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Insanely…Great…Powerpoint? | Cypress Semiconductor

Insanely…Great…Powerpoint?

There's a book I've been reading on creating and delivering presentations that I highly recommend. In it the author analyzes and dissects how Steve "I invented the iPhone, iPod, iPad and Mac, heard of 'em" Jobs creates and delivers mesmerizing keynote presentations. In his book "The Presentation Secrets of Steve Jobs" (carminegallo.com/books/) Carmine Gallo presents 10 steps to "becoming Steve Jobs" on-stage:

1 - Plan in analog (Draw, a lot, don't powerpoint, think movie storyboards)
2 - Create twitter-friendly descriptions (Write your own headlines, use them often, others will too, so choose wisely)
3 - Introduce the antagonist (the easier to hate the better, like IBM and Microsoft, IRS is also a good one)
4 - Focus on the benefits (tell me what I will get and why I should care, and if possible testimonials from someone who already is benefiting)
5 - Follow the rule of three (organize and present three things/acts/sections at a time)
6 - Sell the dream, not the product (this means you have to make it dreamy, not spec-y)
7 - Create visual slides (the more text on the slide the more it will usually suck, use a picture whenever possible)
8 - Make numbers meaningful (draw the conclusions for the listener, help them understand the big numbers better, like "1000 songs in your pocket")
9 - Use "zippy" words (make the words understandable and more interesting, fun even, no jargon)
10 - Reveal a "holy $#!+" moment (build up to a memorable disclosure or revelation that the audience will gasp over)

The book was a good, informative read and interesting. The main theme was simplify the presentation/slides (a very hard task, so lots of examples) and make it more meaningful to the listener. Turn the listener into a participant.

Key concepts supporting the 10 points were: the 10 minute rule (people lose interest after 10 minutes, so plan changes and attention getters every 10 minutes), mix it up (include demos and other speakers, this also works into the 10 minute rule), and engage the audience (pass things around, ask for groups or individuals to stand and recognize them, make the audience a player in the show, so to speak).

If you haven't seen Jobs in action, download a keynote podcast off iTunes (the one earlier this year introducing the "magical" iPad is typical Jobs, insanely great). Here is a link to it for download or online viewing: movies.apple.com/datapub/us/podcasts/apple_keynotes/ipad.m4v.

If you want to see a little more on the 10-step tips (but don't want to get the book), there is a 10-slide deck summarizing this here: 

www.insight24.com/event/23/54/05/rt/1/documents/player_docanchr_1/gotome.... But the book is a good read and really makes it all come together with specific examples (and comparisons between Jobs and Gates presentations). Enjoy!

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