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Cypress Expands Presence in China and Korea with Addition of Five New Distribution Partners

Last Updated: 05/20/2014

Increases the Reach of Diverse Product Portfolio in Rapidly Growing Markets

SAN JOSE, Calif., May 20, 2014 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced it has signed agreements with five new distribution partners in Asia. The agreements with Dadoutek, Sekorm and Lierda in China and HB Corporation and STC Corporation in Korea are effective immediately, expanding the reach of Cypress’s sales force in the region. The distribution partners will sell the entire Cypress product line, including PSoC® Programmable System-on-Chip devices, touch-sensing solutions, SRAM and nonvolatile memories, USB controllers and more.

“We are pleased to add these trusted partners to expand our distribution presence in Asia,” said Kamal Haddad, Senior Director of Worldwide Distribution at Cypress. “China and Korea are already significant markets for Cypress, and these five partners will help extend the reach of our diverse product portfolio into 65 new distributor branches in the region. They will open new doors and directly support new designs, helping us to build ongoing design collaborations and to expand our customer base.”

“China and Korea represent key growth markets for Cypress across our product portfolio,” said Dan McCranie, Executive Vice President of Sales and Applications at Cypress.  “Cypress’s programmable solutions, in particular our new CapSense® MBR3 touch-sensing controllers and PSoC 4000 devices, are tailor-made to be quickly designed into a broad range of high-volume products developed in China and Korea.”

Part of Cypress’s Mechanical Button Replacement (MBR) family, the CapSense MBR3 touch-sensing controllers provide industry-leading features, such as water tolerance and proximity sensing, without the need for coding or firmware development. This combination enables engineers of all levels to quickly implement sleek and robust capacitive buttons, sliders and proximity sensors for applications in a broad range of markets, including consumer, automotive, home appliance, industrial, medical and fitness.

The PSoC 4000 family offers a low-cost, entry-level 32-bit ARM®-based system-on-chip for quick, simple upgrades of legacy 8-bit and 16-bit microcontrollers. The family delivers PSoC’s hallmark design flexibility, along with Cypress’s industry-leading capacitive sensing technology, to cost-sensitive and high-volume applications. PSoC 4000 devices have a truly scalable architecture that enables seamless migration to larger PSoC 4 families.

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About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4 and PSoC 5LP programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch® touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is a world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


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Spec No: None; Sunset Owner: OBS; Secondary Owner: JMY; Sunset Date: 10/16/14

Spec No: None; Sunset Owner: OBS; Secondary Owner: JMY; Sunset Date: 10/16/14