New Cypress: A Commitment to High-Performance Embedded Systems | Cypress Semiconductor
New Cypress: A Commitment to High-Performance Embedded Systems
By T.J. Rodgers
Almost three weeks ago, we finalized the merger of Cypress and Spansion, creating New Cypress—a $2 billion global leader in MCUs and specialized memories for embedded systems. We are No. 1 in SRAMs, No. 1 in NOR flash and No. 3 overall in MCUs and memories for the automotive market.
What does this mean to our customers?
- You will have a more robust set of options for a broad embedded product portfolio, covering the gamut of your needs from memory, analog and mixed signal to PSoC and MCUs.
- You can expect the same quality, reliability, longevity, service and high-performance technology and products that both Cypress and Spansion have proven they can deliver.
- The merger of the two companies will result in even more advanced complementary products that are the building blocks for the Car of the Future and the Internet of Things, as well as for industrial, consumer, mobile and communications applications. We are laser focused on continuing our innovation and leadership in MCUs, our PSoC® programmable system-on-chip, and high-performance memories in embedded systems, and we’re confident that we have the right people and technology to rise to the occasion.
A great emphasis will continue to be placed on our automotive strategy and I am very excited about the advancements and solutions we can deliver to you. The automotive market is the single greatest opportunity in the electronics industry, and New Cypress is a leader in this market, with our design wins biased heavily toward the infotainment, advanced driver assistance systems (ADAS) and instrument cluster segments of the automotive market—the segments that are growing much faster than the general automotive market, which, itself is growing 35% faster than the semiconductor market.
Embedded systems control the engines in modern cars. They help to raise horsepower to the level of the “muscle cars” of the 1960s, while providing three times the gas mileage and reducing pollution by a factor of more than 10. Without electronic engine controls, we would still be getting 10 miles per gallon and breathing the thick, reddish-brown air that hung over Silicon Valley when I arrived here in 1970.
The old-fashioned “cruise control” has evolved into a sophisticated digital control system. When I set my digital cruise control at 70 mph, for example, my car will maintain its speed, but also engage forward-looking radar. If I come up behind a slower-moving vehicle, my car will automatically track that vehicle at a safe distance that I can also control digitally. And in the event that the car in front of me slams on its brakes my car will automatically brake to prevent a collision. Embedded systems like this—pointing forward, backwards and into the blind spots—are at the heart of self-driving vehicles.
My car also has a night-vision safety system, which includes a high-beam infrared headlight that illuminates farther down the road than my standard headlights, but bothers no one since infrared light is invisible to humans. The display of the infrared image sensor shows pedestrians on an eerie green and black display, reminiscent of night-vision goggles—on the dashboard, where the image of my speedometer used to be. My speedometer is just an image display, not a gauge, and gives way to the night-vision display. The only improvement I would make to this system is for the display to be projected “heads-up” on my windshield, like the displays in jet fighters, a reality that is only a few years away.
Even my side rearview mirrors are sophisticated systems that fold inward when the engine is off and return to my preset position when I start the car. They have side-looking radar, which turns on a red light emitting diode embedded in the rearview mirror to warn me when a vehicle is in my blind spot.
My stereo, satellite radio and movie screens are all controlled by menus on a second liquid crystal display that sits where a conventional radio used to. This display controls “infotainment,” heating, ventilation & air conditioning (HVAC) and the hands-free telephone, which also serves as an emergency beacon in the event of a crash.
The great news is that the systems I have described, which are currently offered only in luxury automobiles, will soon begin to show up in the mass market. We look forward to partnering with you to bring these advancements to midsize and low-end cars.
Henry Ford once said, “Coming together is a beginning; keeping together is progress; working together is success.” Joining forces with Spansion is only the start. Not one to rest on our laurels, we are making a commitment to deliver the high quality, high performance, reliability and excellent customer service synonymous to the Cypress and Spansion brands. The true measure of success for us is your continued satisfaction. With you on our side, we know there’s nowhere to go but up.