Cypress.com: Press Releases Cypress.com documentation search results. http://www.cypress.com Cypress's PSoC® 3 Architecture Enables Avnet's Spartan®-6 LX16 FPGA Evaluation Board to Interface to the Analog World http://www.cypress.com/?rID=45842 PSoC Platform’s Programmable Analog, Flexibility and Integration Highlighted
For System Management Applications

SAN JOSE, Calif., September 2, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that a single Cypress PSoC® 3 programmable system-on-chip integrates precision analog sensing, system management and user interface functions on Avnet’s low-power Xilinx Spartan®-6 LX16 FPGA Evaluation Board. The PSoC 3 device performs power management, CapSense® touch-sensing, USB/UART/SPI connectivity and configuration of the Field Programmable Gate Array (FPGA) directly on the board. Flexible PSoC 3 I/Os also enable the board to interface to the “analog world” through an expansion connector that accepts an included Avnet LCD board, user prototype boards and various Cypress expansion boards available from Avnet Electronics Marketing.

As demonstrated at recent Avnet Electronics Marketing and Xilinx x-Fest training events, the PSoC 3 device dynamically reconfigures its 20-bit Delta Sigma Analog-to-Digital Converter to perform precision voltage-monitoring and current-monitoring on 1.2V, 1.8V and 3.3V power supply rails. PSoC 3 digital resources manage complex power-on sequencing and sleep modes for the board, which is powered by a lithium-ion battery, a USB cable connection or a 12-volt adaptor. These programmable digital resources also enable direct serial configuration of the FPGA, and SPI, I2C and UART interfaces throughout the board. The evaluation kit also allows users to build multiple PSoC 3 user interface functions with 4 CapSense touch-sensing buttons, an integrated USB UART bridge to a host PC and a large segment LCD expansion board.

Users can program and debug the PSoC 3 device on the board by purchasing a CY8CKIT-002 PSoC MiniProg3 Program and Debug Kit, which sells for US$89. Compatible Cypress expansion boards are also available through Avnet Electronics Marketing.

“With its programmable analog and digital resources and integration capabilities, Cypress’s PSoC 3 device provides an excellent complement to the Xilinx Spartan-6 family,” said Tim Barber, senior vice president of design chain business development for Avnet Electronics Marketing. “The Spartan-6 LX16 FPGA kit continues Avnet’s efforts to provide engineers with the ability to quickly develop complete solutions.”

“Avnet’s Spartan-6 LX16 FPGA Evaluation board uses the PSoC platform to deliver analog-intensive sensing, power management and user interface capabilities for a wide range of applications,” said Geoff Charubin, vice president of Worldwide Distribution for Cypress. “Today’s design engineers are eager for ways to quickly ramp up development with new technologies such as the Xilinx Spartan-6 family, and they have come to trust Avnet to provide strong support tools to do just that.”

PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration, and flexibility across 8-, 16-, and 32-bit applications. PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit delta-sigma ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The revolutionary PSoC Creator™ IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

Availability
More information on the Spartan-6 LX16 FPGA Evaluation Kit is available at www.em.avnet.com/spartan6lx-evl.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at www.em.avnet.com. Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit www.avnet.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Thu, 02 Sep 2010 10:12:54 -0600
Kionix Accelerometer Revs Up Cypress PSoC® First Touch Kits http://www.cypress.com/?rID=45784 Ithaca, NY — August 31, 2010 — Kionix, Inc. today announced that Cypress Semiconductor Corporation has selected the Kionix KXSC7 accelerometer for use in the new CY8CKIT-014 PSoC® 5 FirstTouchTM Starter Kit for the revolutionary PSoC 5 programmable system-on-chip architecture, powered by the 32-bit ARM® Cortex™-M3 processor.

“Including an accelerometer in the PSoC 5 FirstTouch Kit is an important way to demonstrate the analog capabilities of the architecture,” said Gahan Richardson, vice president of Cypress’s PSoC products.  “The Kionix KXSC7 offered us the best combination of low power consumption, ease-of-use and cost.”

“Our KXCS7 sensor complements the powerful combination of ARM and Cypress in the PSoC 5 architecture,” said Kenny Salky, Vice President, Sales, for Kionix. “The collaboration has resulted in a powerful development platform for engineers who design embedded systems for a wide range of applications within the consumer electronics, automotive, health care, and industrial sectors.” 

In addition to its low-power feature, the KXSC7 series of high-performance accelerometers offers several preset internal low-pass filters with an option for user-definable bandwidth if required for the application.  These sensors offer a high signal-to-noise ratio with excellent performance over temperature. The sensitivity is factory programmable, allowing customization for applications requiring from ±2g to ±6g in range, and they accept supply voltages between 1.8V and 3.6V. 

PSoC 5 devices offer unique programmable analog and digital peripherals, along with the high performance 32-bit ARM Cortex-M3 processor. They include industry-leading integrated analog resources and powerful, PLD-based Universal Digital Blocks for implementing standard and custom digital peripherals.  PSoC 5 kits, samples and the powerful PSoC Creator™ IDE are available today at www.cypress.com/go/psoc5.

The PSoC 5 FirstTouch™ Starter Kit helps designers get acquainted with the new PSoC 5 architecture.  It includes software and example projects that take advantage of the kit’s onboard sensors including the Kionix accelerometer, a thermistor, proximity sensing, and CapSense.  The kit enables easy development via 28 general-purpose I/O pins, a 12-pin wireless module header, and Serial Wire Debugging (SWD). It also includes the PSoC Creator IDE.

Availability

The CY8CKIT-014 PSoC 5 FirstTouchTM Starter Kit, priced at $49.00, is available at www.cypress.com/go/psoc5 or by contacting salesna@kionix.com.

About Kionix, Inc.

Kionix, Inc., located in Ithaca, New York, USA, is a wholly-owned subsidiary of ROHM Co., Ltd. of Japan. The Company pioneered high-aspect ratio silicon micromachining based on research originally conducted at Cornell University and today enjoys a global reputation for MEMS product design, process engineering, and quality manufacturing. Consumer electronics leaders worldwide utilize Kionix's products, development tools, and application support to enable motion-based gaming, user-interface functionality in mobile handsets, personal navigation, and hard disk drop protection in mobile products.  Kionix’s MEMS products are further diversified into the automotive, industrial, and health care sectors. Kionix offers one of the industry’s broadest families of MEMS devices that incorporate tri-axis accelerometers and gyroscopes along with the mixed-signal-interface integrated circuits that provide algorithm processing of sensor data. Kionix is ISO9001:2000 and TS16949 registered. For more information on Kionix visit http://www.kionix.com. For additional information on ROHM visit http://www.rohm.com.

About Cypress


Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Mon, 30 Aug 2010 18:40:01 -0600
New Cypress CapSense® Express™ Controller is World's Easiest-to-Implement Capacitive Touch Sensing Solution http://www.cypress.com/?rID=45775 Solution is First to Deliver Robust Performance without Software Tools, Firmware Configuration, Device Programming or System Tuning.

SAN JOSE, Calif., August 30, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) the market leader in touch-sensing, today announced a new CapSense® capacitive touch-sensing controller that enables designers to achieve mechanical button replacement (MBR) without having to write firmware or learn to use new software tools. The new CapSense Express™ device leverages Cypress’s revolutionary SmartSense™ auto-tuning algorithm, which eliminates the requirement for system tuning. Cypress’s accompanying design toolbox provides detailed resources to ensure optimal interface performance, and advanced system debug features allow taking designs directly to production for significantly shorter time-to-market. The controller delivers robust touch-sensing with ultra-low power consumption to extend battery life in a wide range of handheld products, and is ideal for consumer, communication, white goods, lighting, industrial and medical applications.

The hardware-configurable CY8CMBR2044 CapSense Express Mechanical Button Replacement controller operates from 1.7 to 5.5V and offers low overall power consumption with supply current in run mode as low as 15 uA per button and industry-best deep sleep current of 100 nA. The devices offer reliable operation in the harshest sensing conditions and Cypress’s patented CSD (CapSense Sigma Delta) sensing method ensures superior immunity to conducted and radiated noise. With SmartSense auto-tuning, the device dynamically optimizes the baseline and detection threshold and adjusts for the optimal capacitance sensing range at power up and during runtime as environmental conditions change. More information is available at www.cypress.com/go/capsense.

"Our new CapSense Express controller with SmartSense auto-tuning technology is the easiest-to-implement capacitive touch-sensing solution available," said Dirk Franklin, business unit director for Cypress’s CapSense solutions. "If you can lay out a PCB, then you can add a capacitive touch interface to your next product. This solution greatly reduces design risk and time to market, simplifying the design-in cycle to a layout task and eliminating the system-tuning step. This device greatly broadens the markets and customers for CapSense, as developers no longer need to be microcontroller (or firmware) experts or have vast tuning experience to easily design out their mechanical buttons."

Eliminating the need to tune the UI subsystem is a significant advantage for large and small manufacturers alike, as it saves engineering time and yield loss that can occur with even slight variations in manufacturing tolerances. This savings is greatly multiplied for customers with a global factory footprint and supply chain. SmartSense auto-tuning can eliminate the need for additional test steps currently required with competing solutions to address the vendor-to-vendor variations in PCBs and overlays.

The CapSense Express device accurately tracks button pushes, even with very closely-spaced sensors. The device also features a built-in failure analysis feature with serial data out for debug, speeding the design-in process. It also integrates a voltage regulator to address power supply noise as well as filters for any spurious noise. The device is available in a small form factor 3 x 3 x 0.6-mm 16-pad QFN package.

About CapSense

Cypress's CapSense touch-sensing solutions have replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. The portfolio ranges from the fixed-function CapSense Express controllers that streamline the transition to a robust touch-sensing interface, to the sophisticated CapSense Plus™ controllers based on the PSoC programmable system-on-chip architecture that can integrate a wide variety of Analog and Digital system blocks to reduce total chip count and system BOM cost. Learn more about CapSense online at www.cypress.com/go/capsense.

Availability and Photo

The CY8CMBR2044 CapSense Express controller is currently in production in a 16-pad QFN package. For a high-resolution photo of a CY8CMBR2044 device, visit www.cypress.com/go/PR/photos/CY8CMBR2044.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and CapSense Express, SmartSense, CapSense Plus and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 30 Aug 2010 03:17:53 -0600
Cypress Executives to Address Multiple Investor Conferences in September http://www.cypress.com/?rID=45774 Presentations to be Webcast on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., August 30, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its Executive Vice President of Finance and CFO, Brad Buss, and Senior Vice President and Treasurer, Neil Weiss, will make presentations at multiple investor conferences in September to discuss Cypress’s financial and strategic outlook. 
 
On September 8, Buss will present at the Citigroup 17th Annual Global Technology Conference. This presentation will be held at 11:30 a.m. EDT at the Marriott Marquis Hotel in New York City.
Buss will also make a presentation at the Deutsche Bank Technology Conference on September 14 at 4:40 p.m. PDT (7:40 p.m. EDT) at the Westin Hotel in San Francisco.
 
Also on September 14, Weiss will make a presentation at the 13th Annual Kaufman Bros. Investor Conference. The presentation will be held at 1:30 p.m. EDT in New York’s W Hotel. The next day, September 15, Weiss will address the ThinkEquity Partners’ 7th Annual Growth Conference. That presentation will be held at 11:00 a.m. EDT at the Sofitel Hotel in New York.
 
Webcasts of these presentations will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners
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Mon, 30 Aug 2010 00:28:54 -0600
$1.1 Million Cypress and SunPower Donation Provides 322-Kilowatt Solar Power System at Second Harvest Food Bank http://www.cypress.com/?rID=45712 Energy Savings Expected to Fund Nearly Six Million More Meals
for the Local Community Over the Next 25 Years
 
SAN JOSE, Calif., August 25, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) and SunPower Corporation (NASDAQ: SPWRA, SPWRB) today announced a joint donation to the Second Harvest Food Bank of Santa Clara and San Mateo Counties valued at $1.1 million for the purchase of a SunPower rooftop solar system. The 322-kilowatt (kW) system will be installed at the non-profit organization’s headquarters, located on Curtner Ave. in San Jose, Calif. It is expected to save the food bank nearly $3 million over the 25-year life of the system—translating into approximately six million meals for the local community.  
 
“We are distributing more than 20 percent more food than last year at this time,” said Second Harvest Food Bank CEO Kathy Jackson, whose organization serves an average of 231,000 individuals each month in Santa Clara and San Mateo Counties. “The rooftop solar system so generously donated by Cypress and SunPower will help us to continue meeting the needs of our community, even if this trend should continue.”
 
“Second Harvest Food Bank is one of the most efficient non-profit organizations in the country, giving $0.95 out of every dollar it receives back to the community,” said T.J. Rodgers, president and CEO of Cypress. “Cypress is pleased to help reduce the organization’s operating expenses so that it can focus on what it does best—feeding the community.”
 
“SunPower is pleased to support the Second Harvest Food Bank with its efforts to help end hunger in our community,” said Tom Werner, CEO of SunPower Corp. “We hope this unique solar gift will shine a light on hunger, and encourage other businesses to support this worthy cause.”
 
The 322-kW system on the 1.4 acre roof at Second Harvest Food Bank is comprised of the SunPower T10 Solar Roof Tile and the SunPower T5 Solar Roof Tile. Both solar roof tile products use SunPower’s high-efficiency solar panels that are tilted at 10-degrees and 5-degrees respectively to increase energy capture. The T5 Solar Roof Tile integrates a solar panel, frame and roof mounting system into a single unit, reducing installation time and costs. The system will generate enough electricity to meet more than half of the organization’s electrical needs. System installation is expected to be completed in September.
 
Money earmarked for this project includes more than $700,000 that was raised by Cypress and its employees through fundraisers and corporate giving initiatives during the holiday food drive this past Fall. Since 1989, Cypress has donated nearly $5 million in cash and more than one half-million pounds of food to Second Harvest Food Bank, driving 19 consecutive victories for Cypress in the Food Bank’s Corporate Food Bowl Challenge.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
About SunPower
Founded in 1985, SunPower Corp. (Nasdaq: SPWRA, SPWRB) designs, manufactures and delivers the planet's most powerful solar technology broadly available today. Residential, business, government and utility customers rely on the company's experience and proven results to maximize return on investment. With headquarters in San Jose, Calif., SunPower has offices in North America, Europe, Australia, and Asia. For more information, visit www.sunpowercorp.com.
About Second Harvest Food Bank
Second Harvest Food Bank of Santa Clara and San Mateo Counties has been providing services to the community since 1974. It is the single largest nonprofit provider of food to low-income households in Santa Clara and San Mateo Counties and the fifth largest food bank in the country, providing food to an average of 231,000 individuals each month. Second Harvest Food Bank is a certified member of Feeding America (formerly known as America's Second Harvest), a network of food banks and food distribution programs in the United States. For more information, visit www.shfb.org.
# # #
Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West Bridge are registered trademarks and SmartSense, CapSense Plus, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.
 
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Wed, 25 Aug 2010 11:32:21 -0600
AgigA Tech Unveils Family of Battery-Free Energy Modules For Critical Data Back-Up During Power Loss http://www.cypress.com/?rID=45638 Cypress Subsidiary’s PowerGEM™ Modules Provide Safe, “Green” Power Source For AGIGARAM™ Non-Volatile Systems

POWAY, Calif., August 17, 2010 – AgigA Tech Inc., a subsidiary of Cypress Semiconductor Corp. (NASDAQ: CY), today introduced a new battery-free intelligent power subsystem that prevents the loss of critical data due to a power interruption. The PowerGEM™ (Green Energy Module) power subsystem uses ultracapacitors (or “ultracaps”) to provide temporary power in the event of a system power loss.

The PowerGEM modules allow designers to avoid problems of battery-powered energy sources, including environmental impact, increased design complexity, maintenance and conditioning, short operating life, and a high total cost of ownership. PowerGEM, when paired with an AGIGARAM™ memory module, provides a complete secure and reliable non-volatile memory subsystem for mission critical data back-up.

In a related announcement, AgigA Tech recently introduced the industry’s highest-speed and highest-density DDR3 solutions, expanding the AGIGARAM family. The solutions range from 1 GB to 8 GB.

“Batteries are harmful to the environment and require maintenance and conditioning, which makes the total cost of ownership high,” said Ron Sartore, CEO of AgigA Tech. “AgigA Tech’s unique ultracap-based PowerGEM modules enable system designers to avoid the many drawbacks of battery-backed memory solutions.”

When used as a write cache in enterprise-class applications, AGIGARAM provides a performance-boosting building block while guarding against power failures and data loss. In addition to providing power, PowerGEM manages the charging/discharging, cycling, wear-monitoring and other module details to insure long life and high reliability. The entire AGIGARAM Non-Volatile System (NVS) implements the AGIGASAFE™ control protocol, a simple-to-use host-controlled I2C programming interface developed by AgigA Tech that ensures safe, reliable, secure operation at the system level. This protocol allows fine control over internal system functions such as managing the NAND Flash while providing precise health monitoring and tracking. The complex system-readiness system has also been reduced to a single “Good To Go” (or GTG) signal. For more information on AgigA Tech products visit www.agigatech.com.

AgigA Tech will present the PowerGEM and AGIGARAM solutions in booth #219 at the Flash Memory Summit at the Santa Clara Convention Center in Santa Clara, California from August 17-19. Lane Hauck, a member of the technical staff at AgigA Tech will present a paper entitled “Reliable Flash-Backed Cache Using SuperCaps” as part of Forum F1A on Tuesday, August 17 at 11:05 a.m. PDT.

AgigA Tech has established a reliability test lab in Chengdu, China and has been continuously testing ultracaps for almost three years, amassing a significant amount of test data that is unmatched in the industry. The test lab continues to run 24 hours a day, 7 days a week. AgigA Tech has tested the ultracap offerings of multiple manufacturers, and at extended operating temperatures and voltages. Based on this extensive test data, AgigA Tech has selected the most reliable ultracap products to incorporate into the PowerGEM modules.

Availability and Photo
The AGIGA900x family of PowerGEM modules are currently production ready with samples available to qualified customers. A high-resolution photo of a PowerGEM device is available at www.cypress.com/go/pr/photo/powergem.

About AgigA Tech, Inc.
AgigA Tech is an industry pioneer in high-speed, high-density, battery-free non-volatile RAM. The AGIGARAM™ product family merges NAND Flash, DRAM and an ultracapacitor power source into a highly reliable non-volatile memory system. The systems target enterprise-class and embedded system equipment to guard against power failure and loss of critical data. Headquartered in Poway, California with a product development and test center in Chengdu, China, AgigA Tech began its R&D operations in early 2007 under Simtek (Nasdaq: SMTK) and was formally established as an independent subsidiary in February 2008.  It became a subsidiary of Cypress Semiconductor (Nasdaq: CY), with the Cypress acquisition of Simtek in September 2008. The company’s products are available worldwide through the Cypress sales force and its distributor partners. More information on the company is available at www.agigatech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
AGIGA, AGIGARAM and PowerGEM are trademarks of AGIGA Tech, Inc. Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC, and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 17 Aug 2010 10:22:25 -0600
Cypress Wins Legal Effort to Cancel Competitor's Registration of CapSense® Trademark in the European Union http://www.cypress.com/?rID=38120 EU Trademark Office Rules That Quantum Research Group “Acted in Bad Faith”
In Its 2007 Registration of Cypress’s CapSense Mark
  

SAN JOSE, Calif., August 11, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that the European Union’s trademark registry, the Office for Harmonization in the Internal Market (OHIM), ruled that Quantum Research Group acted “contrary to honest practices in commercial matters” by trying to “impede” Cypress’s attempt to register its CapSense® trademark in the EU. The OHIM declared Quantum’s registration of the CapSense mark in the EU invalid and ordered the company to bear the costs incurred by Cypress in its application to cancel Quantum’s trademark.

Until it was acquired last year by San Jose, Calif.-based Atmel Corp., Quantum was one of Cypress’s competitors in the market for capacitive touch-sensing products. CapSense is the brand name and trademark of Cypress’s industry-leading touch solution.

The OHIM further ruled that Quantum had prior knowledge of Cypress’s use of the CapSense product name in the UK and other countries when Quantum registered the mark in 2007. The OHIM described the Quantum tactic as a “blocking” registration.

“What Quantum/Atmel couldn’t win with their technology in the marketplace, they tried to obtain by unscrupulous means, manipulating the trademark system to prevent Cypress from using its own well-established commercial brand and superior intellectual property,” said Cypress President and CEO T.J. Rodgers. “We applaud the court for its decision, enforcing standards of common sense and fairness in the resolution of this case.”

Cypress is the industry’s touch-sensing leader; its CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch. The latest addition to Cypress’s touch-sensing portfolio, its TrueTouch™ solution, allows customers to design end products with LCD displays that incorporate gesture-based functions, including multi-touch gesture and multi-touch all-point solutions (the ability to track up to 10 touches simultaneously). TrueTouch works with industrial materials such as glass and plastics, giving customers maximum flexibility to create stylish, innovative industrial designs.

CapSense and TrueTouch are based on Cypress’s PSoC® programmable system-on-chip solution, a highly configurable architecture for embedded control design, integrating configurable analog and digital circuits with memory and an on-chip microcontroller. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, CapSense, PSoC, West Bridge and EZ-USB are registered trademarks, and TrueTouch and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Thu, 12 Aug 2010 23:03:40 -0600
Cypress Expands Highly-Integrated USB and MCU Portfolio with New Full-Speed USB and Low-Voltage Wireless Controllers http://www.cypress.com/?rID=38104 New enCoRe™ V and enCoRe V LV Families Offer Component Reduction Technology
And Up to 32 KB of Flash to Target Full-Featured Human Interface Devices

SAN JOSE, Calif., August 10, 2009 – Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced the new enCoRe™ V Full-Speed USB peripheral microcontrollers (MCUs) and enCoRe V LV (Low Voltage) wireless MCUs. The new highly-integrated families offer up to 32 KB of Flash memory, three 16-bit timers and up to 36 general purpose I/Os (GPIOs) to accommodate enhanced multimedia features in human interface devices (HIDs). Cypress also introduced the CY3660 enCoRe V / LV Development Kit, which shortens the design time of laser mice, gaming controllers and keyboards, wireless dongles, remote controls, mobile handset accessories and Point-of-Sales devices.

The in-system reprogrammable enCoRe V and enCoRe V LV MCUs provide design flexibility with a 10-bit ADC, Flash memory with EEPROM emulation, and small form-factor packages. The enCoRe V devices also include eight USB endpoints. The enCoRe V LV family operates in the full range of 1.7V to 3.6V, with low power consumption for prolonged battery life in wireless applications, especially when paired with Cypress’s low-power WirelessUSB™ LP 2.4-GHz radio. All enCoRe MCUs include Cypress’s patented crystal-less oscillator and integrated pull-up resistor to reduce component count and BOM cost.

“The enCoRe V and enCoRe V LV families address the growing trend in PC peripheral systems to include enhanced features that require more memory, more I/Os and full-speed USB,” said Carl Brasek, director of HID Solutions in the USB Business Unit at Cypress. “Cypress has shipped over one billion USB controllers, and we’re committed to maintaining our leadership position by introducing innovative products with unparalleled support.”

The CY3660 enCoRe V / LV Development Kit includes an In-Circuit Emulator (ICE) that works in conjunction with actual silicon to provide an accurate and efficient development system. License-free PSoC Designer™ software included with the kit consists of a graphical user interface, assembler, C compiler, and a linker and debugger for a highly integrated code development environment. Pre-configured code to implement standard-compliant Full-Speed USB and other peripherals simplifies design and shortens development time.

The CY3660 development kit includes:
• Two DVK Boards (enCoRe V and enCoRe V LV development boards)
• Two WirelessUSB LP Radio Modules
• Two 12V Power Supplies and a USB Type A to Mini-B Cable
• PSoC MiniProg for programming the onboard On-Chip-Debugger chips
• LCD Module for data display and prototyping
• PSoC Designer software development tool with complete set of user modules
• Four firmware examples with complete source code.

About the enCoRe Family
Cypress's enCoRe (enhanced component reduction) USB technology features a crystal-less oscillator, ending the need for an external crystal or resonator. Cypress has also integrated other external components commonly found in USB applications, including pull-up resistors, wake-up circuitry, and a 3.3V regulator. This integration results in shorter development cycles and lower system costs. In addition, the enCoRe family offers a Flash-based design that enables storage of wireless binding parameters as well as in-system reprogrammability and EEPROM emulation.

Availability and Photo
The enCoRe V and enCoRe V LV MCUs are currently sampling with production expected in the third quarter of 2009. The CY7C643XX enCoRe V devices and the CY7C604XX enCoRe V LV devices are available in 16-, 32-, and 48-pin QFN packages. The CY3660 enCoRe V / LV Development Kit is available from the Cypress eShop at www.cypress.com for US$399. For a high-resolution photo of the devices, visit www.cypress.com/go/PR/photo/enCoReV.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks, and enCoRe, WirelessUSB, PSoC Designer and CyFi are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Thu, 12 Aug 2010 22:49:24 -0600
Cypress to Address Morgan Keegan Technology Conference on August 11 http://www.cypress.com/?rID=38098 Webcast Available on Cypress Website at: http://www.cypress.com/investors

SAN JOSE, Calif., August 7, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that its Senior Vice President of Finance and Treasurer, Neil Weiss, will be making a presentation at the Morgan Keegan Technology Conference to discuss Cypress’s financial and strategic outlook. 

The presentation will be held on Tuesday, August 11 at 1:30 p.m. Eastern Time at the Waldorf Astoria Hotel in New York. A webcast of the presentation will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip, USB controllers, general-purpose programmable clocks, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its CyFi™ low-power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets, including consumer, computation, data communications, automotive and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
Cypress and the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners
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Thu, 12 Aug 2010 22:46:38 -0600
Cypress's Programmable Powerline Communication Solution Selected as Editor's Choice Product by Industrial Embedded Systems http://www.cypress.com/?rID=45579 Complete Solution Based on PSoC® Architecture Enables Reliable Transmission of Command and Control Data over High- and Low-Voltage Power Lines with No New Wires

SAN JOSE, Calif., August 12, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its programmable Powerline Communication (PLC) solution for data communication over existing power lines was selected as an Editor’s Choice product by Industrial Embedded Systems magazine in the 2010 Resource Guide issue. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the new PLC solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. The solution offers the flexibility to communicate over high-voltage and low-voltage power lines for lighting and industrial control, solar, smart energy management and home automation applications.

Cypress offers reference designs for both high-voltage (110V – 240V AC) and low-voltage (12V – 24V AC/DC) coupling circuits based on boards compliant with Federal Communications Commission (FCC) and European Committee for Electrotechnical Standardization (CENELEC) standards. The precertified boards provide developers with a complete solution with fast time-to-market and have been reduced in price since the initial introduction to reach a broader customer base. More information is available at www.cypress.com/go/PLC, and a video on the solution is available at www.cypress.com/go/PLCvideo.

"The current push to develop smart energy applications drew my attention to the Cypress PLC solution," said Don Dingee, editorial director, Industrial Embedded Systems and OpenSystems Media. "We think engineers will appreciate the programmability and integration this product offers for developing a broad range of smart energy products."

“The Industrial Embedded Systems Editor’s Choice honor echoes the rave reviews we are hearing from our lead customers on the reliability and versatility of our PLC solution,” said Cliff Drowley, Vice President of the PowerPSoC® Business Unit at Cypress. ”We are targeting our PLC evaluation and development kits to meet the strong demand we are seeing for solar, lighting and smart energy management applications.”

Whereas existing solutions require external microcontrollers and filters, the Cypress PLC solution integrates a Frequency-Shift Key (FSK) PHY modem, network protocol and application code with the programmable analog and digital blocks and microcontroller of the PSoC architecture. This combination provides a single hardware platform for multiple applications, reducing BOM cost, board size and chip count while improving manufacturability. In addition to its flexibility and integration, the new solution offers industry-leading reliability with greater than 97% packet success rates without retries and 100% success rates with retries built into the solution’s coding. The solutions support bidirectional half-duplex communication and feature variable baud rates up to 2400 bps.

Availability, Photo and Kits
The Cypress PLC family includes a cost-optimized fixed-function device with an I2C interface (CY8CPLC10), programmable PSoC-based devices (CY8CPLC20), and programmable PSoC-based devices optimized for LED support (CY8CLED16P01). The CY8CPLC10 device is available in a 28-pin SSOP package, while the CY8CPLC20 and CY8CLED16P01 devices come in 28-pin SSOP, 48-pin QFN and 100-pin TQFP packages. All of the devices are currently in production. A high-resolution photo of the Cypress PLC solution is available at www.cypress.com/go/pr/PLCphoto.

Evaluation kits (EVKs) and development kits (DVKs) include:
• The CY3272 High Voltage Powerline Communication EVK is now available for $149 and the CY3273 Low Voltage Powerline Communication EVK is now US$129 each. Each kit is compliant with FCC and CENELEC standards and includes an evaluation board, quick start guide, multiple cables, a USB cable, a 12V AC power adapter and a CD with test software, datasheets, a user guide, an application note, schematics and Gerber files.

• The CY3274 Programmable High Voltage Powerline Communication DVK and CY3275 Programmable Low Voltage Powerline Communication DVK enables system design using CY8CPLC20 devices and are available for US$249 and $229 each, respectively. The CY3276 Programmable High Voltage Powerline Communication DVK and CY3277 Programmable Low Voltage Powerline Communication DVK are targeted for lighting application system design using CY8CLED16P01 devices and are available for US$599 and $529 each, respectively.

The kits are available on the Cypress Store at www.cypress.com or via authorized distributors.

About OpenSystems Media
OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites and product resource guides for more than 20 years. OpenSystems Media offers E-casts and Techcasts for engineers and provides interactive tools where engineers can communicate directly with presenters and top industry editors. Current publications include: CompactPCI and AdvancedTCA Systems, DSP-FPGA.com, Embedded Computing Design, Industrial Embedded Systems, Military Embedded Systems, PC/104 and Small Form Factors, and VME and Critical Systems. For more information, visit www.opensystemsmedia.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Wed, 11 Aug 2010 15:30:52 -0600
AgigA Tech Expands Portfolio with Market's Highest-Density Non-Volatile DDR3 Solution for Critical Data Back-Up http://www.cypress.com/?rID=45563 Cypress Subsidiary’s DDR3 AGIGARAM™ Solutions Offer up to 8 GB Densities
For Maintenance-Free Data Integrity for Storage and Server Applications

POWAY, Calif., August 11, 2010 – AgigA Tech Inc., a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), today announced the industry’s highest-density DDR3 solution as part of its family of high-speed, battery-free non-volatile RAM systems. The new solutions in the AGIGARAM™ non-volatile system (NVS) family deliver densities up to 8 gigabytes (GB) providing flexibility to system architects and designers to tailor non-volatile memory for specific application requirements. As the industry’s first to sample a 1 GB non-volatile DDR3 solution, AgigA Tech now extends the market’s broadest portfolio of battery-free non-volatile memory solutions with these newly introduced products.

The AGIGARAM product family merges NAND Flash, DRAM and a battery-free ultracapacitor power source into a highly reliable non-volatile memory system.  When used as a write cache in enterprise-class applications, AGIGARAM provides a performance-boosting building block while guarding against power failures and consequent loss of critical data. The DDR3 products deliver data transfer speeds up to 1333 MT/s (megatransfers per second). AgigA Tech offers unique product support to boost reliability, including extensive ultracapacitor testing with a dedicated test lab, in-system health monitoring, a system safe control protocol, and extended lifetime operation. More information on the AGIGARAM systems is available at www.agigatech.com.

“AgigA Tech is completely focused on providing highly reliable non-volatile memory solutions to our customers,” said Ron Sartore, CEO of AgigA Tech. “Our newest additions to the AGIGARAM portfolio deliver worry-free data-protection with DDR3-1333 performance, and demonstrate our leadership commitment to the market.”

Complementing the nvSRAM offerings from Cypress, the AGIGARAM system scales and extends nonvolatile solutions to much higher densities. The next best high-density alternative, battery-backed memories, can offer high speeds, but are subject to numerous problems, such as hazardous material issues, increased design complexity, long charge times, limited operating life, and a high total cost of ownership.

The AGIGARAM system solves these problems with a novel use of a battery-free power sub-system, teamed with high-speed SDRAM, NAND Flash, intelligent power management and a proprietary system controller. During normal operation, the AGIGARAM system appears as a DDR3-registered DIMM to the host system, providing all the benefits and speed of a standard high-speed, high-density SDRAM. In the event of a power loss, the AGIGARAM system can be commanded to take control of the SDRAM and transfer its contents to Flash memory using energy from its ultracapacitor power source, thereby preserving all the SDRAM data. After power is restored, the AGIGARAM system can be commanded to transfer the contents back into the SDRAM and returns control to the host system. This functionality can be used for power interruption/loss immunity, write caching and posting, data logging and journaling, instant-on recovery, and service and maintenance processing.

AgigA Tech at Flash Memory Summit
AgigA Tech will attend the Flash Memory Summit at the Santa Clara Convention Center in Santa Clara, CA from August 17 to 19. AgigA Tech will be hosting several activities at the show:
• Booth #219 in the Exhibitor’s Showcase – AgigA Tech will be showcasing the AGIGARAM systems in several live demos.
• Lane Hauck, senior member of the technical staff at AgigA Tech, will give a presentation entitled “Reliable Flash-Backed Cache Using SuperCaps” as part of Forum F1A on Tuesday, August 17 at 11:05 a.m. PDT
• Technology partner Altera Corporation will be demonstrating AGIGARAM in Booth #217 in the Exhibitor’s Showcase
Email info@agigatech.com to schedule a meeting with AgigA Tech personnel, or stop by Booth #219.

Availability and Photo
The AGIGA8301 1GB DDR3-1333 AGIGARAM solution is production-ready with samples available to qualified customers. The 2 GB, 4 GB and 8 GB AGIGA8401 DDR3-1333 AGIGARAM solutions will be sampling to alpha customers later this quarter, with production expected in the fourth quarter of 2010. The AGIGA8401 and AGIGA8301 are both available in a 240-pin RDIMM form factor. A high-resolution photo of the AGIGA8301 AGIGARAM system is available at www.cypress.com/go/pr/photo/ddr3agigaram.

About AgigA Tech Inc.
AgigA Tech is an industry pioneer in high-speed, high-density, battery-free non-volatile RAM. The AGIGARAM™ product family merges NAND Flash, DRAM and an ultracapacitor power source into a highly reliable non-volatile memory system. The systems target enterprise-class and embedded system equipment to guard against power failure and loss of critical data. Headquartered in Poway, California with a product development and test center in Chengdu, China, AgigA Tech was founded in February 2008 as a subsidiary of Cypress Semiconductor (Nasdaq: CY). The company’s products are available worldwide through the Cypress sales force and its distributor partners. More information on the company is available at www.agigatech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

AGIGA and AGIGARAM are trademarks of AgigA Tech, Inc. Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC, and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 10 Aug 2010 17:07:54 -0600
Cypress Announces Webcast of Upcoming Financial Presentation on July 29 http://www.cypress.com/?rID=37963 Webcasts Will Be Available on Cypress Website at: http://www.cypress.com/investors 

SAN JOSE, Calif., July 24, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Executive Vice President of Finance and Administration and Chief Financial Officer, Brad Buss, will be presenting at the Third Annual Capstone Investment Small-Cap Investor Conference in Milwaukee to discuss Cypress’s financial and strategic outlook. The presentation will be held at 1:00 p.m. Central Time at the Hyatt Regency Hotel, 333 West Kilbourn Avenue in Milwaukee.

The presentation will be available live and on-demand through Cypress’s website at: http://www.cypress.com/investors. The webcast will be archived for two weeks.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 03 Aug 2010 02:57:21 -0600
Cypress CFO to Address Pacific Crest Technology Leadership Forum on August 10 http://www.cypress.com/?rID=45364

Presentation to be Webcast on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., August 2, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its Executive Vice President of Finance and CFO, Brad Buss, will make a presentation at the 12th Annual Pacific Crest Technology Leadership Forum to discuss Cypress’s financial and strategic outlook. The presentation will be held on August 10 at 11:00 a.m. MDT (1:00 p.m. EDT) at the Sonnenalp Resort in Vail, Colo. 
 
A webcast of this presentation will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners
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Mon, 02 Aug 2010 10:48:35 -0600
TowerJazz's CMOS Sensor Process Powers Cypress's New Global Shutter Image Sensor with Industry-Leading Throughput http://www.cypress.com/?rID=45004 Industrial image sensor market expected to reach nearly $840M by 2014

MIGDAL HAEMEK, Israel and SAN JOSE, Calif., July 27, 2010 – TowerJazz (NASDAQ: TSEM, TASE: TSEM), the global specialty foundry leader, and Cypress Semiconductor Corp. (NASDAQ: CY), today announced that TowerJazz’s 0.18-micron CMOS image sensor (CIS) process is being used to power Cypress’ new 25-megapixel industrial high-sensitivity, high-speed CMOS image sensor targeted for the high-end machine vision market.  The VITA 25K sensor, sampling now, provides the market’s highest throughput for a device with a unique pipelined and triggered global shutter architecture.  According to a report by Roy Szweda, RNR Associates, the forecast for image sensors used in the industrial market is expected to reach close to $840 million by 2014.  

The VITA 25K sensor has 32 10-bit digital Low Voltage Differential Signaling (LVDS) outputs that enable transfer of image data over a standard industry protocol at low power and low noise. Each channel runs at a 620 Mbps, which results in a high frame rate of 53 frames-per-second (fps) at full resolution for undistorted images and fast readout. Manufactured using TowerJazz’s CIS process, the sensor is ideal for high-end machine vision applications, such as inspection machines; biometric inspection, such as next-generation palm print readers; and intelligent traffic systems.

“This product joins a series of successful projects we have collaborated on with TowerJazz using their leading CIS process technology,” said Georges Hiltrop, General Manager, Image Sensor Business Unit, Cypress.  “We are able to continue bringing to market faster and higher sensitivity CMOS image sensors due to our design expertise and patented IP in custom image sensors combined with TowerJazz’s high performance CIS process capabilities.”

“TowerJazz and Cypress have collaborated on CIS projects for more than ten years, enabling a wide portfolio of products for industrial imaging, high-end cameras, barcode, medical and dental imaging,” said Dr. Avi Strum, Vice President and General Manager, Specialty Group, TowerJazz.  “The long cooperation between our teams is becoming stronger as we continue to  align on innovative and market changing projects and products with a clear advantage in the market.”

Availability and Photo
Samples of the VITA 25K image sensor are currently available, with production devices expected in the first half of 2011. A photo of a VITA 25K image sensor is available at www.cypress.com/go/pr/VITA25Kphoto.

