable USP (unique selling point).”

“The PSoC and CyFi wireless solution delivers robust connectivity and flexibility to the remote for PURE’s award-winning products,” said Matt Branda, marketing director for PSoC at Cypress. “Cypress’s solution provides the innovative features and performance required by next-generation remote controls.”

About CyFi Low-Power Wireless
The CyFi solution uses Direct Sequence Spread Spectrum (DSSS) modulation to encode data and allow the CyFi receiver to recover the signal when faced with interference. The solution intelligently selects a clear channel from the 80 narrow, 1 MHz channels at the transceiver’s disposal. No other 2.4-GHz solution combines DSSS modulation with this level of frequency agility. The solution can also increase power amplification to overcome interference. This dynamic adaptability to the operating environment also lends to optimizing power consumption. In noise-free environments the CyFi solution communicates at 1 Mbps to minimize transfer time and leverage the ultra-low-power sleep current of 0.8 uA. The solution automatically drops to a slower, more robust 250 kbps data rate when it detects interference, and it can increase power amplification to reduce retransmissions and return to sleep-mode faster.

The CyFi protocol stack has the smallest memory footprint of any comparable wireless solution at 5.5K in Flash, leaving room for additional system functionality in the controlling PSoC device. Designers can use the compact protocol stack to build a complete wireless star-topology network with fewer peripherals and greater functionality. The protocol stack has a network capacity of up to 255 nodes per hub, all with asynchronous, bi-directional communication. For more information, visit www.cypress.com/CyFi.

PSoC—Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About PURE Digital
PURE is the world’s leading manufacturer of broadcast and Internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the world’s most popular and iconic digital radios.

PURE radios increasingly support all the broadcast standards in the DAB family used across Europe and beyond. PURE leads the way in Internet-connected radios with its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and CapSense are registered trademarks, and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., May 27, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that LG Electronics has selected Cypress’s CapSense™ touch-sensing solution to implement the stylish user interface in the new W53 and W54 LCD monitors. Using CapSense proximity-sensing, the monitors feature a clean, black bezel with control buttons that only illuminate when a user’s finger approaches. LG designers leveraged the flexibility of the PSoC® programmable system-on-chip architecture to implement LED animation control, I2C sensitivity control and other functions beyond touch sensing - a capability called CapSense Plus™ - in the W53, W54 and other LCD monitors, as well as in the Scarlet II LCD TV line.

Cypress is the industry touch-sensing leader, with over 3 billion mechanical buttons replaced in mobile handsets, laptops, consumer electronics, white goods, automotive applications and more. LG has selected the CapSense solution for mobile handsets, air cleaners and other products in addition to LCD monitors and televisions.

LG’s W53 and W54 SMART Monitor Series offer top picture quality while greatly reducing eyestrain during extended use. These monitors include an Auto Brightness feature that allows them to automatically optimize their brightness and other picture settings based on the ambient light in the room and the content being viewed. The W53 and W54 monitors are available in sizes from 18.5 to 27 inches.

“CapSense enables compelling touch-sensing interfaces, and the integration of proximity sensing contributes to the unique design of our LCD Monitors,” said JunHo Shin, engineer for Business Solutions R&D at LG. “Equally as important, CapSense delivers well-established quality from the industry leader in touch-sensing technology.”

“Winning an initial design with a leading provider of elegant consumer electronics such as LG points to the innovative touch-sensing interfaces the CapSense solution enables,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Having LG select CapSense across multiple product lines is excellent validation of its flexibility, ease-of-use and reliability.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 3 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With annual worldwide revenues exceeding $40 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CapSense, CapSense Plus and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., May 21, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Acer has selected its PSoC® CapSense™ touch sensing solution for its striking new Aspire 4935G/4937G notebook computers in Asia and Aspire 8935/5935 notebooks in the Americas. Acer was able to use a single CapSense device in a tiny 32-QFN package to control the complete suite of media functions available on the new laptops. No competitive solutions were able to accommodate all the necessary functions in a single chip.

The programmable CapSense architecture enabled Acer to create the innovative media consoles and then customize them for separate markets and models using the same CapSense device. This saved design time and reduced inventory requirements. The single device manages seven buttons, a five-segment slider and 14 LEDs, all in a tiny 32-QFN package, allowing Acer to optimize board-space usage. The CapSense solution also allows designers to make last-minute changes, add features and control additional functions beyond the capacitive touch interface— capabilities that are not available from other capacitive sensing products.

