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Cookie Policy | Cypress Semiconductor

Cookie Policy

Cypress Semiconductor Cookie Policy

  • How Cypress uses Cookies
  • What are Cookies?
  • How does Cypress collect and use other information?
  • How long do Cookies stay on devices?
  • Who puts the Cookies on devices?
  • How does Cypress use online and mobile advertising?
  • How do I manage Cookies?
  • Cypress Compliance with Cookie laws and regulations
  • Privacy at Cypress
  • How to contact us

Propensity management is the management of an individual’s inclination or natural tendency toward certain interests, products, needs, and so on. In order to tailor our communications with you to make sure that we are addressing your specific needs and not overwhelming you with unwanted information, we use Cookies to handle propensity management. A cookie is a piece of information that is stored on your computer's hard drive by your Web browser. When you revisit cypress.com our server recognizes the cookie, giving us information about your last visit. Most browsers accept Cookies automatically, but you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive Cookies, you can opt out in your browser, but you will still be able to use most of the features of our Website, including purchasing items.

  1. How Cypress Uses Cookies

    This Policy describes how Cypress, our partners, and our other third parties use Cookies or similar technologies (such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage). We refer to these Cookies and similar technologies simply as “Cookies” throughout this Policy. We also describe what options you may have regarding those Cookies. This Policy covers Cypress’ use of Cookies that may be used in connection with the websites (including mobile websites and apps) owned and controlled by Cypress (the “Sites”).

    In some cases, we may use Cookies to collect information that is defined as Personal Data or that can become Personal Data if we combine it with other information. In such cases, the Cypress Data Privacy Policy will apply in addition to this Cypress Cookie Policy.

  2. What are Cookies?

    Cookies are small files, usually consisting of letters and numbers, placed on your computer, tablet, phone, or similar device, when you use that device to visit a Web site.

    Cookies are widely used by website owners to make their websites operate, work more efficiently, and provide analytic information.

    These are the different types of Cookies we and our service providers may use on our Sites:

    • Strictly Necessary Cookies. These Cookies are required for the operation of our Sites (for example, to enable you to log into secure areas of our website or use a shopping cart). These Cookies enable you to move around the Sites and use their features. Disabling these Cookies will encumber the Sites’ performance and may make the features and service unavailable.
    • Analytical and performance Cookies. These Cookies allow us to analyze activities on our Sites and on other sites where we post content in order to improve and optimize the way our Sites work. For example, we may use these types of Cookies to ensure that visitors can easily find the information they are looking for on our site. One way we do this is to recognize and count the number of visitors and see how they move around our site when they are using it. Analytics Cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Sites’ content for those who engage with our advertising.
    • Functionality Cookies. These Cookies are used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
    • Advertising Cookies. These Cookies record your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. One purpose of this is to help make the content displayed on our Sites more relevant to you. Another purpose is to allow us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to your apparent interests. (When we and our service providers do so, this also involves partners such as publishers, data management platforms, and demand-side platforms that help to manage the data). For example, if you look at one page on one of our Sites, we may cause an advertisement to be delivered to you, on our Sites or on other sites, for products referenced on that page or for similar products and services. We and our service providers and partners may also append other data to information collected by these Cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering ads to you.
  3. How does Cypress Collect and Use Other Information?

    We and our service providers may use Cookies for a variety of purposes, including to:

    • Help us and third parties obtain information about your visits to the Sites;
    • Process your orders;
    • Analyze your visiting patterns to improve our Sites;
    • Deliver advertising, communications, social features, and content from us and third parties, on our Sites and those of third parties, specific to your interests;
    • Remember your language and other preferences;
    • Help you obtain information you are looking for;
    • Provide a safe and secure service for online transactions;
    • Measure how many people use our Sites, and how they use them, to keep our Sites running efficiently and to better understand our Sites’ audiences.
    • If you register on one of our Sites (e.g. Cypress Community) or otherwise provide us with your personal information, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Sites, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.
  4. How long do Cookies stay on devices?

    Some of our Cookies operate from the time you visit a Cypress service to the end of that particular web-browsing session. These Cookies expire and are automatically deleted when you close your internet browser. These Cookies are called “session” Cookies.