About TowerJazz
Tower  Semiconductor  Ltd. (NASDAQ: TSEM, TASE: TSEM), the global specialty foundry  leader  and  its fully owned U.S. subsidiary Jazz Semiconductor, operate collectively under the brand name TowerJazz, manufacturing integrated circuits  with geometries ranging  from  1.0  to  0.13-micron. TowerJazz provides industry leading design enablement tools to allow complex designs to be achieved quickly and more accurately and offers a broad range of customizable process technologies including SiGe, BiCMOS, Mixed-Signal and RFCMOS, CMOS Image Sensor, Power Management (BCD), and Non-Volatile Memory (NVM) as well as MEMS capabilities. To provide world-class customer service, TowerJazz maintains two manufacturing facilities in Israel and one in the U.S. with additional capacity available in China through manufacturing partnerships. For more information, please visit www.towerjazz.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

Safe Harbor Regarding Forward-Looking Statements
This press release includes forward-looking statements, which are subject to risks and uncertainties.  Actual results may vary from those projected or implied by such forward-looking statements.  A complete discussion of risks and uncertainties that may affect the accuracy of forward-looking statements included in this press release or which may otherwise affect Tower and/or Jazz’s business is included under the heading "Risk Factors" in Tower’s most recent filings on Forms 20-F, F-3, F-4 and 6-K, as were filed with the Securities and Exchange Commission (the “SEC”) and the Israel Securities Authority and Jazz’s most recent filings on Forms 10-K and 10-Q, as were filed with the SEC, respectively. Tower and Jazz do not intend to update, and expressly disclaim any obligation to update, the information contained in this release.

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Mon, 26 Jul 2010 13:38:22 -0600
Cypress Reports Second-Quarter 2010 Results http://www.cypress.com/?rID=44845  

CLICK HERE TO DOWNLOAD PRESS RELEASE FINANCIAL TABLES

 

  • Q2 results exceeded guidance
  • Gross margin percentage at record levels
  • Free cash flow increased 85% sequentially
  • Book-to-bill, bookings, and backlog at multiyear highs
  • Record Q3 revenue expected for TrueTouch™ touchscreen controllers and PSoC®
SAN JOSE, Calif., July 22, 2010 — Cypress Semiconductor Corp. (Nasdaq: CY) today announced that revenue for the 2010 second quarter was $223.0 million, up 10.2% from $202.3 million for the prior quarter, and up 43.1% from $155.8 million for the year-ago period.
 
Cypress recorded GAAP net income of $20.6 million in the 2010 second quarter, or diluted earnings per share of $0.11. This compares with last quarter’s diluted earnings per share of $0.07 and a diluted net loss per share in the year-ago second quarter of $0.32.
 
Non-GAAP1 net income for the 2010 second quarter—excluding stock-based compensation, acquisition-related charges, restructuring and other special charges and credits—totaled $48.1 million, or diluted earnings per share of $0.24. That compares with non-GAAP1 diluted earnings per share of $0.17 for the prior quarter and a diluted net loss per share of $0.03 for the year-ago second quarter.
 
 “We are pleased to report our fifth consecutive quarter of increased revenue after the ‘Great Recession’ that started in Q4 2008,” said Cypress President and CEO T.J. Rodgers. “Revenue increased 10% sequentially with all divisions growing, led by our Memory and Imaging Division, which saw strong demand for our high-performance SRAMs from wireless and wireline networking customers and market share gains with strategic global accounts. Our mobile handset revenues increased 70% year-on-year due to strong demand for our programmable products, including our TrueTouch touchscreen products. In addition, our PSoC-based OvationONS™ optical finger navigation product began to ship in volume to the mobile handset market late in the quarter, helping to drive our Emerging Technology Division to 100% sequential growth in Q2.
 
“Our customers are continuing to provide increased booking visibility into Q3 and Q4,” Rodgers said. “Our book-to-bill at the end of Q2 remained very strong at 1.30, led by our Consumer and Computation Division. All divisions had a book-to-bill above 1.10.
 
“Our focus on value-added solutions is allowing us to generate design wins and strong revenue momentum in large and growing end markets,” Rodgers continued. “Coupled with a corporatewide focus on gross margin and operating expenses, this is allowing us to drive substantial operating and cash flow leverage, which we expect will continue to grow for the balance of 2010.”
 
BUSINESS REVIEW
 
               Non-GAAP1 consolidated gross margin for the second quarter was 59.3%, up 3.7 percentage points from the previous quarter. The increase was due mainly to improved manufacturing efficiencies and product mix. Excluding Emerging Technologies3, our Core Semiconductor4 non-GAAP gross margin was 60.1%, up 3.7 percentage points sequentially.
                On a GAAP basis, second-quarter consolidated gross margin was 56.0%, up 3.4 percentage points from the previous quarter. Our Core Semiconductor4 gross margin on a GAAP basis was 56.9%.
 
Net inventory at the end of the second-quarter decreased to 82 days, down 3.4% quarter-on-quarter and 2.5% year-on-year.
 
                Cash and investments for the second quarter totaled $308.7 million, or $1.93 per outstanding share.

Additional second-quarter data and comparisons relevant to Cypress’s business units are presented below:
 
 
SECOND-QUARTER 2010 HIGHLIGHTS
 
            Two of Cypress’s Emerging Technology Division units achieved their first $1 million revenue quarter, as projected in the 2009 Annual Report. The China Business Unit reported its first $2 million quarter in Q2 while the Optical Navigation Systems (ONS) business unit achieved its first $1 million quarter. Internal startups Cypress Envirosystems and AgigA Tech are also expected to achieve their first $1 million revenue quarters in 2010.
 
Cypress sampled its powerful, new PSoC 5 solution and introduced two PSoC 5 development kits: the PSoC 5 FirstTouch™ Starter Kit and the PSoC CY8C55 Family Processor Module Kit. PSoC 5 features a high-performance, 32-bit ARM® Cortex™-M3 processor and industry-leading analog capabilities. The solution targets markets such as industrial, medical, automotive, and consumer products as the central processor, not just a peripheral controller.
 
Cypress introduced a PSoC 3-based development kit that enables Made for iPod® licensees to quickly and easily design feature-rich accessories for iPod and iPhone products ranging from health and wellness products to diagnostics tools.
 
Cypress began sampling the CY832xx family of low-power PSoC 3 devices, making it easier for designers to integrate programmable digital logic capabilities into communications, servers and motor control end products.            
 
LG Electronics has chosen Cypress’s CapSense touch-sensing solution to control buttons and LEDs in its new “LE” line of LED-backlit high-definition digital televisions.
 
            Cypress achieved automotive qualification of its market-leading TrueTouch touchscreen and LIN-capable CapSense® touch-sensing devices. Cypress now offers the industry’s broadest portfolio of automotive-qualified capacitive touch-sensing products.
 
            Cypress introduced the market’s first 32-Mbit and 64-Mbit fast asynchronous SRAMs. The devices feature fast response times and the industry’s smallest footprints. They are ideal for storage servers, switches and routers, test equipment and military systems.
 
            Cypress named Akamai Technologies’ chief financial officer, J.D. Sherman, to its board of directors, expanding its board to eight members. Sherman, whose background also includes financial management positions at IBM and CommQuest, adds another strong financial management perspective to the Cypress board.
 
            Cypress’s CEO, T.J. Rodgers, announced that the company’s San Jose headquarters was 75% powered on site from renewable energy sources, including solar panels and fuel cells. The company aims to achieve its goal of 100 percent energy independence by 2015 through efforts that could include energy conservation, electricity storage, and the installation of new and innovative energy sources being developed in Silicon Valley.
 
            Cypress launched the Cypress Developer Community™, an online resource offering technical forums, videos and blogs to enable engineers to share best design practices when using Cypress’s products. The community is located at www.cypress.com/go/community.
 
            Cypress’s wafer manufacturing facility in Bloomington, Minn., has been named a “Trusted Foundry” by the U.S. Department of Defense. This accreditation means that the factory meets stringent government criteria for manufacturing classified and unclassified defense products.
 
            Cypress Envirosystems, a Cypress subsidiary, has been named one of the top innovative green companies by the California Public Utilities Commission. The company’s flagship product is a Wireless Pneumatic Thermostat that enables RF- and Internet-based remote temperature sensing and control.
 
ABOUT CYPRESS
 
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
 
FORWARD-LOOKING STATEMENTS 
Statements herein that are not historical facts and that refer to Cypress or its subsidiaries’ plans and expectations for the remainder of fiscal year 2010 and the future are forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995. We may use words such as “believe,” “expect,” “future,” “plan,” “intend” and similar expressions to identify such forward-looking statements that include, but are not limited to, statements related to the semiconductor market, the future economic environment, our expected growth in our handset revenue, the strength and growth of our proprietary and programmable products, including TrueTouch, West Bridge and our PSoC-powered OvationONS optical navigation sensors, our expected product introductions and the revenue that may result from them, our ability to further penetrate the industrial, medical, automotive and consumer products market as the central processor, our expectations regarding our Q310 revenue and earnings, our expectations regarding our SRAM market share, positive signs gleaned from the ordering patterns of our customers, the demand and growth in the markets we serve, the booking patterns and visibility provided by our customers, our expectations regarding product and design wins, our expectations for sales and profit throughout 2010, our ability to achieve 100% energy independence by 2015, and our expected revenue from our Emerging Technology Division. Such statements reflect our current expectations, which are based on information and data available to our management as of the date of this release. Our actual results may differ materially due a variety of uncertainties and risk factors, including but not limited to the state of and future of the global economy, business conditions and growth trends in the semiconductor market, our ability to timely develop and roll out new products, our ability to enter into new markets with our portfolio of products, whether our products perform as expected, whether the demand for our proprietary and programmable products, including especially our TrueTouch, West Bridge, PSoC, and OvationONS products, is fully realized, whether our product and design wins result in increased sales, customer acceptance of Cypress and its subsidiaries’ products, seasonality in the markets we serve, our ability to achieve lower operating expenses and maintain a solid balance sheet, the actions of our competitors, the behavior of our supply chain, our ability to manage our business to have strong earnings and cash flow leverage, factory utilization, whether the expected growth in the markets we serve materializes, our ability to maintain and improve our gross margins and realize our bookings, the financial performance of our subsidiaries and Emerging Technology Division, our ability to outgrow the market in revenue once the economy recovers and other risks described in our filings with the Securities and Exchange Commission. We assume no responsibility to update any such forward-looking statements.
 
Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks of Cypress Semiconductor Corp. Programmable System-on-Chip, TrueTouch, OvationONS, FirstTouch, and Cypress Developert Community are trademarks of Cypress Semiconductor Corp. ARM is registered trademark and Cortex is a trademark of ARM Ltd. Made for iPod is a trademark of Apple Inc. All other trademarks or registered trademarks are the property of their respective owners.

 

 

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Thu, 22 Jul 2010 06:13:20 -0600
Fujitsu Selects Cypress's Flexible TrueTouch™ Touchscreen Solution to Enable Separable Display for New docomo PRIME series F-04B Mobile Phone http://www.cypress.com/?rID=44727 Unique Handset Leverages Multitouch Touchscreen Solution
For Ultra-Thin Interface with Independent Operation

SAN JOSE, Calif., July 21, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Fujitsu Limited has selected Cypress’s TrueTouch™ solution to implement the touchscreen in the world’s first separable handset from NTT DOCOMO, the docomo PRIME series F-04B mobile phone. The new phone leverages Cypress’s CY8CTMG200 controller to power the robust multitouch interface with a slim 9.8-mm form-factor that can operate separately from the keyboard. By detaching the phone's keyboard from the display, users can easily send e-mails, watch TV broadcasts or search address books using the touchscreen interface while talking on the baseband.

The flexible TrueTouch solution offers proven performance, durability and programmability for other Fujitsu phones, including the docomo PRIME series F-01A phone and the water-resistant docomo PRIME series F-01B phone.

“Our multiple design wins with Fujitsu and other top handset manufacturers around the world are a testament to the flexibility and proven performance of our TrueTouch solution,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “We continue to drive touch innovation with new features such as 1-mm stylus support, robust water-proofing and hover detection that empower our customers to deliver differentiated features and enhance the user experience.”

“The TrueTouch solution has provided the flexibility to meet Fujitsu’s innovative feature requirements for the docomo PRIME series F-01A, F-01B and F-04B phones,” said Hitoshi Yoshizawa, Japan country manager for Cypress. “Japanese handset makers are developing the world’s most advanced phones, and it is fitting they are choosing TrueTouch as the industry’s most advanced touchscreen solution.”

The docomo PRIME series F-04B phone integrates a 12.2-megapixel high-quality camera along with its 3.4-inch VGA display with user-friendly touch control. The display can be attached to a projector unit, enabling users to view phone content on a screen as large as 66 inches.

Cypress’s TrueTouch family includes single-touch, multitouch and multitouch all-point offerings. Cypress was the first company to introduce multitouch all-point functionality, which can track an unlimited number of touches. This capability enables designers to create new usage models for products such as mobile handsets, portable media players (PMPs), GPS systems and other products, and has been in mass production since 2008. TrueTouch is the industry’s most flexible touchscreen solution, as the unique PSoC architecture allows designers to implement differentiated features and make last-minute design iterations without board changes.

A video demonstration of Cypress’s recently announced hover feature is available at www.cypress.com/go/hovervideo and a video on stylus support is available at www.cypress.com/go/stylusvideo.

The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 20 Jul 2010 17:49:17 -0600
Cypress Reports Second Quarter 2009 Results http://www.cypress.com/?rID=37858 CLICK HERE TO DOWNLOAD PRESS RELEASE FINANCIAL TABLES

  • Q2 results exceeded guidance and Street consensus
  • Revenue increased 12% sequentially
  • Fab utilization increased to 59%; inventory dollars decreased 10%
  • Generated positive free cash flow ahead of plan
  • TrueTouch(TM) design wins and revenue continued to exceed expectations
SAN JOSE, Calif., July 16, 2009 - Cypress Semiconductor Corp." (NYSE: CY) today announced that revenue for the 2009 second quarter was $155.8 million, up 12% from $139.3 million for the prior quarter, and down 26% from $209.6 million for the year-ago period (excluding SunPower).

 
Cypress recorded a GAAP net loss of $45.3 million in the 2009 second quarter, or a diluted net loss per share of $0.32. This compares with last quarter's diluted net loss per share of $0.66 and diluted earnings per share in the year-ago second quarter of $0.10.
 
Non-GAAP1 net loss for the 2009 second quarter-excluding stock-based compensation, acquisition-related charges, restructuring and other special charges and credits-totaled $3.8 million, or a diluted net loss per share of $0.03. That compares with non-GAAP1 diluted net loss per share of $0.22 for the prior quarter and diluted earnings per share of $0.12 for the year-ago second quarter.
 
Cypress President and CEO T.J. Rodgers said, "Cypress's CCD and DCD divisions reported better-than-expected Q2 revenue, enabling us to exceed the upper end of our guidance and Street expectations. Second-quarter revenue grew 12% sequentially driven by our programmable products. CCD grew 20% sequentially based on strong customer demand for our PSoC(R) and USB products. Our proprietary products continued to generate significant new design wins, particularly in the handset market; TrueTouch-our new product for touchscreens-more than doubled in revenue quarter-on-quarter.
 
"Gross margins surpassed our guidance due to higher factory utilization and strong cost savings and benefited from a favorable product mix. We decreased our inventory by 10% sequentially and realized an additional 9% reduction in distributor inventory dollars.
 
"Our book-to-bill ended Q2 at 1.28 with all divisions above unity," Rodgers said. "Ordering patterns have begun to stabilize, leading to increased backlog. Our Q2 backlog grew 51% quarter-on-quarter to $184 million.
 
"The macro environment seems to have stabilized but longer term visibility continues to remain limited and we remain cautiously optimistic on the pace of the economic recovery. We are projecting that we will have above-average seasonal revenue growth in Q3. We continued to aggressively manage our cost structure and generated positive free cash flow in Q2. Our balance sheet is solid with $280 million in cash and investments and limited debt of $28 million that will mature in Q3. Significant new product design wins, coupled with tight-fisted financial management, position us to drive revenue and leveraged earnings growth."

BUSINESS REVIEW

Non-GAAP1 consolidated gross margin for the second quarter was 44.2%, up 9.5 percentage points from the previous quarter due mainly to increased factory utilization (still only 59%), better product mix and continued cost reductions.
 
Net inventory decreased by 10% sequentially, the fourth straight quarterly decrease as the company reduced inventory to meet current demand requirements. Distributor inventory decreased by 9% sequentially, the third straight quarterly decrease.
 
On a GAAP basis, second-quarter consolidated gross margin was 36.7%, up 12.3 percentage points from the previous quarter due mainly to increased factory utilization, better product mix, continued cost reductions and lower stock-based compensation charges.
 
Operating expenses on a non-GAAP1 basis were $74.7 million, down 19% from the year-ago quarter as a result of the ongoing cost-reduction program.
 
Cash and investments increased by $22 million; we generated positive operating and free cash flow-both ahead of plan.
 
Additional second-quarter data and comparisons relevant to Cypress's business units are presented below:


BUSINESS UNIT SUMMARY FINANCIALS (UNAUDITED)
 
THREE MONTHS ENDED
June 28, 2009
 
CCD2
DCD2
MID2
Other
Consolidated
REVENUE ($M)
 62.3
25.5
 66.2
1.8
       155.8
Percentage of total revenues
40.0%
16.4%
42.5%
1.1%
100.0%
 
 
 
 
 
 
GROSS MARGIN (%)
 
 
 
 
 
On a GAAP basis
40.9%
57.3%
28.8%
(115.0%)
36.7%
On a non-GAAP1 basis
48.0%
64.5%
36.8%
(107.8%)
44.2%
  
THREE MONTHS ENDED
March 29, 2009
 
 
CCD2
DCD2
MID2
Other
Consolidated
REVENUE ($M)
 52.0
 20.4
 66.0
   0.9
       139.3
Percentage of total revenues
37.3%
14.6%
47.4%
0.7%
100.0%
 
 
 
 
 
 
GROSS MARGIN (%)
 
 
 
 
 
On a GAAP basis
32.6%
42.3%
14.8%
(155.7%)
24.4%
On a non-GAAP1 basis
42.9%
52.5%
25.0%
(144.8%)
34.7%
 
1. Refer to “Reconciliation of GAAP Financial Measures to Non-GAAP Financial Measures” and “Notes to Non-GAAP Financial Measures” following this press release for a detailed discussion of management’s use of non-GAAP financial measures, as well as reconciliations of all non-GAAP financial measures presented in this press release to the most directly comparable GAAP financial measures.
2. CCD – Consumer and Computation Division; DCD—Data Communications Division; MID—Memory and Imaging Division.
 
SECOND-QUARTER 2009 HIGHLIGHTS
 
Programmable and proprietary products accounted for 79.2% of Cypress’s revenue in the second quarter.
 
Cypress began selling development kits for its new PSoC 3 device to customers worldwide. PSoC 3 dramatically improves upon the performance of PSoC1. It features a 67 MHz 8051 microcontroller that is 10 times more powerful than PSoC1, with 10 times more programmable logic, and precision analog that is more than 20 times faster and more accurate. It also increases Cypress’s addressed market from $1.5 billion to $6.2 billion.
 
Cypress introduced two new PSoC products with enhanced analog and digital capabilities. The devices, featuring our CapSense® Plus functionality, can now drive up to 37 CapSense capacitive touch-sensing button and slider interfaces while also supporting motor control, intelligent sensing and LED control on a single chip.
 
Cypress announced several design wins for its CapSense touch-sensing solution, a low-cost, reliable, button-free interface for thousands of consumer electronics and white goods products. New CapSense designs include LG’s W53 and W54 LCD monitors, four new Acer Aspire notebook computer models, and Whirlpool and Indesit washing machines. CapSense is also being used in Wacom’s Bamboo™ tablet, a graphical input device that converts handwritten text and drawings into digital documents.
 
HP has selected CapSense technology to drive the touch-sensitive TouchSmart™ control panel on the new HP Photosmart™ C4600 All-in-One Series printer.
 
Cypress has licensed Immersion Corporation’s patented TouchSense® haptic (touch feedback) technology to deliver single-chip user interface controllers with tactile feedback. Cypress will integrate this technology with its TrueTouch touchscreen and CapSense capacitive touch solutions to improve the end-user interface experience in mobile phones, GPS systems, keyboards, white goods and other systems.
 
Samsung Electronics Company Ltd. selected Cypress’s TrueTouch solution to implement the touchscreen in its new I8910 (OMNIAHD) mobile phone. The phone also employs a Cypress MoBL® dual-port device to increase multimedia and computing performance and reduce system power consumption.
 
Sharp Communications Group has selected Cypress’s TrueTouch solution to power the waterproof touchscreen on its KDDI Sportio water beat mobile phone.
 
Cypress announced that its PSoC-enabled CyFi™ Low-Power wireless solution has been designed into the remote control of the EVOKE Flow and AVANTI Flow digital music systems made by PURE Digital, the U.K.’s leading radio manufacturer.
 
Cypress introduced the industry’s first 65-nm Quad Data Rate™ (QDR™) and Double Data Rate™ (DDR™) SRAMs. The 72-Mbit devices, developed with foundry partner UMC, feature the industry’s fastest clock speeds and operate at half the power of their 90-nm predecessors. Applications for the new devices include networking, medical imaging and military signal processing.
 
Cypress introduced the FleXO™ family of high-performance clock generators. These highly flexible devices can be instantly programmed in the factory or field to any frequency up to 650 MHz, accelerating time to market and improving manufacturing quality.
 
Cypress subsidiary Cypress Envirosystems won the Buildy Award for Smart Devices at the recent ConnectivityWeek building automation conference in Silicon Valley. The company’s award-winning Wireless Pneumatic Thermostat retrofits existing buildings to enable them to work with Smart Grid technology, and helps companies save energy by optimizing heating and cooling systems to meet their needs. 
 
Cypress Envirosystems released a custom version of its wireless gauge reader to be sold under the Honeywell brand label using Honeywell worldwide sales channels. This product retrofits existing commercial and industrial facilities to improve energy efficiency, plant safety, and reliability.
 
Cypress subsidiary AgigA Tech introduced AGIGARAM™, the industry’s first battery-free, high-speed, high-density, nonvolatile dynamic random access memory (DRAM) system. In the event of a power outage, AGIGARAM provides fail-safe battery-free data backup capabilities for storage, networking, gaming, automotive, industrial and embedded systems.
 
Cypress announced that its online solutions library (www.cypress.com/solutions) now has 150 design elements available for download free of charge. The library’s intellectual property targets a wide array of applications and functions.
 
The Nitte Meenakshi Institute of Technology in Bangalore, India, will collaborate with Cypress to build a PSoC laboratory and offer a two-semester PSoC course. Cypress will support this initiative with hands-on training, hardware kits and software tools. The program is part of the Cypress University Program, which provides equipment, support and training to students and schools around the world.
 
Cypress named Hitoshi Yoshizawa its Japan country manager. Dr. Yoshizawa joined Cypress in 2008. He was formerly president of Xilinx Japan KK. Meanwhile, Rajeev Mehtani, a former vice president at NXP Semiconductor, was named senior vice president of Cypress’s India operations.
 
ABOUT CYPRESS
 
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC Programmable System-on-Chip, USB controllers, general-purpose programmable clocks, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its CyFi low-power RF solution, to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets, including consumer, computation, data communications, automotive and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

FORWARD-LOOKING STATEMENTS
 
Statements herein that are not historical facts and that refer to Cypress or its subsidiaries’ plans and expectations for the third quarter of 2009 and the future are forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995. We may use words such as “believe,” “expect,” “future,” “plan,” “intend” and similar expressions to identify such forward-looking statements that include, but are not limited to, statements related to the semiconductor market, our expectations regarding our Q309 and Q409 revenue; our expectations regarding seasonality in Q3; the strength and growth of our proprietary and programmable products, especially PSoC, PSoC3 and PSoC5, USB, CapSense and True Touch products; our TrueTouch, CapSense, PSoC and other high profile design win penetration, especially in the handset market; our gross margins, customer backlog orders and restocking inventory, visibility in the markets we serve, and our ability to outgrow the market in revenue once the economy recovers. Such statements reflect our current expectations, which are based on information and data available to our management as of the date of this release. This press release sets forth our preliminary and unaudited financial results for our first fiscal quarter. Our actual results may differ materially due a variety of uncertainties and risk factors, including but not limited to business conditions and growth trends in the semiconductor market, seasonality in the markets we serve, our limited visibility into the markets we serve, the impact of the current economy on our operating results, the stability of the ordering patterns of our customers, the accuracy of the point of sale reporting by our distributors, our ability to successfully complete the implementation of our new Oracle order management or ERP system, the demand and growth in the markets we serve, customer acceptance of our portfolio of products, our ability to achieve lower operating expenses and to maintain a solid balance sheet, strong earnings and cash flow, the actions of our competitors, our ability to develop and roll out new products, our factory utilization, whether our products perform as expected, whether the demand for our PSoC3 and PSoC5 products is fully realized, customer acceptance of Cypress and its subsidiaries’ products as evidenced by design wins, whether the expected growth in the markets we serve materializes, our ability to maintain and improve our gross margins and realize our bookings, the financial performance of our subsidiaries, and other risks described in our filings with the Securities and Exchange Commission. We assume no responsibility to update any such forward-looking statements.
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, MoBL, and West Bridge are registered trademarks of Cypress Semiconductor Corporation. TrueTouch, CyFi, Programmable System-on-Chip, CapSense Plus, FleXO, QDR, and DDR are trademarks of Cypress Semiconductor Corporation. PhotoSmart and TouchSmart are trademarks of HP. TouchSense is a registered trademark of Immersion Corp. SunPower is a registered trademark of SunPower Corporation. All other trademarks or registered trademarks are the property of their respective owners.
 
]]>
Mon, 19 Jul 2010 02:09:39 -0600
Cypress TrueTouch™ Touchscreen Solution Enables Users to “Touch the HD Brilliance” on Hot New Samsung I8910 Phone http://www.cypress.com/?rID=37854 Flexible PSoC®-Based TrueTouch Delivers Gesture and Feature Support for Ultimate Multimedia and Web Browsing; Cypress MoBL® Dual-Port Increases Phone Performance

SAN JOSE, Calif., July 16, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Samsung Electronics Company Ltd. has selected the TrueTouch™ solution from Cypress to implement the touchscreen in the new I8910 mobile phone. The I8910, also known as the OMNIAHD, lets users “Touch the HD Brilliance” of the world’s first phone with 720P high-definition video recording and super vivid 3.7” AMOLED display.

Samsung selected the TrueTouch solution based on its fast response time, gesture support and character recognition capabilities that enable the I8910’s outstanding multimedia player and fast internet browsing.

In addition to the TrueTouch touchscreen, the I8910 employs a Cypress MoBL® dual-port as an interconnect between the application and baseband processors, increasing multimedia and computing performance and lowering system power in the new phone.

“The I8910 is a prime example of the exceptional value that Cypress adds to world-class handsets,” said Christopher Seams, executive vice president of sales and marketing for Cypress. “From TrueTouch touchscreens and CapSense® button replacement to MoBL interconnects and West Bridge® controllers, Cypress solutions help manufacturers differentiate their offerings with improved functions, performance and style.”

According to Samsung, Cypress’s TrueTouch and MoBL dual-port solutions gave the company the ability to go beyond the competition with new features and functions that customers are excited to use.

About TrueTouch
The PSoC®-based TrueTouch solution employs proven Cypress capacitive sensing technology that has replaced over 3.5B mechanical buttons. TrueTouch products are targeted at consumer applications that require very low power, superior noise immunity, and tiny package options. TrueTouch programmability allows customers to build custom solutions that meet unique user interface requirements, including gesture-based functions. TrueTouch works with various industrial materials such as glass and plastics, giving customers maximum flexibility to create sleek industrial designs. It also operates flawlessly in noisy environments with interference from RF and LCD noise sources.

Cypress's TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family is the industry's broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions (the ability to track up to 10 simultaneous touches).

Because of the flexible and programmable TrueTouch architecture, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. The TrueTouch solution also enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch. 

About the MoBL Dual-Port Interconnect Family
Today's mobile handsets include advanced features such as the ability to record video, play music, send multimedia messages and deliver 3D games. These handsets also face the challenge of newer faster wireless standards and increased OS functionalities. Many manufacturers have adopted a multi-processor system architecture to address the increased processing demands created by these functions. Members of the MoBL dual-port interconnect family are designed with two independent SRAM interfaces to allow processors to exchange data efficiently, enabling the baseband and application subsystems to evolve independent of each other. Each subsystem can be self-contained with minimal software design effort for interprocessor communication.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, MoBL, CapSense, West Bridge and EZ-USB are registered trademarks and CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 19 Jul 2010 02:04:15 -0600
Cypress Licenses Immersion Corporation's TouchSense Haptic Technology to Deliver First Single-Chip User Interface Controllers with REAL Touch Feedback http://www.cypress.com/?rID=37847 Next-Generation Cypress TrueTouch™ and CapSense® Solutions Enable Innovative Products with Tactile Feedback to Improve User Experience

SAN JOSE, Calif., July 15, 2009 – Cypress Semiconductor Corp. (NYSE: CY) and Immersion Corporation (NASDAQ:IMMR) today announced that Cypress has licensed Immersion’s patented TouchSense® haptic (touch feedback) technology to deliver integrated touch-sensing solutions with tactile feedback. Cypress will integrate this technology with its TrueTouch™ touchscreen and CapSense® capacitive touch solutions to improve the user experience in mobile phones, GPS systems, keyboards, white goods and other systems. Products employing this technology will be available immediately for selected OEMs and via broader product roll-out toward the end of this year.

Haptics, also known as touch feedback, delivers a tactile confirmation to users when input to a system via a touchscreen, slider, touchpad, or other digital interface. Cypress’s unique PSoC® architecture offers the flexibility to add haptics to TrueTouch and CapSense solutions. PSoC also enables devices to perform additional functions such as driving LEDs and controlling backlights.

“User interfaces are one of the most important ways to differentiate products and add value to consumers,” said Dhwani Vyas, vice president of Cypress’s User Interface Solutions. “Integrating haptics into our TrueTouch and CapSense offerings allows us to offer customers a richer experience with touch and haptic feedback.  We are pleased to be working with Immersion, which is the leading innovator in this space.”

“We are pleased that Cypress, the leader in touch sensing, will deliver Immersion’s TouchSense technology to provide the industry’s first integrated controller with touch feedback,” said Craig Vachon, senior vice president and general manager of Immersion’s Touch Business. “We expect Cypress’s new products to increase penetration of haptics into a wide range of products and revolutionize the user experience.”

About TrueTouch
The TrueTouch solution is based on proven Cypress capacitive sensing technology that has replaced over 3.5B mechanical buttons. TrueTouch products are targeted at consumer applications that require very low power, superior noise immunity, and tiny package options. The TrueTouch programmability allows customers to build custom solutions that meet unique user interface requirements, including gesture-based functions. TrueTouch works with various industrial materials such as glass and plastics, giving customers maximum flexibility to create sleek industrial designs. In addition, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices.

Cypress's TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. TrueTouch also operates flawlessly in noisy environments with interference from RF and LCD noise sources. The TrueTouch family, based on the PSoC® programmable system-on-chip architecture, is the industry's broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions (the ability to track up to 10 simultaneous touches).

Based on the flexible PSoC® programmable system-on-chip architecture, the TrueTouch solution also enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information is available at www.cypress.com/go/TrueTouch.

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

About TouchSense Technology
Immersion's TouchSense touch feedback technology more fully involves the sense of touch to make the user experience with digital and medical devices more efficient, intuitive, safer and more accurate. TouchSense solutions for medical device controls, programmable rotary technology, touchscreens, touch panels, touch surfaces, and handheld products incorporate numerous proprietary mechanical, electrical, software, and firmware technologies. Immersion can also assist partners with development and integration, making it faster and easier to realize the many benefits of touch feedback.

About Immersion (www.immersion.com)
Haptic (touch) technology is the future of user experience in digital devices. Founded in 1993, Immersion harnesses human touch to create user experiences that deliver a more compelling sense of the digital world. Using one of Immersion's adaptable high fidelity haptic systems, partners can achieve a competitive advantage and greater revenue opportunities with products that are more intuitive, satisfying, efficient, and safe. With Immersion technology, world-class companies can deliver improved user experiences in products such as widely popular video games, leading video console gaming systems, advanced automotive driver controls, and award-winning mobile phones. Immersion manufactures its own line of medical simulators that incorporate touch technology. These virtual reality training tools, installed around the world, enable practitioners to improve their practice of sophisticated life-saving surgical procedures prior to operating on patients. With over 700 issued or pending patents in the U.S. and other countries, Immersion is the leading innovator in touch-enabled user experiences that bring the digital universe to life.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Forward-looking Statements
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation, Cypress Semiconductor Corporation or their respective consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including the statement regarding plans to integrate Immersion's technology with Cypress products, the statements regarding timing of availability of Cypress products employing Immersion technology, the statement that haptics allows Cypress to offer customers a more integrated experience with touch and haptics feedback, the statement that Immersion expects Cypress’s new products to increase penetration of haptics into a wide range of products, and any statement or assumptions underlying any of the foregoing. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s or Cypress’s business, which include, but are not limited to, unanticipated flaws or defects in the Immersion’s or Cypress’s products, unanticipated difficulties in the implementation of haptics in Cypress’s products, the effects of the current macroeconomic climate, delay in or failure to achieve commercial demand for Immersion’s products or a delay in or failure to achieve the acceptance of force feedback as a critical user experience.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s and Cypress’s most current Form 10-Q or other periodic reports, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release attributable to Immersion or Cypress, respectively, reflect that Company’s management’s beliefs and predictions as of the date of this release.  Immersion and Cypress each disclaim any obligation to update such forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

 
Cypress, the Cypress logo, CapSense, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation. All other trademarks are property of their owners.

IMMR – T

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Mon, 19 Jul 2010 01:46:17 -0600
Cypress CapSense® Solution Drives Sleek, Touch-Sensitive Control Panel on New HP Photosmart C4600 All-in-One Series Printer http://www.cypress.com/?rID=37830 SAN JOSE, Calif., July 15, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that its CapSense® capacitive touch-sensing solution drives the touch-sensitive HP TouchSmart control panel on the new HP Photosmart C4600 All-in-One Series Printer. The CapSense solution offers best-in-class AC line noise immunity, enabling HP to use an economical two-prong power cord that is more convenient for customers. Further, the programmable nature of CapSense devices enabled a fast time-to-market and allowed HP to develop a platform architecture that could be leveraged across many designs.

The HP Photosmart C4600 All-in-One Series is a versatile, intuitive printing system that makes at-home scanning, copying and printing simple and convenient. It prints up to 29 pages per minute, scans at up to 1200 x 2400 dpi and can deliver up to nine copies per minute. Its 1.45-inch LCD color graphics display is surrounded by the CapSense-enabled TouchSmart buttons.

“HP is the world leader in printing, and we’re very excited to be included in a great product such as the HP Photosmart C4600,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “CapSense offers superior specifications in a number of areas, including robust line noise immunity. That technical superiority is making CapSense the solution of choice for all types of systems, from mobile handsets and consumer electronics to white goods, PCs and printers.”

“As we move to make printing more intuitive, the Cypress CapSense solution helped us achieve some important goals with the HP C4600 All-in-One,” said Tuan Tran, vice president for Inkjet Consumer Solutions in the Imaging and Printing Group at HP. “The TouchSmart control panel provides our customers with an easy-to-use, stylish interface that allows them to browse, edit and print photos with the touch of a finger.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense. 

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, CapSense, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 19 Jul 2010 01:31:56 -0600
Cypress TrueTouch™ Solution Implements Touchscreen in New Waterproof Sportio water beat Phone by KDDI http://www.cypress.com/?rID=37827 New Phone, Designed by Sharp, Uses Flexible PSoC®-Based TrueTouch Solution
To Enable Phone Use in Wet Conditions

SAN JOSE, Calif., July 14, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that the TrueTouch™ touchscreen solution from Cypress implements the new waterproof touchscreen for the KDDI Sportio water beat mobile phone. The new phone, manufactured by Sharp Communication Systems Group, has a 3-inch touchscreen with brilliant colors, and integrates a water resistive feature equivalent to IPX5/7*.

The Sportio water beat is oriented towards active users, with a small size and weight along with applications geared towards fitness, golf and other outdoor activities using both GPS and accelerometer technologies. The new phone also offers rich entertainment capabilities such as one-segment digital TV, a 3.2-megapixel camera and an audio player.

Cypress’s TrueTouch family, based on the PSoC® programmable system-on-chip architecture, includes single-touch, multi-touch and “multi-touch all-point” offerings. The multi-touch all-point solution can track up to 10 simultaneous touches, a feature unmatched by competing products. The Cypress TrueTouch solution also enables the industry’s best water rejection, as shown by the Sportio water beat phone. In addition, TrueTouch is the industry’s most flexible touchscreen solution, as the unique PSoC architecture allows designers to implement differentiated features and make last-minute design iterations without board changes. With the TrueTouch architecture, customers can choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Additional information about the TrueTouch solution is available at http://www.cypress.com/go/pr/TrueTouch.

"The Sportio water beat is an amazing product and we are happy to see TrueTouch technology contribute to its rich feature set,” said Norm Taffe, executive vice president of Cypress’s Consumer and Computation Division. “Our waterproof technology is one of many features that set TrueTouch apart from competitive offerings.”

“The TrueTouch solution continues to grow in popularity among leading Japanese companies,” said Hitoshi Yoshizawa, Japan country manager for Cypress. “The unmatched flexibility and performance of TrueTouch along with our excellent local technical support staff offer customers the best choice for implementing touchscreens.”

About TrueTouch
Touchscreens have become the user interface of choice for many applications. Touchscreen technology addresses the conflicting demands for smaller products with larger displays by eliminating traditional buttons without sacrificing screen size. They also enable users to manipulate new functions easily and intuitively by interacting directly with content on the screen.

Cypress’s TrueTouch devices support projected capacitive touchscreens, which offer numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family is the industry’s broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions.

Based on the flexible PSoC architecture, the TrueTouch solution enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at www.cypress.com/TrueTouch.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

* IPX5/IPX7 Standard defined by International Electrotechnical Commission:
(IPX5) The phone will not fail when it is subjected to a 3 minute burst of water spouting from various directions, using a 6.3mm diameter nozzle, at a rate of around 12.5 liters per minute, for more than 3 minutes.
(IPX7) The phone will not fail and no water will enter inside the phone unit when it is placed in a tank filled with ordinary tap water, to a depth of 1m, at normal room temperature, for around 30 minutes.

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Cypress, the Cypress logo and PSoC are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 19 Jul 2010 01:27:22 -0600
Cypress Ships One Billionth USB Controller http://www.cypress.com/?rID=37816 Company Continues “Making USB Universal®” by Expanding Industry’s Broadest USB Portfolio

SAN JOSE, Calif., July 13, 2009 – Cypress Semiconductor Corp. (NYSE: CY), the market leader in USB, today announced that it has shipped over one billion USB controllers.  Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications.  Cypress offers the industry’s most complete portfolio of USB devices, including low-, full-, and high-speed controllers, embedded hosts, hubs, application specific bridges, transceivers and wireless solutions. 