“This is another important design win with a premier notebook provider,” said Dhwani Vyas, vice president of Cypress’s User Interface Business Unit. “Acer selected CapSense last year, and with this year’s more aggressive design objectives, CapSense again was the best solution. We continue to gain momentum as the user interface of choice for new computer models.”

“We are pleased that Cypress was able to integrate our aggressive feature list in a single chip with a very small package,” said Johnny Shyy, Director of Notebook Product Management, for Acer. “One of the factors that differentiate the Aspire notebooks from the competition is the intuitive and stylish user interface. Cypress’s CapSense solution is a major part of this success.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. The Acer Group employs more than 6,000 people worldwide. 2008 revenues reached US$16.65 billion.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CapSense, PSoC Designer and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., May 18, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced automotive qualification of its market-leading TrueTouch™ touchscreen and LIN capable CapSense® touch-sensing controllers. The devices, based on Cypress’s flagship PSoC® programmable system-on-chip architecture, meet AEC-Q100 standards, giving Cypress the industry’s broadest portfolio of automotive-qualified capacitive touch-sensing technology. The TrueTouch controllers mark the industry’s first automotive-qualified capacitive touchscreen solution. The CY8C2x345 CapSense controllers pair analog resources with automotive industry standard LIN communication support, making the devices the ideal system controllers to interface with analog and capacitive touch-sensor inputs, and to control backlight LEDs and haptic actuators while communicating over the LIN bus.

Cypress also announced that Grace Semiconductor in Shanghai, China has been qualified to fabricate automotive-grade CY8C2x345 CapSense controllers that adhere to the AEC-Q100 standard, ISO/TS 16949 quality management standard and Cypress’s Zero Defect manufacturing system.

“Grace has been an excellent partner for our Flex Fab strategy and has a proven track record in supplying automotive grade wafers to the industry at large,” said Sabbas Daniel, Executive Vice President of Quality at Cypress. “Cypress can now offer automotive devices with an additional wafer fabrication source to our Fab 4 facility in Minnesota, and both fabs adhere to our Zero Defect quality controls.”

The new automotive-qualified TrueTouch controllers – which are available in single-touch, multi-touch gesture and multi-touch all-point offerings – provide the ability to track multiple fingers simultaneously. The TrueTouch solutions are able to control screen sizes up to nine inches. They are designed for use in control panels, GPS and infotainment displays.

Cypress’s automotive-qualified CapSense devices enable attractive, highly functional interfaces with improved durability over mechanical buttons and sliders. In addition, their industry-leading reliability, noise-immunity and water-resistance deliver superior performance in the harsh automotive operating environment. CapSense proximity sensing offers a detection range up to 25 cm, saving power by activating an interface only when needed. The devices are ideal for interior automotive applications such as audio, navigation, AC control and lighting control, as well as exterior applications such as trunk release and passive keyless-entry buttons. For more information on Cypress’s automotive portfolio, visit www.cypress.com/go/automotive or view a brochure at www.cypress.com/go/autobrochure. 

“We are excited to bring Cypress’s market-leading capacitive touch interface portfolio to the automotive market with AEC-Q100 qualification of our devices,” said Hassane El-Khoury, Automotive Business Unit Manager at Cypress. “This is a result of our focus and investment in the automotive segment which has created a dedicated business unit and a quality organization with a zero defect mindset. Our CY8C21X34 CapSense devices are already in production with some of the world’s top automobile manufacturers. We are building upon this proven success with our newly qualified TrueTouch and LIN-capable CapSense devices that bring sleek human machine interfaces into next-generation vehicles.”

Cypress’s newly automotive qualified CapSense devices offer dual-channel scanning, delivering faster scan times for multiple IOs. These devices offer automotive industry standard LIN 2.0 and 2.1 communication support. Cypress offers two types of the automotive devices: A grade (-40C to 85C) and E grade (-40C to 125C). Available on-chip analog resources include a SAR ADC. Learn more about CapSense online at www.cypress.com/go/capsense.

