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“If it’s such a great idea......." | Cypress Semiconductor

“If it’s such a great idea......."

You know what follows. “Why hasn’t someone already thought of it?”  I really don’t think the people asking this know how insulting it sounds.  Or maybe they ask if you have any papers from a University on this subject.  (Duh, it’s a new idea) Even poor ole Heaviside couldn’t get the mathematicians to except his ideas until they found that Laplace had already done the theory part.  Any new idea is a combination of present circumstances and the inventor’s previous experience. There is also a time element that makes some ideas impractical at a particular time. (Di Vinci and human flight as an example.).
 
A new idea comes from having an insight into a problem and a desire to improve the state of the art.  Many cases it goes against the standard conventional solution and then you realize many engineers really don’t know the theory behind their conventional solution.  (Every one knows the resolution increases with the square root of the number of oversamples but few can explain why.) It requires being open to some other solution that may be better, to accept that your idea may in fact be crap on further examination and being willing to stand up for it when the technical authorities in your company tell you that you are wrong.  (I had a hard time convincing the product marketing engineers that pseudo random modulation was a good thing. Luckily I got the feature included in our digital blocks.)
 
You know when you are on to a good idea when someone says, “I never looked at it this way before.”
 

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