    Some Cookies will stay on your device between browsing sessions. They do not expire when you close your browser. These Cookies are called “persistent” cookies. The length of time a persistent cookie stays on your device varies from cookie to cookie. We and others use persistent Cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time and the effectiveness of advertising efforts.

  5. Who puts the Cookies on devices?

    Cookies may be placed on your device by Cypress as the site operator. These cookies are called “first-party” cookies. Some Cookies may be placed on your device by a party other than Cypress. These Cookies are called “third party” Cookies. For example, a Cypress partner may place a third-party cookie to enable online chat services.

    Cookies may also be used that allow us and third parties to know when you visit our Sites, and to understand how you interact with emails, advertisements, or other content. Through Cookies, aggregate and other information not considered to be Personal Data (such as your operating system, browser version, and the URL you came from, including from emails and advertisements) may be obtained and used to enhance your experience and understand traffic patterns. This technology counts the number of users who visit a particular service from specific banner advertisements outside the Cypress Site or who clicked on links or graphics included in email newsletters received from Cypress. It is also used as a tool to compile aggregated statistics about how Cypress Sites are used, to perform analytics and help us to optimize our Sites, and to help serve you advertising based on your interests, as described in further detail below.

  6. How does Cypress Use Online and Mobile Advertising? 

    We and third parties, including technology partners, and service providers engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third-party vendors are using Cookies to perform these services for Cypress, Cypress does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.

    Ads may be delivered to you based on your online or mobile behavior (on Cypress Sites and non-Cypress sites), your search activity, your responses to one of our advertisements or emails, the pages you visit, your general geographic location, or other information. These ads may appear on our Sites or on third party websites. The technology partners we work with to help us conduct interest-based advertising are mainly members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For Sites directed at individuals located in the European Economic Area (EEA), we may work with technology partners who are members of the European Digital Advertising Alliance (EDAA). You may also see advertisements for third parties on Cypress Sites or other websites or properties, based on your visits to, and activities on, Cypress Sites and other sites.

  7. How do I Manage Cookies?

    You can decide whether or not to accept Cookies. Cypress complies with all global regulations related to the use of Cookies. Where applicable by local law, visitors to our Sites are asked whether or not they want Cookies placed on their browsers. You consent to receive Cookies by giving your explicit consent via the banners displayed on accessing the website or implicitly by continuing to navigate the website. If you choose not to have Cookies placed on your device, you can opt-out on your browser and Cypress will comply with your opt-out and no Cookies that we personally control will be placed on your device. Most browsers accept Cookies automatically, but you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive Cookies, you can still use most of the features of our website, including ordering item. In countries where an explicit opt-in is not required, we offer you the opportunity to opt out at any time; otherwise, we will place Cookies on your device for the purposes stated above.

    It is important to know that Cypress adheres to all applicable Cookie regulations and data protection laws. As data protection laws change around the world, Cypress changes our policies, procedures, and processes to ensure compliance with all relevant laws, regulations, and directives.

  8. Cypress Compliance with Cookie Laws and Regulations

    Cypress is committed to compliance with all applicable country-specific laws regardless where our corporate headquarters is located. We take the privacy of our employees, customers, prospects, suppliers, partners, and any other visitor to our Sites very seriously and ensure that we have put in place the necessary policies, procedures, and processes to ensure we meet our legal obligations and protect the privacy of all data subjects. Where required by law, we require an explicit opt-in from you before placing any Cookies on your devices. If local law does not require an explicit opt-in, we offer you the opportunity to opt-out. However, we will place Cookies on your devices as stated above until you choose to opt-out.

  9. Privacy at Cypress

    Cypress is committed to privacy. For more information about Cypress’ approach to privacy see our Cypress Data Privacy Policy or contact our Legal Privacy Office at privacy@cypress.com.

  10. How to Contact Us

    If you have any questions about how Cypress uses Cookies, you can contact Cypress by using the mailing address below or by emailing us at  privacy@cypress.com. Please include your contact information, the name of the Cypress web site or service, and a detailed description of your request or cookie concern.

    Cypress Semiconductor Corporation
    ATTN: Legal Department
    198 Champion Court
    San Jose, CA 95134
    USA

    We may change this Policy at any time. The “LAST UPDATED” section at the bottom of this page lists when this Policy was last revised. Any changes to this Notice will become effective when we make the revised Policy available on or through the Sites.