Fueled by consumer demand in USB-enabled applications such as PC peripherals, consumer electronics and mobile handsets, and augmented by increasing usage in industrial and automotive applications, Cypress has shipped more than 500 million USB devices since 2005.

Cypress’s well established portfolio includes enCoRe™ and EZ-USB® USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios. Cypress’s hallmark USB device, the EZ-USB FX2 controller, continues to provide unparalleled flexibility to customers seeking to add USB to new applications.

“With media consumption continuing to grow and SuperSpeed USB on the way, our customers continue to turn to Cypress as the leader in USB,” said Cypress President and CEO T.J. Rodgers. “We were the first supplier to provide high-volume, flexible USB controllers, blazing the trail that led to USB adoption in products everywhere. We intend to maintain our leadership with new and innovative USB solutions.”

“With its established portfolio and robust customer support, Cypress is well positioned to maintain a strong position in USB,” said Brian O’Rourke, principal analyst at In-Stat. “We project the overall market for USB-enabled devices to grow to over four billion devices by 2013, driven mainly by its adoption across a broad range of PC and consumer electronics applications.”

“Cypress earned its market leadership position in USB’s first decade by building a broad portfolio of products around customers’ needs for PC peripherals applications,” said Alakesh Chetia, vice president of the USB business unit at Cypress. “In the present, our newest MoBL-USB™ and West Bridge products are bringing USB to mobile phones, and we offer devices optimized for automotive and industrial applications. We are committed to extending our leadership in the future with introductions of new technologies such as USB 3.0.”

Cypress also provides the industry’s most comprehensive USB software support, reference designs and driver suites. This “whole product” support enables customers to bring USB-enabled products to market faster and has helped to forge long-lasting relationships with leading manufacturers worldwide.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, Making USB Universal, West Bridge and EZ-USB are registered trademarks and enCoRe, WirelessUSB, MoBL-USB and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Fri, 16 Jul 2010 08:25:00 -0600
Cypress to Announce Second-Quarter 2009 Results on July 16 http://www.cypress.com/?rID=37727 Conference Call to be Webcast at: http://www.cypress.com/investors
 
 
SAN JOSE, Calif., June 30, 2009 – Cypress Semiconductor Corp. (NYSE: CY) will announce its second-quarter 2009 earnings in a conference call on Thursday, July 16 at 8:30 a.m. Pacific time.   
 
All interested parties are requested to contact 408-943-2113 no later than Monday July 13, 2009 to reserve a position for the quarterly conference call. The event also will be broadcast over the Internet and can be accessed through Cypress’s web site at http://www.cypress.com/investors. The archived presentation will be available for two weeks immediately following the event. 
 
Full text of the press release and supplemental financial information will be made available on First Call and the Cypress web site on the morning of the conference call. 
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC Programmable System-on-Chip, USB controllers, general-purpose programmable clocks, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its CyFi low-power RF solution, to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets, including consumer, computation, data communications, automotive and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
Cypress, the Cypress logo and PSoC are registered trademarks and Programmable System-on-Chip and West Bridge are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.
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Fri, 16 Jul 2010 05:53:05 -0600
Cypress Names Rajeev Mehtani as Senior Vice President of India Operations http://www.cypress.com/?rID=37697 Seasoned Professional with Over 23 Years Experience to Manage and Grow India Operations

SAN JOSE, Calif., June 29, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced the appointment of Mr. Rajeev Mehtani as Senior Vice President of India Operations. In his new role, Mehtani, who has more than 23 years of experience in the industry, will be responsible for managing and growing India operations.

Mr. Mehtani joins Cypress from NXP Semiconductors where he was the vice president and country manager for India. He previously held a wide variety of positions at NXP and Philips Semiconductors, including design engineering, corporate marketing and managing business units.

"I am truly excited to be a part of Cypress India,” said Mehtani. “Cypress is unique in that we have much more than R & D in India.  A significant portion of global business management, as well as corporate and strategic marketing operations are based in India, offering an opportunity to impact the strategic direction of the company. In addition, our broad programmable product offering is well positioned to serve the growing Indian product design market, and we look forward to intensifying our sales efforts in India".

"Rajeev brings with him a wealth of knowledge and experience in all areas of development and business unit management,” said Paul Keswick, executive vice president of New Product Development at Cypress.” India is extremely important to the future growth and success of Cypress, and we are excited to have attracted a top industry talent for this position.”

Photo
A high-resolution photo of Rajeev Mehtani can be downloaded at www.cypress.com/go/Mehtani.

About Cypress India
Cypress started operations in India in 1995. It acquired a local telecom product design firm in 1999 and Lara Networks in 2001, adding a product engineering and testing division to its Indian arm. Cypress has since grown to over 500 employees spread across three locations in Bangalore, Hyderabad and Chennai. It has product engineering, testing and characterization, applications engineering, corporate strategic marketing, divisional marketing and R & D teams in India. Half of Cypress’s worldwide design engineers are based out of India.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo and PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Fri, 16 Jul 2010 05:42:07 -0600
Cypress Envirosystems' Wireless Pneumatic Thermostat Wins Gold in ACHR News 2010 Dealer Design Awards http://www.cypress.com/?rID=44532 Panel of Contractors Selects Energy-Saving WPT for Top Honors
In Commercial Controls Category

SAN JOSE, Calif., July 13, 2010 — Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), was recognized for excellence in product design in the 6th annual Dealer Design Awards Program sponsored by The Air Conditioning Heating & Refrigeration News magazine. An independent panel of 30 contractors acted as judges in the contest that had 114 entries from different industry brands. The company’s Wireless Pneumatic Thermostat (WPT) was the Gold Award Winner in the Commercial Controls category. The ACHR News is the leading trade magazine in the heating, ventilating, air conditioning, and refrigeration industries.
 
The patent-pending WPT solution retrofits existing pneumatic thermostats to deliver direct digital control (DDC) functionality in minutes. Compared with the cost to implement conventional DDC retrofit, the WPT costs 80% less, pays back in 18 months or shorter, and can be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and communication with utility Demand Response programs. Sensor data gathered by the WPT is used for retro and ongoing commissioning to save energy and reduce maintenance costs.

ACHR News Publisher John Conrad stated, “These awards give us a unique opportunity to recognize the outstanding research and development efforts that go into many of the products serving the HVACR industry and the awards issue gives our readers an opportunity to read about innovative installation and service solutions."

“We are pleased to have the WPT bring home the gold from the Dealer Design Awards,” said Harry Sim, CEO of Cypress Envirosystems. “Customers are experiencing the fast payback, smart control and data communication, and savings in energy usage and maintenance costs that the WPT delivers.”

First introduced in 2008, the WPT is now used in over 100 sites across North America including Fortune 500 office buildings, hospitals, universities, K-12 schools and government buildings.

Winning entries in the Dealer Design Awards were featured in the July 12, 2010 issue of The ACHR News, which is distributed nationally to over 33,000 HVACR contractors, wholesalers, and other industry professionals.

About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NASDAQ: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 18 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Envirosystems, the Cypress Envirosystems logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 12 Jul 2010 19:48:11 -0600
Cypress and Future Electronics Jointly Develop Low-Cost PSoC® 3 Development Board Showcasing New Architecture's Ease-of-Use and Fast Design Cycle http://www.cypress.com/?rID=44531 Designers Can Request Free Onsite PSoC 3 Demonstrations and Half-Day Workshops

SAN JOSE, Calif., July 13, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) and Future Electronics today introduced a low-cost development board demonstrating the ease-of-use of Cypress’s new PSoC® 3 architecture. The Future Electronics PSoC 3 Development Board shows how developers can leverage the flexible PSoC 3 architecture and the revolutionary PSoC Creator™ Integrated Development Environment (IDE) to streamline designs.

The Future Electronics PSoC 3 Development Board features:
• On-Board Debug/Programmer
• CapSense® Touch Pad Interface
• TriColor - Red/Green/Blue LEDs
• User USB Interface
• Power through USB Ports
• Two Connectors for I/Os and Expansion Boards
• Optional CAN Oscillator.

The two Expansion Board Kit (EBK) connectors on the board enable it to work with a growing ecosystem of solution-based expansion kits that Cypress is developing, including segment LCD, CAN and more. Future will also be developing an expansion board for the new Sharp Pixel in Memory LCD with power consumption 130 times lower than standard LCDs of comparable size.  More information on the Future PSoC 3 board is available at www.FutureElectronics.com/cypress. The companies also announced that interested parties can request free onsite introductory demonstrations of the new development board or half-day, hands-on workshops by visiting www.cypress.com/go/FEtraining or by contacting a local Future account manager.

PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration, and flexibility across 8-, 16-, and 32-bit applications. PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit delta-sigma ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

“We’re pleased to offer our customers a low-cost entry point to experience how Cypress’s PSoC platform provides the power and flexibility to develop innovative products and get to market fast," said Frantz Saintellemy, Chief Technical Officer at Future Electronics. “We’re also looking forward to providing hands-on demonstrations through our free, onsite trainings.”

“Future Electronics has created another excellent development tool for PSoC designers around the world,” said Geoff Charubin, vice president of Worldwide Distribution for Cypress. “We are excited to see the response for the new board and training programs from customers who have come to trust Future’s strong technical support.”

The free onsite demonstration introduces the PSoC 3 and PSoC 5 architectures and features, shows applications development using PSoC Creator software and the Future Electronics PSoC 3 Development Board, and includes a short lab. The free half-day workshop gives participants hands-on experience using and developing PSoC 3 applications through the PSoC Creator IDE and the CY8CKIT-001 PSoC Development Kit. Attendees will learn how to easily implement high-performance, low-power 8-bit or 32-bit mixed-signal applications with an architecture integrating powerful and programmable analog and digital resources. Interested parties can request introductory demonstrations or workshops by visiting: www.cypress.com/go/FEtraining.

Availability and Photo
More information on the Future Electronics PSoC 3 Development Board (PSOC3-DEV-BOARD) is available at www.FutureElectronics.com/cypress. High-resolution photos of the board are available at www.cypress.com/go/pr/photo/FEPSoC3board. The Cypress CY8CKIT-001 PSoC Development Kit is priced at US $249 and is available from Future at www.FutureElectronics.com.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Future Electronics
Headquartered in Montreal and operating in 41 countries around the world, Future Electronics has earned an impressive reputation for the strength of its commercial and technical competencies through all stages of the design-production cycle, and for developing efficient, comprehensive global supply chain solutions. Future Electronics is globally integrated, with one worldwide IT infrastructure providing real time inventory availability and access, while enabling full integration of operations, sales and marketing worldwide. Offering the highest level of service, the most advanced engineering/design capabilities and technical solutions, and the largest available-to-sell inventory in the world, the company’s mission is always to Delight the Customer. For more information, visit http://www.futureelectronics.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 12 Jul 2010 19:42:57 -0600
Cypress University Alliance and BG Partners Announce Third Annual Professor E.I. Tochitsky Fellowship Award http://www.cypress.com/?rID=44463 Arab Academy of Science and Technology Honored for Entrepreneurship
And Broad PSoC® Deployment in the Middle East

SAN JOSE, Calif., July 9, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and BG Partners today announced that a team from the Arab Academy of Science and Technology (AAST, Cairo-Alexandria, Egypt) is the winner of the third annual Professor E.I. Tochitsky Fellowship Award. Professor Khaled A. Shehata’s group from the AAST Electronics and Communications Department led a widespread Middle East deployment of Cypress’s PSoC® programmable system-on-chip platform.

There are three main components of the Fellowship: the opportunity to work with BG Partners to create a business plan for an innovative product, an interview with Cypress concerning a potential internship, and a student financial award.

“We’ve immediately recognized the uniqueness, flexibility and many other advantages of the PSoC technology platform," said Professor Shehata. “My students are very interested – next we will teach them PSoC 3 and PSoC 5.”

“It has been a privilege to introduce the PSoC technology platform into Egypt and the broader Middle East with its unique entrepreneurial and long-term investment culture,” said Dr. Victor V. Boksha, Managing Director of BG Partners. “Very quickly we’ve developed a “meeting of minds” with Professor Shehata - the whole project benefited enormously from his extraordinary abilities as a top teacher and resourceful entrepreneur. We see the Middle East investing serious resources in technology. By leveraging deep local know-how, we’re now focusing on the joint development of distributed energy solutions closely coupled with building-integrated photovoltaics based on the PSoC platform.”

"We are very impressed with the support and initiative from Professor Shehata and the AAST team,” said Patrick Kane, director of the Cypress University Alliance. “Professor Shehata has exceptional students – we’ve gotten excellent feedback from Cypress managers after the completion of an internship program. We appreciate all the efforts of BG Partners as we jointly continue to expand the reach of PSoC through the Middle East.”

BG Partners Group, Cypress University Alliance, and Professor E.I. Tochitsky’s family established the fellowship in 2007 to recognize and support outstanding student-professor entrepreneurial efforts. The fellowship is open to other industrial and investment groups to participate in also. Founded in memory of Professor Eduard Ivanovich Tochitsky (1935-2007), a remarkable business and technology leader, the fellowship initially supported young entrepreneurial talent from Belarus – the native country of Professor Tochitsky. Works from the Middle East, Russia, Ukraine, Kazakhstan, Norway, and Singapore are also considered. The 2008 Award went to Professor Igor E. Zuikov’s group at Belarus National Technical University. The 2007 Award went to Professor Victor F. Zavortony’s group at Ukraine National Technical University – the Winner of the 2008 Cypress PSoC Challenge.

About BG Partners
BG Partners is recognized as one of the top venture capital groups focusing on the Middle East and US and stressing the need and the tremendous potential for the next-generation of clean green-tech and medical applications based on semiconductor platforms. BG Partners is headquartered in Silicon Valley (California) and has partners world-wide.

About the Cypress University Alliance
Cypress's University Alliance Program is a multifaceted program empowering electronics engineering and computer science students to develop the skill sets needed to perform in today's marketplace. The program mounts regional design competitions, offers academic workshops, and maintains a university alliance website (www.cypress.com/cua) which provides access to myriad free design resources, evaluation boards and online courses.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Thu, 08 Jul 2010 22:31:37 -0600
Cypress Earns Trusted Foundry Accreditation From U.S. Department of Defense http://www.cypress.com/?rID=44444 Enables Cypress to Fabricate Classified Defense Products in Minnesota Fab

SAN JOSE, Calif., July 8, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its Fab 4 manufacturing facility in Bloomington, Minnesota has been accredited by the U.S. Department of Defense (DoD) as a Category 1A ‘Trusted Foundry.’ The accreditation applies to design, wafer foundry, and test operations, and expands Cypress’s ability to make and sell defense products in the fab by authorizing fabrication of material for classified and unclassified programs requiring Trusted Suppliers.

Accreditation through the DoD’s Defense Microelectronics Activity (DMEA) requires enacting stringent security policies and procedures which are safeguards against supply chain interruption, modification or tampering with devices.

Fab 4 fabricates microelectronics on 8-inch wafers using a wide variety of 90- to 350-nm production process baselines. The facility also performs on-site wafer-level sort and device functionality test. Accreditation applies to all processes in the fab, spanning CMOS, embedded non-volatile memory, CMOS image sensor, high voltage, and BiCMOS.

“We’re pleased and proud to have achieved this accreditation,” said Shahin Sharifzadeh, executive vice president of worldwide manufacturing for Cypress. “With this accreditation Cypress has joined the elite ranks of Trusted IC Suppliers to the US Defense market.  Our unique capabilities in this arena include our 130-nm SONOS process that enables embedded non-volatile memory and programmable analog circuits, as well as 90-nm CMOS for radiation-hardened memories.”

To discuss foundry needs for defense and other applications, interested parties can contact Cypress at trustedfoundry@cypress.com or visit www.cypress.com/go/foundry.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Thu, 08 Jul 2010 02:32:09 -0600
Cypress to Announce Second-Quarter 2010 Results on July 22 http://www.cypress.com/?rID=44430 Conference Call to be Webcast at: http://www.cypress.com/investors
 
 
SAN JOSE, Calif., July 7, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) will announce its second-quarter 2010 earnings in a conference call on Thursday, July 22 at 8:30 a.m. Pacific time.   
 
All interested parties are requested to contact 408-943-2113 no later than Monday July 19, 2010 to reserve a position for the quarterly conference call. The event also will be broadcast over the Internet and can be accessed through Cypress’s web site at http://www.cypress.com/investors. The archived presentation will be available for two weeks immediately following the event. 
 
Full text of the press release and supplemental financial information will be made available on First Call and the Cypress web site on the morning of the conference call. 
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
Cypress, the Cypress logo and PSoC are registered trademarks and Programmable System-on-Chip and West Bridge are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.
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Wed, 07 Jul 2010 11:04:46 -0600
Cypress's CEO Issues Declaration of Energy Independence, Planning 100 Percent Self-Generation by 2015 http://www.cypress.com/?rID=44362 Renewable Electricity From New Bloom Energy Fuel Cells and Existing Solar Panels
Now Powers 75 Percent of San Jose Company’s Campus

SAN JOSE, Calif., July 2, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) CEO T.J. Rodgers today declared that Cypress’s headquarters campus in San Jose, Calif., will be independent from the public utility grid by the year 2015. The announcement was made as the company dedicated three new Bloom Energy fuel cell systems at the site. The Bloom Energy Servers, combined with existing rooftop solar panel installations, now supply approximately 75 percent of Cypress’s electric needs.

“In the course of doing business, it sometimes becomes necessary for a company to rethink the bonds that have connected it to other organizations,” said Cypress’s founder, president and CEO T.J. Rodgers, paraphrasing the opening passage of the U.S. Declaration of Independence. “Until now, the monthly electric bill was seen by California businesses as one of life’s certainties. That is no longer the case, thanks to more affordable renewable energy options.

“Using both solar and renewable-fuel-powered Bloom Energy Servers—and possibly other technologies still in their infancy—we envision a fully functional campus with 100 percent clean, self-sustaining electrical power,“ Rodgers said. “We are three-fourths of the way toward achieving our goal using technology created right here in our own backyard, by the type of visionary minds that made Silicon Valley the center of innovation.”

The three 100-kilowatt Bloom Energy Servers installed at Cypress are expected to pay for themselves in five years, at which point they will be generating nearly “free” electricity for Cypress. The servers, about the size of an average parking space, convert air and renewable biogas into electricity via a clean electrochemical process. Each server contains thousands of Bloom's fuel cells – flat, solid ceramic squares made from a sand-like powder—and generates enough power to meet the needs of approximately 100 average U.S. homes, or one small office building.

"I want to thank Cypress for helping San Jose become the world’s center of clean tech innovation,” said San Jose Mayor Chuck Reed. “Cypress’s declaration reflects the Silicon Valley’s tradition of creativity. Silicon Valley companies are transforming the way we use energy through green technologies like Bloom Energy fuel cells and SunPower solar cells. San Jose’s Green Vision sets ambitious goals for halving our per capita energy use and getting 100 percent of the city’s energy from clean, renewable sources. Efforts like Cypress’s are showing us that it’s possible to do just that.”

“We are excited to provide Cypress with a renewable energy solution that can contribute to their self-generation goal 24 hours a day, 365 days a year,” said KR Sridhar, Bloom Energy co-founder and CEO.  “With Bloom’s Energy Servers, our customers are able to ensure their energy security while also dramatically reducing their costs and their carbon footprint.”

Cypress celebrated its independence declaration today with an event at its campus, featuring comments from T.J. Rodgers, K.R. Sridhar, SunPower founder and CTO Dick Swanson, San Jose Mayor Chuck Reed, and Santa Clara County Supervisor Dave Cortese. The event also showcased renewable energy exhibits from Bloom Energy, SunPower, and Cypress Envirosystems, a Cypress subsidiary that provides solutions to retrofit existing buildings and industrial plants for energy efficiency. There also were green energy exhibits from local high school students displayed at the event. These included a SmartBike by David Zarrin of Saratoga High School, a next-generation hydrogen fuel cell project designed by Aakriti Jain and Emily Cheng of Lynbrook High, and a solar-operated room cooling system by William Thornbury of De La Salle.

SunPower designs, manufactures and delivers the planet's most powerful solar technology broadly available today. Cypress spun out SunPower in 2008 in a tax-free stock distribution worth $2.6 billion.

Photo
To download a copy of Cypress’s “Declaration of Energy Independence,” go to www.cypress.com/go/declaration.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners

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Fri, 02 Jul 2010 14:44:50 -0600
Cypress CEO to Announce "Declaration of Energy Independence" from Electric Grid at July 2 Event http://www.cypress.com/?rID=44289 Event Features Remarks from Cypress founder and CEO T.J. Rodgers, Bloom Energy CEO K.R. Sridhar; SunPower founder and CTO Dick Swanson, San Jose Mayor Chuck Reed, and Santa Clara County Supervisor Dave Cortese; and Demos of Renewable Energy Projects from Local High School Students
 
SAN JOSE, Calif., June 30, 2010 -- Cypress Semiconductor Corporation’s legendary founder and CEO, T.J. Rodgers, is declaring energy independence from the public utility grid for Cypress’s headquarters campus in San Jose, Calif.  The announcement will be made at 10:30 a.m. on Friday, July 2, as the company dedicates Bloom Energy fuel cell systems at the site, and lays out a framework to get entirely off the public electric grid. Cypress’s campus electric system also includes solar panels.
 
WHAT:             Media Event at Cypress declaring independence from the electric utility grid
 
WHERE:           Cypress Semiconductor Corp.
                        198 Champion Court (near North First St. and Tasman)
                        San Jose
 
VISUALS:             T.J. Rodgers signs Cypress’s “Declaration of Energy Independence”
·         Unveiling of fuel-cell energy system
·         Exhibits from Bloom Energy, SunPower and Cypress Envirosystems
·         Photo opps with CEOs and San Jose Mayor, County Supervisor
·         Exhibits from local high-school students showing the future of clean energy
·         Access to rooftop solar system
 
AGENDA:         10:30    Event begins
                        10:45    Cypress’s Declaration of Energy Independence by founder and CEO, T.J. Rodgers
                        10:50    Invited guest remarks
                        11:00    T.J. Rodgers signs “Declaration of Energy Independence” (photos of CEOs, mayor)
                        11:05    Q&A
                        11:15    Closing remarks
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Wed, 30 Jun 2010 15:16:30 -0600
Research Firm Finds Cypress Envirosystems Wireless Pneumatic Thermostat Can Teach Old Buildings New Smart Grid Connectivity Tricks http://www.cypress.com/?rID=44255 ARC Advisory Group Touts WPT in Report “Comprehensive Building Retrofit Solutions
Provide Opportunities for Growth in a Challenging Economic Climate”

SAN JOSE, Calif., June 30, 2010 — Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), today announced that a new report from the ARC Advisory Group finds that the Wireless Pneumatic Thermostat (WPT) opens up smart grid connectivity for older buildings with “dumb” pneumatic HVAC systems. Estimates suggest up to 70 percent of existing buildings in the United States use pneumatic HVAC systems, with approximately 60 million pneumatic thermostats still in use today. 

The author of the report, Joe Gillespie, Building Automation System Analyst at the ARC Advisory Group, commented, “Given the current economic climate, ARC anticipates as much as 75 percent of near term market potential in the North American building automation industry will come from existing buildings that need to be updated or retrofitted. The majority of these buildings will be retrofitted with intelligent automation components that preserve previous system investments in lieu of deploying completely new systems in order to save time, reduce cost, and minimize business disruptions. Partnering with Cypress Envirosystems will allow suppliers to leverage the boom in the retrofit sector of the building automation market and secure business that would otherwise be lost.”

The report states that, “Suppliers that align themselves with Cypress Envirosystems will have an inherent advantage when competing for retrofit projects, particularly those involving pneumatic HVAC systems. Providing a quick, minimally invasive, low-cost installation that utilizes the existing system while outfitting it for digital control will help unlock the vast opportunity that currently exists in the building automation retrofit market.”

The full report, entitled “Comprehensive Building Retrofit Solutions Provide Opportunities for Growth in a Challenging Economic Climate,” is available at http://www.arcweb.com/Domains/Building-Automation/Lists/Posts/Post.aspx?ID=12. More info on the WPT is available at www.cypressenvirosystems.com/products-wpt.php.

“We are very happy to see a respected organization such as ARC validate the energy-savings, painless installation and fast payback of our WPT,” said Harry Sim, CEO of Cypress Envirosystems. “We agree whole-heartedly with the findings that the current economic climate and the government stimulus funding make this an ideal time to retrofit older buildings that have dumb HVAC technology so that they can plug into the Smart Grid. Our customers are leveraging the WPT and the current conditions to save both energy and money.”

The report states that government funding “will undoubtedly provide a spark to the building retrofit sector for the next couple of years and, as a result, ARC expects the retrofit market to be the strongest sector of the building automation market over this period.”

About the Wireless Pneumatic Thermostat
The patent-pending WPT solution retrofits existing pneumatic thermostats to deliver direct digital control (DDC) functionality in minutes. Compared with the cost to implement conventional DDC retrofit, the WPT costs 80% less, pays back in 18 months or shorter, and can be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and communication with utility Demand Response programs. Sensor data gathered by the WPT is used for retro and ongoing commissioning to save energy and reduce maintenance costs.

About ARC
Founded in 1986, ARC Advisory Group (www.arcweb.com) is the leading research and advisory firm for manufacturing, energy, and supply chain solutions. Coverage of technology from sensors and automation to production, design, and business systems makes ARC Advisory Group the go-to firm for manufacturers around the world.

About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NASDAQ: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 18 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Systems, the Cypress Systems logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 29 Jun 2010 19:54:21 -0600
Cypress Webinar on July 1 Teaches How to Simplify Capacitive Touch-Sensing Designs Through Integration http://www.cypress.com/?rID=44098 Free Online Seminar Hosted with EE Times Will Explore Leveraging Cypress’s
CapSense® Plus™ Solution to Control Additional Functions and Lower Overall System Costs

SAN JOSE, Calif., June 24, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a free, online seminar that shows designers how to create highly-integrated capacitive touch-sensing designs with programmable systems. The 60-minute webinar, entitled “Simplify Your Capacitive Touch-Sensing Designs,” will be presented in conjunction with EE Times on Thursday, July 1 at 9:00 a.m. PDT. Registration is available at www.techonline.com/learning/livewebinar/225600343.

Typical touch-sensing designs require multiple discrete components, each of which adds cost and occupies board space. The presenter will demonstrate how Cypress's CapSense® Plus™ family gives engineers more design flexibility through greater configurability and better performance of digital and analog resources for implementing PWMs, timers, communication interfaces such as I2C and SPI, ADCs and more. Leveraging a dedicated dual-channel interface allows a single device to implement multiple buttons and slider interfaces while managing functions such as motor control, intelligent sensing, LED control and more.

The CapSense family is based on Cypress’s PSoC® programmable system-on-chip architecture, allowing for dynamic reprogramming of analog and digital components in minutes. This enables designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. With fixed-function components, making changes can be time consuming and cause project delays. By contrast, a programmable approach enables designers to implement system changes with no new silicon and without having to redesign circuit boards. The webinar will teach designers how to leverage these programmable systems to accelerate time to market and lower overall system cost.

About CapSense
Cypress's CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry-leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and CapSense Plus, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Thu, 24 Jun 2010 09:03:05 -0600
Cypress to Address Nasdaq OMX 24th Investor Program http://www.cypress.com/?rID=43964 Presentation to be Webcast on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., June 21, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its Executive Vice President of Finance and CFO, Brad Buss, will make a presentation at the Nasdaq OMX 24th Investor Program on June 23 to discuss Cypress’s financial and strategic outlook. 
 
The event will be held at 11:00 a.m. local time the Andaz Liverpool Street Hotel in London. A webcast of the presentation will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners
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Mon, 21 Jun 2010 11:28:52 -0600
Cypress Envirosystems Selected by California Public Utilities Commissioner as One of the Top Innovative Clean, Green Companies of the Year http://www.cypress.com/?rID=43877 Nomination by San Diego Gas and Electric Company Secures Showcase Role
At the Annual Western Conference of Public Service Commissioners

SAN JOSE, Calif., June 15, 2010 — Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), announced today that Commissioner John A. Bohn of the California Public Utilities Commission, host of the 2010 Western Conference of Public Service Commissioners, has invited Cypress Envirosystems to present its technology to the utility regulators and utility companies in 13 western states.

Cypress Envirosystems was nominated by San Diego Gas and Electric Company, and chosen by Commissioner Bohn to be one of the select few companies to participate in the conference this year. "The Green Tech Forum features 18 companies showcasing their innovative and cutting-edge, clean, green technologies," said Commissioner Bohn.   

The audience for the conference includes the commissioners, governmental officials and utilities from 13 western states (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming) and members of relevant federal agencies, such as the Department of Energy, Federal Communications Commission, Federal Energy Regulatory Commission, National Telecommunications and Information Administration and Rural Utilities Service. The event is held June 13-16, 2010, in Ojai, CA.

“We sincerely thank San Diego Gas and Electric for nominating us for this important event, and we are honored to be selected by Commissioner Bohn,” said Harry Sim, CEO of Cypress Envirosystems. “Improving energy efficiency and reducing peak load is a key focus of Smart Grid initiatives for many states and utilities. Cypress Envirosystems helps to achieve these objectives by providing unique cost-effective technologies to ‘make dumb buildings smart’, so they can talk with the Smart Grid.”

Cypress Envirosystems’ patent pending Wireless Pneumatic Thermostat solution retrofits existing pneumatic thermostats to deliver direct digital control (DDC) functionality in minutes. Compared with the cost to implement conventional DDC retrofit, the WPT costs 80% less, pays back in 18 months or shorter, and can be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and communication with utility Demand Response programs. Sensor data gathered by the WPT is used for retro and ongoing commissioning to save energy and reduce maintenance costs. First introduced in 2008, the WPT is now used in over 100 sites across North America including Fortune 500 office buildings, hospitals, universities, K-12 schools and government buildings.

About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NASDAQ: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 18 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Systems, the Cypress Systems logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 14 Jun 2010 19:41:35 -0600
Cypress and BITS-Pilani Open New PSoC® Lab at Hyderabad Campus http://www.cypress.com/?rID=43871 Students Will Conduct Collaborative Research and Funded Lab Development

BANGALORE, India, June 15, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and The Birla Institute of Technology and Science (BITS) Pilani, Hyderabad Campus, have opened a new lab for collaborative research and development based on the PSoC® programmable system-on-chip. The lab was recently inaugurated by Professor V.S. Rao, Director, BITS-Pilani, Hyderabad Campus, and Patrick Kane, Director of Cypress’s University Alliance.

Cypress set up the PSoC lab at BITS, Hyderabad and donated twenty PSoC kits as well as PSoC DesignerTM software. The lab exposes students to the PSoC platform, a flexible family of devices with programmable analog and digital blocks integrated with a microcontroller. A large number of experiments in the analog and digital communication labs are designed around the PSoC platform, which is tightly integrated into the curriculum and student learning. With many students engaged in wireless, medical and remote sensing projects, PSoC plays a pivotal role in providing them with hands-on experience creating solutions for embedded systems.

“Cypress Semiconductor already works closely with the Pilani and Goa campuses of BITS. We are happy that the Hyderabad campus is also a part of the Cypress network and look forward to developing some interesting applications around their flagship PSoC products," said Professor V.S. Rao.

Cypress will also train faculty members on PSoC and other leading Cypress technologies.

About BITS-Pilani (Hyderabad)
The Birla Institute of Technology and Science, Pilani Hyderabad Campus focuses on high quality education and research in the fields of Science and Technology. The objective of this campus is to prepare young students to act as leaders for the promotion of the economic and industrial growth of the country and to play a creative role in society. For more information, visit www.bits-hyderabad.ac.in/.

About the Cypress University Alliance
Cypress's University Alliance Program is a multifaceted program empowering electronics engineering and computer science students to develop the skill sets needed to perform in today's marketplace. The program mounts regional design competitions, offers academic workshops, and maintains a university alliance website (www.cypress.com/cua) which provides access to myriad free design resources, evaluation boards and online courses.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 14 Jun 2010 15:22:52 -0600
New Cypress PSoC(R) Devices Enhance Design Flexibility with Superior Analog and Digital Performance http://www.cypress.com/?rID=36836 Devices Expand Ability to Integrate CapSense® Touch-Sensing
And Additional PSoC Functions such as Motor Control and Intelligent Sensing

SAN JOSE, Calif., June 8, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today introduced two new PSoC® programmable system-on-chips with enhanced analog and digital performance. The CY8C21x45 and CY8C22xxx PSoC devices give engineers more design flexibility through greater configurability and better performance of digital resources for implementing PWMs, timers, communication interfaces such as I2C and SPI, and more. Leveraging a dedicated dual-channel CapSense® capacitive touch-sensing interface, a capability called CapSense Plus™ allows a single new PSoC device to implement multiple buttons and slider interfaces while managing functions such as motor control, intelligent sensing, LED control and more. The new chips target a broad range of applications across white goods, communications, industrial, automotive, consumer electronics and other markets.

The PSoC architecture integrates programmable analog and digital blocks with a microcontroller, a unique combination that offers designers unmatched integration and flexibility. The enhanced digital resources on the CY8C21x45 and CY8C22xxx devices offer a hardware real-time clock and PWM deadband and single/multi shot support, saving CPU horsepower and engineering development time. The new devices include a faster, dedicated Successive-Approximation Register (SAR) Analog-to-Digital Converter (ADC) with sample and hold capability delivering sampling rates up to 150 ksps. These new devices also allow every I/O to be analog or digital with easy accessibility, enabling customers to integrate system peripherals.

The integration offered by the CapSense Plus capability is ideal for white goods and other applications. A video showcasing a new PSoC device controlling multiple functions in an induction cooker is available at www.cypress.com/go/PR/22PSoCvideo.

“The improved analog and digital performance in these new devices further extends PSoC’s unmatched integration and flexibility” said Matt Branda, marketing director for Cypress’s PSoC products. “With the tremendous growth experienced by PSoC, Cypress is moving quickly to extend the performance of the architecture to address a much wider array of markets and applications.”

Additional features of the new PSoC devices include:
• 2-channel dedicated peripherals to implement up to 37 CapSense touch-sensing buttons with support for additional functions
• Shift function register support
• Variable length Serial Peripheral Interface (SPI) from 8-bit to approximately 16-bit
• I2C hardware address matching
• Hardware Real-Time Clock
• Dual analog bus for SAR ADC.

Cypress offers multiple kits to streamline design with the new PSoC devices. The CY3280-22x45 Universal CapSense Controller Kit offers a development board with ports for CapSense expansion modules, including the CY3280-CPM1 CapSense Plus Module. The CPM1 board has a potentiometer, LED display and other I/Os for interaction with the core processor on the CY3280 kits—showcasing the additional functions that can be integrated with CapSense Plus. The CY3250-22x45 Pod kit allows a designer to use pods and feet to place the new PSoC devices onto development boards and perform in-development-system debugging.

Availability
The CY8C21x45 and CY8C22xxx PSoC devices are now in production. They are available in multiple configurations, and come in 44-pin TQFP and 28-pin SOIC packages. The CY3280-22x45 Universal CapSense Controller Kit is priced at US$199, the CY3280-CPM1 CapSense Plus Module is US$99, and the CY3250-22x45 Pod kit is available for US$299. The kits are all currently available from the Cypress eShop at www.cypress.com. For a high-resolution photo of a CY8C21x45 PSoC device, visit www.cypress.com/go/PR/photos/CY8C21x45PSoC

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and CapSense Plus and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 08 Jun 2010 07:51:27 -0600
Cypress Envirosystems Named Finalist for Two Buildy Awards http://www.cypress.com/?rID=36828 Wireless Pneumatic Thermostat Recognized in Smart Devices Category;
Wireless Sensing Solutions Named in Industrial Connectivity Implementation Category

SAN JOSE, Calif., June 4, 2009 - Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (NYSE:CY), today announced it has been named a finalist in two categories of the fifth annual Buildy Awards, part of Connectivity Week 2009 Conference and Expo. The company’s Wireless Pneumatic Thermostat (WPT) is nominated in the Smart Devices category for an installation in buildings for the County of Santa Clara, California. The Wireless Gauge Reader (WGR) and Wireless Steam Trap Monitor (WSTM) are nominated in the Industrial Connectivity category for a system in Genentech’s headquarters building.

Cypress Envirosystems' control and monitoring solutions enable older buildings and manufacturing sites to adopt the latest automation technologies at an affordable cost, and with minimal disruption to existing occupants, processes and staff. The products require minutes to install and typically provide payback within 12 months.

The Buildy Awards will be presented at the Industry Awards Gala on June 10 at the Connectivity Week 2009 conference and exposition at the Santa Clara Convention Center. Connectivity Week is a national convention which draws leaders from many sectors of the energy industry. Cypress Envirosystems will demonstrate the WPT and WGR in booth 216, Hall A from June 9-11. Additionally, Cypress Envirosystems’ CEO Harry Sim will be a panelist for the “Open Automated Demand Response (OpenADR) Collaborative Workshop” on June 8 and the “Evolving the Reach of our Reinvention” session on June 9. For more information visit: www.connectivityweek.com.

“We are honored to be named as a finalist for the Buildy Awards, which are aligned with Cypress Envirosystems’ mission to develop innovative solutions that save energy and improve productivity in existing buildings,” said Sim. “Our wireless control and sensing solutions are quickly gaining momentum thanks to their non-invasive installation and fast return-on-investment.”

Since 2004, the Buildy Awards have been presented to leaders, visionaries and implementers of smart devices and smart systems in the context of commercial buildings, residential, energy management and other applications. For 2009, the Buildy Awards will acknowledge leaders in the Vertical Venues that define the scope of where energy is consumed and where Smart Grid, Smart Devices and Smart Services will play a vital role. Buildy Award winners will be determined based upon voting by attendees at Connectivity Week 2009.

About the Cypress Envirosystems Product Line
The patent pending Wireless Pneumatic Thermostat (WPT) retrofits existing pneumatic thermostats to deliver DDC-like functionality in minutes. Compared with a cost of $2,500 or more per zone for implementing DDC systems, the WPT costs less than 20% as much, and it may be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and enables use with utility Demand Response programs.

The Wireless Steam Trap Monitor (WSTM) mounts non-invasively onto existing steam traps in minutes and uses a proven algorithm to detect steam trap failures, particularly expensive steam leaks. An estimated 15-20% of steam traps are malfunctioning at a given time, and each leaking trap wastes $5,000 or more in energy costs per year. The WSTM augments manual audits to detect failures in a timely manner and avoid wasting resources.

