You are here

Billions of Devices Can't be Wrong | Cypress Semiconductor

Billions of Devices Can't be Wrong

A print ad in 'Spirit' - Southwest Airline's inflight magazine - caught my eye. Quite predictably, my colleague and I flicked a copy .. for keeps. A few discussions later this USB ad warranted a blog post. 

 

It is always a pleasant surprise to see the developer community (USB-IF in this case) attempt to make the world more aware of the underlying technologies that drive our day to day gadgets. The fact is overwhelming - 6 BILLION USB devices! Thats more than the # of phones in the world. Thats even more than the # of toothbrushes in the world (last I know there are only 5B of these)! 

I like the clarity of message - buzz words like charging, plug and play, ease-of-use are mentioned explicitly to highlight why USB has been so successful. Also, I like the strategy of promoting USB2.0 (Hi-Speed) and USB3.0 (SuperSpeed) which is the next wave in USB development. 

Skeptics would argue "who is this really addressed to?" They may say - A layperson might just flip through the page and an engineer might find it too 'marketing oriented'.

Regardless of the downsides - I think its a great attempt. Jeff Ravencraft (president of the USB-IF) and team - I applaud your efforts. The USB ecosystem (which includes Cypress as a dominant player) only stands to gain from this.

ALL CONTENT AND MATERIALS ON THIS SITE ARE PROVIDED "AS IS". CYPRESS SEMICONDUCTOR AND ITS RESPECTIVE SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY OF THESE MATERIALS FOR ANY PURPOSE AND DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO THESE MATERIALS, INCLUDING BUT NOT LIMITED TO, ALL IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT OF ANY THIRD PARTY INTELLECTUAL PROPERTY RIGHT. NO LICENSE, EITHER EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, IS GRANTED BY CYPRESS SEMICONDUCTOR. USE OF THE INFORMATION ON THIS SITE MAY REQUIRE A LICENSE FROM A THIRD PARTY, OR A LICENSE FROM CYPRESS SEMICONDUCTOR.

Content on this site may contain or be subject to specific guidelines or limitations on use. All postings and use of the content on this site are subject to the Terms and Conditions of the site; third parties using this content agree to abide by any limitations or guidelines and to comply with the Terms and Conditions of this site. Cypress Semiconductor and its suppliers reserve the right to make corrections, deletions, modifications, enhancements, improvements and other changes to the content and materials, its products, programs and services at any time or to move or discontinue any content, products, programs, or services without notice.