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Float like a butterfly, sting like a bee | Cypress Semiconductor

Float like a butterfly, sting like a bee

In my travels, several engineers have asked me, jokingly of course, how much we had to pay Mohammed Ali’s camp to have him wear the Cypress logo on his trunks the night he took out Sonny Liston and created this iconic picture. (see below)

 

I’ve always liked this picture of a young, cocky Ali standing over his opponent, ready to dish out more punishment if the guy is foolish enough to rise again.  I think of the preparation and hard work it takes to climb in the ring with the best in the world.  And, I remember that even Ali was likely surprised at his early round success on this particular outing.

 

While I like the picture, Cypress SRAM’s rise to the #1 position in the SRAM world is a story of steadiness and tenacity, not necessarily youth, strength, and a quick knockout. We determined to be the “last man standing”.  We determined to offer new and better SRAMs: QDR, micropower, nvSRAM, specialty FIFO,… for our customers when our competitors were making excuses and looking for the exit to the gym.

 

It has taken us years, but that doesn’t make the view from the top any less rewarding.  Take a minute (okay… a few hours) and tour our SRAM site and see the array of cool products we’ve built.   Maybe you can use one and give me a reason to come for a visit.

 

Until next trip, Grant

 

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