Billions of Devices Can't be Wrong | Cypress Semiconductor
Billions of Devices Can't be Wrong
A print ad in 'Spirit' - Southwest Airline's inflight magazine - caught my eye. Quite predictably, my colleague and I flicked a copy .. for keeps. A few discussions later this USB ad warranted a blog post.
It is always a pleasant surprise to see the developer community (USB-IF in this case) attempt to make the world more aware of the underlying technologies that drive our day to day gadgets. The fact is overwhelming - 6 BILLION USB devices! Thats more than the # of phones in the world. Thats even more than the # of toothbrushes in the world (last I know there are only 5B of these)!
I like the clarity of message - buzz words like charging, plug and play, ease-of-use are mentioned explicitly to highlight why USB has been so successful. Also, I like the strategy of promoting USB2.0 (Hi-Speed) and USB3.0 (SuperSpeed) which is the next wave in USB development.
Skeptics would argue "who is this really addressed to?" They may say - A layperson might just flip through the page and an engineer might find it too 'marketing oriented'.
Regardless of the downsides - I think its a great attempt. Jeff Ravencraft (president of the USB-IF) and team - I applaud your efforts. The USB ecosystem (which includes Cypress as a dominant player) only stands to gain from this.