Cypress’s TrueTouch solution is the industry’s most flexible touchscreen architecture, allowing designers to implement differentiated features and make last-minute design iterations without board changes. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

In addition to PSoC programmable system-on-chip devices, Cypress’s automotive portfolio also includes parallel and serial non-volatile SRAMs, asynchronous fast SRAMs, asynchronous micropower SRAMs, synchronous SRAMs, timing solutions, and USB hosts, hubs and peripherals.

Availability and Photo
The newly qualified CY8CTMG120 multi-touch gesture and CY8CTMA120 multi-touch all-point controllers are available for sampling in 56-pin QFN packages. The newly qualified CapSense products include the LIN-capable CY8C2x345 devices, available for sampling in A grade (-40C to 85C) in 28-pin SSOP packages with the 48-pin SSOP packages planned in Q3 2010. All products are expected to be in full production in Q3 2010. A high-resolution photo of automotive-qualified TrueTouch and CapSense devices is available at www.cypress.com/go/pr/AutoQualHMIphoto.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PowerPSoC, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., April 13, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a new software tool for selection and customization of Cypress’s market-leading programmable timing solutions. The CyClockWizard 1.0 tool includes a parametric search engine that allows customers to quickly identify the right product for their system needs. The free tool also integrates custom configuration and field programming of supported Cypress timing solutions.

The CyClockWizard 1.0 tool features an intuitive user interface for custom configuration of timing devices. Customers can directly program devices instantaneously using the CYCLKMAKER1 Hardware Programmer. Additionally, for Cypress’s FleXO™ family of programmable high-performance clock generators, the tool incorporates a calculation engine that enables customers to predict and optimize phase-noise performance. For more information or to download the CyClockWizard 1.0 tool, visit www.cypress.com/go/cyclockwizard.

“Cypress has built a leadership position in programmable timing solutions with innovative technology and strong customer support tools,” said Sudhir Gopalswamy, Director of the Timing Solutions Business Unit at Cypress. “Our new CyClockWizard software tool delivers customized timing solutions in three easy steps: select, configure and program.”

A high-resolution photo of the software is available at www.cypress.com/go/pr/CyClockphoto.

About Cypress Timing Solutions
Cypress is a leader in programmable timing solutions for consumer electronics, communication, networking, and industrial applications. Cypress's portfolio of silicon based clock generators and buffers offers best-in-class flexibility, jitter performance and integration. The portfolio includes single and multiple-PLL programmable clock synthesizes, programmable crystal oscillators, VCXO, EMI reduction clocks, and programmable-skew and zero delay fanout buffers. Cypress’s proprietary spread spectrum clock technology helps reduce system EMI without needing mechanical solutions such as shielding and ferrite beads.

The FleXO family of programmable high-performance clock generators deliver ultra-low phase jitter performance as low as 0.6 ps – typical, across the 12 kHz to 20 MHz range, exceeding the requirements of demanding high-speed serial interface standards such as 10 Gigabit Ethernet, 10 Gigabit Fibre Channel, PCI Express and Serial Advanced Technology Attachment (SATA). The family is ideal for switches and routers, 3G wireless base stations, Fiber-To-The-Home (FTTH) hubs, enterprise hard-disk drives, test equipment, professional video equipment and any system requiring high-performance clocks.The flexible clocks can be instantly programmed in the factory or field to any frequency up to 650 MHz. More information on Cypress’s timing solutions and the FleXO family are available at www.cypress.com/go/timing.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and FleXO and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 8, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it will be displaying its PSoC® 3 Solutions at the Finals of the 2010 FIRST Robotics Competition April 15 and 16 at the Georgia Dome in Atlanta. Through its University Alliance Program (www.cypress.com/cua), Cypress has provided over 1,900 customized kits to FIRST for use in building the competitive robots. The student teams have used the kits in the control units of the robots, hooked up through a USB connection to the robot’s netbook computer. More information on the competition is available at www.usfirst.org/frc.

The Cypress PSoC 3 architecture has unique programmable analog and digital peripherals that enable capabilities such as motor control, intelligent power supply and battery management, human interfaces such as CapSense® touch sensing, LCD segment display, graphics control, as well as audio/voice processing, communication protocols, and much more. It is accompanied by the new PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at www.cypress.com/go/psoc.

