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IoT Devices Are Dead on Arrival Without Good Wireless | Cypress Semiconductor

IoT Devices Are Dead on Arrival Without Good Wireless

Our new Wi-Fi® chip, CYW 43012, is here to provide you with the robust connectivity you’re looking for.



On September 20, 2017, we hosted our inaugural Tech Trek event, focusing on our role in the Internet of Things (IoT). The event showcased Cypress’ vision for the IoT and our latest Wi-Fi solution.

With a select group of media and analysts in attendance, along with some of our key IoT partners and customers, Cypress’ Sudhir Gopalswamy, Senior VP, MCU and Connectivity Division, kicked off the event with a forward-looking discussion on the IoT revolution that’s already impacting our daily lives.
 

The IoT era is and will continue to be fueled by the virtuous cycle of connectivity and intelligence. Connectivity is the key that unlocks the potential of the IoT, enabling devices to share intelligence with one another. Sudhir nicely captured this point, emphasizing that “Wi-Fi is the backbone of the IoT.” For this IoT era to succeed and become the norm, products must be optimized with robust, multi-protocol wireless that allows for devices to operate both autonomously and harmoniously when needed – which is where Cypress’ newest Wi-Fi solution came in. 
 

The peak of Tech Trek was our CYW43012 combo chip product announcement. Cypress’ Brian Bedrosian, Vice President of Marketing, IoT, treated attendees to a preview of our ultra-low power 802.11ac Wi-Fi and Bluetooth combo chip which offers higher throughput and better power efficiency for IoT systems, ranging from wearables to smart home devices and more. Built on a 28nm processer, the CYW43012 cuts power consumption by up to 70 percent in receive mode and up to 80 percent in sleep mode, when compared to other solutions.

"The bottom line: Your favorite IoT devices require seamless connectivity and quickly consume battery life; the CYW43012 provides robust connectivity with a third of the power usage of current solutions."

Media and analysts were excited about the news and what it means for the future of the IoT. Dean Takahashi of VentureBeat wrote that “without good wireless, Internet of Things devices are dead on arrival.” Here at Cypress, we wholeheartedly agree. Cypress is truly “starting a revolution in what connectivity means for IoT devices,” something Bedrosian mentioned during his talk.

Attendees also had a chance to check out our WICED Studio Development Kit (SDK), which now has iCloud and HomeKit™ support, and our recently announced PSoC 6 MCU architecture, and had the opportunity to listen to an ultra-low-power audio demo enabled by the new CYW43012.
 

 

Ultra-low-power Audio Demonstration on Ultimate Ears’ BOOM 2 speaker

To get more information on our problem solving solutions, check out our conversation with EE Journal’s Amelia Dalton on her weekly Fish Fry podcast. Amelia and Brian Bedrosian discuss all things Cypress, IoT and Cypress’ new chip.

Until next time, tech trekkers!

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