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Holiday Best Wishes - Design Madness Style | Cypress Semiconductor

Holiday Best Wishes - Design Madness Style

 Here is my Christmas card to readers (OK, it is someone else's original content, but I found it and am sharing it with you).

 

 

In this holiday season, remember that the gift we give our customers is the "beautiful" designs we create. The best gift you can give your customers is the freedom to do things previously unimaginable, at least by you.

When the rumors were swirling that Apple was working on a cellphone, there was a strong consensus response: Why? Everything that can be done with cellphones has been done, right? And how would a new player enter such a saturated market? At the time, all great questions, and with hindsight all wrong-headed. Apple delivered, ultimately, an application development environment and a application marketplace where developers can do virtually anything (even Steve Jobs has been surprised at the uses for his iPad, and in one case uncharacteristically refused to take credit). When you are creating something, anything, you can be sure it will be used in ways you never imagined. Design with that mindset and be delighted at the results.

So my wish is simple, besides taking time this season to reconnect with friends and family, consider all the lives touched by the work you do, the products you help make, and believe that somewhere someone is using it in a way that would make you cringe or explode with laughter.

Now and in the coming year, may you create beautiful designs and magical products, and may your customers use them in completely unintended ways.

 

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