The PSoC 3 FirstTouch Starter Kit (CY8CKIT-003) helps designers get acquainted with the new PSoC 3 architecture. It includes an array of sensors, I/O’s, projects, and software in addition to Serial Wire Debugging (SWD), an accelerometer, a thermistor, proximity sensing, CapSense, a 12-pin wireless module header, and 28 general purpose I/O pins. Customers can find more information and order the kit for US$49 at http://www.cypress.com/?rID=38235.

“The FIRST Competition is a great showplace for the creativity and enthusiasm of the student teams,” said Patrick Kane, Cypress’s director of University Relations. “We’re proud to be participating and excited to see some of the innovative robots on display and to speak with the participants about their experiences.”

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.
 
About Cypress University Alliance Program
Cypress University Alliance Program (CUA) was created in 2006 and is dedicated to creating partnerships with key educational institutions to enable educators and students alike the opportunity to work with leading edge Cypress technology in the lab, classroom and research.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks, and FirstTouch, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., April 5, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new development platform for Apple iPhone and iPod accessories based on its new PSoC® 3 architecture. Designers can use Cypress’s new CY8CKIT-023 PSoC Expansion Board Kit For iPhone & iPod Accessories – a plug-in board to Cypress’s CY8CKIT-001 PSoC Platform Development Kit – to streamline design of innovative mobile accessories using the flexible PSoC programmable system-on-chip architecture. The new kit leverages the iPhone OS operating system of Apple’s iPhone and iPod products and the corresponding iPhone SDK (Software Development Kit) to provide a two-way communication interface between apps from Apple's App Store and corresponding accessories.

The easy-to-use PSoC-based development platform enables highly-integrated modular design of functions such as capacitive touch-sensing, LCD segment drive and much more for traditional iPhone and iPod accessories such as audio docks and speakers, chargers and automotive products. The platform also opens up a new realm of accessories that can leverage the 480 x 320 touchscreen display and many other features of the iPhone and iPod touch for a myriad of markets and applications, including health and wellness, point-of-sale, RFID, and diagnostics and instrumentation tools. Details on the new kit and a video demonstration are available at www.cypress.com/go/cy8ckit-023, and for more information on the Made for iPod program, visit http://developer.apple.com/programs/ipod/.

When used in conjunction with the PSoC Development Kit, the PSoC Expansion Board Kit For iPhone & iPod Accessories offers support for Cypress’s recently announced PSoC 3 and PSoC 5 product families, as well as the PSoC 1 family. PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment (IDE), which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. The PSoC 1 family delivers similar ease-of-use and flexibility with a cost-optimized core, and is supported by the powerful PSoC Designer™ software tool.

“The popularity of the iPhone and iPod has developers rushing to create a wide range of accessories, and even more so now that they can leverage their multi-touch interfaces and widescreen displays,” said Norm Taffe, executive vice president of the Consumer and Computation Division at Cypress. ”The flexibility of our PSoC platform helps developers quickly design products with differentiating features, make last-minute changes and still hit market windows. They can also reuse the IP they develop across multiple product variations.”

The PSoC Expansion Board Kit For iPhone & iPod Accessories features a plug-in board that connects to the PSoC Development Kit, enabling PSoC to communicate with the iPhone and iPod. The kit showcases the capabilities for developers to record to and play from an iPhone or iPod with a microphone input and speaker output on the plug-in board, while simultaneously highlighting PSoC’s capabilities to power CapSense capacitive touch-sensing buttons and sliders for playback control as well as drive an LCD to display metadata from multimedia. The kit also comes with an iPhone app and a PSoC project example to demonstrate communication between iPhone apps and accessories. Additionally, Cypress plans to release a full assortment of other plug-in boards that each interface to a variety of electronic sensors and actuators and perform various application functions such as audio processing, Controller Area Network (CAN), high precision analog sensors, QVGA graphics and more.

Availability and Photo
The CY8CKIT-023 PSoC Expansion Board Kit For iPhone & iPod Accessories is now available to Made for iPod licensees via Apple’s authorized distributor. A high-resolution photo of the kit is available at www.cypress.com/go/pr/ipodkitphoto.