The patent-pending Wireless Gauge Reader (WGR) clips-on to the front face of an existing gauge to capture and transmit the readings. It installs in minutes and does not require removing old gauges, breaking pressure seals, performing leak checks, running wires or interrupting the underlying process. It costs 70% less to install than a traditional transducer and enables automatic trending and alarming of process parameters to reduce energy use, lower maintenance labor and improve uptime.

Cypress Envirosystems solutions employ Cypress Semiconductor Corp. products, including 2.4-GHz wireless radios and intelligent PSoC® programmable system-on-chip. Cypress is an industry leader in low-power, energy-efficient products.

About Cypress Envirosystems Corporation
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NYSE: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 12 months or less. More information is available at: www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Systems, the Cypress Systems logo and PSoC are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 08 Jun 2010 07:22:16 -0600
Cypress's PSoC® and CyFi™ Low-Power Wireless Solution Enables Smart Connectivity for Remote Controls in PURE's Audio Systems http://www.cypress.com/?rID=36823 Remote Control Enhances User Experience by Delivering Robust Communication
Without Infrared’s Line-of-Sight Limitations

SAN JOSE, Calif., June 3, 2009 - Cypress Semiconductor Corp. (NYSE: CY) today announced that PURE, the UK’s leading radio manufacturer, has employed Cypress’s CyFi™ Low-Power Wireless powered by a PSoC® programmable system-on-chip to implement communication in the remote control for the EVOKE Flow and AVANTI Flow digital audio systems. The CyFi wireless solution overcomes infrared’s line-of-sight requirement, enabling the full-featured remote controls to access the audio systems from another room. The EVOKE Flow also leverages the versatile Cypress CapSense® solution to implement the touch-sensing controls on its front panel.

The CyFi Low-Power Wireless solution’s ultra-low-power consumption prolongs battery life. Its industry-leading interference immunity allows remote controls to operate uninterrupted in the home environment, where the 2.4-GHz spectrum is crowded with signals from Wi-Fi, microwaves, cordless phones and other devices. The CyFi solution is enhanced by the flexible and easy-to-use PSoC programmable system-on-chip, which reduces the complexity of quantifying a sensor’s signal by integrating the amplification, filtering, and ADC stages into a single device. 

The award-winning EVOKE Flow portable radio and AVANTI Flow tabletop digital audio system offer users a rich choice of audio content from sources such as internet radio using the built in Wi-Fi connection, DAB or FM broadcasts, or even music on a home Wi-Fi network.

“Top-quality digital audio systems such as PURE’s Flow products demand a feature-rich remote control with high reliability and low-power consumption for years of battery life,” said Martin Harrison, Director of Hardware Development at PURE.  “We chose the CyFi solution for its ease of integration and flexibility. The versatility of PSoC to control multiple functions helped us to reduce our BOM costs while also providing our products with a very marketable USP (unique selling point).”

“The PSoC and CyFi wireless solution delivers robust connectivity and flexibility to the remote for PURE’s award-winning products,” said Matt Branda, marketing director for PSoC at Cypress. “Cypress’s solution provides the innovative features and performance required by next-generation remote controls.”

About CyFi Low-Power Wireless
The CyFi solution uses Direct Sequence Spread Spectrum (DSSS) modulation to encode data and allow the CyFi receiver to recover the signal when faced with interference. The solution intelligently selects a clear channel from the 80 narrow, 1 MHz channels at the transceiver’s disposal. No other 2.4-GHz solution combines DSSS modulation with this level of frequency agility. The solution can also increase power amplification to overcome interference. This dynamic adaptability to the operating environment also lends to optimizing power consumption. In noise-free environments the CyFi solution communicates at 1 Mbps to minimize transfer time and leverage the ultra-low-power sleep current of 0.8 uA. The solution automatically drops to a slower, more robust 250 kbps data rate when it detects interference, and it can increase power amplification to reduce retransmissions and return to sleep-mode faster.

The CyFi protocol stack has the smallest memory footprint of any comparable wireless solution at 5.5K in Flash, leaving room for additional system functionality in the controlling PSoC device. Designers can use the compact protocol stack to build a complete wireless star-topology network with fewer peripherals and greater functionality. The protocol stack has a network capacity of up to 255 nodes per hub, all with asynchronous, bi-directional communication. For more information, visit www.cypress.com/CyFi.

PSoC—Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About PURE Digital
PURE is the world’s leading manufacturer of broadcast and Internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the world’s most popular and iconic digital radios.

PURE radios increasingly support all the broadcast standards in the DAB family used across Europe and beyond. PURE leads the way in Internet-connected radios with its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and CapSense are registered trademarks, and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 08 Jun 2010 07:17:37 -0600
Cypress Names Hitoshi Yoshizawa Country Manager for Japan http://www.cypress.com/?rID=36822 35-Year Industry Veteran Brings Deep Knowledge of Programmable Device Landscape in Japanese Market

TOKYO, June 3, 2009 -- Cypress Semiconductor Corp. (NYSE: CY) today introduced Hitoshi Yoshizawa as its new country manager for Japan, reporting to senior vice president of Worldwide Sales, Ben Lee. He brings 35 years of embedded design experience to this role, a key factor in helping Cypress to continue and expand penetration of the PSoC® programmable system-on-chip family and other Cypress solutions into a wide range of applications within Japan. Dr. Yoshizawa will assume his new role effective July 1.

Dr. Yoshizawa joined Cypress in 2008 as senior director of Marketing and Applications. Prior to Cypress, he was President of Xilinx K.K., managing the entire Japanese operation. At Xilinx, he was responsible for proliferating FPGAs into the Japanese market. In particular, he facilitated FPGA adoption in consumer products such as flat-panel TVs and digital cameras, ending the dominance of ASICs in those systems. Prior to Xilinx, he worked for NEC Electronics for 30 years. His last position at NEC was general manager of the Consumer/Industrial ASIC business. He is a graduate of Waseda University (Tokyo, Japan) with a Doctor of Engineering degree.

“I have been involved in embedded designs for many years, and have been a part of the seminal change from ASICs to programmable logic,” said Dr. Yoshizawa. “I see the PSoC platform as the next wave in embedded designs, and I am eager to lead Cypress’s efforts in Japan to proliferate the powerful solution that PSoC offers.”

“Yoshizawa-san is an industry veteran with a proven track record.  He brings technical expertise, market knowledge and customer relationships to this role,” said Lee. “As we have demonstrated with recent design wins at Fujitsu, Sharp and Wacom, Cypress is gaining strong momentum with our PSoC and TrueTouch™ touchscreen solutions in Japan. We are confident that Yoshizawa-san will successfully lead the Cypress Japan organization to build on that momentum.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo and PSoC are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Tue, 08 Jun 2010 07:15:04 -0600
Cypress to Address UBS Global Technology & Services Conference on June 9 http://www.cypress.com/?rID=36819
Webcast Available on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., June 2, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that its Executive Vice President of Finance and CFO, Brad Buss, will be making a presentation at the UBS Global Technology & Services Conference to discuss Cypress’s financial and strategic outlook. 
 
The presentation will be held on Tuesday, June 9 at 1:45 p.m. Eastern Time at the Sheraton New York Hotel and Towers in New York. A webcast of the presentation will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC Programmable System-on-Chip, USB controllers, general-purpose programmable clocks, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its CyFi low-power RF solution, to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets, including consumer, computation, data communications, automotive and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
Cypress and the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corp.  Programmable System-on-Chip and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.
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Tue, 08 Jun 2010 07:12:08 -0600
Belkin Selects Cypress for High-End USB 2.0 Hubs http://www.cypress.com/?rID=36785
Cypress PR

SAN JOSE, Calif., February 9, 2004 - Cypress Semiconductor Corp. (NYSE: CY), the market share leader in USB, today announced that its TetraHub(TM) USB hub controller chips are shipping in a new multiport hub being announced this week by Belkin, the world's leading manufacturer of USB hub devices. Cypress's TetraHub technology provides end-users of Belkin's new TetraHub (F5U231) four-port USB hub a significant increase in device performance and productivity.

Cypress's TetraHub chip (CY7C65640) is the industry's first USB hub controller to integrate one "transaction translator" (TT) in each downstream port, delivering a full 12 Mbps of bandwidth to each connected full-speed USB peripheral. Transaction translators are crucial in ensuring the forward and backward compatibility of USB 1.1 and 2.0 devices. Competing hubs force connected peripherals to share a single 12 Mbps data channel, which can bottleneck data and render a system inoperable when multiple devices are used simultaneously.

"The PC has evolved into a multimedia studio, with CD burners, DVD players, video and storage devices competing for system bandwidth," said Paul Novell, managing director of the Wired Business Unit of Cypress Semiconductor's Personal Communications Division. "Why should you have to wait for your CD to finish burning before you can start on other projects? TetraHub's technology eliminates the 'downtime penalty' of single-TT hubs, enabling end-users to enjoy the full potential of their peripheral devices."

"Today's peripherals are much more sophisticated than in the past,"" said Gavin Downey, business unit manager, at Belkin. ""Digital cameras, speakers, scanners and other multimedia devices consume considerable bandwidth that must be shared in a traditional multi-port hub. Leveraging Cypress's TetraHub technology, Belkin's new hub allows consumers to enjoy the full capabilities of these devices."

Cypress's TetraHub solution provides USB hubs with the system intelligence needed for high levels of data control. It supports all three USB speeds: low-speed (1.5 Mbps), full-speed (12 Mbps) and hi-speed (480 Mbps), enabling multiple devices of varying speeds to operate on the hub simultaneously. The TetraHub device may be used as a high-bandwidth controller in standalone hubs, monitor hubs, port replicators, and docking stations, or to increase the number of USB ports on a PC without integrating additional host controllers. It is available in a space-saving, cost-effective 56-lead QFN package. Cypress also offers a hub reference design and evaluation kit to shorten and simplify product design cycles.

Photos:

Click here to download photos related to this announcement."


Bluetooth(TM), cellular, PDA, iPod(TM) , and other solutions for mobile computing. In addition, Belkin has introduced multiple types of messaging services, using iNuntius Inc.'s technology, that allows users to send or receive email, voicemail, faxes, and mobile text messages through one IP-based portal, from any computer and web-enabled device. Belkin products are available through www.belkin.com as well as through a network of major distributors, resellers, and superstores.

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connecting From Last Mile to First Mile," "TetraHub" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.

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Tue, 08 Jun 2010 06:21:12 -0600
Atmel Signs Agreement to Become Second-Source Supplier for Cypress's WirelessUSB(TM) Technology Placing it on a Path Toward Open Standardization http://www.cypress.com/?rID=36784

SAN JOSE, Calif., June 28, 2004 - Cypress Semiconductor Corp. (NYSE: CY) and Atmel® Corp. (NASDAQ: ATML) today jointly announced that Atmel will manufacture and sell chips based on Cypress's industry-leading 2.4 GHz WirelessUSB™ technology. WirelessUSB chips are currently used in low-data rate wireless devices, such as PC keyboards, mice and video game controllers, and are being designed into a wide array of applications, including remote controls, toys and sensors.

According to the agreement announced today, Atmel will license Cypress's WirelessUSB technology and algorithms, being capable of shipping compatible devices as of Q3 this year in what both companies say is an important step toward open standardization of the technology. The technology will be offered and supported via Atmel's sales and support channels, while also continuing to be offered by Cypress.

"Cypress has put the concept of WirelessUSB on the map, with a family of products that resonates with manufacturers," said Scott Smyser, senior analyst, frequency control, RF and wireless at iSuppli Corp. "Atmel's addition to the WirelessUSB team will give customers the added flexibility of being able to design with a true multi-source solution. This will help drive adoption of the technology and put WirelessUSB on a path to becoming a predominant solution for the point-to-point wire replacement space."

"WirelessUSB is the right technology for the wireless desktop, providing a simple, low-cost, low-power alternative to other wireless standards like Bluetooth® and other offerings," said Bob McConnell, Vice President and General Manager, RF and Automotive Business Unit at Atmel. "We've seen so much interest from major OEMs that we believe this technology is well on its way to becoming the de-facto standard for low-data-rate wireless connectivity. Atmel aims to add to this momentum."

WirelessUSB, a robust, radio-system-on-a-chip technology introduced by Cypress in late 2002, has been shipping in production since December 2003 and has secured several major customer design wins, including Saitek and NMB. The technology is noted for its sub-$2 price tag, immunity to interference and ease of integration. WirelessUSB was engineered to address the non-networking-end of the wireless world, targeting point-to-point and multipoint-to-point applications that today are largely served by proprietary solutions based on 27 MHz, 433 MHz, 868 MHz and 900 MHz technologies.

Cathal Phelan, vice president of Cypress's Personal Communications Division, said that Atmel is an ideal WirelessUSB partner. "Like Cypress, Atmel has its own, low-cost, high-quality manufacturing capabilities and is well-entrenched in embedded markets, providing good synergy between the two companies."

"We are seeing great interest in WirelessUSB from the world's largest keyboard, mouse and game controller makers, many of which are planning product launches for the end-of-year holiday shopping season," Phelan added.

About WirelessUSB

With a transceiver (CYWUSB6934 from Cypress and ATR2434 from Atmel) price starting at $1.95 in 100,000-unit quantities, WirelessUSB LS offers the best combination of performance and cost versus competing wireless technologies. WirelessUSB LS devices communicate at distances of up to 10 meters, with an average latency of less than four milliseconds and a transmission rate of 62.5 kbps. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, the technology enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. WirelessUSB devices employ a unique patent-pending approach to avoid electrical interference, that combines bi-directional Direct Sequence Spread Spectrum (DSSS) data transmission techniques, pre-defined pseudo-noise codes and dynamic channel switching to create a frequency-agile solution with excellent processing gain for guaranteed wireless data delivery. Operating in the 2.4 GHz global ISM band, the device also allows customers to deploy their solutions worldwide, regardless of regional frequency requirements. Earlier this year, the company also introduced a 50-meter version of the product, WirelessUSB LR, for long-range commercial and industrial applications.

Photo

Click here to download a photo related to this announcement.

About Cypress

Cypress Semiconductor Corp." (NYSE: CY) is Connecting From Last Mile to First Mile™ with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects™ using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com.

About Atmel

Founded in 1984, Atmel Corporation is headquartered in San Jose, Calif., with manufacturing facilities in North America and Europe." Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and high-voltage BCDMOS process technologies.

 

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connecting From Last Mile to First Mile", "WirelessUSB" and "Cypress Connects" are trademarks of Cypress. The Bluetooth name and the Bluetooth trademarks are owned by Bluetooth SIG. All other trademarks are the property of their respective owners

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Tue, 08 Jun 2010 06:20:10 -0600
Asian Information Technology and Cypress Extend Distribution Agreement http://www.cypress.com/?rID=36783 AIT Will Distribute Broader Portfolio of Cypress Products and Strengthen Customer Relationships

TAIPEI, Taiwan, September 20, 2005 - Asian Information Technology Inc. (AIT) and Cypress Semiconductor Corp. (NYSE: CY) have reached a distribution agreement that will enable AIT to sell the complete range of Cypress products into Taiwan and China.

AIT, which has been a distributor of SMaL Camera Technologies' industry-leading digital imaging solutions for a variety of business and consumer applications such as ultra-slim digital still cameras, automotive vision systems and cell phone cameras, became a distributor of Cypress products when Cypress acquired SMaL Camera Technologies in February 2005. This new agreement enables AIT to sell all of Cypress's products, including Fast SRAMs and other high-bandwidth memories, USB devices, timing technology solutions, physical layer devices, framers, network search engines, and PSoC™ programmable mixed-signal arrays.

Among new initiatives, AIT will deploy a dedicated team to promote Cypress products, initially focusing on Cypress's CMOS image sensors and PSoC devices. The company aims to be one of Cypress's top-two distributors in both Taiwan and China in 2006, and to achieve regional revenue of $100M USD by 2007.

"Cypress's brand is well-known worldwide, and is positioned as a top player in this market," said Mike Chen, president of AIT Group.  "This agreement enables AIT to reinforce its product portfolio to become a top electronics supplier to handset and digital still camera makers, while providing the opportunity to pursue new customers in PCs and other market areas."

""AIT's strong relationships with Chinese and Taiwanese handset and digital still camera makers provides a whole new vehicle for Cypress to showcase a broader product portfolio that goes well beyond CMOS image sensors to include capacitive touch sensing, dual-processor interconnects, storage interfaces and low-cost memory solutions,"" said Paul Novell, managing director of Cypress's Asian sales and operations. 

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY.  More information about the company is available online at http://www.cypress.com.

About AIT
Established in 1993, Asian Information Technology (AIT) is a Rep/Dist company for electronics components and provides a broad range of value-added support services." The AIT Group is comprised of AIT and two subsidiaries, Apache Communications and Henshen. AIT's capital currently stands at NT$1.2 billion (US$38 million), with 399 employees worldwide, including 293 in Taiwan, 89 in China, 8 in Korea, and 9 in Japan. The company represents primarily IT and consumer products, and to a lesser extent, computer related products. Its suppliers include more than 40 semiconductor and component producers from the E.U., U.S., Japan, and Taiwan. Currently, AIT Group is the largest distributor of NS, CSR, Skyworks and Xceive in the Taiwan area.  Sales locations in addition to Taiwan include China offices in Beijing, Shanghai, Suzhou, Shenzhen and Xiamen, a subsidiary in Shanghai's Waigaoqiao district, an export shipping center in Hong Kong, and subsidiaries in Seoul, Korea, and Tokyo, Japan.  The AIT Group is actively expanding alliances and integrating resources, and has become one of Asia's most outstanding and fastest growing Rep/Dist companies. The AIT Group's objective is to become Asia's most valued Rep/Dist company.  For more information about AIT, please visit http://www.aitinc.com.tw

# # #

Cypress and the Cypress logo are registered trademarks, and PSoC is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Tue, 08 Jun 2010 06:19:12 -0600
Artaflex And Cypress Unveil Pre-certified WirelessUSB(TM) LP Modules For Home Automation, Medical And Industrial Applications http://www.cypress.com/?rID=36782 New Falcon Series Modules Free Customers from RF Design and Compliance Testing, Reducing Costs and Speeding Time-to-Market

SAN JOSE, Calif. and MARKHAM, Ontario, September 7, 2006 - Cypress Semiconductor Corp. (NYSE: CY) and Artaflex, Inc. today announce new WirelessUSB™ LP modules that easily enable wireless connectivity to a wide range of applications including home automation, medical, and industrial applications, while eliminating the need for time-consuming RF design and costly agency certification. The complete, agency pre-certified Falcon Series modules enable drop-in wireless capabilities in applications such as automatic meter reading (AMR), wireless telemetry, wireless sensors and remote controls.

Operating in the 2.4-GHz ISM band, the Falcon Series modules are based on Cypress's WirelessUSB LP technology. The modules offer low-power consumption and deliver data rates up to 1Mb/s, with ranges between 30 meters for print antenna devices up to 1 kilometer for devices equipped with a power amplifier. The modules are certified with modular grants by the Federal Communications Commission (FCC), the European Telecommunications Standards Institute (ETSI), and Industry Canada, translating into modular approval and eliminating the need to test for RF compliance.

"By providing agency pre-certification with our Falcon Series modules, we have cleared the design paths of industrial and home automation manufacturers from the complexity of RF design and the rigors of compliance testing," said Gerry Iuliano, President and CEO of Artaflex. "Cypress's WirelessUSB LP technology provides the performance and robust immunity that our customers have come to expect."

"Artaflex's new WirelessUSB modules deliver outstanding range and reliability, offering a complete solution that can be dropped into a wide range of applications for instant wireless connectivity," said Marcus Kramer, director of the Human Interface Devices Business Unit of Cypress's Consumer and Computation Division. "We see high growth potential for wireless applications targeting the industrial market, and the Falcon series of WirelessUSB modules are well positioned to meet the needs of the market."

Artaflex is offering four different modules:
" AWP24S-122: WirelessUSB LP module with Print Antenna
" AWS24S-122: WirelessUSB LP module with Miniature SMA for use with external antenna
" AWP24U-000: WirelessUSB LP and PSoC® USB with Print Antenna for Full Speed USB Dongle
" AWA24S-122: WirelessUSB LP and PA module with Print Antenna

All four modules utilize Cypress's award-winning WirelessUSB radio system-on-a-chip devices. Operating in the universal 2.4-GHz Industrial, Scientific and Medical (ISM) band, WirelessUSB LP eliminates the need to change the operating frequency band for different end markets. Additionally, WirelessUSB LP features direct sequence spread-spectrum (DSSS) technology, which provides the industry's most robust immunity to interference from other technologies like 802.11b/g, Bluetooth, cordless phones and microwave ovens. The modules feature a data transmission rate of up to 1 Mbps with an average latency of below 2 milliseconds.

Availability
The Falcon WirelessUSB LP module with print antenna and the Falcon WirelessUSB LP module with miniature SMA are currently sampling and are priced starting at $5.95 per unit in 1,000 unit quantities. The USB Dongle Falcon series module is expected to begin sampling in Q3 2006 with the Falcon series Power Amplifier module expected to sample in Q4 2006. Production is scheduled for Q4 2006. Visit www.cypress.com/ArtaflexWirelessUSB_LPmodule_photo for a high-resolution image of the module.

About WirelessUSB
WirelessUSB delivers the best combination of performance and cost versus competing wireless technologies." Featuring a highly integrated radio transceiver plus digital baseband on a single chip, it enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. The DSSS-based technology is robust to interference and features a range of up to 50 meters and beyond.

About Artaflex Modules
Artaflex offers customers a time to market advantage by providing customers with agency pre-certified wireless modules that simplify the design and implementation of wireless communication in their products.  Artaflex modules are an ideal choice for industrial and home automation applications, offering superior performance in the areas of power consumption, data rate, noise immunity, and range.  To complement its module offering, Artaflex offers hardware/firmware design services as well as manufacturing services for customers who prefer a customized and/or turnkey solution.  For more information visit www.artaflexmodules.com."
 
About Cypress
Cypress solutions perform: consumer, computation, data communications, automotive, industrial, and solar. Leveraging proprietary silicon processes, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions and reconfigurable mixed-signal arrays. Cypress trades on the NYSE under the ticker symbol CY. Visit us at www.cypress.com."

# # #

Cypress, the Cypress logo and PSoC are registered trademarks of Cypress Semiconductor Corporation. WirelessUSB is a trademark of Cypress.  All other trademarks are the property of their respective owners.

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Tue, 08 Jun 2010 06:14:47 -0600
Altera Selects Cypress's High-Performance Video Equalizers For Award-Winning Video Over IP Reference Design http://www.cypress.com/?rID=36778 SD/DVB-ASI Video Equalizers Deliver Industry-Leading Cable Length Support
And Power Utilization to Altera's Complete System Solution for Broadcast Market

SAN JOSE, Calif., September 5, 2006 - Cypress Semiconductor Corp. (NYSE: CY) today announced that version 2.0 of Altera Corporation's award-winning Video Over IP reference design employs Cypress SD/DVB-ASI Video Equalizers.  The Altera Video Over IP reference design leverages the CYV270M0101EQ equalizers to provide a complete interface solution to distribute video over Internet protocol (IP) based networks in applications such as video contribution and distribution links, IP broadcast, home networks, and video surveillance and conferencing.

The CYV270M0101EQ equalizers remove inter-symbol interference from video signals traveling over a cable, supporting up to an industry-best 350 meters of cable length.  The equalizers offer a power savings of 40 percent over competing solutions, typically an important feature in video systems requiring multiple input SDI links such as production switchers and video routers. The CYV270M0101EQ equalizers are compliant with the Society of Motion Pictures and Television Engineers (SMPTE) 292M, 344M and 259M data rates.  Pin-compatible with existing solutions, the equalizers give users an easy migration path without board re-design.

""Altera's complete Video Over IP reference design using the Cypress's SD/DVB-ASI video equalizer enables equipment manufacturers to implement high-performance and cost-effective solutions for transmitting video over IP networks,"" said Todd Scott, Altera's senior director for the Broadcast, Automotive and Consumer Business Unit. ""The Altera Video Over IP reference design is part of a suite of technical solutions that showcase Altera's comprehensive support for the broadcast industry's rapid progression towards digital and high-definition broadcasting.""

""Altera is a leading supplier of solutions for content creation and delivery, and we are pleased our video equalizers have earned a position in their Video Over IP reference design,"" said Gopal Garg, managing director of Video and Interconnect Products at Cypress. ""Altera's selection of our CYV270M0101EQ equalizers is a clear indication of the reliable, high-performance broadcasting solutions from Cypress.""

The Altera reference design, which was named eeProduct Center's ""Product of the Month"" for April 2005, targets applications for broadcast head-end and audio/video delivery systems. In addition to broadcast infrastructure, the design is applicable to any situation where high speed transport of data over Ethernet is required, including production studio, content distribution, video conferencing, security surveillance and medical imaging.

Altera has built several demonstration boards using the CYV270M0101EQ equalizers and one will be on view at its booth 8.375 and at Cypress's booth 12.301 at IBC2006 in Amsterdam from September 8 through September 12, 2006. Cypress will demonstrate its complete video interface solution, including the HOTLink-On-Demand™ family of video SERDES, multi-format equalizers, and cable drivers.  For more information, or to make an appointment to see a short demonstration at IBC2006, send an email to video_solutions@cypress.com.

About Cypress SD/DVB-ASI Video Equalizers
The superior eye diagram characteristics of the CYV270M0101EQ equalizers allow for more forgiving board design, such as longer trace lengths and other less-than-optimal board conditions.  The devices support launch amplitudes from 500 mV to 1.2 V at HD rates, allowing equalization to be independent of the transmitter launch amplitude. This independence offers more system design flexibility and can support system and network anomalies without failure to equalize the data.

About Cypress
Cypress solutions perform: consumer, computation, data communications, automotive, industrial, and solar. Leveraging proprietary silicon processes, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions and reconfigurable mixed-signal arrays. Cypress trades on the NYSE under the ticker symbol CY. Visit us at www.cypress.com.

# # #

Altera, specific device designations and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries. Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Tue, 08 Jun 2010 06:09:01 -0600
AJA Video Selects Cypress's HOTLink II(TM) Transceivers for Award-Winning Video Solutions http://www.cypress.com/?rID=36768
Cypress PR

SAN JOSE, Calif., June 29, 2004 - Cypress Semiconductor Corp. (NYSE: CY), a world leader in video physical layer devices (PHYs), today announced that AJA Video, an award-winning manufacturer of professional digital video solutions, has selected Cypress's HOTLink II(TM) transceiver (CYV15G0101DXB) for its Standard Definition Serial Digital Interface (SD-SDI) and High Definition Serial Digital Interface (HD-SDI) video interface and conversion products.  HOTLink II transceivers are the only integrated SERDES available on the market to enable both SD and HD video applications in a single device. 

The CYV15G0101DXB meets both SMPTE 259M (270 Mbps) and SMPTE 292M (1.485 Gbps) digital television broadcast speeds, as well as the DVB-ASI (270 Mbps) video transport standard.   In addition, HOTLink II transceivers are compliant with common storage and datacom standards including ESCON, Fibre Channel and Gigabit Ethernet.    

""The HOTLink II family's multi-format support means that customers can seamlessly support upgrades of legacy 259M systems while enabling new 292M applications, allowing professional video equipment vendors to provide their customers with cutting edge products,"" said Dan Morris, vice president of Cypress's Communications Business Unit.  ""By working with AJA Video, we're enabling innovative and awarding winning video solutions for the next generation of professional video applications.""

""Our goal is to team with best-in-class video solution providers to ensure that our customers receive the highest quality and function at a reasonable price,"" said John Abt, president, AJA Video Systems.   ""The HOTLink II video transceiver enables us to do just that by providing enhanced levels of integration and proven performance required to support ourKONA HD video capture cards as well as several of our video converter products.""

Cypress's highly integrated HOTLink II video transceivers are some of the most flexible on the market, offering a wide operating range (0.2-1.5 Gbps), bypassable 8B/10B encoding, and redundant outputs and selectable inputs.   Each HOTLink II device integrates transmit, receive, and bypassable encoder/decoder (ENDEC) functionality in a single-chip solution.

Pricing and Availability
The single channel HOTLink II devices are available now in a 100-ball BGA.

 

Part number

Number of Channels

Standards

Speed

1 k Unit Price

CYV15G0101DXB

1

SMPTE 259M

SMPTE 292M

DVB-ASI

0.2 - 1.5 Gbps

$19

CYV15G0201DXB

2

SMPTE 259M

SMPTE 292M

DVB-ASI

0.2 - 1.5 Gbps

$35

CYV15G0403DXB

4 independent channels

SMPTE 259M

SMPTE 292M

DVB-ASI

0.2 - 1.5 Gbps

$68

CYV15G0404DXB

4 independent channels with reclocking deserializers

SMPTE 259M

SMPTE 292M

DVB-ASI

0.2-1.5 Gbps

$82

Photo
Click here to download a high-resolution photo of the HOTLink II product.

For further information on the HOTLink II family and other Cypress physical layer devices, please contact your local Cypress Sales Representative or click here.

About the KONA HD
Kona HD is a PCI-based high-definition capture card offering 10-bit uncompressed HD capture and support for applications that run on QuickTime, such as Apple Final Cut Pro and Adobe After Effects."" Kona HD supports most HDTV formats, including 1080i50/59.94/60 and 1080psf23.98/24. At 10-bit color depth, the board requires a 64-bit, 66 MHz PCI slot, but it also supports 8-bit HD formats on standard 33 MHz PCI configurations. Kona HD also includes six channels of AES I/O at 20- or 24-bit and 48 kHz or 96 kHz. The inputs include hardware sample-rate converters for the connection of non-sync or off-speed digital audio. It also features Genlock for synchronization to an external reference.

About Cypress
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com.

About AJA Video
Since 1993, AJA Video has been a leading manufacturer of SDI and HD-SDI video interface and conversion solutions, bringing high-quality, cost-effective digital video products to the professional broadcast and post production markets."" AJA offers Io (the ""ultimate"" capture box), SDI and HD-SDI QuickTime PCI-X and PCI capture cards, miniature stand-alone converters, and a complete line of rack mount interface and conversion cards and frames. With headquarters located in Grass Valley, California, AJA Video designs and manufactures all of its products in the USA, with an extensive sales channel of dealers and systems integrators around the world. For further information, please see our website at www.aja.com.

# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. ""Connecting From Last Mile to First Mile,""  ""HOTLink II"" and ""Cypress Connects"" are trademarks of Cypress. All other trademarks are the property of their respective owners

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Tue, 08 Jun 2010 06:01:22 -0600
LG Selects Cypress's CapSense(TM) Touch-Sensing Solution With Proximity Sensing For LCD Monitors http://www.cypress.com/?rID=36765 Flexibility of PSoC®-Based Solution Enables Unique Design of Buttons
That Only Appear When a User’s Finger is in Proximity

SAN JOSE, Calif., May 27, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that LG Electronics has selected Cypress’s CapSense™ touch-sensing solution to implement the stylish user interface in the new W53 and W54 LCD monitors. Using CapSense proximity-sensing, the monitors feature a clean, black bezel with control buttons that only illuminate when a user’s finger approaches. LG designers leveraged the flexibility of the PSoC® programmable system-on-chip architecture to implement LED animation control, I2C sensitivity control and other functions beyond touch sensing - a capability called CapSense Plus™ - in the W53, W54 and other LCD monitors, as well as in the Scarlet II LCD TV line.

Cypress is the industry touch-sensing leader, with over 3 billion mechanical buttons replaced in mobile handsets, laptops, consumer electronics, white goods, automotive applications and more. LG has selected the CapSense solution for mobile handsets, air cleaners and other products in addition to LCD monitors and televisions.

LG’s W53 and W54 SMART Monitor Series offer top picture quality while greatly reducing eyestrain during extended use. These monitors include an Auto Brightness feature that allows them to automatically optimize their brightness and other picture settings based on the ambient light in the room and the content being viewed. The W53 and W54 monitors are available in sizes from 18.5 to 27 inches.

“CapSense enables compelling touch-sensing interfaces, and the integration of proximity sensing contributes to the unique design of our LCD Monitors,” said JunHo Shin, engineer for Business Solutions R&D at LG. “Equally as important, CapSense delivers well-established quality from the industry leader in touch-sensing technology.”

“Winning an initial design with a leading provider of elegant consumer electronics such as LG points to the innovative touch-sensing interfaces the CapSense solution enables,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Having LG select CapSense across multiple product lines is excellent validation of its flexibility, ease-of-use and reliability.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 3 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With annual worldwide revenues exceeding $40 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CapSense, CapSense Plus and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 08 Jun 2010 05:59:13 -0600
Cypress Clarifies Policy Against Participation in Reverse Auctions http://www.cypress.com/?rID=36757 Company Will Not Participate in Sealed- or Iterative-Bid Auctions;
Procurement Practice Does Not Allow Cypress to Realize Full Value for its Solutions
 
SAN JOSE, Calif., May 26, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that its Board of Directors has clarified the Company’s policy against reverse auctions. The Company will not participate in any reverse auctions, including sealed-bid or iterative-bid varieties. Furthermore, the policy precludes participation in procurement programs or tactics that eliminate straightforward negotiations. Cypress first announced that it would not participate in reverse auctions in May 2007, and does not use reverse auctions in awarding contracts to its own vendors.
 
The reverse-auction process has numerous drawbacks. It does not allow bidders to realize the full value of their solutions, instead focusing solely on the lowest price as a differentiator. Cypress prides itself on delivering more value to customers than its competitors, including robust supply chain capabilities, flexible terms and conditions, corporate viability, product quality and the robustness of the entire product solution. Cypress customers enjoy higher value even when they do not pay the lowest price.
 
"Since we stopped participating in iterative-bid auctions in 2007, both Cypress and our customers have benefitted," said Christopher Seams, executive vice president of Worldwide Sales and Marketing for Cypress. "We are clarifying that policy to cover all forms of reverse auctions for the long-term advantage of all parties, including our shareholders. Of course, we welcome the opportunity to participate in negotiations and Requests for Proposals (RFPs). Given the opportunity, we are confident that customers will see the value of Cypress solutions and services.”
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Statements made in this release that are not historical in nature and that refer to Cypress’s plans and expectations for the future, including but not limited to Cypress’s stated policy to not participate in reverse auctions are forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995. Our policy could change and/or our actual results may differ materially due a variety of factors, including but not limited to the risks identified in our filings with the Securities and Exchange Commission. All forward-looking statements included in this release are based upon information available to Cypress as of the date of this release, which may change, and we assume no obligation to update any such forward-looking statement. We use words such as “anticipates,” “believes,” “expects,” “future,” “look forward,” “planning,” “intends” and similar expressions to identify such forward-looking statements.
 
Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.
 
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Tue, 08 Jun 2010 05:58:12 -0600
AgigA Tech Introduces Industry's First High-Speed, High-Density, Battery-Free Non-Volatile RAM System for Applications Needing Critical Data Back-Up http://www.cypress.com/?rID=36753 Cypress Subsidiary’s AGIGARAM™ Delivers “Greener” Systems, Lower Cost,
Longer Product Life and Simpler Design

POWAY, Calif., May 27, 2009 – AgigA Tech Inc., a subsidiary of Cypress Semiconductor Corp. (NYSE: CY), today introduced the industry’s first high-speed, high-density non-volatile RAM system. The new AGIGARAM™ non-volatile system (NVS) technology delivers densities between 4 megabytes (32 megabits) and 2 gigabytes (16 gigabits) and peak transfer rates equivalent to DRAMs. The AGIGARAM is ideal for a wide range of systems, including storage, networking, communications, industrial computing and controls, medical equipment, gaming systems, ATMs and point-of-sale terminals, printers, scanners, copiers, automotive and military systems.

Until now, high-speed, non-volatile memory choices have been limited, especially when the performance of a RAM is desired. Complementing the nvSRAM offerings from Cypress, the AGIGARAM system scales and extends nonvolatile solutions to much higher densities. The next best high-density alternative, battery-backed memories, can offer high speeds, but are subject to numerous problems, such as hazardous material issues, increased design complexity, long charge times, limited operating life, and a high total cost of ownership.

The AGIGARAM system solves these problems with a novel use of a battery free power sub-system, teamed with high-speed synchronous DRAM, NAND Flash, intelligent power management and a proprietary system controller. During normal operation the AGIGARAM functions exactly like a synchronous DRAM (SDRAM). When power is lost, however, it automatically saves the data to NAND Flash using the energy stored in the power subsystem. When power is restored, the data is transferred back into the SDRAM. This functionality can be used for power interruption/loss immunity, instant-on recovery, write caching and posting, data logging and journaling, and service and maintenance processing. More information on the AGIGARAM is available at www.AgigaTech.com.

“Today's memory technologies all have a problem. DRAM is volatile, flash is slow, SRAM with batteries is unreliable, and alternative technologies are too costly to use in large densities," said Jim Handy, Director of Objective Analysis.  "Products like AgigA Tech's that combine the best attributes of DRAM and NAND are likely to meet with broad acceptance."

“AgigA Tech’s unique technology and expertise have yielded a superior solution for high-speed, high-density non-volatile RAM,” said Ron Sartore, CEO of AgigA Tech. “And our relationship with Cypress enables us to work with customers through a world-class sales and distribution network.”

AGIGARAM Products and Features
AgigA Tech announced two distinct AGIGARAM product families; BALI and CAPRI.

BALI Product Features
Targeted at general purposes, embedded, and industrial applications:
• 4-MB to 64-MB densities
• High-speed 100 MHz SDRAM
• 200 MB/sec peak transfers
• I2C command/control bus
• 3.3V VCC for 4 MB to 32 MB, 5.0V VCC for 64 MB
• Package: 200-pin SO-DIMM or Mezzanine card
• 0-70 degrees C operating range
• 3 year, 5 year and 10 year operating life options
• Integrated battery-free power pack

CAPRI Product Features
Targeted at higher end storage, industrial, networking, and communications applications, this product comes in sizes ranging from 256 MB to 2 GB and uses a much higher speed DDR-800 interface. It also integrates a battery-free power pack. Future versions will extend these sizes even further.

Availability
The AGIGARAM BALI product is available now in production. Evaluation kits are also available now. The higher-end DDR2 based CAPRI product will be sampling in July of this year, with production quantities available in September 2009. Complete documentation, part numbers, product briefs, and datasheets are available at the AgigA Tech website. A high-resolution photo of the AGIGARAM is available at www.cypress.com/go/PR/AGIGARAMphoto.

