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Cypress's Gen4 TrueTouch® Touchscreen Solution Drives Pantech's Flagship Vega R3 Smartphone

Last Updated: 10/17/2012

Delivers Precise Multi-Finger Tracking Even in Noisy Environments

SAN JOSE, Calif., October 17, 2012 – Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in touch-sensing, today announced that Pantech Co., Ltd. has selected the Gen4 TrueTouch® touchscreen controller for its flagship Vega R3 smartphone. The Gen4 solution brings dynamic multi-finger tracking to Vega R3’s vibrant screen, with leading signal-to-noise ratio (SNR) to deliver highly responsive and accurate touch performance in any operating environment.

Pantech’s Vega R3 features a large 5.3-inch LCD display that presents bright, clear images with natural colors. The TrueTouch solution enables an ultra-thin bezel around the screen on the Vega R3, allowing the phone to fit comfortably in one hand. The phone’s quad-core CPU and 2 GB of RAM provide users with a complete multitasking environment to execute multiple applications simultaneously.

“Pantech timed the debut of the Vega R3 to go head-to-head against new smartphones from larger competitors, which is a reflection of the confidence we have in the features of this model,” said Yeonsu Lee, Senior MTS, R&D Center, at Pantech. “The Cypress TrueTouch solution provided the design flexibility and multi-finger tracking performance we required to make the Vega R3 touchscreen a differentiating feature of the phone.”

"The Pantech Vega R3 is a world-class smartphone, and we are pleased that TrueTouch technology powers the touchscreen," said Cathal Phelan, Executive Vice President of Cypress’s Consumer and Computation Division. "The Gen4 TrueTouch solution contributes to the sleek design of the phone while delivering top multitouch performance even in the noisiest of operating conditions."

About Cypress Gen4
The Gen4 family was designed from the ground up to deliver leading signal-to-noise ratio (SNR) in real-world applications. The Gen4 touchscreen controller delivers 10V Tx along with Cypress’s proprietary Tx-Boost™ solution for the highest in-application SNR in the industry. Combined with TrueTouch’s unique Charger Armor™ noise-mitigating technology and display noise cancellation algorithms, Gen4 leads the field in performance in the presence of noise. Gen4 also offers value-added features such as built-in waterproofing capability and support for display integrated designs.

About TrueTouch
Cypress’s TrueTouch solution offers the world’s widest array of features, including true single-layer sensor support, waterproofing, 1-mm passive stylus support, hover capability, and the Charger Armor feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Pantech
Pantech Co., Ltd., is one of Korea's top three mobile handset makers. Pantech has received wide-ranging industry recognition for its innovative handset designs, and has also introduced a significant number of breakthrough technologies in the mobile phone industry. Established in 1991, Pantech collectively has approximately 3,000 employees and 4 regional sales offices worldwide. For more information on Pantech, please visit www.pantech.com.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and Tx-Boost and Charger Armor are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


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Spec No: None; Sunset Owner: OBS; Secondary Owner: DSP; Sunset Date: 04/16/13

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