The CY8CKIT-001 PSoC Development Kit contains a main PSoC development board and processor module boards for the different architectures. It also includes a MiniProg3 debug and evaluation device, prototyping cable kit, a USB cable, a 12V AC power adapter, and both PSoC Creator and PSoC Designer software. Sample projects are also provided. The kit is available today, priced at US$249.00. Designers can get more information and order the kit from www.cypress.com/go/psoc.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. Apple, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are property of their owners.

SAN JOSE, Calif., April 1, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced it will be demonstrating its intelligent lighting solutions portfolio at the Light Building exhibition in Frankfurt, Germany from April 11 to 16. The demonstrations in Hall 4, Stand E15 will include Cypress’s newly announced Powerline Communication solution and AC-DC digital power controllers for LED lighting, as well as the PowerPSoC® family of integrated embedded power controllers. More information on the Light Building exhibition is available at http://light-building.messefrankfurt.com.

The new AC-DC controllers offer a cost-effective solution for both non-dimmable and dimmable LED lighting, delivering high efficiency while meeting EnergyStar requirements. They provide automatic dimmer detection, so they work with the majority of the existing installed base of wall dimmers, providing dimming down to 2% with no flicker. The AC-DC controllers complement the PowerPSoC family of embedded power controllers, the industry’s first single-chip solution for both controlling and driving high-power LEDs. Together, the AC-DC family and Cypress’s PowerPSoC family cover a wide range of LED applications, from LED retrofit bulbs to high-end LED luminaires that require a variety of functions (communications, diagnostics, color-changing, etc). More information is available at www.cypress.com/go/acdc.

Cypress’s new PLC solution offers the world’s first truly programmable products for data communication over existing power lines. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the PLC solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. More information is available at www.cypress.com/go/PLC

The PowerPSoC family integrates four constant-current regulators and four 32V MOSFETs with Cypress’s PSoC programmable system-on-chip, which includes programmable analog and digital blocks, a microcontroller, and memory. This unprecedented level of integration provides customers with a single-chip solution for high-quality LED-based lighting products, and extends into other embedded applications such as white goods and industrial control. The result is end systems with fewer components, faster design cycles, lower power consumption and higher reliability. The PowerPSoC family has earned a 2009 Golden Mousetrap Award from Design News magazine and a 2009 Elektra Award from Electronics Weekly magazine. More information on the PowerPSoC family is available at www.cypress.com/go/pr/PowerPSoC.

“We have expanded our portfolio of intelligent lighting solutions to keep pace with this fast-moving market,” said Brian Moody, marketing director for Cypress’s PowerPSoC Business Unit. “The Light Buiding Exhibition presents an ideal opportunity to demonstrate how our AC-DC, PLC and PowerPSoC products can help our customers deliver differentiated offerings in this arena.”

About Cypress’s Intelligent Lighting Solutions
LED designs offer significant new challenges for legacy lighting engineers, including efficient driving and functional dimming. Cypress offers a full range of lighting solutions, beginning with the stand-alone AC-DC Power Controllers for LED retrofits. PowerPSoC, the world’s first programmable power controller, provides the highest level of intelligent integration available, combining onboard power regulation and power drive with a microcontroller capable of 16-bit dimming to full custom color mixing. Cypress offers temperature or optical feedback algorithms that are automatically applied to the selected design, which can save anywhere from weeks to months of design time. Cypress also offers communication resources, including wireless and Powerline solutions, for customers who wish to avoid expensive rewiring.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PowerPSoC, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

SAN JOSE, Calif., March 30, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new online product selection tool for its powerful new PSoC® 3 and PSoC 5 architectures. The Electronic Product Selector Guide, now available at www.cypress.com/go/PSoCePSG, streamlines the selection of the optimal PSoC device based on the peripheral functions a designer wants to implement in the programmable analog and digital resources. As a user makes selections in the tool’s intuitive user interface, the “Results” field of applicable parts dynamically narrows down, displaying the part with the best match first. Once the search criteria are entered, the user can select devices to compare, click on the part numbers for more information, and rearrange the feature columns to highlight the most relevant data.