About AgigA Tech
Headquartered in Poway, California with a product development and test center in Chengdu, China, AgigA Tech was founded in February 2008 as a subsidiary of Cypress Semiconductor Corp. (NYSE:CY). AgigA Tech’s AGIGARAM products are the world’s first high-speed, high-density RAMs that do not need environmentally-unfriendly batteries. The company’s products are available worldwide through the Cypress sales force and its distributor partners. More information on the company is available at www.AgigaTech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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AgigA Tech and AGIGARAM are trademarks of AgigA Tech, Inc. Cypress, the Cypress logo, PSoC, EZ-USB, and West Bridge are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 08 Jun 2010 05:53:45 -0600
Cypress Webinar on June 9 Introduces Programmable Signal Chain Concept For Mixed-Signal Embedded Designs http://www.cypress.com/?rID=43770 Free Online Seminar Hosted with EE Times Will Explore How to Use a Programmable
System-on-a-Chip to Complete Embedded Analog Designs Faster and More Flexibly

SAN JOSE, Calif., June 7, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a free, online seminar that presents a new concept in embedded design: the “Programmable Signal Chain.” The 60-minute webinar, entitled “Introduction to Programmable Signal Chains,” will be presented in conjunction with EE Times on Wednesday, June 9 at 11:00 a.m. PDT. Registration is available at www.techonline.com/learning/livewebinar/224900097.

A signal chain, or signal-processing chain, is a series of signal-conditioning components in a mixed-signal design that are used for analog signal acquisition, processing and control. A programmable signal chain is a modern method for implementing signal chains using programmable analog integrated with programmable digital logic and a high-performance CPU. This new methodology provides unique and easy-to-implement solutions for mixed-signal embedded design.

The webinar will explore this new design methodology as exemplified by Cypress's new PSoC® 3 and PSoC 5 programmable system-on-chip architectures. Attendees will see how these architectures, powered by the PSoC Creator™ development software, uniquely solve mixed-signal design challenges. The webinar will conclude with a detailed question and answer period to address participants’ applications and designs.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 07 Jun 2010 15:51:16 -0600
Cypress Introduces New Development Platform for PSoC 5 Programmable System-on-Chip Architecture with ARM Cortex-M3 Processor http://www.cypress.com/?rID=43694 New Scalable Platform Combines Programmable Precision Analog and Digital Logic with High Performance 32-Bit Processor for Unmatched Integration, and Flexibility

• Two new development kits for PSoC 5 Architecture
• Samples now available for PSoC 5 CY8C55xxx family 
• Enhanced version of PSoC Creator Software IDE with PSoC 5 support

SAN JOSE, Calif., June 7, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced the new development platform for the revolutionary PSoC® 5 programmable system-on-chip architecture. The company unveiled two new design kits, a new version of the PSoC Creator Integrated Development Environment (IDE), and announced that devices from the CY8C55xxx family are now sampling.  The unique programmable analog and digital peripherals in PSoC 5, along with the high performance 32-bit ARM® Cortex™-M3 processor, position PSoC 5 for demanding applications such as industrial, medical, automotive, and consumer equipment. PSoC 5 devices offer industry-leading integrated analog resources, including one 20-bit Delta Sigma ADC and two 12-bit SAR ADCs with sample rates as high as 1 Msps.  The PSoC 5 architecture also includes the powerful, PLD-based Universal Digital Blocks for implementing standard and custom digital peripherals.  The new PSoC 5 development platform including kits, samples and PSoC Creator are available today at www.cypress.com/go/psoc5.

The PSoC 5 FirstTouch™ Starter Kit (CY8CKIT-014) helps designers get acquainted with the new PSoC 5 architecture.  It includes software and example projects which take advantage of the kit’s onboard sensors including an accelerometer, a thermistor, proximity sensing, and CapSense.  The kit enables easy development via 28 general-purpose I/O pins, a 12-pin wireless module header, and Serial Wire Debugging (SWD). It also includes the PSoC Creator™ IDE, a powerful design environment that combines schematic and textual entry with pre-configured, pre-tested components that can be simply “dropped-into” designs. The kit is available today, priced at US$49.00.

The CY8CKIT-010 PSoC CY8C55 Family Processor Module Kit is available for more in-depth design work. It works with the PSoC Development Kit (CY8CKIT-001), which offers support for the entire PSoC line.  The CY8CKIT-001 kit contains a main PSoC development board, and three processor module boards for the different architectures: PSoC 1, PSoC 3 and PSoC 5 devices. It also includes a MiniProg3 debug and evaluation device, prototyping cable kit, a USB cable, a 12V AC power adapter, and both PSoC Creator™ and PSoC Designer™ software. Sample projects are also provided. The kit is available today, priced at US$249.00. The PSoC 5 processor module is priced at US$65.00. Designers can get more information and order kits and samples from www.cypress.com/go/psoc5.

“We’re confident that PSoC 5 will build upon the success of PSoC 1 and PSoC 3, and engineers will find the unique programmable analog and digital resources combined with the proven Cortex-M3 core to be a powerful embedded design platform,” said Matt Branda, PSoC Platform marketing director for Cypress. “The broad base of ARM eco-system customers now have the ability to take advantage of the revolutionary PSoC platform.” 

“The flexibility and integration of PSoC meshes perfectly with the high performance and low power of the Cortex-M3 to deliver a truly powerful product for embedded designers.” said Eric Schorn, VP marketing, Processor Division, ARM. "The integration of the Cortex-M3 processor into the innovative PSoC 5 platform is a clear demonstration of the processor’s growing adoption and flexibility for a wide range of applications."

About the PSoC 5 Architecture
The PSoC 5 architecture combines the industry-leading ARM Cortex-M3 processor, which operates at a maximum frequency of 80 MHz enabling up to 100 DMIPS of performance, with flexible analog and digital subsystems.  The analog subsystem include high-precision, programmable analog resources such as ADCs, DACs, TIAs, Mixers, PGAs, OpAmps and more that can be configured to suit a designers unique needs. The digital subsystem includes enhanced programmable-logic based digital resources that can be configured as 8-, 16-, 24- and 32-bit timers, counters, and PWMs, as well as more advanced digital peripherals such as Cyclic Redundancy Check (CRC), Pseudo Random Sequence (PRS) generators, and quadrature decoders. Designers have a unique ability to customize this digital system through full featured general purpose PLD-based logic available in PSoC 5.  The new architectures also support a wide range of communications interfaces, including Full-Speed USB, I2C, SPI, UART, CAN, LIN, and I2S.

The new PSoC 5 architecture meets the demands of extremely low power applications by delivering the industry’s widest voltage range from 5.5V down to 0.5V along with low 300nA hibernate current. It offers programmable routing, allowing any signal, whether analog or digital, to be routed to any general-purpose I/O to ease circuit board layout. This capability includes the ability to route LCD Segment Display and CapSense signals to any GPIO pin.

The PSoC 5 architecture is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market, and allow a seamless transition between 8-bit PSoC 3 designs and 32-bit PSoC 5 designs with pin and API compatibility. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at http://www.cypress.com/go/psoc5.

Availability
The PSoC 5 FirstTouch™ Starter Kit and CY8CKIT-010 PSoC CY8C55 Family Processor Module Kit are both available today, priced at US$49.00 and US$65.00, respectively. The CY8CKIT-001 PSoC Development Kit is also available, priced at US$249.00. All the kits, as well as samples of the CY8C55xxx family, are available at www.cypress.com/go/psoc5.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #
 
Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator, PSoC Designer, CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. ARM is a registered trademark of ARM Limited. Cortex is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

 

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Mon, 07 Jun 2010 12:01:20 -0600
California Smart Grid Center Completes Successful Demonstration Test of Wireless Pneumatic Thermostat Retrofit Solution From Cypress Envirosystems http://www.cypress.com/?rID=43618 Test Confirms Game-Changing Reduction in Cost, Time and Facilities Disruption
To Retrofit Existing Buildings for Smart Grid Connectivity

SAN JOSE, Calif., June 3, 2010 — Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), announced today that the California Smart Grid Center (CSGC), has successfully completed the demonstration testing of Cypress Envirosystems’ Wireless Pneumatic Thermostat (WPT) solution.  The CSGC is funded by the California Energy Commission and is the unbiased proving ground for Smart Grid technologies in California.  

The test confirmed the WPT’s significant reduction in cost, time and disruption to retrofit legacy buildings and thereby enable them for Smart Grid Auto-Demand Response connectivity.   The patent-pending hybrid pneumatic and digital technology employed by the WPT opens up the potential for millions of legacy buildings to participate in peak load reduction and energy efficiency strategies that were previously impractical due to long investment payback and disruption to building occupants.

Approximately 6,000 sq-ft of office space at Sacramento State University was selected for the demonstration test.   Prior to the retrofit, the offices used non-communicating pneumatic thermostats for control of heating and cooling.  These legacy thermostats were not capable of remote temperature setpoint control and could not interface with the Smart Grid for Auto-Demand Response.  Retrofitting them to modern communicating digital thermostats using conventional technology would have been extremely costly, with a payback period of five years or longer.  It would also require opening up walls and ceilings, with significant disruption to building occupants.

For the demonstration test, the CSGC used the innovative Wireless Pneumatic Thermostat system, which costs approximately 80% less than conventional technology.  The installation at Sacramento State University was completed in about two hours during working hours, with virtually no disruption to occupants.  If conventional technology were used, it would have taken several days and required clean-up of asbestos and other hazardous materials exposed during the work.

Once installed, the thermostats enabled remote control and monitoring of zone setpoint, temperature, and branch pressure (heating or cooling demand) via an operator station.  The system can also interface with existing automation systems using BACnet, and has a built-in interface compliant with the OpenADR protocol developed by the U.S. Department of Energy’s Lawrence Berkeley Laboratory, which allows communication with utilities for Auto-Demand Response.   This interface allows buildings to automatically curtail electricity use during periods of high demand (by increasing the setpoint temperature for thermostats, for example).

“For the Smart Grid to reach its full potential, we will need smart buildings to talk to it.  Developing low cost and non-disruptive ways to make existing buildings ‘smart’ is a very important problem to address,” said Emir Jose Macari, Dean of the College of Engineering and founding Director of the California Smart Grid Center at Sacramento State.  “The Cypress Envirosystems’ WPT system was installed in record time and has performed flawlessly for the three months of the demonstration test. I am impressed with the system’s performance but above all because of the non-invasive nature of the devices and the installation.”

Similar large-scale retrofits using the WPT, involving over one-million sq-ft, have confirmed each WPT can shed up to 1kW of peak load, and reduce 15-30% of HVAC energy use.   The low installed cost enables very attractive payback periods of 18 months or less.    To further reduce the upfront cost, the WPT also qualifies for utility incentives in many states, including PG&E, Southern California Edison, and San Diego Gas and Electric in California.  

“Most commercial buildings built before 1995 uses pneumatic control systems.  This equates to about 70% of the existing commercial building space, or over 60 billion sq-ft, which cannot be easily connected to the Smart Grid.  We designed the WPT specifically to address this problem and also to deliver energy savings.” said Harry Sim, CEO of Cypress Envirosystems.  “The validation and endorsement from the California Smart Grid Center is a major milestone for the WPT, and will significantly enhance our ability to bid and win Smart Grid projects, especially involving stimulus funding participants.   We sincerely thank the CSGC for the valuable service they provide to the community.”

About the Cypress Envirosystems Wireless Pneumatic Thermostat
Cypress Envirosystems’ patent pending WPT solution retrofits existing pneumatic thermostats to deliver direct digital control (DDC) functionality in minutes. Compared with the cost to implement conventional DDC retrofit, the WPT costs 80% less, pays back in 18 months or shorter, and can be installed in under 20 minutes with minimal disruption of occupants.  It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and communication with utility Demand Response programs.   Sensor data gathered by the WPT is used for retro and ongoing commissioning to save energy and reduce maintenance costs.     The WPT was first introduced in 2008, and is now used in over 100 sites across North America including Fortune 500 office buildings, hospitals, universities, K-12 schools, and government buildings.   Kaiser Permanente, Santa Clara County Government, Western Michigan University, and the LA Chamber of Commerce are among the many customers.

About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NASDAQ: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 18 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

 
Cypress, the Cypress logo, Cypress Systems, the Cypress Systems logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Wed, 02 Jun 2010 19:14:38 -0600
Cypress Introduces Industry's Highest Throughput Pipelined Global Shutter CMOS Image Sensor http://www.cypress.com/?rID=43617 New 25-Megapixel VITA 25K Image Sensors Deliver 53 fps at Full Resolution;
To Be Demonstrated June 9-11 at Image Sensing Show in Japan

SAN JOSE, Calif., June 3, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY), today introduced a high-sensitivity, high-speed CMOS image sensor targeted for the high-end machine vision market. The new 25-megapixel VITA 25K sensor offers the market’s highest throughput for a device with a pipelined and triggered global shutter. The sensor has 32 10-bit digital Low Voltage Differential Signaling (LVDS) outputs that enable transfer of image data over a standard industry protocol at low power and low noise. Each channel runs at a 620 Mbps, which results in a high frame rate of 53 frames-per-second (fps) at full resolution for undistorted images and fast readout. The VITA 25K is ideal for high-end machine vision applications, such as inspection machines; biometric inspection, such as next-generation palm print readers; and intelligent traffic systems.

The VITA 25K sensor offers a 35-mm optical format with monochrome or color digital output. The pipelined global shutter capability enables exposure during read-out to reduce motion blur. The sensor also works in a rolling shutter mode with Correlated Double Sampling (CDS) to reduce noise and increase dynamic range. Customers have the ability to program up to 32 individual regions of interest to view in more detail within an image from the sensor. More information on the VITA 25K sensor is available at www.cypress.com/go/VITA25K.

The new VITA 25K sensors expands on the capabilities of the 1.3-megapixel VITA 1300 family, which is broadly sampling today and expected to be in production later this year. Cypress will demonstrate its industry-leading custom and standard CMOS image sensor solutions, including these VITA family offerings, at the 2010 Image Sensing Show in Yokohama, Japan from June 9-11 in Booth #51. Interested parties can send an e-mail to imagesensors@cypress.com to arrange a meeting at the show.

“Cypress continues to expand our leadership position for machine vision applications by bringing to market faster and higher sensitivity CMOS image sensors such as the VITA 25K family,” said Georges Hiltrop, general manager of Cypress’s image sensor business unit. “The new sensor combines leading throughput with pipelined shutter capability and a host of dynamic features to address the most demanding applications, and it is backed by Cypress’s robust customer support.”

The VITA 25K sensor has 5120 x 5120 active pixels with 4.5 µm x 4.5 µm pixel size. The image sensor integrates a programmable offset and gain amplifier for each channel of the 32 LVDS outputs. Customers can achieve higher frame rates for the sensor with windowed or sub-sampled readout modes, and can program the sensor’s settings over an SPI interface. An on-board sequencer generates all internal exposure and timing of read-outs. The sensor allows the setting of multiple slopes for extended optical dynamic range, which maintains good contrast in shadowed regions of an image without saturating bright areas in scenes. The VITA 25K sensor also features a 10-bit on-chip analog-to-digital converter (ADC) for digital output and on-chip timing control for easy application development.

Availability and Photo
Samples of the VITA 25K image sensor are currently available, with production devices expected in the first half of 2011. A photo of a VITA 25K image sensor is available at www.cypress.com/go/pr/VITA25Kphoto.

Cypress Image Sensors
Cypress offers standard and customized CMOS image sensors for consumer as well as industrial and professional applications. Consumer applications include solutions for fast growing high-speed machine vision, motion monitoring, medical imaging, intelligent traffic systems, security, and barcode applications. Cypress's customized CMOS image sensors are characterized by very high pixel counts, large area, very high frame rates, large dynamic range, and high sensitivity.

CMOS image sensors complement Cypress's technology and market strengths and expand Cypress's existing presence in numerous complementary markets where it sells a broad array of timing and USB solutions, configurable microcontrollers and memories.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.


 Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

 

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Wed, 02 Jun 2010 19:04:53 -0600
Cypress to Address Three Investor Conferences in June http://www.cypress.com/?rID=43467 Presentations to be Webcast on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., May 27, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that key company executives will make presentations at three investor conferences in June to discuss Cypress’s financial and strategic outlook. 
 
The first presentation, by Executive Vice President of Finance and CFO, Brad Buss, will be at the Cowen & Company 38th Annual Technology Media and Telecom Conference on June 2 at 9:30 a.m. Eastern Time at the Palace Hotel in New York. 
 
The second presentation, by Cypress’s Senior Vice President and Treasurer, Neil Weiss, will be held on June 3 at 10:30 a.m. Eastern Time at the ThinkEquity Annual Semiconductor Tech Conference, being held at the Princeton Club in New York City.
 
The third presentation, also by Buss, will be at the UBS Global Technology & Services Conference on June 9 at 10:30 a.m. Eastern Time at the Crowne Plaza Times Square Hotel in New York. 
 
A webcast of these presentations will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Thu, 27 May 2010 11:14:21 -0600
Cypress and BITS, Pilani - K.K. Birla Goa Campus Team Up on New PSoC® 3 Lab http://www.cypress.com/?rID=43457 Sign Agreement for Collaborative Research and Funded Lab Development

BANGALORE, India May 27, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and the Birla Institute of Technology and Science (BITS), Pilani - K.K. Birla Goa Campus (BPKKBGC) signed a memorandum of understanding for collaborative research and funded lab development based on the PSoC® 3 programmable system-on-chip. The MoU was signed by Professor K.E. Raman, Director, BPKKBGC and Patrick Kane, Director of Cypress University Alliance.

Patrick Kane visited the campus where he inaugurated a state-of-the-art PSoC 3 lab—the first of its kind in India. The lab will expose students to the PSoC platform, a flexible family of devices with programmable analog and digital blocks integrated with a microcontroller. With its unique architecture, PSoC provides an unrivaled learning platform for embedded design students and will enable them to create projects and solutions for embedded systems.

“Our focus is to excite students about new technologies and hence grow the pool of budding, talented engineers from India. The PSoC lab will allow students to innovate and work on high-tech projects,” said Patrick Kane. He and his team interacted extensively with both students and faculty at BPKKBGC. They also conducted a workshop for the Electrical, Electronics and Instrumentation Group.

“The lab has added an extra dimension to the student learning experience and has resulted in a unique learning platform where students now receive real-world, hands-on experience in developing applications,” said Professor Raman.

Students from BPKKBGC have implemented a number of projects using PSoC 1 technology. Some of these include a BLDC motor driver, a pH meter, an accelerometer based tilt sensor, a PWM driven hexapod etc. These projects are currently being developed using the new PSoC 3 platform, which uses an 8051 core as well a programmable analog and digital modules. 

Students have also been involved in research based projects such as study of battery charging algorithms using the PSoC. They have also assisted Cypress in development of the Power Line Communication solution. A PSoC 3 manual by BITS Goa is also in the pipeline.

About the BITS, Pilani - K.K. Birla Goa Campus
The Birla Institute of Technology and Science - BITS Pilani was in 1964. The National Assessment and Accreditation Council (NAAC) reaccredited BITS with 3.71 CGPA out of 4 and awarded “A” grade “Very Good” status. In 2009, BITS Pilani ranked alongside top universities like IITs in surveys by publications such as India Today, Outlook, LiveMint, etc. BITS offer degrees in various disciplines at its Pilani, Dubai, Goa and Hyderabad campuses. BITS Pilani has done pioneering work in industry university collaborations in terms of Practice School and Work Integrated Learning Programs.

About the Cypress University Alliance
Cypress's University Alliance Program is a multifaceted program empowering electronics engineering and computer science students to develop the skill sets needed to perform in today's marketplace. The program mounts regional design competitions, offers academic workshops, and maintains a university alliance website (www.cypress.com/cua) which provides access to myriad free design resources, evaluation boards and online courses.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Wed, 26 May 2010 18:18:25 -0600
Cypress Envirosystems Congratulates Genentech on Progressive Manufacturing Award For Innovative Energy-Saving Solution http://www.cypress.com/?rID=43436 Wireless Energy-Saving Solutions from Cypress Envirosystems Improve Performance, Implement Predictive Maintenance and Reduce Energy Costs
 
SAN JOSE, Calif., -- May, 26, 2010. Cypress Envirosystems, a subsidiary of Cypress Semiconductor Inc. (Nasdaq: CY) congratulates Genentech on winning a 2010 Progressive Manufacturing Award from Managing Automation magazine for an innovative energy-saving solution with technology from Cypress Envirosystems.
 
Project Scope and Goals: Sustainability and Maintenance Improvement
The scope of the project included reducing steam losses on Genentech’s campus and implementing predictive maintenance strategies for the steam traps and research equipment on campus including critical freezers which hold biological samples. It also included an effort to monitor the equipment health of emergency generators. The project implemented wireless monitoring to achieve energy savings and reduce costs through predictive maintenance. The financial goal was to achieve a payback of less than two years.
 
“We congratulate Genentech on this award,” said Harry Sim, CEO of Cypress Envirosystems.  “The focus areas for the project were the steam distribution system on the South San Francisco campus, and freezers and other critical R&D and facilities equipment.  Wireless sensing solutions from Cypress Envirosystems were selected due to the lower cost and the non-invasive and non-disruptive nature of these devices. We’re proud to have been an important part of this successful project.”
 
Wireless, Non-Invasive Technology
The solution uses Cypress Envirosystems’ wireless technology, a 2.4GHz wireless mesh technology to connect remote sensors and a central receiver/hub. Included in the solution was the Wireless Steam Trap Monitor, which non-invasively clamps on to existing steam traps and installs in minutes to detect if the steam trap is operating normally, is blocked, or leaking costly steam. Also employed was Cypress’ Wireless Gauge Reader, which non-invasively clamps on to existing dial gauges to optically read and transmit manual gauge readings. It, too, takes minutes to install and does not require breaking pipes or pressure seals. In addition, the solution included Wireless Freezer Monitors to improve predictive maintenance on custom freezers in the plant.
 
Cypress’s solution included a built-in database and user interface, which provides alarming, trending and historization. It uses the Microsoft Windows XP/Professional operating system, Microsoft SQL Server database, and Microsoft Internet Information Services Web Server. “The use of standard Microsoft technologies complied with corporate IT guidelines and enabled a smooth integration with the plant LAN,” Sim said.
 
Results: Lower Steam Losses, R&D Samples Saved
The project successfully reduced steam losses. Fifty-six Wireless Steam Trap Monitors were installed, and installation did not impact operations since the Wireless Steam Trap Monitors were designed to be non-invasive. Over a period of five months, leaks were detected on 20% of the traps, saving more on steam loss than the cost of the entire installation.
 
The project successfully implemented predictive maintenance for research equipment, reducing the need to perform frequent maintenance activities, and preventing equipment failures from impacting work product. Predictive maintenance for research freezers also reduced risk of lost R&D samples due to unexpected freezer failures. Twenty Wireless Freezer Monitors were installed, and the system predictively detected failures on four freezers. The freezers were able to be repaired, saving enough to pay for the installation costs of this part of the project.
 
“The use of non-invasive, clamp-on technologies from Cypress Envirosystems enabled much lower installation cost and virtually no disruption to manufacturing operations,” Sim said.  “This solution was approximately 75% lower in cost than the next best alternative using traditional sensors, wiring, and I/O.”
 
About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NASDAQ: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 18 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Wed, 26 May 2010 06:29:31 -0600
LG Electronics Chooses Cypress CapSense Solution for "LE TV Models" http://www.cypress.com/?rID=43427 Single Chip Controls Eight Buttons, 20 LEDs, a Buzzer and Keys; Superior Noise Immunity Helped LG Easily Pass Stringent Testing 

SAN JOSE, Calif., May 25, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that LG Electronics has selected its PSoC®-based CapSense® solution to implement an array of control functions in the “LE” line of LED-backlit, high-definition digital televisions.
 
LG’s design team selected the CapSense solution for its ability to integrate multiple functions in a single chip, as well as for its superior noise immunity. A single CapSense chip controls touch buttons and over 20 LEDs. In addition, it fully configures the LED effects when buttons are activated and controls a buzzer on the TV. The PSoC-based CapSense solution enables LG to dynamically reconfigure the capacitive sensing hardware to deal with various system noise issues and provide best in class sensing.  No other capacitive sensing solution available today provides this level of noise immunity, which helped LG quickly and easily pass stringent EMS (Electromagnetic Susceptibility) requirements that far exceed global standards.
 
The CapSense-equipped LG models include 42- to 60-inch TVs in the LE530, LE540, LE550, LE650 and LE750 lines. This new line of TV’s from LG lets users tap into the future of online connectivity with broadband TV, Wireless HD that gets rid of messy wires and a host of other features that bring the user experience to the next level. In addition, the overall look and feel has been optimized (including replacing mechanical buttons with CapSense) to enhance viewing pleasure.
 
“The LE models take TV watching to the next level, offering a brilliant picture and new features designed to enhance the viewing experience,” said Dong Myeong Kim, chief research engineer for LG Electronics. “The ability of CapSense to implement so many features in a single chip allowed us to streamline the design. In addition, the Cypress noise-immunity algorithms and expert technical support enabled us to pass stringent LG noise tests in just one day.”
 
“This design win showcases the many benefits that CapSense brings to customers, especially in optimizing the overall user experience that has become key for product differentiation,” said Dhwani Vyas, vice president of Cypress’s User Interface Business Unit. “The LG televisions are outstanding products and we’re proud to have helped bring them to market quickly and cost-effectively with the right look and feel.”
 
About CapSense
Cypress's CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry-leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.
 
PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.
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Tue, 25 May 2010 05:40:05 -0600
Cypress and Sona College of Technology Agree to Set Up New PSoC(R) Laboratory http://www.cypress.com/?rID=36744 Cypress Will Provide Hardware and Software Tools and Hands-on Training Sessions

SALEM, India, May 25, 2009 - Cypress Semiconductor Corp. (NYSE: CY) and Sona College of Technology (Sona Tech) of Salem, Tamil Nadu, India recently have agreed to set up a joint PSoC® programmable system-on-chip laboratory at Sona Tech. As part of the agreement, Cypress will provide hands-on training sessions for the faculty and students of Sona Tech, in addition to free hardware and software tools. Sona Tech will provide the facilities for the laboratory.

The laboratory will expose the students to the PSoC platform, a flexible family of devices with programmable analogue and digital blocks integrated with a microcontroller. With its unique architecture, PSoC provides an unrivaled learning platform for embedded design students. The lab will also be made available for training activities held by Cypress and Sona Tech to train other universities and companies.

Sona Tech will incorporate PSoC solutions in the Microcontroller/Microprocessor, Digital Design, and Analog Design curriculum and research projects. Sona Tech will also encourage students to participate in PSoC design contests held by Cypress.

“This new PSoC laboratory, which Cypress is graciously collaborating with us on, demonstrates Sona Tech’s committment to bring established and emerging technologies to our engineering students,” said A. Dhirajlal, Secretary of Sona Tech. “The PSoC platform offers a powerful development environment to learn practical design skills that our students will bring with them into their careers.”

“This agreement helps Cypress continue to build its presence with the growing, talented foundation of engineers in India,” said Pahsupathy Gopalan, Vice President of Strategic Marketing and Corporate Business Development at Cypress. “This new lab will familiarize Sona Tech students with the flexibility and integration delivered by the PSoC platform. We are confident that the ease-of-use and versatility of PSoC will lead many new designers to leverage the technology as customers.”

“The Cypress University Alliance is focused on expanding knowledge of the PSoC embedded design platform with students and faculty at the world’s leading universities,” said Patrick Kane, director of the Cypress University Alliance. “Sona Tech is an outstanding addition to the list of world-class universities using PSoC.”

About Sona College of Technology
Sona College of Technology is synonymous with academic excellence, adorning the steel city, Salem, in Tamil Nadu. Affiliated to Anna University and approved by AICTE, the college offers quality education and technical competencies on the strong foundation of values, ideals and rich culture to the students across the country and beyond. Located in arcadian environs at the heart of the city, the college is equipped with world class infrastructure and highly qualified and experienced faculty members. An active Placement Training and Welfare Cell is functioning with full enthusiasm with the aim of placing the students in top-notch companies. No wonder the authentic magazine ‘Out Look’, has ranked Sona Tech in 27th position among the top 35 Self Financing Engineering Colleges in India and Anna University has ranked this renowned institution in 10th position among 242 Engineering Colleges in Tamil Nadu. The Sona College of Technology website is www.sonatech.ac.in/.

PSoC - Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task.

A single PSoC device can integrate as many as 100 peripheral functions, saving customers design time, board space and power consumption while improving system quality. Customers can save as much as $10 in system costs. Learn more about PSoC products at www.cypress.com/psoc and receive free online training at www.cypress.com/psoctraining.

About the Cypress University Alliance
Cypress's University Alliance Program is a multifaceted program empowering electronics engineering and computer science students to develop the skill sets needed to perform in today's marketplace. The program mounts regional design competitions, offers academic workshops, and maintains a university alliance website (www.cypress.com/cua) which provides access to myriad free design resources, evaluation boards and online courses.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CyFi is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 25 May 2010 04:06:15 -0600
Acer Selects Cypress's PSoC(R) CapSense(TM) For Media Console in Hot New Acer Aspire Notebook PCs http://www.cypress.com/?rID=36732 Single Chip in Tiny 32-QFN Package Manages Seven Buttons, a Five-Segment Slider
And 14 LEDs to Implement Attractive and Functional Media Controls

SAN JOSE, Calif., May 21, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Acer has selected its PSoC® CapSense™ touch sensing solution for its striking new Aspire 4935G/4937G notebook computers in Asia and Aspire 8935/5935 notebooks in the Americas. Acer was able to use a single CapSense device in a tiny 32-QFN package to control the complete suite of media functions available on the new laptops. No competitive solutions were able to accommodate all the necessary functions in a single chip.

The programmable CapSense architecture enabled Acer to create the innovative media consoles and then customize them for separate markets and models using the same CapSense device. This saved design time and reduced inventory requirements. The single device manages seven buttons, a five-segment slider and 14 LEDs, all in a tiny 32-QFN package, allowing Acer to optimize board-space usage. The CapSense solution also allows designers to make last-minute changes, add features and control additional functions beyond the capacitive touch interface— capabilities that are not available from other capacitive sensing products.

“This is another important design win with a premier notebook provider,” said Dhwani Vyas, vice president of Cypress’s User Interface Business Unit. “Acer selected CapSense last year, and with this year’s more aggressive design objectives, CapSense again was the best solution. We continue to gain momentum as the user interface of choice for new computer models.”

“We are pleased that Cypress was able to integrate our aggressive feature list in a single chip with a very small package,” said Johnny Shyy, Director of Notebook Product Management, for Acer. “One of the factors that differentiate the Aspire notebooks from the competition is the intuitive and stylish user interface. Cypress’s CapSense solution is a major part of this success.”

About CapSense
Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. The Acer Group employs more than 6,000 people worldwide. 2008 revenues reached US$16.65 billion.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and CapSense, PSoC Designer and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 24 May 2010 05:12:21 -0600
Cypress to Address Several Investor Conferences in May http://www.cypress.com/?rID=36707 Webcast Available on Cypress Website at: http://www.cypress.com/investors
 
SAN JOSE, Calif., May 14, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that senior executives from the company will be making presentations at several investor conferences in May to discuss Cypress’s financial and strategic outlook. 
 
The schedule of upcoming Cypress presentations is as follows:
 
                      J.P. Morgan Technology Conference
                        Tuesday, May 19 at 1:40 p.m. EDT
                        Westin Waterfront Hotel, Boston, Mass.
                        Executive Vice President of Finance and CFO, Brad Buss
 
                     Cypress Annual Stockholder Meeting
                        Friday, May 22 at 10:00 a.m. PDT
                        Cypress Semiconductor Corp., 198 Champion Court, San Jose, Calif.
                        President and CEO, T.J. Rodgers
 
                     Barclays Capital Worldwide Wireless and Wireline Conference
                        Wednesday, May 27 at 12:00 noon EDT
                        Crowne Plaza Times Square Hotel in New York. 
                        Executive Vice President of Finance and CFO, Brad Buss
 
                     Cowen and Company’s 37th Annual Technology Media & Telecom Conference  
                        Thursday, May 28 at 8:00 a.m. EDT
                        Palace Hotel in New York.
                        Executive Vice President of Finance and CFO, Brad Buss
 
Webcasts of all presentations will be available live and on-demand through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC Programmable System-on-Chip, USB controllers, general-purpose programmable clocks, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its CyFi low-power RF solution, to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets, including consumer, computation, data communications, automotive and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress and the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corp. Programmable System-on-Chip and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.
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Mon, 24 May 2010 04:27:03 -0600
Akamai Technologies CFO, J. D. Sherman, Joins Cypress's Board of Directors http://www.cypress.com/?rID=43296 SAN JOSE, Calif., May 17, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it has expanded its board of directors to eight members with the appointment of J.D. Sherman to its board. Sherman is the chief financial officer at Akamai Technologies, a leading web networking infrastructure company. 

Sherman, 45, brings extensive financial management expertise to Cypress’s board. Prior to Akamai, he served as the chief financial executive of IBM's $21 billion Systems and Technology Group. During his 15-year career at IBM, he held a number of senior executive positions in finance, including vice president of finance and planning for the company’s zSeries Server Division. Before IBM, Sherman served as CFO for CommQuest, a wholly owned IBM subsidiary in the wireless semiconductor design industry. Sherman holds a master’s degree in business administration from the University of Chicago and a bachelor’s degree in Economics from Emory University.
“J.D. Sherman brings a strong financial management perspective to Cypress’s board coupled with extensive systems, software and semiconductor knowledge that will strengthen our long-term operational and financial strategy,” said T.J. Rodgers, president and CEO of Cypress.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West Bridge are registered trademarks and SmartSense, CapSense Plus, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.
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Mon, 17 May 2010 16:13:39 -0600
Cypress Introduces World's First 32-Mbit and 64-Mbit Fast Asynchronous SRAMs http://www.cypress.com/?rID=43301 New Devices Feature Fast Response Times and Smallest Footprint;
Add to Industry’s Broadest Portfolio

SAN JOSE, Calif., May 19, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced 32-Mbit and 64-Mbit fast asynchronous SRAMs, the industry’s first such devices.  The new SRAMs offer very fast response times and the smallest footprint at these densities. They target applications such as storage servers, switches and routers, testing equipment, high-end security systems and military systems.

The CY7C1071DV33 32-Mbit 3V and CY7C1081DV33 64-Mbit 3V fast asynchronous SRAMs offer both 16-bit and 8-bit I/O configuration. The new 32-Mbit and 64-Mbit SRAMs offer very fast access times of 12 ns. They are available in RoHS-compliant 48-BGA packages with a footprint of 8.0 x 9.5 x 1.2 mm and 8.0 x 9.5 x 1.4 mm, respectively, the smallest package options for devices at these densities. The new fast asynchronous SRAMs are fabricated using Cypress's high-performance, 90-nm C9™ CMOS technology. Cypress is the industry leader for fast asynchronous and low-power SRAMs, with portfolios that range from 4-Kbit to 64-Mbit densities. More information on Cypress’s fast asynchronous SRAMs is available at www.cypress.com/go/AsyncSRAMs.

“The introduction of the ultra-compact-footprint 32-Mbit and 64-Mbit Fast SRAMs first to the marketplace is a testament to our strong commitment to the SRAM business,” said Sunil Thamaran, managing director of the Asynchronous Memory Business Unit at Cypress. “We are constantly looking to leverage deep submicron technologies along with design innovation to bring the next generation of high-performance SRAMs into the market.”

Availability and Photo
The CY7C1071DV33 32-Mbit is currently in production and the CY7C1081DV33 64-Mbit fast asynchronous SRAM is sampling now with production expected in October 2010. A high-resolution photo of the 32-Mbit and 64-Mbit fast asynchronous SRAM is available at www.cypress.com/go/pr/3264asyncphoto.

About Cypress’s SRAM Portfolio
Cypress is the worldwide leader in SRAMs with the industry’s broadest portfolio of synchronous, fast asynchronous, low power asynchronous and non-volatile SRAMs. Cypress’s synchronous SRAMs range up to 144-Mbit and feature the market’s fastest available clock speeds and best-in-class 65-nm process technology. Cypress’s broad portfolio of fast asynchronous and low-power SRAMs includes densities ranging from 4 Kbits to 64 Mbits in 90-nm process technology. These devices are used in a wide range of applications such as networking, POS terminals, gaming machines, storage, automotive and more. Cypress also offers the industry’s most complete line of parallel nvSRAMs, ranging from 16-Kbit to 8-Mbit devices. These non-volatile SRAMs are manufactured on Cypress’s S8™ 0.13-micron SONOS (Silicon Oxide Nitride Oxide Silicon) technology, enabling higher density memories that offer reliable data collection with very fast read and write access times. Cypress also offers multi-port memories up to 36 Mbits and FIFOs up to 4 Mbits. More information on Cypress’s SRAM portfolio is available at www.cypress.com/go/memories.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and C9, S8 and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 17 May 2010 16:09:15 -0600
Cypress Introduces World's Broadest Automotive-Qualified Touch-Sensing Portfolio Featuring Industry's First Capacitive Touchscreen Solution http://www.cypress.com/?rID=43297 Capacitive Touch Leader Qualifies 9-Inch TrueTouch™ Touchscreen and LIN-Capable CapSense® Touch-Sensing Controllers; GSMC Qualified for Automotive Grade Fabrication

SAN JOSE, Calif., May 18, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced automotive qualification of its market-leading TrueTouch™ touchscreen and LIN capable CapSense® touch-sensing controllers. The devices, based on Cypress’s flagship PSoC® programmable system-on-chip architecture, meet AEC-Q100 standards, giving Cypress the industry’s broadest portfolio of automotive-qualified capacitive touch-sensing technology. The TrueTouch controllers mark the industry’s first automotive-qualified capacitive touchscreen solution. The CY8C2x345 CapSense controllers pair analog resources with automotive industry standard LIN communication support, making the devices the ideal system controllers to interface with analog and capacitive touch-sensor inputs, and to control backlight LEDs and haptic actuators while communicating over the LIN bus.

Cypress also announced that Grace Semiconductor in Shanghai, China has been qualified to fabricate automotive-grade CY8C2x345 CapSense controllers that adhere to the AEC-Q100 standard, ISO/TS 16949 quality management standard and Cypress’s Zero Defect manufacturing system.

“Grace has been an excellent partner for our Flex Fab strategy and has a proven track record in supplying automotive grade wafers to the industry at large,” said Sabbas Daniel, Executive Vice President of Quality at Cypress. “Cypress can now offer automotive devices with an additional wafer fabrication source to our Fab 4 facility in Minnesota, and both fabs adhere to our Zero Defect quality controls.”

The new automotive-qualified TrueTouch controllers – which are available in single-touch, multi-touch gesture and multi-touch all-point offerings – provide the ability to track multiple fingers simultaneously. The TrueTouch solutions are able to control screen sizes up to nine inches. They are designed for use in control panels, GPS and infotainment displays.

