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PSoC in China | Cypress Semiconductor

PSoC in China

When I write an article and it get published in a Chinese magazine I can never read it.  The only words I can make out is my name, maybe ADC or DAC, and of course PSoC.  I get them translated back to English and I swear it was not the article I wrote.  I'll be glad when more Chinese PSoC experts write articles for Chinese magazines read by Chinese Engineers.

 

 We need a hanzi character for PSoC.  How does one get a character approved?  Can you just make one?  How do you make one?  (By the way, no one dare consider trying to make a character for me because it will most likely be a combination of “heavy” and obnoxious”)

 

I enjoy every country I travel in for some reason or another but I really enjoy going to China.  China is in the undergoing a transformation from being the cheapest manufacture of others designs, to designing products for their own consumption.  China is actively trying to develop its infrastructure and develop a strong middle class.  (The strikes at Honda would never have been successful without the governments support.)  Consequently it is a very optimistic place to be.  Everyone seems to believe that if they work hard they will be better off than their parents and their children better off than them. (Even the guy hauling around 200 pounds of cardboard on his bicycle is optimistic.)  This optimism is infectious.  I say children because China has changed their one child policy to one where families if both parents are only children, can have two children.  They understand how frustrating it is having a whole generation of not only, “only children”, but “only grand children”.

 

I enjoy working with Engineers that now have to design equipment instead of just manufacturing someone else’s designs.  It is a mind shift but I am seeing some very clever young engineers developing their skills.  They start out very afraid that they are going to make a mistake but I show them three different ways to do it with PSoC and tell them that the surely one of these will work.  I calms them down and they go their job.  I am glad to be a part of it.

 

I am seeing signs of increasing wealth.  I go for walks in the morning and I am seeing more pets than I did even two years ago.  Not just lap dogs but some Border collie size dogs and even German Shepherds.  I have also noticed more Chinese involved with hobbies.  A middle class’s first introduction to the concept of “hobby” is usually sports as it doesn’t take much money, just time.  I am now seeing more signs of money being spent on hobbies.  Photography, calligraphy, and stone polishing seem to be popular.  All are hobbies that don’t require much space.  Look out for magazines coming out in the future for these hobbies.

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