The Electronic Product Selector Guide allows designers to easily customize:
• the number of ADCs, DACs, comparators, OpAmps, PGAs TIAs and mixers needed in the analog subsystem
• the number of timers, PWMs, counters and communications interfaces, including I2C, SPI, UART, I2S, Full-Speed USB and CAN, needed in the digital subsystem
• the speed, microcontroller core, memory, voltage, temperature range and package in the CPU subsystem
• advanced features such as CapSense® touch-sensing, LCD direct drive and more.

PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment (IDE), which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements.

“This new product selection tool makes it even easier to add the flexibility and integration of the PSoC platform into a design,” said Matt Branda, marketing director of PSoC Platform products at Cypress. ”It helps PSoC veterans and newcomers alike to quickly identify the ideal part for a design based on the desired peripheral functions, while also highlighting the unique flexibility of PSoC to solve a wide range of applications with the on-chip programmable analog and digital resources.”

Cypress is planning to expand the Electronic Product Selector Guide to include PSoC 1 devices later this year.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., October 13, 2009 – Cypress Semiconductor Corp. (NYSE: CY) has recently published several videos about the new PSoC® 3 and PSoC 5 programmable system-on-chip architectures. The videos, all of which are available at www.cypress.com, deliver a wide range of information about the new offerings, including details on the new PSoC 3 FirstTouch™ Starter Kit and on the new PSoC Creator™ integrated development environment (IDE).

• Announcing PSoC 3 and PSoC 5
This short, introductory video gives a high-level overview of the PSoC platform, including interviews with Cypress CEO T.J. Rodgers, ARM® Director of Enterprise and Embedded Solutions, Ian Ferguson and other experts. This video can be viewed at www.cypress.com/go/psoc3and5video.

• Exploring the New PSoC Platform
This video shows the features, functions and capabilities of the new PSoC architectures, the PSoC 3 FirstTouch Starter Kit (CY8CKIT-003), and the PSoC Creator IDE. Viewers can get an idea of the scope of projects available to them, and can see how to use the tools to get started on designs. This video can be accessed at www.cypress.com/go/psocplatformvideo.

• PSoC Creator Software and Component Reuse
This video shows how to create custom components in the PSoC Creator IDE. It enables designers to create unique components, and then save them for future use and/or to share with other engineers. Viewers are walked through an example of this capability. It can be viewed at www.cypress.com/go/creatorvideo.

• New PSoC Development Kit
This video explores the PSoC Development Kit (CY8CKIT-001) that can be used to develop and evaluate PSoC 1, PSoC 3 and PSoC 5 applications. The video shows how to use the new kit, and walks through one of the many available example designs. It can be seen at www.cypress.com/go/psocdevkitvideo.

“There’s no better way to teach engineers about our new PSoC architectures and software than short, to-the-point videos,” said Gahan Richardson, vice president of PSoC Platform products at Cypress. “These videos are a great place to start learning, and we intend to produce many more.”

In addition to these newly released videos, four on-demand training modules are available to provide engineers with in-depth training on the PSoC 3 and PSoC 5 architectures as well as the PSoC Creator software design flow.  These introductory training modules teach engineers how to take advantage of the high-precision analog, programmable digital and high performance cores and CPU subsystems through a combination of lecture and hands-on labs.  All four of these modules utilize the PSoC Development Kit and can be taken at: www.cypress.com/psoctraining.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator, CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 22, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced the world’s first truly programmable solution for data communication over existing power lines. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the new Cypress Powerline Communication (PLC) solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. In addition to its flexibility and integration, the new solution offers industry-leading reliability with greater than 97% packet success rates without retries and 100% success rates with retries built into the solution’s coding. The solution offers the flexibility to communicate over high-voltage and low-voltage power lines for lighting and industrial control, home automation, automatic meter reading and smart energy management applications.

Whereas existing solutions require external microcontrollers and filters, the Cypress PLC solution integrates a Frequency-Shift Key (FSK) PHY modem, network protocol and application code with the programmable analog and digital blocks and microcontroller of the PSoC architecture. This combination provides a single hardware platform for multiple applications, reducing BOM cost, board size and chip count while improving manufacturability. Cypress offers reference designs for both high-voltage (110V – 240V AC) and low-voltage (12V – 24V AC/DC) coupling circuits based on boards compliant with Federal Communications Commission (FCC) and European Committee for Electrotechnical Standardization (CENELEC) standards. The precertified boards provide developers with a complete solution with fast time-to-market. More information is available at www.cypress.com/go/PLC, and a video on the solution is available at www.cypress.com/go/PLCvideo.