Cypress’s automotive-qualified CapSense devices enable attractive, highly functional interfaces with improved durability over mechanical buttons and sliders. In addition, their industry-leading reliability, noise-immunity and water-resistance deliver superior performance in the harsh automotive operating environment. CapSense proximity sensing offers a detection range up to 25 cm, saving power by activating an interface only when needed. The devices are ideal for interior automotive applications such as audio, navigation, AC control and lighting control, as well as exterior applications such as trunk release and passive keyless-entry buttons. For more information on Cypress’s automotive portfolio, visit www.cypress.com/go/automotive or view a brochure at www.cypress.com/go/autobrochure

“We are excited to bring Cypress’s market-leading capacitive touch interface portfolio to the automotive market with AEC-Q100 qualification of our devices,” said Hassane El-Khoury, Automotive Business Unit Manager at Cypress. “This is a result of our focus and investment in the automotive segment which has created a dedicated business unit and a quality organization with a zero defect mindset. Our CY8C21X34 CapSense devices are already in production with some of the world’s top automobile manufacturers. We are building upon this proven success with our newly qualified TrueTouch and LIN-capable CapSense devices that bring sleek human machine interfaces into next-generation vehicles.”

Cypress’s newly automotive qualified CapSense devices offer dual-channel scanning, delivering faster scan times for multiple IOs. These devices offer automotive industry standard LIN 2.0 and 2.1 communication support. Cypress offers two types of the automotive devices: A grade (-40C to 85C) and E grade (-40C to 125C). Available on-chip analog resources include a SAR ADC. Learn more about CapSense online at www.cypress.com/go/capsense.

Cypress’s TrueTouch solution is the industry’s most flexible touchscreen architecture, allowing designers to implement differentiated features and make last-minute design iterations without board changes. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

In addition to PSoC programmable system-on-chip devices, Cypress’s automotive portfolio also includes parallel and serial non-volatile SRAMs, asynchronous fast SRAMs, asynchronous micropower SRAMs, synchronous SRAMs, timing solutions, and USB hosts, hubs and peripherals.

Availability and Photo
The newly qualified CY8CTMG120 multi-touch gesture and CY8CTMA120 multi-touch all-point controllers are available for sampling in 56-pin QFN packages. The newly qualified CapSense products include the LIN-capable CY8C2x345 devices, available for sampling in A grade (-40C to 85C) in 28-pin SSOP packages with the 48-pin SSOP packages planned in Q3 2010. All products are expected to be in full production in Q3 2010. A high-resolution photo of automotive-qualified TrueTouch and CapSense devices is available at www.cypress.com/go/pr/AutoQualHMIphoto.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PowerPSoC, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Mon, 17 May 2010 15:42:47 -0600
Yamatake Corporation to Distribute Cypress Envirosystems' Innovative Automation Solutions in Japan http://www.cypress.com/?rID=36693 Productivity-Improving and Energy-Saving Products Well-Suited
For Large Japanese Market of Industrial Plants and Buildings

SAN JOSE, Calif., May 12, 2009 – Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (NYSE:CY), today announced it has signed a distribution agreement with Yamatake Corporation of the azbil Group. Under the agreement, Yamatake will distribute, sell, and service Cypress Envirosystems’ portfolio of wireless sense and control products in Japan. Cypress Envirosystems’ solutions covered by the agreement include the Wireless Gauge Reader, Wireless Steam Trap Monitor, Wireless Freezer Monitor, and Wireless Battery Monitor, all of which save energy and improve productivity in existing buildings and manufacturing plants.

“Cypress Envirosystems’ wireless sense and control technologies are low-cost, easy-to-implement and non-invasive, all of which are important in today’s market,” said Taro Sento, Director of Marketing for the Measurement and Instrumentation Business Unit at Yamatake. “In the current economy, many of our customers are limiting new spending while trying to obtain the maximum energy efficiency and productivity in their facilities.”

“With its long established manufacturing base and infrastructure, Japan represents a significant market opportunity for Cypress Envirosystems products,” said Harry Sim, CEO of Cypress Envirosystems. “Yamatake has excellent customer relationships, and its strong focus on saving energy and improving productivity is a perfect fit for us. Just as important, it has the local field expertise to provide engineering, installation and service coverage throughout all regions of Japan.”

About the Cypress Envirosystems Industrial Automation Product Line
The patent-pending Wireless Gauge Reader (WGR) clips-on to the front face of an existing gauge to capture and transmit the readings. It installs in minutes and does not require removing old gauges, breaking pressure seals, performing leak checks, running wires or interrupting the underlying process. It costs 70% less to install than a traditional transducer and enables automatic trending and alarming of process parameters to reduce energy use, lower maintenance labor and improve uptime.

The Wireless Steam Trap Monitor (WSTM) mounts non-invasively onto existing steam traps in minutes and uses a proven algorithm to detect steam trap failures, particularly expensive steam leaks. An estimated 15-20% of steam traps are malfunctioning at a given time, and each leaking trap wastes $5,000 or more in energy costs per year. The WSTM augments manual audits to detect failures in a timely manner and avoid wasting resources.

The Wireless Freezer Monitor (WFM) enables near real-time monitoring of critical freezers used to store and maintain valuable samples in most hospitals and pharmaceutical plants. The WFM uses non-invasive clamp-on current sensors and wireless communication to provide predictive maintenance for high and low stage compressor current, door position, and internal freezer temperature.

The patent-pending Wireless Battery Monitor (WBM) enables reliable monitoring of battery health for Uninterruptible Power Supply (UPS) systems. It can be mounted on existing batteries in minutes, and provides internal resistance, temperature and voltage measurements - all critical parameters to ensure the UPS can perform when needed. The WBM replaces time-consuming and inaccurate manual testing of batteries employed by many plants and data centers.

Cypress Envirosystems solutions employ Cypress Semiconductor Corp. products, including 2.4-GHz wireless radios and intelligent PSoC® programmable system-on-chip. Cypress is an industry leader in low-power, energy-efficient products.

About Yamatake Corporation
Established in 1906, Yamatake Corporation is a leading manufacturer in the field of measurement and control with extensive experience in providing innovative control products, building automation and industrial automation.   It has a comprehensive network of sales and service locations throughout Japan, and works closely with customers on consulting and development through to installation, training and maintenance, to offer optimum solutions and services.

Yamatake serves a diverse range of industries including Semiconductor, Automotive Manufacturing, Food Manufacturing, Plastics, Packaging Equipment, Medical/Pharmaceutical, and general industries. The Yamatake Group has operations in 15 countries, a total of 8,000 employees, and sales of US$2.2 billion. The Group strives to realize safety, comfort and fulfillment in people's lives and contribute to the global environment through "human-centered automation." For more information, visit www.yamatake.com.

About Cypress Envirosystems Corporation
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NYSE: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 12 months or less. More information is available at: www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Envirosystems, the Cypress Envirosystems logo and PSoC are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Thu, 13 May 2010 01:47:08 -0600
ARC Advisory Group Finds Cypress Envirosystems Offers Compelling Reasons to Deploy Wireless Control and Sensing Solutions http://www.cypress.com/?rID=36568 Report Touts Productivity-Improving and Energy-Saving Products
For Quick Return-on-Investment in Challenging Economy

SAN JOSE, Calif., May 7, 2009 – Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (NYSE:CY), today announced that a new report from the ARC Advisory Group states that its wireless sense and control products “provide compelling value.” The report finds that Cypress Envirosystems’ Wireless Gauge Reader, Wireless Transducer Reader and Wireless Steam Trap Monitor “are ideal for end users looking to reduce energy costs.”

The report also highlights the value provided by Cypress Envirosystems’ Wireless Freezer Monitor, Wireless Battery Monitor and Wireless Pneumatic Thermostat for equipment and building asset management.

“Innovative companies such as Cypress Envirosystems have taken wireless technology and applied it to practical applications which can be implemented quickly to help save energy and improve equipment availability," said Wil Chen, Research Director of Automation at ARC, in the report.

Additional information on the April 23, 2009 report is available at www.cypressenvirosystems.com/ARCreport or www.arcweb.com/Domains/Pages/Default.aspx.

“Cypress Envirosystems has clearly worked diligently to identify wireless solutions that address real world problems with a very high return,” added Chen in the report. “Ease of deployment combined with appropriate price points mean the solutions will find increasing opportunities as organizations scramble to survive during the economic slowdown.”

“This report from a respected organization such as ARC is excellent validation that our products are on target,” said Harry Sim, CEO of Cypress Envirosystems. “We have received further validation from numerous customers who have experienced fast payback with our products from energy savings, improved productivity and conservation of consumable resources.”

About the Cypress Envirosystems Product Line
The patent-pending Wireless Gauge Reader (WGR) clips-on to the front face of an existing gauge to capture and transmit the readings. It installs in minutes and does not require removing old gauges, breaking pressure seals, performing leak checks, running wires or interrupting the underlying process. It costs 70% less to install than a traditional transducer and enables automatic trending and alarming of process parameters to reduce energy use, lower maintenance labor and improve uptime.

The Wireless Steam Trap Monitor (WSTM) mounts non-invasively onto existing steam traps in minutes and uses a proven algorithm to detect steam trap failures, particularly expensive steam leaks. An estimated 15-20% of steam traps are malfunctioning at a given time, and each leaking trap wastes $5,000 or more in energy costs per year. The WSTM augments manual audits to detect failures in a timely manner and avoid wasting resources.

The patent pending Wireless Pneumatic Thermostat (WPT) retrofits existing pneumatic thermostats to deliver DDC-like functionality in minutes. Compared with a cost of $2,500 or more per zone for implementing DDC systems, the WPT costs less than 20% as much, and it may be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and enables use with utility Demand Response programs.

The Wireless Freezer Monitor (WFM) enables near real-time monitoring of critical freezers used to store and maintain valuable samples in most hospitals and pharmaceutical plants. The WFM uses non-invasive clamp-on current sensors and wireless communication to provide predictive maintenance for high and low stage compressor current, door position, and internal freezer temperature.

The patent-pending Wireless Battery Monitor (WBM) enables reliable monitoring of battery health for Uninterruptible Power Supply (UPS) systems. It can be mounted on existing batteries in minutes, and provides internal resistance, temperature and voltage measurements - all critical parameters to ensure the UPS can perform when needed. The WBM replaces time-consuming and inaccurate manual testing of batteries employed by many plants and data centers.

Cypress Envirosystems solutions employ Cypress Semiconductor Corp. products, including 2.4-GHz wireless radios and intelligent PSoC® programmable system-on-chip. Cypress is an industry leader in low-power, energy-efficient products.

About ARC
Founded in 1986, ARC Advisory Group (www.arcweb.com) is the leading research and advisory firm for manufacturing, energy, and supply chain solutions. Coverage of technology from sensors and automation to production, design, and business systems makes ARC Advisory Group the go-to firm for manufacturers around the world.

About Cypress Envirosystems Corporation
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (NYSE: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 12 months or less. More information is available at: www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Envirosystems, the Cypress Envirosystems logo and PSoC are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 10 May 2010 07:58:47 -0600
Cypress Envirosystems Invited to Demonstrate Wireless Pneumatic Thermostat at Sempra Energy-San Diego Gas and Electric Energy Showcase http://www.cypress.com/?rID=43196 Company One of 75 Selected to Present Energy-Saving Solutions;
One of 31 to Present at Recent Senate Energy Showcase

SAN JOSE, Calif., May 10, 2010 — Cypress Envirosystems, a subsidiary of Cypress Semiconductor Corp. (Nasdaq: CY), announced today that it is one of 75 companies invited to present advanced energy-efficient technology at the Sempra Energy-San Diego Gas & Electric Energy Showcase. Cypress Envirosystems will demonstrate its innovative Wireless Pneumatic Thermostat (WPT) at the event on May 18 at the San Diego Convention Center. The WPT retrofits pneumatic HVAC systems to provide the benefits of modern Direct Digital Control (DDC) systems, but at a fraction of the cost and with virtually no disruption to building occupants. Interested parties can register for the event at www.sdge.com/business/energyshowcase.

Cypress Envirosystems also announced that the Architect of the Capitol, the group responsible for the United States Senate, Library of Congress, and Capitol buildings, selected the company to present at the Senate’s Environmental and Energy Showcase. One of only 31 companies invited to the Earth Day (April 22) event, Cypress Envirosystems presented on the vast opportunities for energy savings achievable in existing buildings with the WPT.

Most commercial buildings 10 years or older have pneumatic thermostats that require manual adjustment, meaning that someone has to manually lower and raise the thermostat to adjust the temperature. Retrofits using conventional DDC technology are extremely costly and often infeasible due to exposure to asbestos and other disruptions to tenants, whereas the Wireless Pneumatic Thermostat can be installed in under 20 minutes without opening up walls or ceilings. More information is available at www.cypressenvirosystems.com/products-wpt.php.

“We are pleased to present at these two prestigious events,” said Harry Sim, CEO of Cypress Envirosystems. “If you consider that approximately 70 percent of existing commercial buildings across the nation use inefficient pneumatic technology, you quickly realize the opportunity for energy and maintenance savings that the smart control of our WPT offers. With demand response incentives, businesses and government agencies can achieve fast payback in less than a year – delivering the winning combination of conserving energy and saving money.”    

Cypress Envirosystems will also demonstrate its full line of control and monitoring solutions at the Energy Showcase, including its Wireless Gauge Reader, Wireless Steam Trap Monitor, Wireless Transducer Reader, Wireless Battery Monitor and Wireless Freezer Monitor. For more information, visit www.cypressenvirosystems.com/products.php.

About the Cypress Envirosystems Wireless Pneumatic Thermostat
Cypress Envirosystems’ patent pending WPT solution retrofits existing pneumatic thermostats to deliver direct digital control (DDC) functionality in minutes. Compared with a cost of $2,500 or more per zone for implementing DDC systems, the WPT costs 80% less, and it may be installed in under 20 minutes with minimal disruption of occupants. It enables remote temperature sensing and control of setpoints, programmable zone control and night setback, automatic self-calibration, BACnet integration with existing automation systems, and enables use with utility Demand Response programs. It uses the Open-ADR communications standard developed by Lawrence Berkeley National Laboratories.

About Cypress Envirosystems, Inc.
Cypress Envirosystems is a subsidiary of Cypress Semiconductor (Nasdaq: CY). Its mission is to save energy and improve productivity in older plants and buildings, using state-of-the-art non-invasive and wireless technologies to minimize disruption and cost, delivering payback of 12 months or less. Visit Cypress Envirosystems at www.CypressEnvirosystems.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, Cypress Envirosystems, the Cypress Envirosystems logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Fri, 07 May 2010 18:52:02 -0600
Cypress's PSoC® 3 and PSoC 5 Architectures Named Finalist for Design News Magazine's Golden Mousetrap Awards http://www.cypress.com/?rID=43045 New Programmable System-on-Chip Devices Powered by PSoC Creator™ IDE
Provide Revolutionary Embedded Design Platform

SAN JOSE, Calif., May 4, 2010 – Design News magazine has named the PSoC® 3 and PSoC 5 programmable system-on-chip architectures from Cypress Semiconductor Corp. (Nasdaq: CY) as finalists for this year’s Golden Mousetrap Awards. The new PSoC 3 and PSoC 5 architectures dramatically increase performance and extend the world’s only programmable analog and digital embedded design platform, delivering unmatched integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which enables engineers to design the way they think and dramatically shorten time-to-market. The editors of Design News selected the Cypress platform from hundreds of nominations.

For more than two decades, the Design News Awards Program has recognized engineering innovation and creativity in product design. The Golden Mousetraps are awarded in four major categories: Electronics, Motion Control/Automation, Hardware/Software, Materials/Fastening/Joining/Assembly, and 20 subcategories. The magazine’s editors gathered a record number of entries and, based on their expertise in each technology area, painstakingly selected the finalists. More information on the awards and the full list of finalists is available at www.designnews.com/mousetrapfinalists2010. The Design News write-up of the PSoC 3 and PSoC 5 architectures can be found at www.cypress.com/go/PSoCmousetrap

PSoC 3 and PSoC 5 offer high-precision programmable analog including 12- to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc, and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

“We are pleased to have the editors at Design News select the PSoC 3 and PSoC 5 architectures as finalists for a Golden Mousetrap Award,” said Gahan Richardson, vice president of Cypress’s PSoC products. “These new PSoC devices, in tandem with the PSoC Creator IDE, offer a revolutionary embedded design platform for our customers to quickly and efficiently develop highly differentiated products in new and emerging applications.”

"Design News congratulates the finalists of the 2010 Golden Mousetrap Awards for the great work they've done to develop new and innovative products for design engineers,” said Jennifer Roy, managing editor at Design News. “These products, as always, showcase the highly imaginative ways that today's engineers are ‘building a better mousetrap,’ and we thank them for their contributions."

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 03 May 2010 19:53:51 -0600
Cypress Launches Online Design Community for PSoC® Platform and Other Leading Technologies http://www.cypress.com/?rID=43036 New Cypress Developer Community™ at www.cypress.com/go/community
Offers Forums for Users to Share Design Tips, Videos and Blogs

SAN JOSE, Calif., May 3, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new online community for designers to share design tips, ask questions and find in-depth information on a wide range of Cypress products, including the PSoC® programmable system-on-chip. The new Cypress Developer Community™ website, now available at www.cypress.com/go/community, includes forums organized by product type where users can interact. It also includes a video library, blog entries from Cypress technical experts and tweets from the company’s Twitter account. To celebrate the launch, Cypress will hold monthly drawings to give away an Apple iPad to new registrants.

The Cypress Developer Community includes forums focused on the company’s flagship PSoC® programmable system-on-chip devices, including the new PSoC 3 and PSoC 5 architectures and the supporting PSoC Creator™ software. Design engineers can post questions and comments in sections dedicated to device programming, solutions to design problems, and on the programmable analog and digital resources and applications for each of the architectures. Additional product forums focus on USB controllers, memory, clocks and buffers, along with forums on a range of applications and Cypress’s University Alliance.

“The Cypress Developer Community provides a place for our customers to dialog with one another, trading knowledge to maximize the efficiency of their design process,” said Chris Seams, Executive Vice President of Sales and Marketing at Cypress. ”By extension, we believe this is an extremely useful way for us to improve the quality of our customer support. We invite all our customers, employees and distribution partners to participate in the community. We will use the feedback we find there to add new resources and functionality to the site, and to lay the groundwork for future generations of Cypress products.”

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and Cypress Developer Community, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 03 May 2010 09:01:04 -0600
Cypress Announces That Windows® Phone 7 Series Includes Native Support for TrueTouch™ Touchscreen Solution http://www.cypress.com/?rID=42810 Phone Manufacturers Using the New Windows Phone Platform Benefit
From “In-the-Box” Support with Integrated Interface to Industry-Leading TouchScreen Solution

SAN JOSE, Calif., April 22, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that the TrueTouch™ touchscreen solution is natively supported in the soon to be released Windows® Phone 7 Series mobile handset platform. This support allows handset manufacturers using the Windows Phone 7 Series to implement exciting capacitive touchscreen interfaces without the need for developing external drivers or custom software development.

Announced in February, Windows Phone 7 Series offers a fresh approach to phone software, distinguished by smart design and truly integrated user experiences. It takes a fundamentally different approach to phone design, with dynamically updated “live tiles” that show users real-time content directly.  It also includes “hubs” that bring together related content from the web, applications and services into a single view to simplify common tasks such as reading, editing and sharing documents all in one place.

“Cypress is proud to see the TrueTouch solution selected for native support within this exciting new platform,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Of the many touchscreen products available, none offers the advanced features and flexibility of TrueTouch. The interface within Windows Phone 7 Series enables manufacturers to take advantage of these attributes quickly and seamlessly. This software support, coupled with our broad family of devices, is going to significantly reduce time-to-market for the next generation of capacitive-touch-enabled Windows Phone 7 Series phones.”

Cypress recently announced its next-generation high performance TMA300 multi-touch all-point family. This controller provides best-in-class scan times for true multi-finger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Cypress has also recently demonstrated advanced functions such as 1 mm stylus and large touchscreen support. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Fri, 30 Apr 2010 06:04:20 -0600
Cypress to Address Three Investor Conferences in May http://www.cypress.com/?rID=42996 Annual Stockholders’ Meeting to be Held May 14
 
SAN JOSE, Calif., April 29, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that company executives will make presentations at three investor conferences in May, and at the company’s Annual Stockholders’ Meeting, to discuss Cypress’s financial and strategic outlook.
 
Cypress’s founder, President and CEO, T.J. Rodgers, will address investors at the company’s Annual Stockholders’ Meeting on Friday, May 14 at 10:00 a.m. Pacific Daylight Time. The event will be held at Cypress’s headquarters, 198 Champion Court in San Jose, Calif.
 
Cypress’s Executive Vice President of Finance and CFO, Brad Buss, will address three investor conferences in May:
  • Ninth Annual JMP Securities Research Conference
    May 11 at 3:00 p.m. PDT at the Ritz Carlton Hotel in San Francisco 
  • 37th Annual J.P. Morgan Global Technology, Media and Telecom Conference
    May 17 at 10:40 a.m. EDT at the Westin Boston Waterfront Hotel in Boston, Mass.
  • Barclays Capital Communications, Media and Technology Conference
    May 26 at 2:45 p.m. EDT at the Crowne Plaza Times Square Hotel in New York City.  
 
The CEO’s Stockholders’ Meeting presentation and all other investor conference presentations will be available live and on-demand via webcast through Cypress’s website at http://www.cypress.com/investors, and will be archived for two weeks.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
# # #
 
Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense, West Bridge and EZ-USB are registered trademarks of Cypress Semiconductor Corporation. Programmable System-on-Chip, and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.
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Thu, 29 Apr 2010 10:19:36 -0600
Cypress Reports First-Quarter 2010 Results http://www.cypress.com/?rID=42812 CLICK HERE TO DOWNLOAD PRESS RELEASE FINANCIAL TABLES

  • Q1 results exceeded guidance and outperformed typical first-quarter results
  • Non-GAAP gross margin of 55.6% at highest level since 2000
  • Highest non-GAAP profit since 2004 with 18.6% PBT
  • Handset revenues increased 90% year-on-year; significant growth expected in 2010
  • Book-to-bill ratio and backlog are at multiple-year highs
  • Q2 revenue and earnings expected to be higher than current Street consensus

SAN JOSE, Calif., April 22, 2010 — Cypress Semiconductor Corp. (Nasdaq: CY) today announced that revenue for the 2010 first quarter was $202.3 million, up 4.3% from $194.0 million for the prior quarter, and up 45.2% from $139.3 million for the year-ago period.

Cypress recorded GAAP net income of $12.7 million in the 2010 first quarter, or diluted earnings per share of $0.07. This compares with last quarter’s diluted earnings per share of $0.02 and a diluted net loss per share in the year-ago first quarter of $0.66.
 
Non-GAAP1 net income for the 2010 first quarter—excluding stock-based compensation, acquisition-related charges, restructuring and other special charges and credits—totaled $34.1 million, or diluted earnings per share of $0.17. That compares with non-GAAP1 diluted earnings per share of $0.16 for the prior quarter and a diluted net loss per share of $0.22 for the year-ago first quarter.
 
Cypress President and CEO T.J. Rodgers said, “We are pleased to report a sequential revenue increase of 4.3% in a quarter that normally sees a seasonal decrease of 4% to 8%. Our MID division realized strong, sequential growth as our high-performance SRAMs benefited from strength in communications and industrial markets and additional share gains with strategic global customers. We also enjoyed a 90% year-over-year increase in handset revenues led by our TrueTouch™ touchscreen controllers and West Bridge® peripheral controllers, and our PSoC®-powered OvationONS™ optical navigation sensors, which will ramp to volume production in Q2. These products offer software-based configurability and quick time to market—unique benefits that are highly desired by our OEM customers.
 
“The significant increase in our handset revenue represents a major accomplishment for Cypress. Just two years ago we had limited revenue in this market. Today we are engaged with every major handset OEM. We expect to see our handset revenue continue to increase sharply over the next few years.
 
“Customers are continuing to provide increased booking visibility into Q2 and Q3, and we will have many new products and design wins ramping throughout the year,” Rodgers continued. “Our backlog has reached a multi-year high, and our book-to-bill ended Q1 at 1.34—a substantial, sequential increase that is significantly above our typical expectations. We expect sales and profits to continue to increase throughout 2010 as the economy recovers and we introduce additional proprietary and programmable products into the market.”
 
BUSINESS REVIEW
 
Non-GAAP1 consolidated gross margin for the first quarter was 55.6%, up 1.7 percentage points from the previous quarter. The increase was due mainly to increased manufacturing efficiencies and a favorable product mix. Excluding Emerging Technologies3, our Core Semiconductor4 non-GAAP gross margin was 56.4%, up 1.2 percentage points sequentially.
 
On a GAAP basis, first-quarter consolidated gross margin was 52.6%, up 3.7 percentage points from the previous quarter. Our Core Semiconductor4 gross margin on a GAAP basis was 53.4%.
 
First-quarter net inventory decreased 8% quarter-on-quarter and 10% year-on-year. Net inventory has declined 33.1% from the pre-recessionary peak in the third quarter of 2008.
 
Cash and investments totaled $329.5 million, or $2.04 per outstanding share.
 
Additional first-quarter data and comparisons relevant to Cypress’s business units are presented below:
      
 

BUSINESS UNIT SUMMARY FINANCIALS (UNAUDITED)
 
THREE MONTHS ENDED
April 4, 2010

 

CCD2

DCD2

MID2

Core Semi4

Emerging Tech.3

Consolidated

REVENUE ($M)

74.2

27.0

98.5

199.7

2.6

202.3

Percentage of total revenues

36.7%

13.3%

48.7%

98.7%

1.3%

100.0%

       

GROSS MARGIN (%)

 

 

 

 

 

 

On a GAAP basis

54.7%

69.3%

48.1%

53.4%

(6.7%)

52.6%

On a non-GAAP1 basis

57.7%

72.2%

51.1%

56.4%

(3.8%)

55.6%

  
THREE MONTHS ENDED
January 3, 2010
 

 

CCD2

DCD2

MID2

Core Semi4

Emerging Tech.3

Consolidated

REVENUE ($M)

81.7

25.6

84.3

191.6

2.4

194.0

Percentage of total revenues

42.1%

13.2%

43.5%

98.8%

1.2%

100.0%

       

GROSS MARGIN (%)

 

 

 

 

 

 

On a GAAP basis

54.2%

61.7%

46.1%

51.6%

(166.4%)

48.9%

On a non-GAAP1 basis

57.8%

65.3%

49.7%

55.2%

(52.9%)

53.9%

 
  1. Refer to “Reconciliation of GAAP Financial Measures to Non-GAAP Financial Measures” and “Notes to Non-GAAP Financial Measures” following this press release for a detailed discussion of management’s use of non-GAAP financial measures, as well as reconciliations of all non-GAAP financial measures presented in this press release to the most directly comparable GAAP financial measures.
  2. CCD – Consumer and Computation Division; DCD—Data Communications Division; MID—Memory and Imaging Division.
  3. “Emerging Technologies” – Business outside our core semiconductor businesses outlined in footnote 4. Includes wholly owned subsidiaries Cypress Envirosystems, AgigA Tech, the ONS (Optical Navigation Systems) Business Unit, the China Business Unit and our foundry-support business.
  4. “Core Semiconductor” – Includes CCD, DCD and MID divisions and excludes “Emerging Technologies.”

 
FIRST-QUARTER 2010 HIGHLIGHTS 

Programmable and proprietary products accounted for 81% of Cypress’s revenue in the first quarter.
 
Cypress announced that its TrueTouch touchscreen controller is driving multi-touch gesture inputs and the camera focus feature on NEC’s new DoCoMo® PRIME series™ N-02B mobile phone. Fujitsu also selected TrueTouch to implement the water-resistant touchscreen on the new DoCoMo PRIME series F-01B mobile phone. Powered by PSoC, TrueTouch is a fully integrated touchscreen solution that allows dozens of standard and custom gestures to be programmed in software.
 
Cypress announced that its TrueTouch solution will be supported by the soon-to-be-released Windows® Phone 7 Series mobile handset platform. This market expander for Cypress allows handset manufacturers using the new Windows platform to implement capacitive touchscreen interfaces without the need to develop external drivers or custom software.
 
Cypress introduced high-precision stylus support for touchscreen mobile handsets using TrueTouch. The new solution reads input from a stylus with a 1-mm tip—three- to four-times finer than competing products—enabling the entry and recognition of complex Asian characters and the ability to point to the ever-smaller icons on today’s mobile phones.
 
Cypress also announced hover detection for TrueTouch. This new feature enables smart handsets to anticipate the touch of a finger and enlarge on-screen content such as detailed maps and tiny web links, making them easier to find and select.
 
Cypress has teamed up with ARM Limited’s Keil tools division to integrate free Keil compilers into Cypress’s PSoC Creator™ design software, and to provide compiler support for PSoC 3 and PSoC 5 in Keil’s uVision® 4 design environment. PSoC Creator is the advanced, schematic-based software development platform for Cypress’s new PSoC 3 and PSoC 5 architectures.
 
Cypress’s PSoC 3 and PSoC 5 programmable system-on-chip architectures, along with its PSoC Creator™ design tool have been named finalists in EDN magazine’s annual “Innovation Awards” competition. The products were nominated by the magazine’s editors. Winners will be based on reader voting.
 
Cypress introduced a PSoC-based, programmable Powerline Communication (PLC) solution that enables the reliable transmission of command and control data over high- and low-voltage power lines. The hardware platform combines a modem, network protocol and application code with PSoC’s programmable analog and digital circuitry, providing an integrated solution that speeds time to market. Key applications include smart metering, LED lighting, energy management and solar markets.
 
Cypress introduced the CY8CLEDACxx family of AC-DC dimmable and non-dimmable digital power drivers for LED retrofit bulbs up to 25 watts.
 
Cypress’s PowerPSoC® embedded power controller has been designed into solid-state lighting leader MSi’s iPAR-38 LED replacement bulb. PowerPSoC enables the bulb to deliver several unique features, including adjustable power levels, communications capability, and the ability to be dimmed.
 
Cypress’s PSoC 3 FirstTouch™ Starter Kit has been selected for use in the 2010 robotics competition sponsored by FIRST (For Inspiration and Recognition of Science and Technology), a nonprofit organization which promotes science and technology. Students will build robots using PSoC to drive touch-interface, LCD-display, motor-control, battery-management and audio-processing functions.
 
Cypress announced it will build a PSoC lab at India’s National Institute of Technology and at the DOEA Center, both located in Calicut. The company will provide hardware, software and training to both institutions.
 
TPACK, which makes core data transport and network-switching ICs, has partnered with Cypress to develop a reference design for Ethernet switches and traffic managers that combines TPACK’s 40-Gbps Carrier Packet Engine with Cypress’s high-speed, 72-Mbit Quad Data Rate™ II (QDR™ II) SRAMs. The solution targets telecom and networking equipment suppliers.
 
Cypress Envirosystems’ Wireless Gauge Reader has won a 2010 Golden Gas Award from the trade publication Gases & Instrumentation International, for technical innovation, and its ability to solve an important challenge in the gas industry. The Cypress Envirosystems’ product reduces waste and disposal of gas, improves production uptime, and saves labor.
 
ABOUT CYPRESS
 
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
 
FORWARD-LOOKING STATEMENTS
Statements herein that are not historical facts and that refer to Cypress or its subsidiaries’ plans and expectations for the remainder of fiscal year 2010 and the future are forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995. We may use words such as “believe,” “expect,” “future,” “plan,” “intend” and similar expressions to identify such forward-looking statements that include, but are not limited to, statements related to the semiconductor market, the future economic environment, our expected growth in our handset revenue, the strength and growth of our proprietary and programmable products, led TrueTouch, West Bridge and our PSoC-powered OvationONS optical navigation sensors, our plans to ramp to volume production on such products in Q210,  our expected product introductions and the revenue that may result from them, our expectations regarding our Q210 revenue and earnings, our expectations regarding our SRAM market share, positive signs gleaned from the ordering patterns of our customers, the demand and growth in the markets we serve, the booking patterns and  visibility provided by our customers, our plans to build a PSoC lab in India, our expectations regarding product and design wins, our expectations for sales and profit throughout 2010, and our expected revenue from our Emerging Technology Division. Such statements reflect our current expectations, which are based on information and data available to our management as of the date of this release. Our actual results may differ materially due a variety of uncertainties and risk factors, including but not limited to the state of and future of the global economy, business conditions and growth trends in the semiconductor market, our ability to timely develop and roll out new products, our ability to enter into new markets with our portfolio of products, whether our products perform as expected, whether the demand for our proprietary and programmable products, including especially our TrueTouch, West Bridge, PSoC, and OvationONS products, is fully realized, whether our product and design wins result in increased sales, customer acceptance of Cypress and its subsidiaries’ products, seasonality in the markets we serve, our ability to achieve lower operating expenses and maintain a solid balance sheet, the actions of our competitors, the behavior of our supply chain, our ability to manage our business to have strong earnings and cash flow leverage, factory utilization, whether the expected growth in the markets we serve materializes, our ability to maintain and improve our gross margins and realize our bookings, the financial performance of our subsidiaries and Emerging Technology Division, our ability to outgrow the market in revenue once the economy recovers and other risks described in our filings with the Securities and Exchange Commission. We assume no responsibility to update any such forward-looking statements.
 
Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks of Cypress Semiconductor Corp. Programmable System-on-Chip, PSoC Creator, TrueTouch, OvationONS, FirstTouch, Quad Data Rate and QDR are trademarks of Cypress Semiconductor Corp. ARM and uVision are registered trademarks and Cortex is a trademark of ARM Ltd. DoCoMo is a registered trademark and PRIME series is a trademark of DoCoMo Inc, Japan. Windows is a registered trademark of Microsoft Corp. All other trademarks or registered trademarks are the property of their respective owners.
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Thu, 22 Apr 2010 05:33:55 -0600
Cypress to Showcase PSoC® 5 Architecture and PSoC Creator™ IDE for ARM®-Based Design at Embedded Systems Conference http://www.cypress.com/?rID=42808 Hands-on Demo Stations in ARM Connected Community Pavilion Booth 1308
To Highlight High-Precision Analog Capabilities and Graphics Control

SAN JOSE, Calif., April 21, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced it will demonstrate its ARM®-based PSoC® 5 programmable system-on-chip architecture and PSoC Creator™ integrated development environment (IDE) at the Embedded Systems Conference Silicon Valley in San Jose from April 26 to 29. The demonstrations in the ARM Connected Community Pavilion, Booth 1308, will feature the high-precision analog and integrated graphics control of the PSoC 5 devices. Free software samples will be available at the booth. More information on ESC Silicon Valley is available at http://esc-sv09.techinsightsevents.com.

The PSoC 5 architecture integrates a 32-bit ARM Cortex™-M3 core with high-precision programmable analog including 12-bit to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC 5 architecture and PSoC Creator is available at www.cypress.com/go/psoc.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 bits to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is available at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks, and TrueTouch and PSoC Creator are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Wed, 21 Apr 2010 15:32:08 -0600
Cypress's New Hover Detection for TrueTouch™ Touchscreen Solution Indicates Where a Finger Will Touch as It Approaches Screen http://www.cypress.com/?rID=42779 New Video Demonstrates How Feature Enables “Mouseover” Selection for Fingers
To Change the Way Users Interact with Mobile Device Touchscreens

SAN JOSE, Calif., April 21, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced support for hover detection for its capacitive touchscreen technology. The new feature, driven by Cypress’s TrueTouch™, enables smart touchscreen solutions that anticipate the touch of a finger and enlarge content such as points on a map or the font of tiny website links to make them easier to find and select. Hover detection changes the fundamental navigation functions on mobile devices by emulating “mouseover,” a feature well known in the personal computer segment for web navigation. The feature delivers easier, more accurate interface navigation for handsets, GPS systems and other mobile applications.

A video demonstration of the hover feature is available at www.cypress.com/go/hovervideo. The video includes footage of a TrueTouch touchscreen recognizing a user’s finger as it approaches the touch sensor before the finger touches. A corresponding circle on the screen changes size to demonstrate how the application detects the user’s finger as it hovers above the screen.

“Mobile phone manufacturers are looking for ways to differentiate their products, and features such as hover support and stylus recognition enable them to do just that,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Delivering a mouseover-like capability to the mobile phone space shows that Cypress continues to focus on creative features aligned with market demand. With so much emphasis on web content to the mobile handset, innovative navigation techniques are necessary to bring a familiar web-browsing experience to the user.  Our customers are excited about TrueTouch because its flexible architecture enables them to continuously create and deliver value-added features.”

Cypress recently announced highly accurate passive stylus support for a tip as thin as 1 mm, allowing users additional levels of accuracy and control for text entry, keyboard, handwriting recognition and other productive functions for mobile applications. A video of Cypress’s stylus support is available at www.cypress.com/go/stylusvideo.

Cypress’s TrueTouch family includes single-touch, multitouch gesture and multitouch all-point offerings. Cypress was the first company to introduce multitouch all-point functionality, which can track an unlimited number of touches. This capability enables designers to create new usage models for products such as mobile handsets, portable media players (PMPs), GPS systems and other products, and has been in mass production since 2008. TrueTouch is the industry’s most flexible touchscreen architecture, which allows designers to implement differentiated features and make last-minute design iterations without board changes.

Cypress’s high performance TMA300 multitouch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

Availability
Cypress is currently working with lead customers on hover support for the TrueTouch touchscreen solution. A hover support module is expected to be broadly available in the second quarter of 2010.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 20 Apr 2010 19:16:03 -0600
Cypress Unveils New PSoC® 3 Family with Integrated Low-Power Programmable Digital Logic http://www.cypress.com/?rID=42737 New CY8C32xxx Devices Extend Reach of PSoC 3 Architecture;
Complete Portfolio of Four PSoC 3 Families Now Sampling

SAN JOSE, Calif., April 19, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new family in its PSoC® 3 architecture. The family is optimized for applications requiring programmable digital peripherals. The new CY8C32xxx Programmable Digital PSoC 3 Family enables the integration of digital peripherals including PWMs, Timers, Counters, UARTs, glue logic and state machines. Additionally, the family offers customizable digital functions and interfaces lowering overall system power by migrating traditional CPU functions to programmable digital logic.

The CY8C32xxx devices address a broad range of applications including interface bridging, I/O expansion, power-up sequencing and peripheral control. These applications are common in end markets such as communications equipment, servers and motor control. The Programmable Digital Family is now sampling along with the original three PSoC 3 families: the CY8C38xxx Precision Analog Family, the CY8C36xxx Performance Analog Family and the CY8C34xxx Analog Lite Family.

The new CY8C32xxx family is powered by up to 24 Universal Digital Blocks (UDBs) each consisting of a combination of uncommitted logic (PLD), structured logic (8-bit datapath), and flexible routing to other UDBs, I/O or peripherals. The UDBs can be programmed with a large library of pre-characterized digital peripherals, and can also be customized using Verilog code to implement uncommon functions and interfaces that traditionally require a low-power CPLD.

The programming and customization is simplified through the PSoC Creator™ integrated development environment (IDE). PSoC Creator provides fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information and free downloads of PSoC Creator are available at www.cypress.com/go/psoccreator.

