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Design modularity: the fool-proof way to maintain market leadership in the mobile handset arena | Cypress Semiconductor

Design modularity: the fool-proof way to maintain market leadership in the mobile handset arena

Last Updated: 
Jan 31, 2013

Mobile handset has become the most dominant portable consumer electronics of all time, with worldwide shipments of 990 million units in 2006 and exceeding 1.1 billion units in 2007 (iSuppli). The double-digit year-on-year compounded growth rate is expected to continue for the next few years, as many developing countries are quickly ramping up on wireless infrastructures to meet the booming wireless communications demand. For many developed countries, it is also not uncommon to see individuals carrying multiple handsets; typically one for personal use and another dedicated for business.  Forward looking, mobile handset OEMs and ODMs will be constantly challenged to stay competitive, and their most challenging task is to attract new adopters as well as to retain brand loyalty among current users. Having periodic product releases that keep consumers freshly engaged is the key to success in this fast-paced industry, while shortening the product design cycle and releasing products with innovative features are proven to be the two most effective ways to capture a bigger piece of the pie. This article explores the modular architecture approach to mobile handset design that enables both faster time to market and better features support that will lead mobile handset vendors to a successful future. To read more, click the download link above or visit

Wireless Design and Development.

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