"Smart energy metering, renewable energy, intelligent LED lighting, and advanced industrial applications have the market for powerline communication poised for strong growth," said Linnea Brush, senior research analyst at Darnell Group. "The programmable Cypress PLC solution addresses smart communication, and smart grid connectivity, over existing power lines with no new wires."

“Our lead customers have raved about the unparalleled reliability of our PLC solution, and the versatility it offers with PSoC,” said Dinesh Ramanathan, executive vice president of the Data Communication Division at Cypress. ” Our PowerPSoC® line has helped us build strong expertise with lighting and other control applications, further adding value to our complete PLC solution for customers.”

The PowerPSoC family offers the industry’s first single-chip solution to control and drive high-power LEDs. The Cypress PLC solution integrates LED driving support.

Additional features and benefits of the Cypress PLC solution include:
• Support for bidirectional half-duplex communication
• Flexibility to use complete solution (PHY, Protocol and Application code) or just pieces of solution (PHY and Protocol or PHY only)
• Variable baud rates up to 2400 bps
• Onboard power supply derives power from the power line bus.

Availability, Photo and Kits
The Cypress PLC family includes a cost-optimized fixed-function device with an I2C interface (CY8CPLC10), programmable PSoC-based devices (CY8CPLC20), and programmable PSoC-based devices optimized for LED support (CY8CLED16P01). The CY8CPLC10 device is available in a 28-pin SSOP package, while the CY8CPLC20 and CY8CLED16P01 devices come in 28-pin SSOP, 48-pin QFN and 100-pin TQFP packages. All of the devices are currently in production. A high-resolution photo of the Cypress PLC solution is available at www.cypress.com/go/pr/PLCphoto.

Cypress also offers multiple evaluation and development kits:

• The CY3272 High Voltage Powerline Communication Evaluation Kit and CY3273 Low Voltage Powerline Communication Evaluation kit are currently available for US$299 each. Each kit is compliant with FCC and CENELEC standards and includes an evaluation board, quick start guide, multiple cables, a USB cable, a 12V AC power adapter and a CD with test software, datasheets, a user guide, an application note, schematics and Gerber files.

• The CY3274 Programmable High Voltage Powerline Communication Development Kit and CY3275 Programmable Low Voltage Powerline Communication Development Kit enables system design using CY8CPLC20 devices and are available for US$642 each. The CY3276 Programmable High Voltage Powerline Communication Development Kit and CY3277 Programmable Low Voltage Powerline Communication Development Kit are targeted for lighting application system design using CY8CLED16P01 devices and are available for US$951 each.

Each of the kits listed above are currently available today on the Cypress eShop at www.cypress.com or through authorized distributors.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 17, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its PowerPSoC® embedded power controller is an integral part of the revolutionary new iPAR-38™ LED replacement bulb from MSi. The new bulb leverages PowerPSoC’s programmability and flexibility to deliver unique features including adjustable power levels, communications capability, and the ability to be dimmed through the use of virtually any installed dimming system.

The MSi iPAR-38 is UL and CSA certified, and is available in 2700K or 3000K in 10 degree spot, 16 degree hybrid or 22.5 degree flood configurations. Its unique Powerband™ technology enables adjustable power levels from 10 to 12 to 16 watts – depending on the need for additional light or additional energy savings. The iPAR-38 LED bulb has been designed with a universal voltage power supply of 85 volts to 265 volts, allowing it to be installed in virtually any country in the world. In addition, MSi’s Proprietary Intelligent Communication system allows the bulb to communicate information such as manufacturing and installation information, the number of hours it has been in use, and wattage settings to a handheld remote device through a sophisticated electronic light wave pattern. This is especially important due to the extremely long bulb life, but also can play a key role in overall energy evaluation, maintenance and design.

The PowerPSoC family integrates from one to four constant-current regulators and 32V/1A MOSFETs with Cypress’s PSoC® programmable system-on-chip, which includes a microcontroller, programmable analog and digital blocks, and memory. This unprecedented level of integration provides customers with a single-chip solution for high-quality LED-based lighting products and other embedded applications such as white goods and industrial control. The result is end systems with fewer components, faster design cycles, lower power consumption and higher reliability. More information on the PowerPSoC family is available at www.cypress.com/go/pr/PowerPSoC.