Additionally, the CY8C32xxx family includes basic analog peripherals such as a 12-bit Delta-Sigma ADC, internal voltage reference, 2 comparators and an 8-bit DAC to enable easy interfacing to analog signals. The new CY8C32xxx extends the PSoC 3 Architecture, powered by the high performance 8-bit 8051 processor, to a total of four families listed below, which each address different market segments:
• The CY8C38xxx Precision Analog PSoC 3 Family with a 20-bit delta-sigma ADC, 4 DACs, 4 programmable analog blocks and a digital filter block.
• The CY8C36xxx Performance Analog PSoC 3 Family with a 12-bit delta-sigma ADC, 4 DACs, 4 programmable analog blocks and a digital filter block.
• The CY8C34xxx Analog Lite PSoC 3 Family with a 12-bit delta-sigma ADC, 2 DACs and 2 programmable analog blocks.
• The CY8C32xxx Programmable Digital PSoC 3 Family with up to 24 UDBs, a 12-bit delta-sigma ADC, and 2 comparators
More information on all four PSoC 3 families is available at www.cypress.com/psoc3 and through Cypress’s new device selection tool at www.cypress.com/go/PSoCePSG.

”The new CY8C32xxx family and its programmable-logic based digital resources are ideal for various interface and peripheral control applications,” said Jim Davis, product manager for PSoC 3 platform products at Cypress. “The devices highlight the flexibility and integration of our unique, low-power PLD-based Universal Digital Blocks.”

The UDBs can be utilized to implement functions not found in fixed-function MCUs, such as implementing up to 52 PWMs in a single device, as well as less common communication interfaces that traditionally require a low-power CPLD or custom ASIC. The hardware in UDBs enables distributed processing in the PSoC 3 architecture, offloading the CPU and providing faster response times than traditional MCU solutions. Distributed processing also delivers power and performance advantages in CPU-intensive peripheral control applications such as motor control. 

Availability and Photo
Samples of the four PSoC 3 families are available today, with full production expected in the third quarter of 2010. Package options include 100-pin TQFPs, 48- and 68-pin QFNs and 48-pin SSOPs. A high-resolution photo of a PSoC 3 and PSoC 5 device is available at www.cypress.com/go/pr/psoc3photo.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Fri, 16 Apr 2010 16:33:22 -0600
Cypress and Mewtel Sign Value-Added Reseller Agreement http://www.cypress.com/?rID=42701 Mewtel Joins CyPros Program; Will Design and Sell PSoC® Solutions in Korea

SAN JOSE Calif., April 16, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) and Mewtel Technology Inc. have signed a value-added reseller agreement whereby Mewtel will develop solutions with and sell Cypress’s PSoC® programmable system-on-chip line to customers in Korea as part of the CyPros program. Mewtel offers advanced analog, microcontroller, RF and ASIC design expertise, along with a strong network of relationships with Korean manufacturing and design houses. The company is expected to expand the opportunities for PSoC designs in Korea.

Mewtel has already created working reference designs with Cypress’s new PSoC 3 devices in which multiple manufacturers have expressed interest. In addition, Mewtel has identified over 10 applications for which it will target PSoC designs initially.

“Mewtel has demonstrated technical expertise, market savvy and strong initiative—all of which are requirements for success,” said Geoff Charubin, vice president of Worldwide Distribution for Cypress. “We are excited to work with the Mewtel team and customers in Korea to design PSoC into many new applications.”

“The PSoC architecture is unique among the many options we have evaluated,” said Cheol-Joong Kim, vice president of sales for Mewtel. “It is a perfect fit for our technical expertise, and we are confident that we can help our customers to create better and more cost-effective products quickly working with Cypress.”

About Cypress’s CyPros Program
The CyPros Program is Cypress’s design partner alliance program. An expansion of the company’s customer-design support network, it provides access to engineering and development resources to help speed designs to production. The program consists of five types of design services providers, allowing Cypress customers to select a third-party design solutions partner matches their business or technical needs. The CyPros Program maintains a list of design service partner organizations that have been certified and have demonstrated competence in Cypress products. The program currently focuses on third-party design partners with experience in PSoC, USB and intelligent lighting (PowerPSoC®) products. For more information, visit www.cypress.com/go/cypros.

About Mewtel
Mewtel Technology Inc. is a leading provider of single-chip wireless devices based on Bluetooth and UWB Technology enabling wireless stereo audio streaming and audio/video streaming between devices. The company also distributes semiconductors from leading suppliers with dedicated engineering support and quick response for customer requests. Mewtel gives a top priority to customer satisfaction and aims to be a great partner for customer success with innovative and market leading products. For more information, please visit www.mewtel.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC programmable system-on-chip families and derivatives such as PowerPSoC solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Thu, 15 Apr 2010 20:21:55 -0600
New Cypress CyClockWizard Software Tool Streamlines Selection and Customization of Industry-Leading Programmable Timing Solutions http://www.cypress.com/?rID=42664 Free Tool Features Parametric Search Engine and Intuitive User Interface;
Facilitates Field Programmability

SAN JOSE, Calif., April 13, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced a new software tool for selection and customization of Cypress’s market-leading programmable timing solutions. The CyClockWizard 1.0 tool includes a parametric search engine that allows customers to quickly identify the right product for their system needs. The free tool also integrates custom configuration and field programming of supported Cypress timing solutions.

The CyClockWizard 1.0 tool features an intuitive user interface for custom configuration of timing devices. Customers can directly program devices instantaneously using the CYCLKMAKER1 Hardware Programmer. Additionally, for Cypress’s FleXO™ family of programmable high-performance clock generators, the tool incorporates a calculation engine that enables customers to predict and optimize phase-noise performance. For more information or to download the CyClockWizard 1.0 tool, visit www.cypress.com/go/cyclockwizard.

“Cypress has built a leadership position in programmable timing solutions with innovative technology and strong customer support tools,” said Sudhir Gopalswamy, Director of the Timing Solutions Business Unit at Cypress. “Our new CyClockWizard software tool delivers customized timing solutions in three easy steps: select, configure and program.”

A high-resolution photo of the software is available at www.cypress.com/go/pr/CyClockphoto.

About Cypress Timing Solutions
Cypress is a leader in programmable timing solutions for consumer electronics, communication, networking, and industrial applications. Cypress's portfolio of silicon based clock generators and buffers offers best-in-class flexibility, jitter performance and integration. The portfolio includes single and multiple-PLL programmable clock synthesizes, programmable crystal oscillators, VCXO, EMI reduction clocks, and programmable-skew and zero delay fanout buffers. Cypress’s proprietary spread spectrum clock technology helps reduce system EMI without needing mechanical solutions such as shielding and ferrite beads.

The FleXO family of programmable high-performance clock generators deliver ultra-low phase jitter performance as low as 0.6 ps – typical, across the 12 kHz to 20 MHz range, exceeding the requirements of demanding high-speed serial interface standards such as 10 Gigabit Ethernet, 10 Gigabit Fibre Channel, PCI Express and Serial Advanced Technology Attachment (SATA). The family is ideal for switches and routers, 3G wireless base stations, Fiber-To-The-Home (FTTH) hubs, enterprise hard-disk drives, test equipment, professional video equipment and any system requiring high-performance clocks.The flexible clocks can be instantly programmed in the factory or field to any frequency up to 650 MHz. More information on Cypress’s timing solutions and the FleXO family are available at www.cypress.com/go/timing.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and FleXO and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 12 Apr 2010 16:12:38 -0600
Cypress to Demonstrate PSoC® 3 Solutions at 2010 FIRST Robotics Competition Finals http://www.cypress.com/?rID=42009 Flexible PSoC 3 FirstTouch™ Kit is Included in Competition Parts Kit;
On Display at the Georgia Dome in Atlanta April 15 and 16

SAN JOSE, Calif., April 8, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it will be displaying its PSoC® 3 Solutions at the Finals of the 2010 FIRST Robotics Competition April 15 and 16 at the Georgia Dome in Atlanta. Through its University Alliance Program (www.cypress.com/cua), Cypress has provided over 1,900 customized kits to FIRST for use in building the competitive robots. The student teams have used the kits in the control units of the robots, hooked up through a USB connection to the robot’s netbook computer. More information on the competition is available at www.usfirst.org/frc.

The Cypress PSoC 3 architecture has unique programmable analog and digital peripherals that enable capabilities such as motor control, intelligent power supply and battery management, human interfaces such as CapSense® touch sensing, LCD segment display, graphics control, as well as audio/voice processing, communication protocols, and much more. It is accompanied by the new PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at www.cypress.com/go/psoc.

The PSoC 3 FirstTouch Starter Kit (CY8CKIT-003) helps designers get acquainted with the new PSoC 3 architecture. It includes an array of sensors, I/O’s, projects, and software in addition to Serial Wire Debugging (SWD), an accelerometer, a thermistor, proximity sensing, CapSense, a 12-pin wireless module header, and 28 general purpose I/O pins. Customers can find more information and order the kit for US$49 at http://www.cypress.com/?rID=38235.

“The FIRST Competition is a great showplace for the creativity and enthusiasm of the student teams,” said Patrick Kane, Cypress’s director of University Relations. “We’re proud to be participating and excited to see some of the innovative robots on display and to speak with the participants about their experiences.”

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.
 
About Cypress University Alliance Program
Cypress University Alliance Program (CUA) was created in 2006 and is dedicated to creating partnerships with key educational institutions to enable educators and students alike the opportunity to work with leading edge Cypress technology in the lab, classroom and research.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks, and FirstTouch, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Wed, 07 Apr 2010 19:20:49 -0600
Cypress to Announce First-Quarter 2010 Results on April 22 http://www.cypress.com/?rID=41649 Conference Call to be Webcast at: http://www.cypress.com/investors
 
 
SAN JOSE, Calif., April 6, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) will announce its first-quarter 2010 earnings in a conference call on Thursday, April 22 at 8:30 a.m. Pacific time.   
 
All interested parties are requested to contact 408-943-2113 no later than Monday April 19, 2010 to reserve a position for the quarterly conference call. The event also will be broadcast over the Internet and can be accessed through Cypress’s web site at http://www.cypress.com/investors. The archived presentation will be available for two weeks immediately following the event. 
 
Full text of the press release and supplemental financial information will be made available on First Call and the Cypress web site on the morning of the conference call. 
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Tue, 06 Apr 2010 15:45:54 -0600
Cypress Introduces Easy-to-Use Development Platform for iPhone and iPod Accessories Based on Revolutionary PSoC® 3 Architecture http://www.cypress.com/?rID=41030 New Development Tool Enables Made for iPod Program Licensees to Quickly Design
Feature-Rich Accessories Using Configurability of PSoC

SAN JOSE, Calif., April 5, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new development platform for Apple iPhone and iPod accessories based on its new PSoC® 3 architecture. Designers can use Cypress’s new CY8CKIT-023 PSoC Expansion Board Kit For iPhone & iPod Accessories – a plug-in board to Cypress’s CY8CKIT-001 PSoC Platform Development Kit – to streamline design of innovative mobile accessories using the flexible PSoC programmable system-on-chip architecture. The new kit leverages the iPhone OS operating system of Apple’s iPhone and iPod products and the corresponding iPhone SDK (Software Development Kit) to provide a two-way communication interface between apps from Apple's App Store and corresponding accessories.

The easy-to-use PSoC-based development platform enables highly-integrated modular design of functions such as capacitive touch-sensing, LCD segment drive and much more for traditional iPhone and iPod accessories such as audio docks and speakers, chargers and automotive products. The platform also opens up a new realm of accessories that can leverage the 480 x 320 touchscreen display and many other features of the iPhone and iPod touch for a myriad of markets and applications, including health and wellness, point-of-sale, RFID, and diagnostics and instrumentation tools. Details on the new kit and a video demonstration are available at www.cypress.com/go/cy8ckit-023, and for more information on the Made for iPod program, visit http://developer.apple.com/programs/ipod/.

When used in conjunction with the PSoC Development Kit, the PSoC Expansion Board Kit For iPhone & iPod Accessories offers support for Cypress’s recently announced PSoC 3 and PSoC 5 product families, as well as the PSoC 1 family. PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment (IDE), which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. The PSoC 1 family delivers similar ease-of-use and flexibility with a cost-optimized core, and is supported by the powerful PSoC Designer™ software tool.

“The popularity of the iPhone and iPod has developers rushing to create a wide range of accessories, and even more so now that they can leverage their multi-touch interfaces and widescreen displays,” said Norm Taffe, executive vice president of the Consumer and Computation Division at Cypress. ”The flexibility of our PSoC platform helps developers quickly design products with differentiating features, make last-minute changes and still hit market windows. They can also reuse the IP they develop across multiple product variations.”

The PSoC Expansion Board Kit For iPhone & iPod Accessories features a plug-in board that connects to the PSoC Development Kit, enabling PSoC to communicate with the iPhone and iPod. The kit showcases the capabilities for developers to record to and play from an iPhone or iPod with a microphone input and speaker output on the plug-in board, while simultaneously highlighting PSoC’s capabilities to power CapSense capacitive touch-sensing buttons and sliders for playback control as well as drive an LCD to display metadata from multimedia. The kit also comes with an iPhone app and a PSoC project example to demonstrate communication between iPhone apps and accessories. Additionally, Cypress plans to release a full assortment of other plug-in boards that each interface to a variety of electronic sensors and actuators and perform various application functions such as audio processing, Controller Area Network (CAN), high precision analog sensors, QVGA graphics and more.

Availability and Photo
The CY8CKIT-023 PSoC Expansion Board Kit For iPhone & iPod Accessories is now available to Made for iPod licensees via Apple’s authorized distributor. A high-resolution photo of the kit is available at www.cypress.com/go/pr/ipodkitphoto.

The CY8CKIT-001 PSoC Development Kit contains a main PSoC development board and processor module boards for the different architectures. It also includes a MiniProg3 debug and evaluation device, prototyping cable kit, a USB cable, a 12V AC power adapter, and both PSoC Creator and PSoC Designer software. Sample projects are also provided. The kit is available today, priced at US$249.00. Designers can get more information and order the kit from www.cypress.com/go/psoc.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator, PSoC Designer and TrueTouch are trademarks of Cypress Semiconductor Corp. Apple, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are property of their owners.

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Fri, 02 Apr 2010 13:43:47 -0600
Cypress to Demonstrate Intelligent Lighting Solutions Portfolio at Light+Building Exhibition in Frankfurt http://www.cypress.com/?rID=40995 Hands-on Demo Stations in Hall 4, Booth E15 to Include New Powerline Communication and AC-DC Power Controller Solutions, and Award-Winning PowerPSoC® Controllers

SAN JOSE, Calif., April 1, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced it will be demonstrating its intelligent lighting solutions portfolio at the Light Building exhibition in Frankfurt, Germany from April 11 to 16. The demonstrations in Hall 4, Stand E15 will include Cypress’s newly announced Powerline Communication solution and AC-DC digital power controllers for LED lighting, as well as the PowerPSoC® family of integrated embedded power controllers. More information on the Light Building exhibition is available at http://light-building.messefrankfurt.com.

The new AC-DC controllers offer a cost-effective solution for both non-dimmable and dimmable LED lighting, delivering high efficiency while meeting EnergyStar requirements. They provide automatic dimmer detection, so they work with the majority of the existing installed base of wall dimmers, providing dimming down to 2% with no flicker. The AC-DC controllers complement the PowerPSoC family of embedded power controllers, the industry’s first single-chip solution for both controlling and driving high-power LEDs. Together, the AC-DC family and Cypress’s PowerPSoC family cover a wide range of LED applications, from LED retrofit bulbs to high-end LED luminaires that require a variety of functions (communications, diagnostics, color-changing, etc). More information is available at www.cypress.com/go/acdc.

Cypress’s new PLC solution offers the world’s first truly programmable products for data communication over existing power lines. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the PLC solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. More information is available at www.cypress.com/go/PLC

The PowerPSoC family integrates four constant-current regulators and four 32V MOSFETs with Cypress’s PSoC programmable system-on-chip, which includes programmable analog and digital blocks, a microcontroller, and memory. This unprecedented level of integration provides customers with a single-chip solution for high-quality LED-based lighting products, and extends into other embedded applications such as white goods and industrial control. The result is end systems with fewer components, faster design cycles, lower power consumption and higher reliability. The PowerPSoC family has earned a 2009 Golden Mousetrap Award from Design News magazine and a 2009 Elektra Award from Electronics Weekly magazine. More information on the PowerPSoC family is available at www.cypress.com/go/pr/PowerPSoC.

“We have expanded our portfolio of intelligent lighting solutions to keep pace with this fast-moving market,” said Brian Moody, marketing director for Cypress’s PowerPSoC Business Unit. “The Light Buiding Exhibition presents an ideal opportunity to demonstrate how our AC-DC, PLC and PowerPSoC products can help our customers deliver differentiated offerings in this arena.”

About Cypress’s Intelligent Lighting Solutions
LED designs offer significant new challenges for legacy lighting engineers, including efficient driving and functional dimming. Cypress offers a full range of lighting solutions, beginning with the stand-alone AC-DC Power Controllers for LED retrofits. PowerPSoC, the world’s first programmable power controller, provides the highest level of intelligent integration available, combining onboard power regulation and power drive with a microcontroller capable of 16-bit dimming to full custom color mixing. Cypress offers temperature or optical feedback algorithms that are automatically applied to the selected design, which can save anywhere from weeks to months of design time. Cypress also offers communication resources, including wireless and Powerline solutions, for customers who wish to avoid expensive rewiring.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PowerPSoC, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Wed, 31 Mar 2010 18:54:13 -0600
Cypress to Host Annual Stockholders' Meeting on May 14 http://www.cypress.com/?rID=40984
Annual Report and Proxy Materials to be Available April 1
 
SAN JOSE, Calif., March 31, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it will host its Annual Stockholders’ Meeting at 10:00 a.m. Pacific time on Friday, May 14, 2010 at Cypress’s headquarters, 198 Champion Court in San Jose, Calif.
 
All stockholders interested in attending Cypress’s Stockholders’ Meeting are encouraged to register by contacting 408-943-2911 no later than Monday, May 3. The CEO’s presentation will be broadcast live over the Internet and can be accessed through Cypress’s website at http://www.cypress.com/investors. Archived presentations will be available for one week immediately following the event.
 
Cypress also announced that its 2009 Annual Report and 2010 Proxy Statement will be made available to stockholders on Cypress’s website (www.cypress.com/go/annualreport) on Thursday, April 1, 2010. In addition, the company is complying the SEC’s Notice and Access rules for distribution of proxy materials. This will provide stockholders online access to these materials and the ability to vote on proxy ballot measures via the Internet. More information about this program will be mailed to stockholders on April 1.
 
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.
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Wed, 31 Mar 2010 15:30:33 -0600
Cypress Introduces PSoC 3® and PSoC 5 Device Selection Tool to Help Designers Easily Customize the Perfect PSoC Solution http://www.cypress.com/?rID=40954 New Electronic Product Selector Guide Now Available at www.cypress.com/go/PSoCePSG Accelerates Selection of PSoC Programmable Analog and Digital Peripherals

SAN JOSE, Calif., March 30, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced a new online product selection tool for its powerful new PSoC® 3 and PSoC 5 architectures. The Electronic Product Selector Guide, now available at www.cypress.com/go/PSoCePSG, streamlines the selection of the optimal PSoC device based on the peripheral functions a designer wants to implement in the programmable analog and digital resources. As a user makes selections in the tool’s intuitive user interface, the “Results” field of applicable parts dynamically narrows down, displaying the part with the best match first. Once the search criteria are entered, the user can select devices to compare, click on the part numbers for more information, and rearrange the feature columns to highlight the most relevant data.

The Electronic Product Selector Guide allows designers to easily customize:
• the number of ADCs, DACs, comparators, OpAmps, PGAs TIAs and mixers needed in the analog subsystem
• the number of timers, PWMs, counters and communications interfaces, including I2C, SPI, UART, I2S, Full-Speed USB and CAN, needed in the digital subsystem
• the speed, microcontroller core, memory, voltage, temperature range and package in the CPU subsystem
• advanced features such as CapSense® touch-sensing, LCD direct drive and more.

PSoC 3 and PSoC 5 devices extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration and flexibility across 8-, 16-, and 32-bit applications. The platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment (IDE), which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements.

“This new product selection tool makes it even easier to add the flexibility and integration of the PSoC platform into a design,” said Matt Branda, marketing director of PSoC Platform products at Cypress. ”It helps PSoC veterans and newcomers alike to quickly identify the ideal part for a design based on the desired peripheral functions, while also highlighting the unique flexibility of PSoC to solve a wide range of applications with the on-chip programmable analog and digital resources.”

Cypress is planning to expand the Electronic Product Selector Guide to include PSoC 1 devices later this year.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 29 Mar 2010 19:47:46 -0600
Cypress Offers Multiple Training and Information Resources on Revolutionary New PSoC� 3 and PSoC 5 Platform http://www.cypress.com/?rID=38987 Videos at www.cypress.com Detail Development Kits and Architectures of New Programmable System-on-Chip Platform and PSoC Creator™ IDE

SAN JOSE, Calif., October 13, 2009 – Cypress Semiconductor Corp. (NYSE: CY) has recently published several videos about the new PSoC® 3 and PSoC 5 programmable system-on-chip architectures. The videos, all of which are available at www.cypress.com, deliver a wide range of information about the new offerings, including details on the new PSoC 3 FirstTouch™ Starter Kit and on the new PSoC Creator™ integrated development environment (IDE).

• Announcing PSoC 3 and PSoC 5
This short, introductory video gives a high-level overview of the PSoC platform, including interviews with Cypress CEO T.J. Rodgers, ARM® Director of Enterprise and Embedded Solutions, Ian Ferguson and other experts. This video can be viewed at www.cypress.com/go/psoc3and5video.

• Exploring the New PSoC Platform
This video shows the features, functions and capabilities of the new PSoC architectures, the PSoC 3 FirstTouch Starter Kit (CY8CKIT-003), and the PSoC Creator IDE. Viewers can get an idea of the scope of projects available to them, and can see how to use the tools to get started on designs. This video can be accessed at www.cypress.com/go/psocplatformvideo.

• PSoC Creator Software and Component Reuse
This video shows how to create custom components in the PSoC Creator IDE. It enables designers to create unique components, and then save them for future use and/or to share with other engineers. Viewers are walked through an example of this capability. It can be viewed at www.cypress.com/go/creatorvideo.

• New PSoC Development Kit
This video explores the PSoC Development Kit (CY8CKIT-001) that can be used to develop and evaluate PSoC 1, PSoC 3 and PSoC 5 applications. The video shows how to use the new kit, and walks through one of the many available example designs. It can be seen at www.cypress.com/go/psocdevkitvideo.

“There’s no better way to teach engineers about our new PSoC architectures and software than short, to-the-point videos,” said Gahan Richardson, vice president of PSoC Platform products at Cypress. “These videos are a great place to start learning, and we intend to produce many more.”

In addition to these newly released videos, four on-demand training modules are available to provide engineers with in-depth training on the PSoC 3 and PSoC 5 architectures as well as the PSoC Creator software design flow.  These introductory training modules teach engineers how to take advantage of the high-precision analog, programmable digital and high performance cores and CPU subsystems through a combination of lecture and hands-on labs.  All four of these modules utilize the PSoC Development Kit and can be taken at: www.cypress.com/psoctraining.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator, CyFi and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 29 Mar 2010 14:04:23 -0600
Cypress Extends Lighting Portfolio with AC-DC Power Controller Family for Dimmable LED Lighting http://www.cypress.com/?rID=40826 New Family Provides Cost-Effective Solution for LED Retrofit Bulbs up to 25W

SAN JOSE, Calif., March 29, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced new AC-DC digital power controllers for LED lighting. The CY8CLEDAC01/02 controllers offer a cost-effective solution for both non-dimmable and dimmable LED lighting, delivering high efficiency while meeting EnergyStar requirements. They provide automatic dimmer detection, so they work with the majority of the existing installed base of wall dimmers, providing dimming down to 2% with no flicker.

The new AC-DC controllers offer primary-side sensing with tight LED current regulation, eliminating the need for opto-isolation and other secondary-side control circuitry. This technique minimizes component count to reduce board space, power consumption, and overall BOM costs compared to other isolated solutions. The new controllers also feature circuit protection not normally available with other primary-side control solutions. The built-in protection features include over-voltage protection (OVP), output short circuit protection (OSCP), peak current limit protection (PCLP), current-sense resistor short protection (CSSP), and over-temperature protection (OTP). Reference designs for both the CY8CLEDAC01 and CY8CLEDAC02, including all schematics, BOM, gerber files, and documentation to create a power supply for a fully functional LED retrofit bulb, are available at www.cypress.com/go/acdc.

The new AC-DC controllers expand Cypress’ lighting portfolio to effectively cover LED retrofit bulbs. They complement the PowerPSoC® family of embedded power controllers, the industry’s first single-chip solution for both controlling and driving high-power LEDs.  Together, the AC-DC family and Cypress’s PowerPSoC family cover a wide range of LED applications, from LED retrofit bulbs to high-end LED luminaires that require a variety of functions (communications, diagnostics, color-changing, etc). Cypress will demonstrate the AC-DC controllers, the PowerPSoC solution and its newly announced Powerline Communication solution at the Light Building 2010 exhibition from April 11-16 in Hall 4, Stand E15 at the Frankfurt Fair and Exhibition Center in Frankfurt, Germany.

“Cypress offers differentiated products that meet the unique needs of the growing LED lighting market,” said Curtis Davis, Vice President of Cypress’s PowerPSoC Business Unit. “The AC-DC controllers offer a strong combination of features and performance for LED retrofit bulbs.”

Availability
Both the CY8CLEDAC01 (non-dimmable) and CY8CLEDAC02 (dimmable) controllers are available today from Cypress and authorized distribution partners. They are both offered in 8-pin SOIC packages. A high-resolution photo of the CY8CLEDAC device is available at www.cypress.com/go/pr/LEDACphoto.

About Cypress’s Intelligent Lighting Solutions
LED designs offer significant new challenges for legacy lighting engineers, including efficient driving and functional dimming. Cypress offers a full range of lighting solutions, beginning with the stand-alone AC-DC Power Controllers for LED retrofits. PowerPSoC, the world’s first programmable power controller, provides the highest level of intelligent integration available, combining onboard power regulation and power drive with a microcontroller capable of 16-bit dimming to full custom color mixing. Cypress offers temperature or optical feedback algorithms that are automatically applied to the selected design, which can save anywhere from weeks to months of design time. Cypress also offers communication resources, including wireless and Powerline solutions, for customers who wish to avoid expensive rewiring.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PowerPSoC, PSoC, West Bridge and EZ-USB are registered trademarks, and TrueTouch is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Fri, 26 Mar 2010 14:03:26 -0600
Cypress Introduces Industry's First Programmable, Flexible Powerline Communication Solution Based on PSoC® Architecture http://www.cypress.com/?rID=40677 Complete Solution Enables Reliable Transmission of Command and Control Data
Over High- and Low-Voltage Power Lines with No New Wires

SAN JOSE, Calif., March 22, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today introduced the world’s first truly programmable solution for data communication over existing power lines. Leveraging the programmable analog and digital resources of Cypress’s PSoC® programmable system-on-a-chip architecture, the new Cypress Powerline Communication (PLC) solution integrates multiple functions beyond communication, such as power measurement, system management and LCD drive. In addition to its flexibility and integration, the new solution offers industry-leading reliability with greater than 97% packet success rates without retries and 100% success rates with retries built into the solution’s coding. The solution offers the flexibility to communicate over high-voltage and low-voltage power lines for lighting and industrial control, home automation, automatic meter reading and smart energy management applications.

Whereas existing solutions require external microcontrollers and filters, the Cypress PLC solution integrates a Frequency-Shift Key (FSK) PHY modem, network protocol and application code with the programmable analog and digital blocks and microcontroller of the PSoC architecture. This combination provides a single hardware platform for multiple applications, reducing BOM cost, board size and chip count while improving manufacturability. Cypress offers reference designs for both high-voltage (110V – 240V AC) and low-voltage (12V – 24V AC/DC) coupling circuits based on boards compliant with Federal Communications Commission (FCC) and European Committee for Electrotechnical Standardization (CENELEC) standards. The precertified boards provide developers with a complete solution with fast time-to-market. More information is available at www.cypress.com/go/PLC, and a video on the solution is available at www.cypress.com/go/PLCvideo.

"Smart energy metering, renewable energy, intelligent LED lighting, and advanced industrial applications have the market for powerline communication poised for strong growth," said Linnea Brush, senior research analyst at Darnell Group. "The programmable Cypress PLC solution addresses smart communication, and smart grid connectivity, over existing power lines with no new wires."

“Our lead customers have raved about the unparalleled reliability of our PLC solution, and the versatility it offers with PSoC,” said Dinesh Ramanathan, executive vice president of the Data Communication Division at Cypress. ” Our PowerPSoC® line has helped us build strong expertise with lighting and other control applications, further adding value to our complete PLC solution for customers.”

The PowerPSoC family offers the industry’s first single-chip solution to control and drive high-power LEDs. The Cypress PLC solution integrates LED driving support.

Additional features and benefits of the Cypress PLC solution include:
• Support for bidirectional half-duplex communication
• Flexibility to use complete solution (PHY, Protocol and Application code) or just pieces of solution (PHY and Protocol or PHY only)
• Variable baud rates up to 2400 bps
• Onboard power supply derives power from the power line bus.

Availability, Photo and Kits
The Cypress PLC family includes a cost-optimized fixed-function device with an I2C interface (CY8CPLC10), programmable PSoC-based devices (CY8CPLC20), and programmable PSoC-based devices optimized for LED support (CY8CLED16P01). The CY8CPLC10 device is available in a 28-pin SSOP package, while the CY8CPLC20 and CY8CLED16P01 devices come in 28-pin SSOP, 48-pin QFN and 100-pin TQFP packages. All of the devices are currently in production. A high-resolution photo of the Cypress PLC solution is available at www.cypress.com/go/pr/PLCphoto.

Cypress also offers multiple evaluation and development kits:

• The CY3272 High Voltage Powerline Communication Evaluation Kit and CY3273 Low Voltage Powerline Communication Evaluation kit are currently available for US$299 each. Each kit is compliant with FCC and CENELEC standards and includes an evaluation board, quick start guide, multiple cables, a USB cable, a 12V AC power adapter and a CD with test software, datasheets, a user guide, an application note, schematics and Gerber files.

• The CY3274 Programmable High Voltage Powerline Communication Development Kit and CY3275 Programmable Low Voltage Powerline Communication Development Kit enables system design using CY8CPLC20 devices and are available for US$642 each. The CY3276 Programmable High Voltage Powerline Communication Development Kit and CY3277 Programmable Low Voltage Powerline Communication Development Kit are targeted for lighting application system design using CY8CLED16P01 devices and are available for US$951 each.

Each of the kits listed above are currently available today on the Cypress eShop at www.cypress.com or through authorized distributors.

PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Fri, 19 Mar 2010 19:20:36 -0600
MSi Employs PowerPSoC® Controller from Cypress in Revolutionary New Intelligent LED Replacement Bulb http://www.cypress.com/?rID=40597 LED Technology Leader Uses PowerPSoC Programmability
For Variable Power, Communications and Compatibility with Installed Dimming Systems

SAN JOSE, Calif., March 17, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its PowerPSoC® embedded power controller is an integral part of the revolutionary new iPAR-38™ LED replacement bulb from MSi. The new bulb leverages PowerPSoC’s programmability and flexibility to deliver unique features including adjustable power levels, communications capability, and the ability to be dimmed through the use of virtually any installed dimming system.

The MSi iPAR-38 is UL and CSA certified, and is available in 2700K or 3000K in 10 degree spot, 16 degree hybrid or 22.5 degree flood configurations. Its unique Powerband™ technology enables adjustable power levels from 10 to 12 to 16 watts – depending on the need for additional light or additional energy savings. The iPAR-38 LED bulb has been designed with a universal voltage power supply of 85 volts to 265 volts, allowing it to be installed in virtually any country in the world. In addition, MSi’s Proprietary Intelligent Communication system allows the bulb to communicate information such as manufacturing and installation information, the number of hours it has been in use, and wattage settings to a handheld remote device through a sophisticated electronic light wave pattern. This is especially important due to the extremely long bulb life, but also can play a key role in overall energy evaluation, maintenance and design.

The PowerPSoC family integrates from one to four constant-current regulators and 32V/1A MOSFETs with Cypress’s PSoC® programmable system-on-chip, which includes a microcontroller, programmable analog and digital blocks, and memory. This unprecedented level of integration provides customers with a single-chip solution for high-quality LED-based lighting products and other embedded applications such as white goods and industrial control. The result is end systems with fewer components, faster design cycles, lower power consumption and higher reliability. More information on the PowerPSoC family is available at www.cypress.com/go/pr/PowerPSoC.

“We are delighted to add value to this amazing product using PowerPSoC’s programmability and flexibility,” said Brian Moody, director of marketing for Cypress’s PowerPSoC Business Unit. “The iPAR-38 is a tremendous showcase for the many benefits that PowerPSoC can bring to LED systems.”

“We clearly could not have delivered this unprecedented level of customer configurability without the PowerPSoC functionality,” said John Burke, vice president of Sales and Marketing for MSi. “This product is unique in the industry and customers are raving about the possibilities they see in putting it to use.”

About MSi
Founded in 2000, MSi is dedicated to the design, development and manufacturing of application specific solid-state lighting products. With warehouse and distribution facilities in California and Florida, multiple site drop shipment requirements are facilitated on a complete and on-time cost efficient basis.

Cognizant of the rapidly changing developments and improvements of high performance white LED products, MSi maintains a strong ongoing relationship with CREE, a leading manufacturer of LED components. Product design, engineering, testing and rapid prototyping at their Florida headquarters provides the ability to develop and test products for quality and performance, allowing speed to market for specific application demands.

For more information about MSi and its lighting products, please visit their website at www.MSiSSL.com or call 888-778-9864.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 16 Mar 2010 19:45:03 -0600
Cypress Offers Resources to Simplify ARM®-Based Design with PSoC® 5 Architecture and PSoC Creator™ IDE at EE Times ARM Virtual Conference http://www.cypress.com/?rID=40596 Live Chat with PSoC Experts, Online Training and Informational Resources Available;
Registration for March 25 Event Open Now at
www.cypress.com/go/PSoC5ARMconf

SAN JOSE, Calif., March 17, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced it will showcase the ARM®-based PSoC® 5 programmable system-on-chip architecture and PSoC Creator™ integrated development environment (IDE) at the EE Times Virtual Conference entitled “Designing with ARM: Engineer an Optimal ARM Based System.” Cypress will have experts on the PSoC 5 and PSoC Creator offerings available for live chat throughout the conference, and will also offer online training and a wide range of informational resources. The virtual conference takes place on March 25 from 8:00 a.m. to 2:00 p.m. PDT. Registration information and more details on the conference are available at www.cypress.com/go/PSoC5ARMconf.

The PSoC 5 architecture integrates a 32-bit ARM Cortex™-M3 core with high-precision programmable analog including 12-bit to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc.

“The Cypress booth at the ARM Virtual Conference offers rich training and informational resources, along with live chat for personalized learning,” said Ata Khan, Vice President of Technical Staff at Cypress. “Engineers will learn how to quickly begin designs in the PSoC Creator IDE that leverage the programmable, high-precision analog and digital resources and the powerful 32-bit ARM Cortex-M3 core in the PSoC 5 architecture.”

Khan will participate in a panel discussion entitled “New Frontiers for ARM Cores: New Architectures, New Opportunities” from 1:00 to 2:00 p.m. PDT. The panelists will discuss what applications the latest ARM chips make the most sense for, and what tools, tips and techniques are available to help designers implement those designs.

Four online training modules provide engineers with in-depth training on the PSoC architecture, as well as the PSoC Creator software design flow. These introductory training modules teach engineers how to take advantage of the high-precision analog, programmable digital and high-performance core and CPU subsystem through a combination of lecture and hands-on labs. The modules include:
• Introduction to the Architecture and Design Flow
• Introduction to System Resources
• Introduction to Digital Peripherals
• Introduction to Analog Peripherals.

Additional training resources include:
• The webinar “Introducing an Evolutionary Leap in Embedded Design,” which explores how engineers can overcome embedded design challenges with true system-level programmability, as exemplified by the new PSoC platform.
• A “Fundamentals of Programmable Analog” Course intended for designers looking to get up to speed on the latest technologies available to allow them to quickly design highly integrated systems for applications ranging from consumer and automotive to medical and industrial.
• Registration for a half-day workshop entitled “Introduction to PSoC 3 and PSoC 5,” which gives hands-on experience using and developing PSoC 3 and PSoC 5 solutions utilizing the PSoC Creator IDE and the PSoC Development Kit (CY8CKIT-001).
• A video entitled “Creating Custom Components in PSoC Creator” that shows how to use the PSoC Creator IDE to integrate custom components into a design.

The virtual booth includes a link to download the PSoC Creator IDE for free. Additional resources for download include datasheets for the four PSoC 5 families, a PSoC brochure, a PSoC Creator product overview and a PSoC kits product overview.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Tue, 16 Mar 2010 19:40:53 -0600
Cypress Reports Fourth Quarter 2004 Results http://www.cypress.com/?rID=1031 Cypress Reports Fourth Quarter 2004 Results

           Contacts:
            Manny Hernandez
         CFO, VP Finance & Administration
             (408) 943-2754
 
         Joseph L. McCarthy
       VP Corporate Communications
             (408) 943-2902

For immediate release

Cypress Reports Fourth Quarter 2004 Results

SAN JOSE, Calif., January 27, 2005 - Cypress Semiconductor Corp. (NYSE: CY) today announced that revenue for the 2004 fourth quarter was $210.2 million, down 4.3% from prior quarter revenue of $219.6 million and down 11% from year-ago fourth quarter revenue of $236.0 million.

On a non-GAAP basis-excluding the amortization of intangibles and other acquisition-related, restructuring and special charges and credits-the 2004 fourth quarter resulted in a net loss of $18.0 million, or a diluted loss per share of $0.14. This compares with the prior quarter's diluted earnings per share of $0.22, which included a favorable adjustment to income tax liabilities of $29.9 million, without which earnings per share were $0.04. Diluted earnings per share in the year-ago fourth quarter were $0.16.

Cypress posted a GAAP net loss of $28.1 million in the 2004 fourth quarter, or a diluted loss per share of $0.22. This compares with last quarter's GAAP earnings of $0.02, which includes the tax benefit noted above, without which the GAAP loss per share was $0.16. Diluted earnings per share in the year-ago fourth quarter were $0.15 per share.

For the fiscal year 2004, Cypress posted total revenue of $948.4 million, a growth of 13.3% from fiscal year 2003 revenue of $836.8 million. On a non-GAAP basis, Cypress's total year net income was $83.3 million, or diluted earnings per share of $0.54. On a GAAP basis, Cypress's total year net income was $24.7 million, or diluted earnings per share of $0.17.

