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Flag Publishing | Cypress Semiconductor

Flag Publishing

While in Taipei I stopped by to visit Steve Shih, owner of Flag Technology. Flag is a large publisher of technical books. 
They just completed a textbook and lab book for PSoC1. Steve gave me autographed copies and I agreed to write the foreword for their new PSoC3 book. Flag is a well know name in China for technical publishing. We talk a bit about PSoC for education and we came to the conclusion that a PSoC Development kit could be used for at least two years of technical classes. Flag also sells hardware for education and I saw a cool demo of a remote control car being controlled with a blue tooth phone. Steve is quite an accomplished photographer and he also publishes at least one photography magazine. China is at the brink of discovering the concept of a hobby. With a lack of personal space it makes sense that photography will get popular. (With 1.3 billion of them I would think that other hobby-based companies would take notice.) On a sideline I have been trying to find a source of maple burl in China. I ask the Cypress guys in China and they don’t understand. They keep on asking me what I want. I say I want some of the wood that they make some woodcarving I saw. So they send me to a web site that sells carvings. I tell them I am interested in the raw material and they send me to a web site that sell driftwood type art. I finally pointed to a tree and pointed to a table and said I wanted the wood after it was a tree and before it was a table. They looked shocked and warned me that it would not be anything useful and that someone would have to make for me want I wanted. It took two days to get across that this was exactly what I wanted. They didn’t know of a source. I found a workshop in the industrial side of Taipei. The worker gave me the address of where he buys his wood. So maybe next trip.  This guy was making some teak furniture for a Japanese customer.  It was humbling to see saw work being done with such relatively crude tools.

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