“We are delighted to add value to this amazing product using PowerPSoC’s programmability and flexibility,” said Brian Moody, director of marketing for Cypress’s PowerPSoC Business Unit. “The iPAR-38 is a tremendous showcase for the many benefits that PowerPSoC can bring to LED systems.”

“We clearly could not have delivered this unprecedented level of customer configurability without the PowerPSoC functionality,” said John Burke, vice president of Sales and Marketing for MSi. “This product is unique in the industry and customers are raving about the possibilities they see in putting it to use.”

About MSi
Founded in 2000, MSi is dedicated to the design, development and manufacturing of application specific solid-state lighting products. With warehouse and distribution facilities in California and Florida, multiple site drop shipment requirements are facilitated on a complete and on-time cost efficient basis.

Cognizant of the rapidly changing developments and improvements of high performance white LED products, MSi maintains a strong ongoing relationship with CREE, a leading manufacturer of LED components. Product design, engineering, testing and rapid prototyping at their Florida headquarters provides the ability to develop and test products for quality and performance, allowing speed to market for specific application demands.

For more information about MSi and its lighting products, please visit their website at www.MSiSSL.com or call 888-778-9864.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

SAN JOSE, Calif., March 17, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced it will showcase the ARM®-based PSoC® 5 programmable system-on-chip architecture and PSoC Creator™ integrated development environment (IDE) at the EE Times Virtual Conference entitled “Designing with ARM: Engineer an Optimal ARM Based System.” Cypress will have experts on the PSoC 5 and PSoC Creator offerings available for live chat throughout the conference, and will also offer online training and a wide range of informational resources. The virtual conference takes place on March 25 from 8:00 a.m. to 2:00 p.m. PDT. Registration information and more details on the conference are available at www.cypress.com/go/PSoC5ARMconf.

The PSoC 5 architecture integrates a 32-bit ARM Cortex™-M3 core with high-precision programmable analog including 12-bit to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc.

“The Cypress booth at the ARM Virtual Conference offers rich training and informational resources, along with live chat for personalized learning,” said Ata Khan, Vice President of Technical Staff at Cypress. “Engineers will learn how to quickly begin designs in the PSoC Creator IDE that leverage the programmable, high-precision analog and digital resources and the powerful 32-bit ARM Cortex-M3 core in the PSoC 5 architecture.”

Khan will participate in a panel discussion entitled “New Frontiers for ARM Cores: New Architectures, New Opportunities” from 1:00 to 2:00 p.m. PDT. The panelists will discuss what applications the latest ARM chips make the most sense for, and what tools, tips and techniques are available to help designers implement those designs.

Four online training modules provide engineers with in-depth training on the PSoC architecture, as well as the PSoC Creator software design flow. These introductory training modules teach engineers how to take advantage of the high-precision analog, programmable digital and high-performance core and CPU subsystem through a combination of lecture and hands-on labs. The modules include:
• Introduction to the Architecture and Design Flow
• Introduction to System Resources
• Introduction to Digital Peripherals
• Introduction to Analog Peripherals.

Additional training resources include:
• The webinar “Introducing an Evolutionary Leap in Embedded Design,” which explores how engineers can overcome embedded design challenges with true system-level programmability, as exemplified by the new PSoC platform.
• A “Fundamentals of Programmable Analog” Course intended for designers looking to get up to speed on the latest technologies available to allow them to quickly design highly integrated systems for applications ranging from consumer and automotive to medical and industrial.
• Registration for a half-day workshop entitled “Introduction to PSoC 3 and PSoC 5,” which gives hands-on experience using and developing PSoC 3 and PSoC 5 solutions utilizing the PSoC Creator IDE and the PSoC Development Kit (CY8CKIT-001).
• A video entitled “Creating Custom Components in PSoC Creator” that shows how to use the PSoC Creator IDE to integrate custom components into a design.

The virtual booth includes a link to download the PSoC Creator IDE for free. Additional resources for download include datasheets for the four PSoC 5 families, a PSoC brochure, a PSoC Creator product overview and a PSoC kits product overview.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.