Cypress President and CEO T.J. Rodgers said, "Although our results were in line with revenue guidance issued at the beginning of the quarter, we missed our earnings guidance. This was primarily due to the underutilization of our fabs, which in turn was based on our decision to drain inventory in the current low-demand environment. As a result, internally fabricated inventory dropped by $3.6 million, compared with last quarter's inventory growth of $16.7 million. Combined with lower sales and a decrease in average selling price, these factors contributed to a 37% gross margin for the quarter."

Rodgers continued, "To hasten our return to profitability, we have taken action to reduce our cost structure and improve our end-market orientation, including an organizational restructuring and a reduction in force of approximately 200 employees worldwide. We are merging our Timing Technology Division and Personal Communications Division into a new, market-oriented Consumer and Computation Division. We will close our Austin, Texas CAD center, lower our headcount in Minnesota Fab 4 in line with demand, and systematically reduce the number of management layers in the company to no more than six in most of our functional organizations. The full impact of these actions won't be realized until the second quarter of 2005. Our current estimate of charges related to these actions is approximately $15 million, of which $6 million is expected to be an actual cash expense."

 

MARKET SEGMENTS

Wide Area Networks and Storage Area Networks (WAN/SAN)

Revenue from the WAN/SAN segment, which accounted for 31% of fourth-quarter revenue, decreased 11% from the prior quarter, compared with our expectation of flat revenue. The gross margin for the segment was 44%. There was a more aggressive inventory-reduction push at our customers in Q4 than we had anticipated at the beginning of the quarter. We are not expecting this to change in the first quarter; as a result, we are forecasting another reduction in revenue. Segment highlights for the fourth quarter include:

 

+ Cypress announced the release of its Cynapse™ SP software platform, providing networking vendors with a common-control-plane application programming interface (API) that supports Cypress's portfolio of TCAM- and algorithmic-based network search engines (NSEs). Cynapse SP enables software developers to build and simulate applications prior to their integration into hardware, accelerating time-to-market.

+ Cypress shipped fully qualified 4-Mbit, 9-Mbit, 36-Mbit and 72-Mbit synchronous SRAMs. These memories, built on Cypress's 90-nm RAM9™ technology, are many times faster than competing high-speed DRAMs and feature high data throughput and low latency. They target a broad array of applications, including switches, routers, basestations and data storage devices.

+ Cypress also introduced 90-nanometer versions of its 18-Mbit QDR™-II (Quad Data Rate™) SRAM family, including 250 MHz devices optimized for router applications. Earlier in 2004, Cypress became the first company to sample 72-Mbit QDR-II devices at 90 nm.


Wireless Terminals and Wireless Infrastructure (WIT/WIN)

Revenue from the WIT/WIN segment, which accounted for 31% of fourth-quarter revenue, declined 16% from the prior quarter, compared with our expectation of flat revenue. The WIT/WIN gross margin was 30%. Cypress's handset revenue was flat with a significant reduction of average selling prices. The segment continued to experience a slowdown in the wireless infrastructure business as customers deferred 3G basestation deployment projects. We expect segment revenue to be flat quarter on quarter. Among the highlights:

 + Cypress added five new products to its FLEx18™ family of synchronous, pipelined, dual-port RAMs, all of them in the world's smallest package: a 144-pin fine-pitch ball-grid array (FBGA). The devices, ranging in density from 512 Kbit to 9 Mbit, with up to 24 gigabits per second (Gbps) of bandwidth, enable designers to shrink board sizes and increase reliability by reducing pin count. Cypress's FLEx18 dual ports target applications including wireless microbasestations and voice-over-Internet-protocol (VoIP).   


 + Cypress announced that its HOTLink II™ physical layer family now meets the 768-Mbaud and 1536-Mbaud Reference Point 3 (RP3) specifications of the Open Basestation Architecture Initiative (OBSAI). The RP3 specification addresses the interface between baseband processing cards and RF modules using OBSAI-defined packets and high-speed serial links.

 + Cypress also announced that its HOTLink II family is compliant with version 1.2 of the Common Public Radio Interface (CPRI) specification. The CPRI spec defines a standardized serial interface between the digital and RF components of a basestation, reducing system costs and accelerating time to market.


Computation and Consumer

Revenue from the computation and consumer segment, which accounted for 31% of fourth-quarter revenue, increased 13% from the prior quarter, outpacing the company's expectation of flat revenue. The gross margin for the segment was 37%, primarily due to the negative impact of memory pricing in cell phones. Strong demand for USB and clock products-particularly those for mobile computing and gaming platforms-helped to drive segment growth. We expect flat revenues in Q1, which is normally a seasonally down quarter due to low inventory levels in the channel. Fourth-quarter highlights include:

+ In the wired Universal Serial Bus (USB) business, Cypress and Agilent Technologies announced a joint reference design kit for high-performance optical mice. The combination USB-PS/2 reference design kit gives manufacturers the technical instructions and firmware to quickly implement an optical mouse design and create innovative products for PC OEM and retail markets.

+ Cypress also announced general availability of the CY4640 USB Host Mass-Storage Reference Design Kit, which has helped it to secure lead customers for USB hard drives, MP3 players and set-top boxes with host functionality. 


+ Cypress launched production shipments of its WirelessUSB™ Sensor Network Development Kit for low-cost, low-power, wireless sensor networks. The solution targets low-data-rate, high-node-density systems, providing a scalable development environment for a wide variety of consumer, industrial, medical, building and home-automation systems. WirelessUSB is a low-cost, high-performance 2.4 GHz radio system-on-a-chip technology that enables developers to "cut-the-cord" in low-data-rate applications such as PC keyboards and mice, video game controllers and sensors.

 + Cypress announced that its WirelessUSB radio system-on-a-chip received a best-in-class design innovation award from the publisher of Electronic Product Design magazine, a major electronics trade publication. The award marked the fifth time Cypress's WirelessUSB has received such industry recognition.

+ Cypress entered the $1.52 billion market for crystal oscillators with the launch of its CY25701 programmable timing generator, which integrates a spread-spectrum crystal oscillator (SSXO) and a high-frequency reference crystal in a single package. The addition of an onboard crystal to Cypress's SSXO products eliminates the need for designers to characterize oscillators with the broad array of crystals available on the market to determine the optimal pairing for their system. The new family of "oscillator-inside" devices-now available in production quantities-paves the way for Cypress to expand outside the $1.69 billion market for conventional clock chips.
 

Cypress Subsidiaries

Revenue from Cypress's subsidiaries, which accounted for 7% of fourth-quarter revenue, increased 31% from the prior quarter, in line with expectations. The gross margin for the segment was 47%. Increased revenues were driven by the continued ramp of SunPower Corp. solar cells and Cypress MicroSystems' Programmable System-on-Chip™ (PSoC™) mixed-signal arrays. Segment highlights include:

 

+ SunPower announced plans to double the capacity of its Philippines manufacturing plant to 50 megawatts-about $150 million per year in revenue potential-based on strong demand for its solar cells and modules. The global demand for solar-electric systems has increased by more than 40 percent annually over the past five years, according to Strategies Unlimited, a leading independent market research firm. But even with this rapid growth, the entire solar-cell industry produced only 1,000 megawatts of capacity in 2004-equivalent to one large power plant. In other words, the solar industry is just beginning to show up on the energy production charts and has a long future ahead of it.

+ SunPower launched its line of high-efficiency photovoltaic modules in the North American market at the Solar Power 2004 conference in San Francisco. Previously, SunPower's breakthrough products had been available only in Europe due to very high demand and a limited but ramping supply.

+ SunPower also announced the installation of its first building-integrated photovoltaic system. The company's solar cells were laminated into custom glass panels and designed into the rounded façade of a building in Paderborn, Germany. SunPower's A-300 cells were selected for their high efficiency and unique all-black appearance. The National Renewable Energy Laboratory has rated A-300 solar cells at 21.5% efficiency, the best in the industry, compared with typical production cells in the 12%-15% range.

+ Cypress MicroSystems (CMS) announced production shipments of its smallest, most integrated PSoC mixed-signal arrays, featuring four configurable analog and digital blocks. The new device rounds out the PSoC portfolio, which now targets embedded-control applications ranging from the most complex to the most cost-effective.

+ CMS also announced the qualification of its PSoC device by the Automotive Electronics Council. The ability of a PSoC array to integrate analog and digital functionality with an eight-bit microcontroller in applications operating up to 125 degrees Celsius has enabled it to secure design wins in power train and automotive body electronics, as well as in car-based safety, security and entertainment systems.


+ Silicon Magnetic Systems provided alpha samples of its 256-Kbit magnetic random access memory (MRAM) device to seven key customers, two of which have indicated that the MRAMs are fully functional in initial system tests and five that are currently developing evaluation systems. MRAM is a fast-write, easy-to-use technology combining the best characteristics of volatile and non-volatile memories.


Other Developments

+ Cypress's founder and CEO, T.J. Rodgers, was inducted into the Silicon Valley Engineering Hall of Fame. Rodgers and four other industry pioneers-including Douglas Engelbart, the inventor of the computer mouse-will be honored in February at an event hosted by the Silicon Valley Engineering Council (SVEC), a regional organization representing 60,000 engineers, scientists and technology professionals. The Hall of Fame's membership comprises a virtual "Who's-Who" of industry pioneers, including Hewlett-Packard founders William Hewlett and David Packard, Intel Corp. founders Robert N. Noyce and Gordon E. Moore, and Apple Computer founder Steve Wozniak. Rodgers remains active in a few key technology programs at Cypress; he recently received his 10th patent.

+ In December, Cypress completed the redemption of all outstanding 3.75% convertible subordinated notes, due July 1, 2005 for approximately $69 million.


Conclusion

Rodgers concluded, "In light of our fourth-quarter results, we are taking decisive action to return the company to profitability quickly. We remain excited about the growth prospects of our subsidiaries, particularly SunPower and Cypress MicroSystems. We still expect these new businesses to ramp and offset the market softness that may impact our industry in the first half of 2005."

 
About Cypress

Cypress Semiconductor Corp. (NYSE: CY) provides high-performance solutions for personal, network access, enterprise, metro switch and core communications system applications. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, USB devices, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com.

This press release contains statements that are not historical facts, but are forward looking statements made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. We use words such as "anticipates," "believes," "expects," "future," "estimates," "plans," "intends" and similar expressions to identify forward-looking statements." Such forward-looking statements regarding the future prospects of Cypress and the semiconductor industry more generally, Cypress's anticipated revenue and operating results, and customer demand for Cypress products are based on management's current expectations as of the date of this release. Our actual results may differ materially due to a variety of uncertainties and risks, including those described in our filings with the Securities and Exchange Commission, as well as our ability to fully realize the anticipated benefits of the cost-cutting and restructuring measures identified this release, the actual cost of such measures, the ability of such measures to return the Company to profitability, the possible disruptive effects of merging certain divisions within the Company, the optimization of our manufacturing facilities, the movement in ASPs, our ability to manage inventory, the seasonality of the computation and consumer segment, and the demand for SunPower and PsoC products. Cypress cannot provide any assurance that its results will meet expectations, or that it has identified all of the risk factors that might materially affect such results. We assume no responsibility to update any forward-looking statement.


Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation.

Cynapse, RAM9, WirelessUSB, FLEx18, and HOTLink II are trademarks of Cypress Semiconductor Corporation.

Quad Data Rate™ and QDR™ comprise a family of SRAM products developed by Cypress, IDT, NEC and Samsung.

Programmable System-on-Chip and PSoC are trademarks of Cypress MicroSystems, Inc.

Intel is a registered trademark of Intel Corporation.

All other trademarks or registered trademarks are the property of their respective owners.

Click here to download financials.

Click here to download Q4 2004 GAAP to Non-GAAP reconciliation.

Click here to download reconciliation of GAAP to Non-GAAP 2005 financial plan.

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Tue, 16 Mar 2010 12:43:17 -0600
Cypress to Address CSFB and Morgan Stanley Semiconductor Conferences http://www.cypress.com/?rID=1029 Cypress to Address CSFB and Morgan Stanley Semiconductor Conferences

Webcasts Available on Cypress Website at: http://www.cypress.com/investors

SAN JOSE, Calif., March 1, 2005 -- Cypress Semiconductor Corporation (NYSE: CY) today announced that it will be making presentations at two investor conferences over the next week to discuss Cypress's financial and strategic outlook.

Cypress's vice president and treasurer, Neil H." Weiss will make a presentation to the Credit Suisse First Boston Semiconductor Conference in South Beach Miami, Fla., on Thursday, March 3 at 2:15 p.m. Eastern Standard Time. Then on Monday, March 7, Cypress's executive vice president of sales and marketing, Ralph Schmitt, will speak to investors at the Morgan Stanley Semiconductor and Systems Conference in Dana Point, Calif. This presentation will be held at 2:00 p.m. Pacific Standard Time.

Webcasts of both presentations will be available live and on-demand through Cypress's website at: http://www.cypress.com/investors. The webcasts will be archived for two weeks.

About Cypress
Cypress Semiconductor Corp." (NYSE: CY) provides high-performance solutions for personal, network access, enterprise, metro switch and core communications system applications. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, USB devices, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com

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Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners

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Tue, 16 Mar 2010 12:39:35 -0600
Cypress to Host Annual Analyst Meeting on November 10 in San Jose http://www.cypress.com/?rID=1013 Cypress to Host Annual Analyst Meeting on November 10 in San Jose

Webcast Available on Cypress Website at: http://www.cypress.com/investors

SAN JOSE, Calif., October 13, 2005 - Cypress Semiconductor Corp." (NYSE: CY) will host its annual Analyst Meeting on Thursday, November 10, 2005, from 12:00 p.m. to 2:00 p.m. Pacific Time at the company's corporate headquarters: 198 Champion Court in San Jose, Calif.

The meeting will include presentations by Cypress's management team, including its president and CEO T.J. Rodgers, and demonstrations of the company's key technologies and products.

Those interested in attending the Analyst Meeting should contact 408-943-2911 no later than November 1, 2005 to reserve a seat. A webcast of the conference will be available live and on-demand through Cypress's website at: www.cypress.com/investors, and will be archived for two weeks.

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power." Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at www.cypress.com.

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Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners

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Tue, 16 Mar 2010 12:12:26 -0600
Cypress Ships Programmable PREMIS(TM) Spread Spectrum Clock Oscillator With Embedded High-Frequency Crystal http://www.cypress.com/?rID=152 Reliable Reference Crystal and Clock Combination Ideal for Home Office Equipment, LCD Projectors, Communications Network Equipment, Test and Measurement and Digital Embedded Systems

SAN JOSE, Calif., December 14, 2004 - Cypress Semiconductor Corp. (NYSE: CY), a world leader in timing-technology solutions, today announced volume production of its CY25701 programmable Spread Spectrum Crystal Oscillator (SSXO) with a high-frequency reference crystal in a single package.  The onboard crystal has been specified, designed, and tested to operate with Cypress's feature-rich, programmable Peak Reducing EMI Solutions (PREMIS(TM)) Spread Spectrum chip which significantly reduces design and test time, and product development cost as compared to an external crystal solution.

By integrating frequency synthesis and Spread Spectrum clock functions into the device, the CY25701 runs efficiently with the onboard crystal.  By using this device, designers can eliminate difficult-to-use, higher-order crystals or crystal oscillators-saving them time, money and board space.  In addition, the frequency programmability of the SSXO enables designers to set a wide range of spread percentages for maximum electromagnetic interference (EMI) reduction. 

"Considering that there are over 10,000 crystal types in the marketplace worldwide, it's a huge undertaking to match a crystal to any given clock generator," said Cavit Ozdalga, product marketing manager for Cypress's Timing Technology Division.  "The CY25701 eliminates repeated customer design and test cycles by providing reliable operation between the reference crystal and the Spread Spectrum clock generator."

The CY25701 SSXO offers a wide, programmable operating output frequency range, enabling designers to program the clock frequency from 10 to 166 MHz.  In order to meet regulatory agency electromagnetic compliance requirements, the programmable Spread Spectrum feature provides a wide range of down- or center-spread percentages (0.5 to 4.0%) for maximum EMI reduction.  Depending on the application, the CY25701 provides up to 20 dB EMI reduction, based on a worst-case harmonic.

The CY25701 is an extension of Cypress's current line of programmable EMI reduction clocks including the highly successful multiple-output CY25100 and CY25200 which, unlike the CY25701, require an external crystal. 

A non-spread, pin-compatible version of the CY25701 will be available in late Q404.  The CY25702 enables customers to design in a crystal oscillator with protection in their back pocket.  If they should fail EMI testing, the problem can be resolved by simply dropping in the spread spectrum version, CY25701.  This ensures flexibility in design, whatever the customers' needs may be.

Pricing and Availability
The CY25701 is available now in a 4-Pin SMD package and is priced at $3.26 per unit in 1,000 unit quantities.  For more information on SSCG products, click here." As with all programmable clocks, this device will be supported by Cypress FAEs and Cypress's World Wide Distributors.  Cypress equips its FAEs with portable programmers to create prototypes for customers on the spot.  Distributors are equipped with mass programmers and programming centers.  This enables them to create production parts for customers, with short cycle times.

Photo
A high-resolution photo of the CY25701 product is available by emailing Cypress public relations at KLS@cypress.com

About Cypress
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com
# # #

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. Premis, "Connecting From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.

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Tue, 16 Mar 2010 10:53:37 -0600
Cypress Ships Single-Chip Reference and Spread Spectrum Clock Generator For Intels Alviso Chipset http://www.cypress.com/?rID=148 Clocking Solution Addresses Critical Electromagnetic Interference Issues
In Next-Generation Notebook PCs
 
SAN JOSE, Calif., December 8, 2004 - Cypress Semiconductor Corporation (NYSE: CY), a world leader in timing technology solutions, today announced sample availability of a single-chip solution that fully addresses the timing and electromagnetic interference (EMI) reduction requirements of notebook PCs.  Cypress's CY28442, which combines a frequency timing generator and a Peak Reducing EMI Solutions (PREMIS(TM)) spread-spectrum clock generator, meets Intel's CK410m and CK-SSCD specifications and definitions for its low-power Alviso platform for notebook PCs.

Today, notebook PCs are beginning to rival desktop performance.  The addition of superfast processors, wide-screen displays, DVD burners and state-of-the-art graphics has put rigorous demands on system clocks.  Not only do the clock speeds need to be fast, but EMI reduction is also becoming critical as notebooks become thinner.  To meet these challenges, Cypress has taken its high-performance reference clock-supporting bus speeds of up to 800 MHz (Alviso runs at 533 MHz)-and teamed it with the industry's best EMI reduction technology.

"The latest generation of notebook PCs are "entertainment-on-the-go" systems," said Elie Ayache, director of marketing for Cypress's Timing Technology Division.  "The CY28442 teams best-in-class signal integrity and lowest frequency jitter into one small package."

The CY28442 combines a system main clock generator-designed to generate all frequency and timing signals-with a spread-spectrum clock generator, a requirement for an Alviso-based notebook PC.  The device supports all the timing requirements for the processor, memory controllers, graphics, USB, Serial ATA and PCI Express.  The CY28442 integrates state-of-the-art programmable spread-spectrum technology to help reduce EMI across the entire system and designers to select multiple combinations of processor frequency and spread-spectrum clocking features through the I2C programmable interface.

Availability
Both the CY28442 is available now and comes in a 56-pin TSSOP priced at $1.80 per unit in 1,000 unit quantities. 

Photo
A high-resolution photo is available by contacting Cypress Public Relations via email at KLS@cypress.com.

About Cypress
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First Mile(TM) with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress Connects(TM) using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at www.cypress.com
# # #
Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. "Connecting From Last Mile to First Mile" and "Cypress Connects" are trademarks of Cypress. All other trademarks are the property of their respective owners.

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Tue, 16 Mar 2010 10:53:35 -0600
Samsung Selects Cypress TrueTouch(TM) Touchscreen Solution to Power Innovative Interface on Award-Winning P3 Portable Media Player http://www.cypress.com/?rID=35027 Flexibility of Programmable PSoC®-Based Solution
Enabled Samsung Designers to Create Customized Multi-Touch Gestures

SAN JOSE, Calif., March 11, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that Samsung Electronics Co. Ltd. has selected Cypress’s TrueTouch™ touchscreen solution to implement the touchscreen interface in its new award-winning P3 portable media player. With its dynamic interface and innovative design, the P3 won a CES Innovations 2009 Design and Engineering Award. The TrueTouch solution, based on the PSoC® programmable system-on-chip architecture, enabled Samsung to develop customized multi-touch gestures, such as swiping a finger across the screen to switch audio tracks, or holding down a digital button to fast-forward video.

Cypress’s TrueTouch™ touchscreen solution enables OEMs to utilize a full portfolio of Cypress-developed gestures, from single-touch to multi-touch gestures, such as tapping an application to open, panning through photo albums, scrolling down an e-mail, and rotating and pinching pictures. The unique PSoC architecture allows designers to implement differentiated features and make last-minute design iterations without board changes. Additional information about the TrueTouch solution is available at www.cypress.com/go/pr/TrueTouch.

Featuring a 3-inch WQVGA TFT-LCD touchscreen, the P3 delivers widescreen video and photos at a 16:9 aspect ratio without the need for letterboxing. The P3’s EmoTure interface offers true haptic feedback, reacting to every command gesture with a variety of physical sensations for a more intimate user experience versus other media players. It also features a new “Music Hot Touch Key” that allows users to instantly access favorite music features and selections without cycling through multiple menus.

“We wanted the touchscreen on the P3 to offer a new level of responsiveness for the end-user,” said Hugh Hyung-uk Choi, senior engineer at Samsung. “Cypress’s TrueTouch touchscreen solution gave us the customization and responsiveness we needed.”

“In the P3, our TrueTouch solution helps Samsung push the envelope of touchscreen interfaces,” said Darrin Vallis, Director of the TrueTouch Touchscreen Business Unit at Cypress. “TrueTouch is gaining rapid adoption because its programmability allows designers to implement unique features and its high-precision delivers the responsiveness consumers demand.”

About TrueTouch
Cypress's TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family, based on the PSoC® programmable system-on-chip architecture, is the industry's broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions. Because of the flexible and programmable PSoC-based TrueTouch architecture, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. The TrueTouch solution also enables designers to integrate additional functions such as CapSense™ touch-sensing buttons and sliders, driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at www.cypress.com/go/pr/TrueTouch.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo and PSoC are registered trademarks and TrueTouch and CapSense are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Mon, 15 Mar 2010 06:18:50 -0600
Cypress Expands Offering of PSoC® 3 and PSoC 5 Free Online Training and Informational Resources http://www.cypress.com/?rID=40555 Training Modules and Videos Show How to Get to Market Faster
With New Programmable System-on-Chip Platform and PSoC Creator™ IDE

SAN JOSE, Calif., March 15, 2010 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced several new online training modules and videos about its PSoC® 3 and PSoC 5 programmable system-on-chip architectures and PSoC Creator™ integrated development environment (IDE). The six new online training modules join the four existing modules available at www.cypress.com/psoctraining to provide engineers with in-depth training on the PSoC 3, PSoC 5 and PSoC Creator offerings. The modules teach engineers how to take advantage of the high-precision analog, programmable digital and high-performance cores and CPU subsystems through a combination of lecture and hands-on labs.

Cypress has also published two new videos: ”Creating Custom Components in PSoC Creator” and “Creating an Analog to Digital Converter (ADC) LCD Project.” The videos are available at www.cypress.com/go/psocvideos. Additional resources include 34 example projects using PSoC 3, available at www.cypress.com/go/psocprojects, which each allow engineers to learn one specific implementation in the architecture.

“PSoC Creator software enable engineers to design the way they think in a unique schematic-based format,” said Matt Branda, marketing director of PSoC Platform products at Cypress. “These videos and training modules show designers how to use this IDE to get the most flexibility and performance from the PSoC 3 and PSoC 5 devices, and have been well received by the engineering community.” The four existing training modules have been viewed over 8,000 times since the September 2009 launch of the new PSoC architectures.

The six online training modules include the following: 
• PSoC Creator 110 - Schematic Components
This course gives an introduction to the development of components in the PSoC Creator environment. It covers the basic development of components using a schematic as the implementation methodology. It also includes the generation of symbols and the placement of the component into the component catalog.
• PSoC Creator 111 - Component Parameters
This course introduces the usage of parameters as part of the development of a component in PSoC Creator. Parameters allow a single component to have functionality that is specific to an instance of that component. Aspects of component parameters such as validation, enumerated types, and passing parameters to lower level instances are covered.
• PSoC Creator 112 - Introduction to Component API Generation
Application Programming Interfaces (APIs) are used for the CPU to interact with a component in PSoC Creator. This course introduces the generation of APIs within components. APIs often use “Control” and “Status” registers as part of their implementation, so the usage of these registers is described.
• PSoC Creator 113 - PLD Based Verilog Components
Verilog is the implementation methodology used to describe the logic that is placed in the PLD portion of the programmable digital architecture used in PSoC 3 and PSoC 5. This course explains the PLD implementation used and the methodology used to map a Verilog description of digital logic to the physical implementation in the hardware. It shows the basic constructs used for both combinatorial and sequential logic in Verilog. It explains the differences introduced by development in Verilog for symbols and parameters.
• PSoC 3 / PSoC 5 201: Analog Peripherals II
This module builds on the previous analog module (PSoC 3 / PSoC 5: 104) and goes into more depth on the analog peripherals that can be implemented in PSoC 3 and PSoC 5 devices using PSoC Creator.
• PSoC 3 / PSoC 5 106: CapSense® Touch Sensing
This module introduces the CapSense touch sensing peripheral of PSoC 3 and PSoC 5 devices that can be implemented using PSoC Creator.

The four existing trainings are:
• PSoC 3 / PSoC 5 101: Introduction to the Architecture and Design Flow
• PSoC 3 / PSoC 5 102: Introduction to System Resources
• PSoC 3 / PSoC 5 103: Introduction to Digital Peripherals
• PSoC 3 / PSoC 5 104: Introduction to Analog Peripherals.

About PSoC 3 and PSoC 5
The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Sat, 13 Mar 2010 00:15:31 -0600
Cypress Hits Half-Billion Mark in Shipments of PSoC(R) Programmable System-on-Chip Devices http://www.cypress.com/?rID=35026 World’s Only Programmable Embedded Systems Design Platform
Continues Phenomenal Growth Path

SAN JOSE, CA, March 10, 2009 –Cypress Semiconductor Corp. (NYSE: CY) today announced that it has surpassed the 500 million unit mark in shipments of its popular PSoC® programmable system-on-chip. Commercial-scale PSoC shipments began in 2002. In June 2006 Cypress shipped its 100-millionth unit. In September 2007 Cypress hit the 250-million unit mark.

PSoC devices, which combine programmable analog and digital blocks with memory and a microcontroller, deliver a unique solution that offers designers unmatched flexibility, integration and time-to-market. With the PSoC Designer™ development tool, customers use pre-built, configurable library elements for both analog and digital functions. This novel embedded design methodology frees engineers to focus on developing new products and features, rather than focusing on time-consuming microcontroller programming.

The PSoC ramp is arguably one of the fastest in the history of embedded systems. Market leaders such as HP, Cisco, Motorola, IBM, Honeywell, Samsung, LG, Lenovo, Haier, Acer, Fujitsu, Hitachi, Nintendo, Sharp, Philips and Gaggia are among the thousands of PSoC customers worldwide. PSoC devices are at the heart of a near-limitless variety of applications, including home appliances; cell/smart phones set-top box platforms; electric toothbrushes; air cleaners; e-bikes; high-definition televisions; digital cameras; remote-control hobbyist helicopters; computer mice, printers and other PC peripherals; health and fitness equipment; automobile sound systems, satellite radios and engine control units; medical equipment; lighting applications; motorized baby strollers, "intelligent" athletic shoes and MP3 players.

The PSoC architecture is also at the core of other Cypress offerings, such as the TrueTouch™ touchscreen solution, CapSense™ touch-sensing, CyFi™ low-power RF, and EZ-Color™ LED lighting.

"PSoC is the product of elegant and economical thinking on how to build a truly versatile solution for embedded applications," said Cypress President and CEO T.J. Rodgers. "It’s the ultimate ‘time-to-market’ device, enabling our customers to create unique chips with software in hours rather than weeks or months. And this is just the beginning; we are now sampling lead customers with our next-generation PSoC devices, which will provide twenty times more microprocessor horsepower and better analog to take the programmable system-on-chip to the next level."

"Half a billion shipments in such a short period of time proves that the unique approach that PSoC offers in addressing embedded system design has struck a chord in the industry," said Tom Starnes, principal at market research firm Strategy Sanity. "Flexibility is key when a product is being developed and the more easily you can create, and later shift your design, the more likely the end product will hit the target market."

PSoC—Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, West Bridge and EZ-USB are registered trademarks and PSoC Designer, TrueTouch, CapSense, EZ-Color and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their respective owners.

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Wed, 10 Mar 2010 02:52:46 -0600
Fuji Xerox Selects Cypress's 4-PLL Spread Spectrum Clock Generator To Cut EMI for Multifunction Office Devices http://www.cypress.com/?rID=35002

Configurable CY2545 Clock Reduces BOM Costs For High-Performance ApeosPort-III and DocuCentre-III Families

SAN JOSE, Calif., June 18, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Fuji Xerox Co. Ltd. has selected Cypress's spread spectrum clock generator for its multifunction devices that print, copy, scan, fax and more. The 4-PLL (phase-locked loop) CY2545 clock generator uses the spread-spectrum PLLs to reduce electro-magnetic interference (EMI) emissions in Fuji Xerox's ApeosPort-III and DocuCentre-III C3300/C2200. The clock helped Fuji Xerox cut BOM cost for the devices by eliminating the need for shielding, ferrite beads or chokes often used to address EMI issues.

The ApeosPort-III and DocuCentre-III multifunction devices provide middle-range office performance and enhanced security features for better document management. The devices reliably handle the output volume needed for a document intensive environment and deliver true-to-life image quality with 1200 x 2400 dpi print resolution. The devices benefit from the flexible CY2545 clock's two-wire I2C programming, which allowed Fuji Xerox to dynamically adjust EMI reduction variables for real-time determination of optimum system configuration. For more information on EMI reduction through spread spectrum timing solutions, visit www.cypress.com/go/EMI.

"EMI poses a significant threat to the performance of our multifunction devices, and Cypress's configurable spread spectrum solution delivers a flexible, effective EMI-reduction solution," said Shinho Ikeda of the Controller Development Group at Fuji Xerox. "Additionally, Cypress offered excellent evaluation and design support to help cut our time-to-market."

"We are pleased to have an industry-leading customer like Fuji Xerox implement our programmable spread spectrum timing solutions," said David Kranzler, Vice President of the Timing Solutions Business Unit at Cypress. "These multifunction office devices are a perfect example of how our solutions can reduce EMI to comply with regulatory agency requirements while also cutting BOM costs."

The CY2545 clock generator meets critical timing performance, voltage and power requirements for computing, networking and consumer electronics systems, including multifunction printers, HDTV, STB, DVD-R, high definition projectors and portable navigation systems. The clock offers three frequency-select pins to allow users to specify up to nine frequency outputs in the range of 3 to 166 MHz, based on application need. This allows customers to use the same device on every platform, easing ordering and record keeping, and reducing risk of excess or bad inventory. The device also offers four different output voltage options - 3.3, 3.0, 2.5 and 1.8V.

About Fuji Xerox Co., Ltd.

Founded in 1962, Fuji Xerox is a 75/25 joint venture between FUJIFILM Holdings Corporation of Japan and Xerox Limited, U.K. It develops, manufactures and markets world-class office and publishing equipment/systems, digital color/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region. The company employs approximately 40,000 people globally, and has more than 70 domestic and overseas affiliates and sales subsidiaries. For more information, see: www.fujixerox.co.jp/eng/.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo and PSoC are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Wed, 10 Mar 2010 02:48:03 -0600
Cypress Touchscreen Webinar on June 25 Helps System Designers Choose Between Single-touch, Multi-touch Gestures and Multi-touch All-point Technology http://www.cypress.com/?rID=35001

SAN JOSE, Calif., June 18, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today announced a free online seminar that looks at touchscreen technology and its various applications and usage models. The 60-minute webinar entitled "Designing Compelling User Interfaces with Multi-Touch All-Point Touchscreen Technology" will be presented in conjunction with Electronic Engineering Times on Wednesday, June 25 at 9:00 a.m. PDT.

Touchscreens have become the user interface of choice for many applications, enabling users to directly interact with the varied content within a display. From single-touch and multi-touch gestures to multi-touch all-point-simultaneously interpreting any number of independent points on the screen-users can now manipulate many more functions easily and intuitively. The webinar will start by explaining what touchscreen technology is and how it works. The presenters will then review different usage models designers should consider for incorporating touchscreen functionality in system designs. Interested parties can get more information and register at http://seminar2.techonline.com/registration/distrib.cgi?s=1271&d=2237.

"This webinar will give engineers an understanding of the latest developments in touchscreen technology, empowering them to decide what level of interface functionality best fits their system," said Babak Hedayati, senior vice president of Marketing and Applications for Cypress. "Cypress is uniquely positioned to help designers leverage this hot technology based on our leadership across multiple forms of touch-sensing interfaces."

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and Programmable System-on-Chip, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.

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Wed, 10 Mar 2010 02:47:28 -0600
New Cypress PSoC® Programmer 3.0 Offers Easy-to-Use, Customizable Interface And Faster Programming Times http://www.cypress.com/?rID=35000

Customer Feedback Leads to Enhanced User Experience

SAN JOSE, Calif., June 19, 2008 - Cypress Semiconductor (NYSE: CY) today introduced new programming software for the PSoC® programmable system-on-chip family. The new PSoC Programmer 3.0 now offers a customizable user interface, allowing designers to select the features they wish to use and hide those that they don't. Cypress has also streamlined the interface to enable an easier, more intuitive user experience.

PSoC Programmer can be used as an integrated programmer with Cypress's PSoC Designer™ integrated development environment (IDE), or as a standalone programming application. It supports all PSoC device families.

PSoC Programmer 3.0 also includes rapid prototype device programming through configurable verifications procedures. In addition, it automatically identifies the target PSoC device and configures itself to program that device, without the user having to select the device from a menu. Users can download PSoC Programmer 3.0 free of charge at www.cypress.com/psocprogrammer

"We actively sought PSoC customers to identify the features and functionality that would make the PSoC Programmer tool better," said Jon Pearson, Marketing Director for PSoC Development Tools. "PSoC Programmer 3.0 is the result of that feedback, and we believe it will add value to the PSoC design experience."

PSoC -- Because Change Happens

PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task.

Easy to use development tools enable designers to select configurable library elements for analog functions such as amplifiers, ADCs, DACs, filters and comparators and digital functions such as timers, counters, PWMs, SPI and UARTs. The PSoC family's analog features include rail-to-rail inputs, programmable gain amplifiers and up to 14-bit ADCs with exceptionally low noise, input leakage and voltage offset.

A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality. Customers can save as much as $10 in system costs. Learn more about PSoC products at www.cypress.com/psoc and receive free online training at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC and EZ-USB are registered trademarks, and PSoC Express, PSoC Designer, WirelessUSB and West Bridge are trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.]]>
Wed, 10 Mar 2010 02:46:42 -0600
Cypress's New Portfolio of Touchscreen Solutions Includes Multi-Touch All Point Offering On a Single Chip http://www.cypress.com/?rID=34999

Flexible PSoC®-Based TrueTouch™ Solutions Enable New, Dynamic User Experiences For Consumer Electronics Devices

SAN JOSE, Calif., June 23, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today introduced the TrueTouch™ touchscreen solution based on the PSoC® programmable system-on-chip architecture. The TrueTouch offering includes a single-chip touchscreen solution that can interpret up to 10 inputs from all areas of the screen simultaneously. This capability, known as "multi-touch all-point," enables designers to create new usage models for products such as mobile handsets, portable media players (PMPs), GPS systems and other products.

Examples of applications well-suited for multi-touch all-point functionality include keyboard implementations, inputting multiple locations into a GPS, playing video games on a mobile handset, and making multiple adjustments to sound and/or video settings on a PMP.

In addition to the multi-touch all-point products, the TrueTouch family includes devices that perform traditional touchscreen functions including interpreting single touches, and gestures such as tap, double-tap, pan, pinch, scroll, and rotate. This combined touchscreen portfolio of solutions is the industry's broadest. Information on the TrueTouch family, along with a video demo, is available at www.cypress.com/truetouch. In addition, Cypress will present a webinar entitled "Designing Compelling User Interfaces with Multi-Touch All-Point Touchscreen Technology" on June 25 at 9:00 a.m. Pacific Time. Interested parties can register for the seminar at www.techonline.com/learning/webinar/208400682

Touchscreens have become the user interface of choice for many applications. Touchscreen technology addresses the conflicting demands for smaller products with larger displays by eliminating traditional buttons without sacrificing screen size. They also enable users to manipulate new functions easily and intuitively by interacting directly with content on the screen. TrueTouch devices support "projected capacitive" touchscreens, which offer numerous benefits over touchscreens based on "resistive" technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features.

"Leading customers in a variety of markets, including smartphones, GPS and PMP devices, have worked with us to help define the TrueTouch family," said Dhwani Vyas, vice president of PSoC products for Cypress. "We are leveraging our established leadership in the capacitive sensing markets to deliver the next generation of touchscreen solutions that offer user interface designers unparalleled flexibility and integration capabilities via the PSoC architecture."

"Our research clearly indicates that projected capacitive touchscreens for consumer electronics devices are poised for strong growth," said Jennifer Colegrove, senior analyst, senior analyst and author of the "Touch Screen" 2008 report at market research firm iSuppli. "The TrueTouch family is targeted squarely at this segment."

Because of the flexible and programmable TrueTouch architecture, customers can choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. In addition, the TrueTouch solution utilizes the PSoC architecture's ability to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems.

"The TrueTouch family is an excellent example of Cypress's commitment to provide easy-to-use, cutting-edge solutions for human-machine interfaces," said Babak Hedayati, sr. vice president of Worldwide Marketing and Applications for Cypress. "Cypress is at the forefront of a number of emerging trends such as this, including intelligent LED lighting, electric mobility, solar power and more."

Availability

The TrueTouch family includes the CY8CTST1xx single-touch devices, the CY8CTMG1xx multi-touch gesture devices and the CY8CTMA100 multi-touch all point device. The products, offered in 32- and 56-pin QFN packages, are expected to sample in August with production in September. A high-resolution photo is available at www.cypress.com/go/pr/photo/TrueTouch

PSoC -- Because Change Happens

PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and I2C communications.

The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task.

A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality. Customers can save from 5 cents to as much as $10 in system costs. Learn more about PSoC products at www.cypress.com/psoc and receive free online training at www.cypress.com/psoctraining

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo and PSoC are registered trademarks and CapSense and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Wed, 10 Mar 2010 02:45:25 -0600