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Sex appeal | Cypress Semiconductor

Sex appeal

Okay, I admit it; I’m tired of hearing it… “You’re not sexy enough.” Now, I don’t mean me personally, of course, I mean my technology: the nvSRAM. 

Editors and analysts (and engineers) spend much of their daydream time thinking about that next ‘fix-all’ memory technology. PCRAM, NanoRAM, RRAM, ReRAM, MRAM … the acronym list is long and hard to keep up with. Believe me, I try. It is a quest, a life-filling purpose… like finding a holy grail or tilting at windmills.
 
But each year the quest completion pushes out… usually by a year. It illusively stays just out of reach, while some hobbled and crippled form of a product may reach the market, hobbled by poor yields, poor performance at temperature, weird fab flows, destruction by any magnetic field, high power, or an assortment of small quality problems hidden by mysterious marketing magic.
 
nvSRAM, on the other hand, has been doing its work in military, industrial, avionics, and commercial applications for over 20 years. Sure it combines two workhorse technologies, SRAM and Esquared cells, that have been staples of our industry for decades. Sure it is made in a high volume CMOS fab that has been cranking out high yielding volume products for years. Sure it is a perfect non-volatile, fast SRAM solution for low density configuration tables and transaction logs. But that is no reason to pick on it.
 
Fortunately… at the end of the day… quests are put aside as products that work must be built, and nvSRAM rises to the top in the key categories of product shipped and quality delivered. Perhaps, getting the job done year after year is sexy in its own right.
 
Until next trip. Grant

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